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Sun, Nov 08, 2009 - 04:55 AM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Apple posts new ‘Get a Mac’ ad: ‘Santa Claus’ (with video)
Thursday, December 13, 2007 - 04:40 PM EST

Apple today posted the company's latest ad in their "Get a Mac" campaign to their home page and also to their "Get a Mac" ads section.

The new ad features the familiar "Mac and "PC" characters, but with a twist for the holidays, as the ad is done in the Rankin/Bass animation style. Justin Long who plays the "Mac" and John Hodgman who plays the "PC" contribute voiceovers for the new ad and also "sing."

In the ad, a desperate "PC" bastardizes the holiday spirit by injecting a plea for people to buy PCs instead of Macs while Santa and "Mac" look on disapprovingly:

Direct link via YouTube: http://www.youtube.com/watch?v=cakzu9eWpsU

See the new ad in various sizes and higher quality via Apple.com here.

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Dec 13, 07 - 04:49 pm Comment from: HotinPlaya

Feliz Navidad!!

From Mexico!!

Dec 13, 07 - 04:56 pm Comment from: Ampar

José Feliciano and Kitten Natividad to you too!

Just kidding. Merry Christmas. And as a friend of mine once said, Happy Chanukah with a haaaccchhh.

Dec 13, 07 - 05:03 pm Comment from: coolfactor

AWESOME!!! Way to go Apple!

Dec 13, 07 - 05:04 pm Comment from: Darth Avenus

Love the Rankin Bass-inspired spot! (I fondly remember watching Santa Claus is Comin to Town and Rudolph as a kid.) While it conveys the spirit of the holiday season, I'm not sure if it does enough to get people to go buy Macs for Xmas. But in a subtle way, perhaps it does.

Dec 13, 07 - 05:05 pm Comment from: Triumph the Insult Comic Dog

"Merry Christmas to all, and to all . . .

a PC really bites!"

Dec 13, 07 - 05:08 pm Comment from: Cubert

Time to dig out the oldies but goodies - the Junk in a Box video from SNL last year and the Charlie Brown Ghetto Christmas (on YouTube). Nothing like putting these on the ol' Mac and firing one up - a fire in my fireplace, that is.

wink

Dec 13, 07 - 05:11 pm Comment from: Ampar

Steve Ballmer's character didn't make the final cut.

Dec 13, 07 - 05:11 pm Comment from: WhitIV

I laughed more at this ad than any other Apple ad. Even the PC sufferers have to laugh at this one!

Dec 13, 07 - 05:13 pm Comment from: loopy_nj

Hilarious!!!!!

Dec 13, 07 - 05:19 pm Comment from: Joshua

WOW! I loved this one.

Dec 13, 07 - 05:26 pm Comment from: peaPod

Turning the PC Guy into the evangelist is a very, very smart move.

Dec 13, 07 - 05:32 pm Comment from: Macromancer

Prize goes to Ampar!

Dec 13, 07 - 05:32 pm Comment from: Predrag

This is consistent with the comments of that one article that said how Macs are expanding at full throttle and we're not letting the foot of the gas pedal.

By now, practically every TV-watching American knows about "I'm a Mac - I'm a PC" commercials. They are often the subject of the water cooler talk ("Can I get a cup of water - Cancel or Allow?" "Of course - Cancel or Allow!" you won't believe it but I heard this kind of an exchange, spoofing Vista...!!). People know the characters, they know the basic plot line and are thoroughly familiar with how endearingly pathetic that PC guy is. Coming from all that, this Christmas commercial drives it home and makes it even more funny. I know of die-hard Windows people who are inching ever-so-closer towards the idea of owning an iMac directly as a consequence of a relentless barrage of these commercials. He just loves them and thinks they're hilarious. He totally recognises the PC and at this point, all he needs is a little push and he's done.

In Apple's history, there were many memorable campaigns (Think Different, Switcher, not to mention the one that started it all, 1984). This one will sure go down as one of the most effective.

Dec 13, 07 - 05:34 pm Comment from: coolfactor

"oooohhhhh...... come on.... ohhhhhhhh"

That's my favorite part!

Dec 13, 07 - 05:36 pm Comment from: BuriedCaesar

Great new commercial, Apple! Have been watching those with my young 'un this past week.

However, the major ads on the page (when I opened it up) were this ugly blue-green field with "Find the right PC for you" and a Vista logo with "Start Here" next to it...

I feel just a little dirty having just typed that.

Dec 13, 07 - 05:58 pm Comment from: Military Police

I was waiting for the PC character to be banished to the land of misfit toys....

Or for the abominable snowman character to come in and whomp him....

Dec 13, 07 - 06:00 pm Comment from: Military Police

@BuriedCaesar: Did you see that the latest Macworld magazine (the one with the cover story about Leopard I think) had a full-spread ad by Sony, essentially promoting Windows Vista? Weird.

Dec 13, 07 - 06:05 pm Comment from: Jubei

LOL... that was just too funny and clever.

Dec 13, 07 - 06:09 pm Comment from: Realist

I am speechless. Though you should buy a PC since it is the most widely used product. And it has more games. Don't forget the games. Better than anything Shepherd Jobs is going to roll out.

Dec 13, 07 - 06:15 pm Comment from: LorD1776

Makes me want to watch 'Rudolph ...'

Dec 13, 07 - 06:19 pm Comment from: Darkness

Great ad! The only way it could have been better was Robot Santa instead of Rankin-Bass Santa. PC won't know what hits him...

He knows when you are sleeping.
He knows when you're on the can.
He'll hunt you down and blast your ass from here to Pakistan.
Ohh...
You better not breathe, you better not move.
You better off dead, I'm telling you dude,
Santa Claus is gunning you down.

Dec 13, 07 - 06:34 pm Comment from: MCCFR

Realist…

I thought the Mac was a toy and yet all you WinDroids ever seem to go on about is how there are more games available on a PC.

Of course, you're right: when people want to make money in the creative industries, they choose a Macintosh and, increasingly, they choose Apple's pro apps like Final Cut Studio.

Windows is like reality television for your PC: cheap, Imagination Not Included™ technology without any real substance.

Dec 13, 07 - 06:50 pm Comment from: Aldarion

why is it that foxnews.com has a new iPhone optimized site that let's you watch there videos on the iPhone and macdailynews doesn't?

Dec 13, 07 - 07:32 pm Comment from: BiZarRo BaLlmEr

@Ampar

You got me thinkin' Missing Ballmer

Dec 13, 07 - 07:35 pm Comment from: Zune Tang®

I don't get it. Windows enthusiasts are nothing like the way they are cruelly portrayed in these ads. I know the IT guys where I work are especially bothered by these commercials.

Hey Apple, way to irritate 95% of the computer market. They might have been future customers—but you had to take the low road. And you make expensive, proprietary toys that nobody uses in the real world and can't play games. Dorks.

Your potential. Our passion.™

Dec 13, 07 - 07:40 pm Comment from: Ampar

To BiZarRo BaLlmEr:

Nice!

Dec 13, 07 - 07:41 pm Comment from: Ampar

Thanks, Macromancer!

I've always thought Ballmer was a bomb in a bull.

Dec 13, 07 - 08:05 pm Comment from: seanbone

The commercial should have ended with Santa saying "PC" in a disapproving tone & shaking his head.........

Dec 13, 07 - 08:56 pm Comment from: j

Ampar, are you Eric Boggs, because I pictured you a lot older and possibly indian. I don't know why. Maybe just because of the smart and funny indians I know, but it might be weird for me to rearrange who I think you are in my head if you turn out to be Eric Boggs.

Dec 13, 07 - 09:10 pm Comment from: bob

Zune Tang .... dork ...

Dec 13, 07 - 09:16 pm Comment from: Mo

Ampar, you are one funny mother..SHUT YO MOUTH!

Cheers!

Dec 13, 07 - 10:34 pm Comment from: Less is More ☆

Sigh...yet another ad targeted at Apple fans! It sucked. Unless you love South Park. MW: "change" it, for chrissakes.

Dec 14, 07 - 07:58 am Comment from: Ampar

j: I'm not Eric.
And thanks, Mo!
Also, Rankin/Bass is right up there with Sid & Marty Krofft.

Dec 14, 07 - 09:24 am Comment from: blue

The wife and I thought this one was very funny. Too bad SunCom and others did it long before Apple.

Dec 14, 07 - 12:24 pm Comment from: Rod

Great touch...

NOW I want ANOTHER Mac!

Dec 14, 07 - 02:45 pm Comment from: smackman

Nice see you back Zune Tang.

Was gettng worried....wink

Dec 14, 07 - 10:06 pm Comment from: Will

Now, THAT was funny!

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