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Sat, Jul 04, 2009 - 06:52 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Apple posts new ‘Get a Mac’ ad: ‘Referee’ (with video)
Monday, January 07, 2008 - 01:10 PM EDT

Apple today posted the company's latest ad in their "Get a Mac" campaign to their home page and also to their "Get a Mac" ads section.

The new ad features the familiar "Mac and "PC" characters, Justin Long and John Hodgman, respectively. In the ad, PC brings in a referee to prevent Mac from boasting that Leopard is better and faster than Vista (The Wall Street Journal said that, not me, Mac explains). The ref checks instant replay and finds that, after further review, Leopard is indeed better and faster than Vista (as if a video replay was necessary). The Ref then ejects the irate PC.


Direct link via YouTube: http://www.youtube.com/v/Jbe9x5WotT4

See the new ad in various sizes and higher quality via Apple.com here.

[Thanks to MacDailyNews Reader "PK" for the heads up.]

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Jan 07, 08 - 02:14 pm Comment from: imad

My kids saw that last night and thought it was funny as hell.

Jan 07, 08 - 02:15 pm Comment from: Ampar

It's time for MS to punt.

Jan 07, 08 - 02:21 pm Comment from: rick

From the quality of their products, MS punted years ago....

Jan 07, 08 - 02:27 pm Comment from: ericdano

"We have two fouls. We have a Personal Foul, number -1, Zune Tang. And we have unsportsman like conduct, number -1, Zune Tang. 500 yards, remains second down"

Jan 07, 08 - 02:27 pm Comment from: Shogun

Hmmm. Looks tired.

Jan 07, 08 - 02:27 pm Comment from: smackman

My daugher cracked up at that ad as well.....she's only four. And she even got it.

smile

Jan 07, 08 - 02:32 pm Comment from: gvgnumber1

didn't like this one...

as a football fan the lines used to 'eject' PC were "ridiculous"ly short and unrealistic.

i guess Apple add writers aren't sports fans...

Jan 07, 08 - 02:35 pm Comment from: Ampar

It must be painful for the PC to be forced into the position of wide receiver.

Jan 07, 08 - 02:35 pm Comment from: C-O F C

Great concept, great execution, but like Happy Days when the Fonz got on water skis, the whole motif has had it's day. I hope Apple moves on to a new way of getting the point across.

Jan 07, 08 - 02:35 pm Comment from: Jim

as a football fan the lines used to 'eject' PC were "ridiculous"ly short and unrealistic.

Or maybe they realize they only have 30 seconds to get the entire message across.

Jan 07, 08 - 02:43 pm Comment from: Soup Nazi

Hey, gvgnumber1, lighten up. Are you gonna get on Apple's case about the official not having the proper referee or head linesman symbols as well? Or for not having a number on his uniform?

By the way, it'd be "Apple's ad writers", not "Apple add writers", genius.

NO soup for you! NEXT!!!

Jan 07, 08 - 02:47 pm Comment from: I love glossy

The new batch of ads have been good but this one is NOT.

Jan 07, 08 - 02:48 pm Comment from: matt

@ gvgnumber1 - if it were more realistic, we'd have had two commercials in-between five minutes of sitting watching nothing but replays of vista sucking, with john madden going "yep, you can clearly see, vista fumbled, right there, BOOM, there it is, boy, microsoft's game is off today". decide for yourself if that's a better ad.

and LOL @ ampar's comments, as always. =)

Jan 07, 08 - 02:57 pm Comment from: Ampar

To matt: And I can picture Madden drawing his circles and arrows all over the Vista desktop.

Jan 07, 08 - 02:59 pm Comment from: Love the ad

Most viewers have a grade 6 IQ so media including newspaper and the web try to write to that level.
This is clear enough for all grade sixers to get.

Great ad...No superbowl required!

Jan 07, 08 - 03:03 pm Comment from: Zune Tang®

I saw one these preposterous ads and I have filed a protest with the league commissioner. There is a clear bias for Apple and against Microsoft as evidenced by ludicrous and unsubstantiated reports from the media who apparently have fallen under the spell of MAC lemmings and Apple's no-so-transparent astroturfing. Nobody reads the Wall Street Journal anyway. What a rag.

That PC looks like a Tight End though. Grrrrrrrrrr.

Your potential. Our passion.™

Jan 07, 08 - 03:05 pm Comment from: Falkirk

I thought it was a brilliant setup introducting an seemingly independent and final arbiter "referee" who could ultimately side with the Mac. But then I thought they wasted the idea with the dialog they used. But what do I know. Maybe, like most things, it appealed to some, but not others.

Jan 07, 08 - 03:31 pm Comment from: tz

heh, Zunie likes tight ends.

Jan 07, 08 - 03:42 pm Comment from: Thorin

"To matt: And I can picture Madden drawing his circles and arrows all over the Vista desktop."

With a stylus, no less.

Jan 07, 08 - 03:42 pm Comment from: Ampar

"heh, Zunie likes tight ends.

And centers around being offensive.

Jan 07, 08 - 03:53 pm Comment from: Brau

Hmmm ... leaves a negative impression of Macs in my mind and not very funny.

Jan 07, 08 - 04:15 pm Comment from: Hmm

After "reviewing the play", the ref moves from hands in front to hands behind in the time it takes to go from one frame to the next. How unrealistic.

Jan 07, 08 - 04:17 pm Comment from: twodales

Heh mdn how about using a video format that I can see on my iPhone?

Jan 07, 08 - 05:09 pm Comment from: Scot Murphy

Great ad! Thought it was going to go nowhere,but that last line with PC wandering around a white landscape made it brilliant. Only second to "Cancel or allow?" of all the "Get a Mac" ads.

Jan 07, 08 - 06:13 pm Comment from: Perry Fjellman

This is so lame. Come on Apple, your commercials have ALWAYS sucked. I'm getting fed up with this shit.

Jan 07, 08 - 07:06 pm Comment from: Register or Login

Subway's ref ad is much better

Jan 07, 08 - 07:26 pm Comment from: KenC

I saw this during the NFL playoffs, and it was okay funny, not great funny. The reason was that ejections are very rare in football. This is not baseball or even basketball which are more likely to see ejections. The point being it made me scratch my head, thinking of whether they could have made a better punchline.

Jan 07, 08 - 11:30 pm Comment from: PT

Not a bad ad, not one of the best though (that's 'Security')

Man that zune tang guy is sooo lame. Such an attention seeking try hard. Hey fool, why don't you do us all a favor and go tell somebody who cares...if you can find somebody. Your whole act is tired, repetitve and without humor (just like a microsh*t ad). In actual fact your lame and boring. Guess you try to antagonize people because any attention is better than none at all, huh?

Jan 08, 08 - 01:37 am Comment from: HHM

OK, I've liked all of the ads up until now - this one was on the lame side. Must be because I'm a big sports fan? Like KenC I was left scratching my head about the ejection, and really the whole instant replay deal

Jan 08, 08 - 01:46 am Comment from: don

Did you read that, Apple? Perry Fjellman is getting fed up with this shit.

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