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Sat, Jul 04, 2009 - 11:31 AM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Apple poised to become most powerful tech company
Monday, March 31, 2008 - 10:42 AM EDT

"Apple is poised to become the most powerful company in technology and along the way it'll definitely court its share of individuals who will despise its every move. And let's face it -- a company doesn't become the most dominant by being the nicest on the block," Don Reisinger blogs for CNET.

"An interesting study was recently conducted by Morgan Stanley. The investment firm surveyed US college students to see what their plans were after graduation and what computer they planned on buying. Amazingly, almost 40 percent of those surveyed said they would buy a Mac," Reisinger writes.

"And while some would scoff and say that that means Windows will have a 60 percent market share, they should first consult the numbers. As it stands, Apple only commands about 15 percent of the higher education demographic, but now that 40 percent are ready and willing to buy a Mac, that statistic has been dropped on its head. Aside from that, Macs have become the computer of choice for college students and have supplanted Dell as the most popular brand," Reisinger writes.

Reisinger asks, "What does that say about the future of the computing market? Sure, Windows machines are still more popular in other demographics, but if 40 percent of the world's next leaders leave college and decide to enter the world of Mac, how much longer can we expect Microsoft to maintain its stranglehold on the industry?"

Full article here.

[Thanks to MacDailyNews Reader "Mike in Helsinki" for the heads up.]

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Mar 31, 08 - 11:03 am Comment from: Reclaimer

Sounds like good news to me.

Mar 31, 08 - 11:10 am Comment from: G Spank

long term AAPL shareholders can now thank Bill Gates for paying off the right Senators for allowing his monopoly to exist. It's by this monopoly that Apple has such a massive, I'd say almost insurmountable lead right now.

Mar 31, 08 - 11:36 am Comment from: mayday

Yawn. Slow news day at MDN...

Mar 31, 08 - 11:38 am Comment from: Jubei

"Reisinger asks, "What does that say about the future of the computing market? Sure, Windows machines are still more popular in other demographics, but if 40 percent of the world's next leaders leave college and decide to enter the world of Mac, how much longer can we expect Microsoft to maintain its stranglehold on the industry?"


As long as the government approved monopoly continues, it will keep its monopoly. As long as IT is entrenched in their products and supporting apps are tied in to insure its monopoly with its core OS and main productivity suite. Then the stranglehold will continue. The cash flow will continue. The mediocre, lousy, copycat products will continue to come out of its rear end.

Mar 31, 08 - 11:41 am Comment from: Al

The first feedback below the article on the link hits every Apple myth on Microsoft's talking points list.

Stereotypically Microsoft paid blogger talk.

Mar 31, 08 - 11:44 am Comment from: Reclaimer

Viktor, I know what you mean. I have had a slightly different experience along with what you discribed.
A lot of Windows users and Windows IT people love to tell me how good Windows is, all the software, how superior Windows Vista is (and how Mac like it is too) and such.
Then the conversation shifts to their battle of viruses, malware, system failures, cheap Windows boxes and on and on.
I hit them with, "I have had none of those problems on the Mac. Why are you still using Windows?"

Mar 31, 08 - 11:54 am Comment from: Think

Key word there: Stranglehold

About the only way MS has kept it's numbers.

Mar 31, 08 - 12:12 pm Comment from: Jay-Z

"How much longer can we expect Microsoft to maintain its stranglehold on the industry?"

Not much longer, thank God.

Mar 31, 08 - 12:15 pm Comment from: LateRegistrant

The article leaves me wondering what brands of computer the employers of these graduates are inclined to buy. Entrenched corporate preferences are seldom quick to change.

Mar 31, 08 - 12:17 pm Comment from: Viktor

The big difference is that most of the Windows users are obligate to use PCs, and most of the Mac users decided to use Mac. I do not know any Mac user that is not happy with his Mac, and almost all the windows users I know are very unhappy with their machines. those who says they like their PCs, never heard about Apple or Linux.

Mar 31, 08 - 12:20 pm Comment from: Grigori

I can hear Johnny Nash singing...

Mar 31, 08 - 12:20 pm Comment from: MrScrith

For Mac's getting into corporate IT, I recently went back and visited the Technical college where I got my CIS-NCS degree (basicly IT) when I went through (graduated 2001) it was primarily windows NT/2000/XP, with optional classes for Novel and Linux/Unix. Now the primary focus is a fairly even mix of XP, Linux, and Mac OSX! Even to the point where they will setup an entire business network in the classroom (including DNS, DHCP, webservers, file/printer shares, user directory, etc) in Win XP for the first half the the semester, then tear it all out and do the same using Mac OSX Server!

SWTC has an awesome networking program and really stuffs a lot into a 2 year course (semesters averaged 18 credits, with the extra stuff I was taking I had 15, 21, 18, 21 (24 effective, assistant teacher for 3 credit class) credits for the 4 semesters I went through.

I don't know how widespread this is, but here's at least one educational opportunity that graduates 10 to 20 a year, ready and willing to use Mac right alongside (and instead of) XP, soon in an IT near you.

Mar 31, 08 - 12:29 pm Comment from: Spark

Sure, Windows machines are still more popular ..."

More "in service" maybe, but "more popular"??? I think not.

Mar 31, 08 - 12:32 pm Comment from: silverhawk

According to Reisenger "...a company doesn't become the most dominant by being the nicest on the block." He never goes on to explain why. Then he says MS became dominant through all means except theft, collusion and every other abuse they are guilty of. CNET is so biased it's pathetic. Reisenger; if you spout purported facts then back them up!

Mar 31, 08 - 12:54 pm Comment from: pDK

It's amazing to see the responses to the actual article. They recite every myth there is about Macs, and spout outdated or downright wrong info about the OS, the iPod and the Mac.

Mar 31, 08 - 01:04 pm Comment from: LiM

I finally figured out what the "C" in CNET stands for.

Mar 31, 08 - 01:36 pm Comment from: Pete

@Reclaimer

Didn't they tell you it's because their job depends on it?

Mar 31, 08 - 01:45 pm Comment from: BC Kelly

Believe it could be argued Apple already IS the world's most "powerful" tech company.

Merely depends on how you want to define "power".

Think Different™


BC

Mar 31, 08 - 08:13 pm Comment from: BiZarRo BaLlmEr

come on, my company won't even let us use Firefox as an alternative to IE.

Entrenchment and deep is MS

Apr 01, 08 - 07:04 am Comment from: Mike

What? The Most Powerful? Chicken-shit investors, SELL SELL SELL PANIC PANIC PANIC!!!!

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