Apple today released all new software for Apple TV that allows movie fans to rent movies on the iTunes Store directly from their widescreen TV.
With iTunes Movie Rentals and Apple TV, users can just click a button on their remote to rent movies from a catalog of over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound, with no computer required.
From our updated Apple TV, there are currently 75 HD movies available for download. AirTunes is now active for Apple TV! (Choose you Apple TV from the list and your iTunes output will play out of your Apple TV).
DVD-quality iTunes Movie Rentals are $2.99 for library titles and $3.99 for new releases, and HD versions are just one dollar more with library titles at $3.99 and new releases at $4.99.
Apple’s new Apple TV software is free of charge to existing Apple TV owners. In addition all new Apple TV units (starting at US$229) ship with the new software.
Once a movie is rented, it starts downloading from the iTunes Store directly to Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 24 hours to finish it—or watch it multiple times.
MacDailyNews Note: Please see related article: Apple allows for extending iTunes Movie rental period past 24-hours – January 24, 2008
Apple TV users can also view photos from their computers, Flickr, and .Mac Web Galleries on their widescreen TV as slideshows or screen savers, and any time photos are updated on Flickr or .Mac, they are automatically updated on Apple TV. Apple TV users can now browse and enjoy the iTunes Store podcast directory of over 125,000 video and audio podcasts, view over 50 million originally created videos from YouTube or choose from a selection of six million songs, over 600 TV shows and 10,000 music videos to purchase directly from their Apple TV. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment on their computer, all current generation iPods or iPhone.
Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed AirPort 802.11 wireless networking, Apple TV now automatically plays all of your iTunes content without setup or management.
Apple TV is compatible with enhanced-definition or high-definition widescreen TVs capable of 1080p/1080i 60/50Hz, 720p 60/50Hz, 576p 50Hz (PAL format), or 480p 60Hz.
Go get your new Apple TV software now: Apple TV > Settings > Software Update…
After a festival of progress bars, Apple logo flashes, and restarts, you will have a brand new Apple TV!
MacDailyNews Take: 800,000-1.2 million Apple TV units are suddenly ready to begin renting movies via iTunes. We expect Apple to rent a heck of a lot of movies starting now.
[Thanks to MacDailyNews Readers “Mike in Helsinki” and “bbtylrv” for the heads up.]
Okee Dokee. Time fer me to git won-a-dim things. Finally.
So If I buy and old apple tv, it’s the same as a new one?
Cant wait to download. @ ApplePi. Its the same hardware. Just a software update.
ARGH… I am at work!!! 🙁
I would buy AppleTV in a second if only it would work well with analog televisions.
I just updated. I tried the HD 300. OMG! The picture is stunning. The sound on my 7.2 ( dual subs ) is true DD 5.1!!!!
ATV is going to sell like crazy this year!!
It works well!
IT IS ABOUT FRIGGIN’ TIME!!!!!
So I installed it and it’s very slick and all…
But I must say that I really want to ditch my DirecTV, but unless Apple offers a “subscription” option, I just can’t do it.
That and the restrictions are ridiculous. Once you “start watching it” you should be able to take all the time you want to finish! I wanted to watch the first bit of the Ghost and the Darkness, but alas I’m afraid to as I don’t think I can finish tonight…
For $4.00, that restriction should NOT be there.
That’s nice. Can I have my Time Capsule now?
@effwerd
I initially used mine with an analog TV. I liked the results.
It has a 640×480 setting and defaults to it. But, you do need component inputs.
But, I am using it now with a Pioneer 6010FD 60″ Plasma. Big change!
Maybe that’s why my Internet connection seems so slow today.
I don’t even have an HD TV yet… I wish Apple would sell the HD rentals through iTunes on the computer. It’s probably part of the mega agreement with studios, but I can see Apple doing it as a choice to (1) increase sales of Apple TV and/or (2) intentionally reducing the potential hit on its download servers (from the much larger HD files) during the initial roll-out period of the rental service.
@Turbine:
If you can’t finish the movie, you can pause it and come back to it 2 days later and it will still play. The restrictions only apply after you’ve finished watching the movie. Ultimately, after 30 days, the movie will just not work at all.
@Brian Allen
So if my old Panasonic 27″ has component inputs, I can get it to work? That’d be sweet! I’ve stayed away from it because I didn’t have a widescreen TV but that would change things.
@turbine: I am not 100% sure but I think I heard or read that once you start the movie, you can pause it and finish it whenever you want. I don’t remember the specifics but if you go through the MDN archives back a couple of weeks, you might be able to fine what I am talking about. Hope that helps…
“Once you ‘start watching it’ you should be able to take all the time you want to finish!”
Actually, as I understand it from a review I read (based on rental movies with the iPod), you can take as long as you want to watch it. They don’t “explode” if the movie is playing.
So, in other words, if you start watching the movie and then hit pause, you can go do other things and come back to it and hit play and pick up where you left off. However, once it expires, you only choices are to watch the rest of the movie or delete it. You can’t say, “I’ll watch something else and come back to this later.”
Again, while Apple is calling this a rental, the model is more akin to Pay-Per-View than to rentals.
@eric24601:
Yeah, I had read that….
But that makes my AppleTV useless for anything else until I finish the movie.
It’s just a stupid restriction and one that I really don’t understand the purpose of.
One of my favorite things about Netflix is that you can “keep them as long as you want”…
We all have busy lives and it’s actually quite rare that we get to finish a movie in a 24 hour period in my household.
Oh well. Maybe when they remove that totally pointless restriction I’ll be onboard.
@Peter:
Agreed. This really is more of a “Pay Per View” than anything else.
Nice concept, however, I am not amused that the movie I selected from the HD content was not HD. It could be an innocent error. I am not sure. If this takes off the way it could, Blockbuster will have more than a few problems.
@Peter
@ Turbine
> Agreed. This really is more of a “Pay Per View” than anything else.
It’s marketing. “Pay Per View” is a form of rental. Apple TV is a form of rental. NetFlix is a form of rental. The local Blockbusters store is a form of rental. Apple decided that calling it “rental” was best. Besides, how could Apple have made it more like “real” rental? Maybe if you had to manually click a button to “return” the video, and if you forgot to do it, you’d be charged a late fee…
“Nice concept, however, I am not amused that the movie I selected from the HD content was not HD. It could be an innocent error. I am not sure. If this takes off the way it could, Blockbuster will have more than a few problems.”
———–
It’s gonna be a while before Blockbuster has problems.. There are only about 100 HD movies available, and most of them are pretty old.. And the standard def movies still look to be below “dvd quality.”
I initially used mine with an analog TV. I liked the results.
It has a 640×480 setting and defaults to it. But, you do need component inputs.
Hey, thanks, Brian. I may have to look into this a bit more.
this update is flawless and fabulous!
Yea, so I just upgraded. None of the other little things are in there that I was hoping, primarily a finer grain of media control for local and streaming content from iTunes. I would LOVE to see a playlist type function in the AppleTV, but it’s just not there. Now I have a new interface and a whole lot more options, and my local media is squirreled at the bottom. Sorry, looking to see how to go back to the older interface, which worked better for the environment I am using it it. To show my Kids’s DVD without having cases everywhere!
Maybe it does do this and I just don’t know it…
I may never set foot inside a Blockbuster again…
As for the qualms about full HD resolution, my corrective lenses make sure all pictures are a stunning 20/10 resolution. (I really need to go to the eye doctor.) But the sound’s great.
just saw that AirTunes now works for the AppleTV…sweet! I love it! I don’t recall this feature being promised…but I’m sure glad it’s there.
So here is my question- if I use component cables to input into our HDTV, will I or won’t I notice a difference between HD and normal quality?
got mine installed!
That’s alright, I’ll save my money for the real thing on a REAL disc I can watch over and over again. For the cost of just a couple of those “rentals” someone could easily do a PPV or add a Premium channel to their Cable or Satellite setup. Yawn… Of Course when I can stream ANY video from my MacPro to the ATV and my Sony 46 XBR4 or 120″ Projector at full res then I might get one.
tv Take Two update supports 1080p tvs.
@effwerd…. jumping in on your question. I’m using it with an analog TV, previous posting about getting the component cables is accurate. Works fine.
OMG! Just a few minutes with the HD podcast assortment alone is a cable killa! Wow.
People do not understand how disruptive this is. They have already bagged all the higher learning and government institution for their HD content ages ago. Plus all the usual suspects (DiscoveryNetworks) have content there too.
This fully leverages the ITMS content for people with no computer skils.
Ready. To. Go.
Next up: plug your iPod into the USB port in back!
Mark your calendars today, because everything changes from now on.
(Hobby. . .indeed!)
(^_^)
Has Apple said officially that it will phase out BUYING movies. I don’t rent houses or movies- I buy them. Most of the new stuff is Rent Only and iTunes does not offer a way to filter when looking at content on iTunes.
Renting always made more sense for movies on the iTunes Store. Having to store (and backup) huge files that you will probably only watch once or twice in your lifetime made no sense. For music, it fine because the files are relatively small and you are likely to listen to songs hundreds or even thousands of times. But I don’t think Apple actually changed it’s strategy. Selling movies was just an interim step while the software technology, hardware, and studio contracts for rental were put in place.
@Captain
I guess we could get into the whole “what is real HD” argument all over again for the “n-th” time, but why bother. I suppose you’re right that anything less than 1080 P is not “full HD”, but you can’t just stop there. The only thing that meets that definition right now is blu-ray or HD DVD. That HD signal you’re getting from cable is certainly not. Not to mention the fact that unless you have a screen that’s 50+ inches wide you can’t even tell the difference. Plus bandwidth makes 1080 P prohibitive right now anyway. You’ve bought into the 1080 P marketing hype.
So what’s your point? You’re too much of a purest to touch an Apple TV? Spin your plastic discs then, who cares.
The HD PodCast as simply amazing. For the idiot who posted 720p or 1080i is not HD, go back playing with your X-BOX to watch your HD. You know that one that had HD-DVD support. haha…
@ macbones
There is a difference, although which one is the better one is a question that is up for debate…..
http://forum.ecoustics.com/bbs/messages/34579/122868.html
We use ours with a component big screen, but with HD content, we are looking at HD TV, if our content will be Atv, and possible DirecTV in the future, what is better, 720 or 1080, (if we do not have access to 1080)
Why doesn’t it mention the Take 2 update anywhere on Apple’s website?
O – mah – gah!
We rented Ratatouille and streamed in HD. The fur on the rats is visible down to the individual hairs for criss-sakes! This is on a 1080p HDTV. So what if its “only” 720p? Its still jaw dropping gorgeous. I just want to say gah….
What I’d like most to see is appleTV software that can be run on a Mac mini (think about it – everything the aTV does plus everything that a mac is), and now with Leopard, you can back-to-my-Mac to your other home computer (iMac or greater), and for some people even access your work computer (if it’s a Mac) from the couch.
Now add picture-in-picture on a big-screen HD TV, and you can watch TV or movies while chatting or emailing, etc.
And then bring back the iSight camera for sharing video chats with your family/friends across the world (Superbowl parties with your buddies on the other side of the country?) or watching favorite shows ‘with’ friends who aren’t there (home-people doing soaps together, or keeping an eye on the babysitter from your iPhone) and, and, and – gosh, it’s mind-boggling!
I better go play in the snow for awhile.
But think about it – seriously. Any comments?
I just noticed that you can now transfer rented movies from your Mac to your tv. While I’ll most likely rent via the ATV from now on, it is nice to get this rental off the computer and on the big screen.
MDN word: standard — tv, the new standard in movie rentals.
Did the download…..took a good while so it must be pretty big….the update went perfectly as usual. I immeditatly rented a standard def version of 28 Weeks (hadn’t seen it). The rental looked great and worked flawlessly. Wooohoo! It’s funny I bought this Apple TV (1/2 price open box at C.C.) just for the purpose of getting music to my home stereo/entertainment system from my Mac. But now with this rental service I can see using it for much more. I don’t buy much video content….but love to rent. This is probably going to be a good move for Jobs and Co.
@Jay
I agree with your comments on the new user interface – U G L Y!
I love the new features, but can we have the old menu screens back, please? The new “pop up box” sitting on top of whatever was on the screen before just looks cluttered, and the split column menus are confusing. Not at all nice to look at nor easy to use. Not very Apple-like at all. And your own music / movies etc (which makes up the majority of the material on most people’s Apple TVs) now relegated to the bottom of the list.
Sadly, no such candy outside of US, anywhere. Why o why can’t the friggin’ Euro iTM Stores not carry any significant movies and tvseries to buy OR rent ??
I would buy one today (appleTV is for sale here), but no content = no deal!