“According to Apple itself, NAB rumours that it wants to unload Final Cut Pro and other post products are wide of the mark,” Dick Hobbs reports for TVBEurope.
“‘I can categorically state, on the record, that is not the case,’ said Richard Townhill, Apple’s director of marketing for professional video applications, going on to reveal that recently Apple hit the milestone of one million paid licences for Final Cut Pro. According to research specialist SCRI, in 2007 Apple took 49% of the US professional editing marketing with Avid trailing on just 22%,” Hobs reports.
Full article here.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]
MacDailyNews Note: In addition, a reader calling themselves “Steve Jobs” posted reader feedback to MacDailyNews from an internal Apple Inc. company IP address located in Cupertino, California regarding our previous article (May 2nd, source: Robert X. Cringely) on the rumor that Apple had shopped its pro apps portfolio around at NAB, “This rumor is false. Competitors have been trying to spread it around for a few months now. Apple’s Pro business is thriving and it is not for sale. Period. Steve” – Comment posted in Reader Feedback (stamped May 02, 08 – 05:13 pm). We’re not saying it was from Mr. Jobs, but it did come from an Apple Inc. IP address.
Hee hee. Sweet. Hi, Steve!
(insert giggling here)
Makes you wonder about Mr. Jobs’ reading habits.
Well I never thought it could be true. You trim down the fat the the muscle.
Cringley will believe anything. That guy needs a new job.
Why wouldn’t Steve hit this site once an awhile? See what the street is saying.
We love ya Steve.
The nature of this business (it would seem), is that if there isn’t enough news, then just make it up. Everyday is April Fools day.
doesnt take a genius, with final cut server and aperture just released, logic studio not long ago and the often rumored follow up to shake hopefully on the horizon, that apple wants to keep its pro apps.
Typical Cringely. If you recall, Robert Cringely was the frigtard who broke this rumor, and in typical Cringely fashion, he got the story completely wrong.
MEMO TO MDN: STOP PUBLISHING ANYTHING BY CRINGELY. Please. It only weakens the quality of your site.
While Bob writes stuff that sounds convincing, ask yourself: has he EVER been even remotely close to being right?
I thought so too.
I, for one, am counting on Apple to supplant the adobe suite someday. I feel that adobe long ago gave up on their core customer in search of profit.
Aperture, with its new plugins, should be ready to unseat the king of all apps – Photoshop.
Once this happens, they can knock off Illustrator (easy), and eventually InDesign (harder).
Adobe, I hate to see ya go, but you fscked me over once too many!
oh yeah, css animation means goodbye FLASH. gooooood riddance!
Cringe-ly readers must be Cringe-ing
Once when I was younger I hurt my back and I couldn’t reach around to lick myself. I was also going through a “dry spell” at de time, so I couldn’t get anybody to do it for me, either.
I think Cringely feels this way all de time.
Well, I am an Aperture 2.1 user. It has changed the way I handle my workflow. And the editing is really quite good. I rarely (almost never) need any other application. Glad to know Apple is NOT selling that product. Made me nervous for a moment there.
“Adobe, I hate to see ya go, but you fscked me over once too many” …you said it for me too, ‘dijonaise’.
Aperture 2.1 is glorious. It’s now an app that others will have to follow…
Many of us cannot post comments without being anonymous because we work in the computer industry or (heaven forbid) at Apple or even at a competitor, or just don’t want our names associated with our comments.
But this is a great way for us to let Jobs and the Apple crew know our opinions.
I, for one, want MSFT killed off quickly and properly. I don’t need to explain why I and many of us in the industry have been waiting for this for DECADES (especially in the last decade).
More power to the Jobs team. It’s not all Jobs, he’s got smart guys on the team, but Jobs does make the final call and Apple has been just gangbusters. So has GOOG.
AAPL and GOOG, you guys are the last stand for us. The entire industry is behind you. Go get ’em!
Back in the day, when the rules were thought up, companies made money for the people who owned them. Profits became dividends. A pool of unused billions. No dividend at all? Huh? Odd.
The money will be used strategically, not just spent because it’s there. That’s what MS has done and now they’re starting to feel the negative effects of the bloat that sort of behavior can bring.
Steve will not use more than necessary. That’s a critical factor in Apple’s success. By sitting on all this cash, Apple is going to make some changes also in how people theorize a business works.
Now if “Steve Jobs” had been a registered poster here, I would have been impressed.
I’m surprised no one has grabbed that name yet, or is MDN not allowing it?
I thought Apple didn’t comment on rumors….?
Hard to think of the last one they debunked (if ever).
Only 1,000,000 licenses? After all these years???
I posted then that I sincerely doubted that rumor to be true. I’m glad it’s officially debunked.
@The Other Steve –
MDN did previously allow ‘Steve Jobs’ as a registered name. However, after making my first post using that registered name, the post was deleted, and my registered name changed.
Maybe they were threatened with a lawsuit, and ran away with their tail between their legs.
I wonder how long MDN will wait before deleting this post?
“Why wouldn’t Steve hit this site once an awhile? See what the street is saying.”
i think that the simple fact that we can all believe that he would speaks volumes about the way the guy is in touch with “the fan base.”
the fact that even if he does read here he had faith in the marvelous MBA says even more about his intelligence and leadership. a good salesman can maybe sell the proverbial icebox to Eskimos (stupid saying as that is) but a good leader and visionary knows what you want before it even exists in your own mind as a possibility…….
i think you can guess which one Steve is.
Can we finally consider this rumor dead?
Apple is here to stay, our applications are here to stay, and the best is yet to come. (I just can’t tell you how soon).