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Apple sells 450,000 of Dvorak’s ‘nutty’ Nike+iPod Sport Kits in under three months
Wednesday, September 13, 2006 - 01:14 AM EDT

Apple CEO Steve Jobs announced yesterday during the Cupertino Mac- and iPod-maker's "It's Showtime" media event that Apple had sold over 450,000 Nike+iPod Sport Kits in less than three months of the product's availability.

Back in May, following the announcement of the Nike+iPod Sport Kit, tech troll John Dvorak wrote for MarketWatch, "Apple has teamed up with Nike to produce an odd tennis shoe that will allow, among other features, the music to change on the user's iPod to better match their specific jogging requirements. In other words if you are headed up a tough hill the music selection will change to some motivational music to get you over the top. Does this sound a little nutty to anyone else but me?"

450,000 times US$29.99 equals gross sales of $13.5 million dollars. Oh, to be so "nutty."

MacDailyNews Take: Don't quit your day job, John. On second thought, do.

Dvorak admits to baiting Apple Mac users for hits:




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Nike+iPod Sport Kit now available for order at Apple Store - June 13, 2006
Video: Dvorak admits to baiting Apple Mac users for hits - June 10, 2006
Dvorak thinks iPod+Nike Sport Kit is ‘nutty’ - May 24, 2006
The making of Apple iPod+Nike Sport Kit and there's more to come - May 24, 2006
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Reader feedback page 1 of 1 pages:
Sep 13, 06 - 01:39 am Comment from: BuriedCaesar

Clearly half a million people can't all be wrong compared to the insignificant ruminations of a practically burned-out hack opinion-writer.

Sep 13, 06 - 01:45 am Comment from: ?what?

Um wasn't his credibility gone a long time ago? If it ever existed at all?

Sep 13, 06 - 01:53 am Comment from: coolfactor

Maybe he should get out a run before passing judgement on a running product.

And it was Nike that approached Apple. I guess Dvorak doesn't wear Nike shoes.

Sep 13, 06 - 01:55 am Comment from: G-Spank

Dvorak epitomizes the PC Stockholm Syndrome suffering among us. He is a dinosaur unaware of the impending extinction.

Sep 13, 06 - 02:03 am Comment from: KenC

Uhm, does anyone really expect Dvorak to understand the concept of exercise and motivating tools?

Sep 13, 06 - 02:26 am Comment from: Morpheus

One of the greatest pains to human nature is the pain of a new idea. It...makes you think that after all, your favorite notions may be wrong, your firmest beliefs ill-founded... Naturally, therefore, common men hate a new idea, and are disposed more or less to ill-treat the original man who brings it.
-Walter Bagehot Physics and Politics

Sep 13, 06 - 02:47 am Comment from: wonderboy

Dvorak had one good idea years ago. It was he first and it's beginning to look as if it may be his last. He's been trading off that idea ever since.

G-Spank hit the nail right on the head.

Sep 13, 06 - 03:15 am Comment from: Fanatic Realist

I write as someone who is more than a little rotund myself, but - judging from that poster frame - Dvorak would find any exercise other than darts or pool a "little nutty".

The whole Nike+iPod thing is no more "nutty" than the idea that boxers used to have their trainers cycle alongside them when they were running in the morning. The growth of "serious" running as a hobby – which is obvious to anyone who watches any of the major marathons in London, Boston, New York or wherever or any of the triathlon events - means that there are literally hundreds of thousands of runners who require a mechanism for motivating themselves during training and recording the results of those training runs.

The fact that Dvorak doesn't get this concept merely shows how years of using Microsoft's Imagination Not Included™ approach to technology has left him unable to empathise with the aspirations of 'real' users.

Sep 13, 06 - 03:19 am Comment from: Geir Werner

Dvorak is a geriatric with signs of alzheimer. Leave him alone for now. My only gripe is that he ruins listning to TWIT for me...

Sep 13, 06 - 06:13 am Comment from: spyinthesky

I agree there are no end of ideas that on the surface seem irrelavent motivational techniques but that when assessed intelligently do work on a range of levels, many of them not obvious to the initiated or indeed before they are personally experienced. Professional sportsmen and coaches have exploited such motivational skills for years and many are subtle and puerly psychological but none the less effective for that. It even took me a little while to take this idea seriously, But the fact is it works on both the motivational level (and with plenty of further scope to exploit) and the fun level. Seems like a wonderful tool to me, certainly if you have the spare cash.

Sep 13, 06 - 06:14 am Comment from: joell

the target audience & consumer are "nutty" people.

Sep 13, 06 - 07:20 am Comment from: J

I'm an owner of one of these nutty devices. It is simply the greatest thing to come out of Cupertino this year.

Sep 13, 06 - 08:05 am Comment from: Dan

Dvorak's GIRTH tell the lack of understanding

Sep 13, 06 - 08:07 am Comment from: jay

Three other ideas, just to name a few, that were considered either nutty or totally unnecessary many years ago were the airplane, computers and copiers. Be careful, be very careful, of dismissing new ideas.

Sep 13, 06 - 08:11 am Comment from: Doc

I remember when Dvorvak used to write a column for MacWorld, or MacUser I forget which...back in the day.

Sep 13, 06 - 08:29 am Comment from: bjf

just or clarity sake, Steve said Nike sold 450,000 pairs of nike sport kit ready shoes.it was a nike person he was quoting becuase he called them iPod shoes. which means the number is higher. I would love the nike sport kit, but alas, I don't own a nano....yet.

Sep 13, 06 - 08:47 am Comment from: B-Sabre

Geir: My only gripe is that he ruins listning to TWIT for me...

Tell me about it! When they exposed the UK bomber plot in July, he, of course, turned out to be an expert in chemical engineering. "No way they could have used liquid explosives!" he fulminated....

Of course, he was wrong. Ramsi Yousef (first World Trade Center bomber), who planned to destroy more than a dozen trans-pacific airliners in the '90's was using the same technology (liquid nitroglycerin), and carried out a demonstration attack that killed a Japanese business man.

http://en.wikipedia.org/wiki/Philippine_Airlines_Flight_434

Sep 13, 06 - 09:15 am Comment from: big tex

Same here, love TWIT, but hate this guy, by the way I have Nike+ and it is awesome. I must admit, it is an unusual product, but I am blown away.

Sep 13, 06 - 09:37 am Comment from: macromancer

Obviously anything associated with exercise would sound nutty to John.

John, if you're reading this, here's a link for you:

http://www.krispykreme.com/storelocator.html

Sep 13, 06 - 09:48 am Comment from: Ampar

John is just a master baiter. Nothing more. If I recall correctly, he was fired from MacUser.

Sep 13, 06 - 11:39 am Comment from: macman

Uh, they aren't "tennis shoes", they are running shoes. Stick to what you are at least mediocre at, Dvorvak, hi-tech.

Sep 13, 06 - 03:22 pm Comment from: Doktor

I can see it now...
Reporter: Mr. Dvorak, Apple just announced a box that can wirelessly receive video content streaming from a Mac. What do you think of the product?

Dvorak: It's a half-assed, low powered, "me-too" product. It's garbage.

Reporter: ...OK...So your'e saying they will sell 10 million units the first day, right?

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