Apple shares hit new all-time closing high – again

Apple StoreShares of Apple Inc. [AAPL] gained $1.40, or 1.30%, to – for the fifth consective day – set a new all-time closing high of $108.74 per share on volume of 23,230,337.

Apple’s previous 52-Week and All-Time High was $108.84 set during trading yesterday. AAPL closed at $107.34 yesterday.

Apple’s 52 Week Low stands at $50.16, set on July 14, 2006.

AAPL quote via NASDAQ here.

45 Comments

  1. Profit taking? Sure, that’s the way it works.

    Sell high, reinvest on a temporary low.

    Result: happiness.

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  2. If I may be allowed to gloat.
    I bought it at $15 a share…and I’m not selling any until it gets to $150 a share. Then I’m going to buy the city of Cupertino and rename it Jobsville

  3. “for comparison MSFT is down about 12% from same time (Nov/00 to present)”

    Take a longer term view, Microsoft is up about 30,000% since the mid 80’s

    Apple is only up 3,000%

    No-body’s going to complain about either gain, but clearly Microsoft’s comprehensively beaten Apple as an investment over the long term.

  4. @B
    Very interesting peice of history. I remember the Cube suffering from cracks due to heat and being over priced and not upgradeable. It looked pretty awseome then and still does now. Then the iPod came and changed everything.

  5. wowmans insight tells me one thing

    buy more
    aapl

    aapl is making new millonare every day

    and will continue to for some time

    microsuck will continue to be less important as apple and steve set the record straight on how to play this game

    thanks for creating the market for us microsuck

    now its ours

    got that

    sit down Bill and watch your paper tiger empire burn

    ha

    ha

    ha

    hga

    aha

    lol

    ha!!!!!!!!!!!!!!!!!!!!!!!!!!

  6. AAPL has risen whilst Steve Jobs has been in charge and since he cleared away the remaining baggage from the dark times. MSFT has declined since Bill Gates ‘left’, it’s not a true comparison but there’s a point there somewhere.

    It’s not quite fair to count the years when Steve wasn’t at Apple, he is the man!

  7. Achh – if I had invested the 40K in cash I had laying around in 1995, then the Apple stock would have netted me 1M. Still I’m pleased with the >40% increase in the last year and a half.

    I see no reason to sell.

    AAPL will go up and down regularly. Look for the brokers to cash in soon and drive the price back to 100. But 100 is the new low and back up the stock will go.

  8. “I reckon the new Apple dawn started with OSX Tiger. Since then Apple is up 200%.”

    As a unix geek, as soon as I heard about OS X being based on BSD unix about 2003 I could see the handwriting on the wall. I invested all my spare cash in AAPL at $7.50. It’s gone up about 1400% since then. I’ve paid for college and cars, and other toys, and I still have 10 times my original stake.

  9. Word of advice to all the proud AAPL stockholders: keep it to yourself. Especially the few knuckleheads who keep claiming to have made a killing every time MDN mentions that AAPL closed at an all-time high. Gloating is not an enviable trait. I have a neighbor who can’t help but point out how well she’s doing all the time (to everyone in the neighborhood). I usually just smile and say “that’s great, good for you”.

    It’s tough to do guys, but keep your winnings to yourself. Dare I add it’s a sign of maturity.

  10. Talk is cheap. People throw around terms like “fanbois” and state that Apple is so insignificant that Microsoft shouldn’t be concerned, and that Macs are toys, and that the “real” IT world doesn’t take Apple and its products seriously. Well, like I said, talk is cheap. There’s another old axiom to consider though, “Money talks and BS walks.” It’s important that folks know who they’re listening to. “Fanbois” don’t invest real money.

  11. Way to go Zeke!

    I wish I had the cash to invest a little extra in Apple. I told my dad in Dec. 2003 that he should put the extra money that he wanted to invest into Apple’s stock. He didn’t. He’s made a nice return but nothing like Apple’s astronomical returns over the same period.

  12. “I reckon the new Apple dawn started with OSX Tiger. Since then Apple is up 200%.

    Microsoft managed 18% in the same time.”

    Go back even to 1994. From 1994 to now, Microsoft and Apple have increased by about the same percentage, 1,000%. But when you look at the profile, Apple’s gain is all in the last few years, Microsoft’s all in the preceding 10 years, meaning for all that time, the Microsoft investor’s been better off.

    The big winners with Apple would be those who brought the stock around 2002-2004, because before it started rising in 2004, AAPL had gone almost nowhere for about 2 decades.

    Again, no-body’s going to be unhappy with a 1000% increase over 4 years, it’s the going nowhere for the preceding 20 years that would have tested the faith.

  13. For example, if you’d invested in an S&P 500 index fund in 1988, the first year that the value of an AAPL investment made at the same time would have exceeded that would be 2006.

    The same investment in MSFT would be worth 8x as much as the AAPL investment. Once APPL hits $900/share split adjusted, it’ll be doing as well as MSFT over the long haul.

  14. “Okay… so my portfolio is up 159%, not on msft.

    I think I’ll ignore you.”

    And you know what, I really don’t care what you invest in. In a rising market, every-one’s a stock picking genius.

    If you made a big gain on AAPL, I’m happy for you.

    But it always makes me laugh when the naive investor has discovered the magic growth stock which is going to make them rich, They always sound like you on the way up, they drop their life savings into that one stock, and then they don’t post anything when they loose their shirt on the way down.

    Not saying that’s you, but I bet it fits a large number of the posters here.

    There’s also a bunch of people on this board saying how they’re in AAPL for the long haul, or have been in AAPL for the long haul. All I’m pointing out is that if that’s the case, you’ve only done well in the last year or two, compared to the blindfolded monkey strategy.

    It has nothing at all to do with MSFT, other than MSFT has substantially outperformed that blindfolded monkey and AAPL over the last 25 years, again, something easy to document with hindsight.

    If you can’t be objective about as stock’s return, and buy a stock because you’re emotionally invested in the company, then investing in stocks is probably not for you.

  15. You don’t know what you’re talking about. Sorry to be so harsh, but when it comes to investing, WHO CARES what happened in the 80’s, 90’s, etc??? The issue is what is going to happen NEXT! The last several years should give the smart investor confidence that Apple is on a strong growth trajectory that is highly likely to continue, while the opposite must be said about M$. If things change at either company–replacement of management, different strategy, etc.–then we should reevaluate. But, as of right now, only a fool would consider an investment in M$ as equivalent, much less superior to, an investment in Apple.
    Jake

  16. Be careful. In order to maintain its current share price Apple needs to execute perfectly over the next few quarters. Any failure would translate immediately into a major crash. Yes, Apple currently seems to have the tools required to achieve its goals with products in the pipeline like the iPhone and Tiger but it is a risky stock, make no mistakes.

  17. The recent rise in AAPL has everything to do with momentum traders seizing on iPhone publicity to drive up the stock, and squeezing the short sellers out there.

    Adding to the froth is the lack of fear in this market. News about inflation, geopolitical conflicts, trade and budget deficits have been pushed to the back burner, as traders exit the current earnings season and start looking towards the summer doldrum period.

    At some point reality will reassert itself, and there will be a correction in this market.

    In late June, once WWDC is over and the iPhone has shipped, there will be a sell-the-news reaction and AAPL will undoubtedly drop in price.

    But I expect that drop to be modest. The summer period is typically a quiet one on Wall St, and the prevailing matnra is “Sell in May and go away”.

    That argues in favor of a sideways consolidation, especially if the current lack of fear persists through the summer.

    Summary: Follow the current uptrend in AAPl until it exhausts itself, probably sometime after WWDC and iPhone shipments.

    Then either sell a portion of your holding to lock in some profits, or hold your entire position for the expected bump later in Q4 2007 in the runup to the Christmas selling season.

  18. “Sorry to be so harsh”

    Only time will tell who is right and wrong. Lets get back together in 20 years see how things worked out, whether this is a temporary spike in the share price based on a few good years lifting Apple’s business to a new plateau, or a long term trend.

    “CARES what happened in the 80’s, 90’s, etc???”

    In life and also investing, those who don’t learn from the lessons of the past are doomed to repeat them.

    “The last several years should give the smart investor confidence that Apple is on a strong growth trajectory that is highly likely to continue, “

    There are other signs that the future growth, while no doubt there may not be as much as the market currently expects. An investment in AAPL is not based on the Hope that that growth continues. It’s based on the Requirement that that growth continue.

    All other things being equal, Apple needs to achieve a 5x growth in revenue over the next 10 years just to justify it’s current price. For AAPL to double again based on the fundamentals, it needs about an 11x growth in revenues over that time. For AAPL to increase by the wonderful 10x appreciation you’ve had, it needs to grow revenues a massive 57 times.

    So do I think you’re smoking drugs if you think AAPL is going to increase 10x in price over the next 4 years? Absolutely. Even doubling the price will be tough. So, without being cynical, you’ve had a good ride over the last few years with AAPL, but that’s not going to go on in the same way in the future.

    “opposite must be said about M$”

    Don’t just focus on the Great Satan Microsoft. Remember over the last 25 years a blind monkey strategy has beaten an investment in AAPL.

  19. Blindfolded monkey… that’s funny. You know, the smart investor keeps their money in a good company when a good company does good. Sure, over the last 25 years MSFT has been great. But over the last 10 it’s risen all of 16 bucks. If you had made the big buck on MSFT for the first 15 years, then put all of that into Apple, you’d be talking about some serious money.
    Given a long enough timeline, profitability for most stocks drops to zero, but then, the smart investor doesn’t fall in love with a company and park all their cash there forever. They pay attention to changing dynamics and change with them, preferably, just ahead of them.
    Right now, at this moment, the smart money is on Apple. You can disagree with this, you’d sound a lot like my father, who, 6 years ago, was convinced the smart money was on Dell. I tried to talk him out of it, but… well, look at the charts. Fact is, smart investors have looked at what Apple is doing, understand where they are going and have enough vision to get on board. I’m not leaving my money there forever, but at the moment, there is no better game in town.

    -c

  20. “Blindfolded monkey… that’s funny.”

    You can’t know much about investing or modern portfolio theory if you’ve never heard that term before.

    What you have to ask yourself is do you see Apple revenues increasing 11x in the next 10 years. If you do then you’re going to double your money (based on the fundamentals). Fine, that could happen. I doubt anyone expects the 57x increase in revenue required for the stock to continue to appreciate at the rate it has for the last 4 years to happen.

    “If you had made the big buck on MSFT for the first 15 years, then put all of that into Apple, you’d be talking about some serious money. “

    That’s absolutely correct, if you’d brought Microsoft 25 years ago and sold at the peak of the .com boom you’d have a 60,000% gain in Microsoft (yes, sixty thousand percent).

    Also if you’d brought and sold Enron stock at the right time you’d be rich too.

    Every-one’s a stock valuation and market timing genius in hindsight. What I’d really like to know from you is what the next stock is that will increase 10x in value from today. We already established above that it’s not going to be Apple.

  21. “but at the moment, there is no better game in town.”

    See I tend to look back at it and say it was a good game while it lasted. There’s a lot of growth priced in now. The people who put in $109 per an Apple share today are not going to see it turn into $1,200 4 years from now.

    What usually happens is the smart money takes it’s 10x gain about now, and sells the stock to those who are silly enough to think another 10x gain is coming.

  22. “6 years ago, was convinced the smart money was on Dell.”

    6 years ago it was, but it was banking it’s 25,000% gain since the late 80’s and selling to your Dad. You are in the position today with Apple where your father was 6 years ago with Dell.

  23. “You can’t know much about investing or modern portfolio theory if you’ve never heard that term before.”

    You’re rather condescending to assume that I hadn’t and then frame it that way.

    I don’t think I’m going to make another 1,000 percent gain, as I already have. Like I said, I’m not in this forever. But I’m not out yet. There is a lot more money to be made on Apple, but even assuming a market cap like MSFT, we’re only talking about a factor of 3 or 4 before the growth runs out. That’s a fine possibility for me, but it’s based on more factors than technicals (which it sounds like you primarily base your trading strategies on). I invest in what I know. Tell me about Enron all you like, but I never knew anything about energy trading. I don’t know anything about hog futures, either. I do know a lot about computers, consumer electronics, and music. And at this moment, in those areas, Apple, as I have said, is the only game in town. When that changes (or preferably, just before) I’ll change too.

  24. “but it’s based on more factors than technicals (which it sounds like you primarily base your trading strategies on).”

    What in what I said would give you that impression when one phrase I’ve used consistently is “on the fundamentals”, and have talked of long time horizons? The fact I use numbers to justify stock buying decisions where you seem to use hunches?

    “Tell me about Enron all you like, but I never knew anything about energy trading”

    That’s merely an extreme example of a company which everyone admits with hindsight was not a smart long term investment. My point was with Enron, bad as it’s long term prospects were, if you timed your entry and exits right, you would have made a lot of money. However every-one’s a genius on how to do this in hindsight, just as now, in hindsight, everyone can understand what was wrong with Enron.

    “we’re only talking about a factor of 3 or 4 before the growth runs out. “

    So in fact it appears that we agree. My point is not that that Apple’s growth is over, rather that it will not grow in the next decade as it has in the last 4 years, and it’s already priced as if a lot of growth is going to happen. So those jumping in expecting big gains with AAPL have already missed the boat.

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