Apple shares hit new all-time high – again

Shares of Apple Inc. today surged $2.869, or 1.87% to close at $156.339 on volume of 29,819,361 shares to set a new all-time closing high.

In after hours action, Apple shares currently stand up $0.07 at $156.41.

Apple’s previous 52-week high was $155.00, set on September 26th. Apple’s 52-week low is $72.60, set on October 11, 2006.

At market close, Apple’s market value stands at $135,958,804,299. For reference, Apple’s market value exceeds that of Hewlett-Packard by $4,556,203,539, surpasses Dell by $72,467,192,999, is greater than Sony by $84,476,982,739, and tops the value of Gateway by a mere $135,256,357,339.

AAPL quote via NASDAQ here.

MacDailyNews Note: “I am putting a sell on Apple, the company that created the iPhone,” Laura Goldman, investment advisor, LSG Capital, May 21, 2007. AAPL closed at $111.98 that day.

34 Comments

  1. @ server admin

    How long is a piece of string?

    Drink Camel’s Milk, It will help you clarify your thoughts so that you present them logically to this blog, so that we can understand where it is you are coming from.

    Of course this will be achieved because of the bulbous fart you expel, the fowl stench you eminate will clear out your marbles leading to concise blogging.

  2. There are no rules, explicit or implicit, regarding the price of a share of stock for any company. This is why Google (GOOG) is aroun $580 today; and Berkshire-Hathaway is around $118,000 (Class A; there is Class B, without voting rights, for about $4,000). The only reason a company would want to announce a stock split would be to make it psychologically less expensive, therefore, with more room to grow. The value remains the same, everything else remains the same. The reason Warren Buffet doesn’t believe in stock splits (which is why his BRK.A is so expensive) is that cheap stocks only bring in emotional investors, which together can swing the stock back and forth for no valid reason, other than fear and panic. How many of us here can afford over $100k for even one single share of his company?

    Steve Jobs recently said that they have no plans to split again. He seems to be taking a page from W. Buffet’s book, and he is right.

    If this company continues to plug away as it has for the past four years, it will soon blow past Intel, IBM and Google ($154B, $160B and 170B, respectively).

    And, on that note, today, MSFT stands at $280B. In perspective: MSFT has been around $280B for the past five years. AAPL was at around $40B a year ago; it is now $135B. Any predictions here?

  3. “Are there any trading rules as to when a stock split is recommended? “

    People seem to think there is a rule or that because the stock split at price X before, certainly it will split again at the same price. Or if it’s so high, then it must be time for a split. Splits usually happen to make the stock more attractive to investors and usually when the compay has a positive outlook. But there is no requirement that at a certain price the stock has to split for instance Berkshire Hathaway A shares are currently trading at about $118,000 EACH… for one … ONE share.

    for more info try reading:
    http://www.investopedia.com/articles/01/072501.asp

  4. “What advantages are there to letting the stock price keep rising?”

    Oh yeah and one of the primary advantages is stability. The cheaper the per share price the easier it is for entry level investors to get involved therefore potentially creating more volatility in the stock.

  5. “Steve Jobs recently said that they have no plans to split again. He seems to be taking a page from W. Buffet’s book, and he is right.”

    No, he knows the stock will soon be trading below $100 again. No need to split.

  6. “The cheaper the per share price the easier it is for entry level investors to get involved therefore potentially creating more volatility in the stock.”

    Sure, like “Entry level Investors” are responsible for most of the volume with any stock on any given day.

  7. “Sure, like “Entry level Investors” are responsible for most of the volume with any stock on any given day.”

    Entry level investors also include day traders and yes they can have an effect on the price. People who trade volume of stocks based on small gains or losses are contributing to the volatility and many traditional investors would classify day traders as just sucha group.

  8. How many of the entry-level investors can afford $118,000 for one single share of BRK.A? Or, let’s put it in a different way: what kind of investors do you think currently own BRK.A? Compare that to owners of a $155 AAPL?

    I am an amateur investor. I own AAPL because I know the company. I cannot afford more than one single share of BRK.A. I don’t want to sink all my eggs into the same basket. Not to mention that BRK.A is not exactly a growth stock. Once I retire, perhaps I’ll move my (by then hopefully sizeable) assets into BRK.A (or BRK.B, if I still can’t afford more than a few BRK.A shares).

    Those who own BRK.A (or .B) are not trading it. Today, for example, some sixty (60) shares changed hands; 20 at 10:00AM, another 20 + 20 in the afternoon (3:00 and 3:30); there were some single-share transactions during the day. Meanwhile, 30 million shares of AAPL were traded today. Obviously, there will be fewer swings of BRK.A than of AAPL.

    That’s why you wouldn’t want to split stock.

  9. Just curious what you guys think. I’m AAPL long, as in, I never want to sell the stuff because of how I feel about the company. One used to be able to kind of predict the pull-backs, like whenever Apple released good financial results the stock would drop. It was weird but you’d expect it. Now, I’m not so sure, the stock moves in ways seemingly more tied to what story appears in the news that day about another bunch of people whining about iPhone lockouts or iTunes DRM.

    Sorry to be long-winded. My question is are you guys periodically selling and buying, or is there anyone like me with a chunk just sitting in an IRA?

  10. To Not That Steve:
    I agree with you, the stock these days is very much influenced by news and FUD.

    It is really difficult to predict the stock in the short term because any stupid news can break it. It only grows when there is a week without bad reviews.
    I tried once selling a large portion of my stock when it neared 150 in June, but I freaked out when the iPhone came out cause there was so much excitement in the air, I didn’t know how the media would react… I found myself wanting bad reviews and felt quite insane doing it… I finally bought back at 145, making a very small profit (most of it taken by the bank as fees)

    To answer your question, I am buying more often than selling. Usually as soon as I have some cash and the timing is right, I’d buy a bunch to secure that cash and build my capital. If I need some money for a specific project and the stock seems high, I’d take from the AAPL jar and sell a few.

    Obviously I’m not a big stock holder, but that’s how it works for me…

    ***MW=stock*** how do they know ?

  11. @ Not That Steve: i am long on AAPL as well and i feel that this company (only being a small percent in the market) has sooo much room to grow as opposed to MSFT. yes this stock has been behaving in a rather wild manner. if u remember back in may or june when the whole market was down a whole buncha points, AAPL was the only one that held its head high in the air. so yea it doesnt seem to be following seasonal patterns or predictable moves but it has a big potential for growth and that is what has kept me in AAPL for so long.

    i had bought shares in May at $107 and watched it ride up to $148. i didnt sell when the whole market was going down because i thought everything was going to be fine and dandy by $130. but it fell further and further till it hit $113 and thats when i cut my losses. i got back in at $126 and been in ever since. yea i missed a $13 gain but this stock is highly unlikely to see that again. i have hit myself for not staying in the stock but hey whachagonnado?

    i guess its easy to say that i could have sold at $148 and got back in at $110. but the market is such that u cannot predict anything….or else i will be on my own island with 100 hot women rt now 😀

  12. Not that Steve:
    I tried to play the dip game with aapl and generally got burned. When I sold just before the earning report the stock went up.

    At one point I bought 225 shares for 19. Sold around 30. There have been 2 stock splits since!!

    After being in and out I ended up buying the same amount for 75. At one point it went down to 50 but I stayed in. Now the stock has doubled.

    My point is that those original 225 shares would now be worth $140K for an original investment of 5K!!!

    The only thing I can predict about Apple is that they have a stellar product line, massive room for growth and way more in the pipeline. Given that it would be suicidal to sell.

  13. Sure, like “Entry level Investors” are responsible for most of the volume with any stock on any given day.

    Only a very small percentage of a company’s stock is traded each day. Even when Apple trades in the 40 millions, or so, that is still no more than about 4% of the stock.

    It only takes a small percentage of the trading volume to affect the price.

  14. Sorry to be long-winded. My question is are you guys periodically selling and buying, or is there anyone like me with a chunk just sitting in an IRA?

    I bought the stock I now own in mid 2004, and I’ve held on to it.

    In the mid late ’90’s when I was trading on a daily basis I held Apple for no more than a few months at a time. But the, I was buying many stocks then. I have far fewer now.

  15. Not that Steve:

    I hold AAPL in my RSP (basically a Canadian IRA) and also in an investment account. I am mostly long with about 90% of my investment in AAPL (I know I am not diversified), but watching the company I have pulled profits several times during volatile times. I sold everything at $133 several months ago while the stock was on the way down. I bought it back at $119 on the way up.

    I have done alright with most of my calls on what I thought the stock would do, but for now I am long all the way, especially with the CDN dollar now at par (as the CDN dollar appreciates, my US dollar holdings depreciate). I may take some profit if something happens to bring the stock down (ie another mortgage mess), but for now I don’t see any reason not to ride this stock until at least the earnings come out for the Christmas quarter.

    I’ll be pouring every cent I can get my hands on into that stock for now.

  16. I’ve said this several times, but they don’t seem to care. They must think it’s cute (it’s not).

    Actually, I don’t think they even read our comments.

    This is the only site that dosn’t have someone from the site respond to what we say. They are oblivious to our thoughts.

    I think that they feel that if they get involved they will have to modify what they say, and they don’t want to do that.

    Very sad.

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