Apple has debuted a new “Get a Mac” ad, called “Sad Song,” on television networks and online.
In the new ad, “PC,” played by John Hodgman sings a new song he’s composed, “Vista Blues,” to Justin Long’s “Mac.” It goes like this:
So many users
are leavin’ me
And they ain’t comin’ back
Vista’s got issues
it’s so glitchy
They’re leavin’ me for Mac
Apple’s “Get a Mac” ad: “Sad Song (Vista Blues)”
Direct link via YouTube here.
See the ads in a choice of qualities and sizes via Apple.com here.
A next-generation Apple Watch, suspected to be the long-rumored Apple Watch X (ten) will use a new resin coated copper (RCC) motherboard…
Steve Jobs dedicated “hour after hour” to the minutiae of product design at Apple, driven by a belief of God being in the details,…
So far, the killer apps for the Apple Vision Pro , besides watching movies and TV series, appear to be sports and concerts…
Apple TV+ on Wednesday revealed the trailer for “The Big Cigar,” the upcoming limited series led by André Holland, who stars alongside…
Apple’s current Mac Studio delivers next-generation speed, but the next-gen M4-powered Mac Studio promises to deliver breathtaking power…
Love it!!!!!
Funnier than the two from earlier this week.
What’s Vista? Is there anything else other than Mac OS X?
This is one of the funniest I’ve seen. I like it. However, like others I’m wondering if they are more of a feel good effort for current users like us as opposed to winning over the win-lemmings. Truth is, I don’t see any of these on TV.
I see the Mac ads a lot on TV.
I saw this during American Idol last night. I did not like it as well as other ads.
@DavidF
One of the most important audiences for any advertising campaign is your current user base – it reinforces how they feel about their product choice.
The Windows users who find that the ad touches a nerve are precisely the sort of the people that are ready to switch. Apple aren’t trying to reach everybody, nor should they.
I can’t comment on media placement (I don’t live in the States), but speaking as someone who’s been in advertising for 20-odd years, this entire series is one of the best and most effective I’ve ever seen, in so many ways. I’d rate it as one of the major reasons (alongside the retail stores) for the exponentially increasing sales.
Is it just me, or are headlines overusing the word “slams” where it doesn’t necessarily apply?
(“You keep using that word. I do not think it means what you think it means.”)
Funny ad though, and I think it does serve its purpose as underlining the reality of what’s going on (people leaving Windows for Mac because of Vista).
Hilarious!
My little one loves the cheerleader version. She’s always going through the house cheering, “Macs Number 1! Macs Number 1!”
Too damned funny.
Apple is planting the seeds of growth with the younger generation. I can hear my daughter 15-20 years, “Dad, what’s a PC?”
Good one!
The Cheerleader ad sucks as bad as Vista does.
I think if he had actually played the guitar it might have made the ad even better.
@botlar
V.I.S.T.A.
Viruses
Infections
Spyware
Trojan Horses
Adware
I am thinking of creating a wiki for it! What do you think?
Any other suggestions?
ok, chuckle….funny and true, I guess.
Talk about “Snappy”. Those PC cheerleaders are crisp!
I’m getting a little tired of them beating on Vista. Not that Vista doesn’t suck, but I rather see them concentrating on why OS X is better. I think the Time Machine ad is the best one they put out recently.
Yeah, y’know hot cheerleaders suck…wait a sec, I’m getting aroused.
No question.
The younger user is the product of the Apple agenda. This is why it is pointless to “target” enterprise. The new employees will bring their mac-centric ethos with them to their new employers.
<snip>
Apple is planting the seeds of growth with the younger generation. I can hear my daughter 15-20 years, “Dad, what’s a PC?”
These commercials are funny and brilliant. I wouldn’t change a thing.
Unrelenting, non-stop, Hi-larity!
Gotta love the Vista/Dog association.
Keep em’ comin’!
The new “Group” ad is the best yet!
Apple may not be touting the features of OS X, but they are going after Shitsa hardcore.
Bert is right. Ads are aimed at different audiences for different reasons. Some are simply intended to inform – like the iPhone ads – and others to compare. Then there are those intended to assure people who have already spent their money, or to make them insecure. The latest Mac ads have decidedly been placed to assure switchers, or make “sheep” feel insecure, as well as to let people know there has been a change in the Windows world and that change is not for the better. These ads are not just railing against “PC”, but are targeting Vista in particular. And quite a few of those in the market for a new “PC” are not aware of why they should – or should NOT – get one with Vista on it.
“Yeah, y’know hot cheerleaders suck . . . “
Do you have phone numbers?
“Group” is my favorite, simply because I think it’s the funniest of the new ones. I did enjoy them all, however.
This is one of the funniest I’ve seen. I like it. However, like others I’m wondering if they are more of a feel good effort for current users like us as opposed to winning over the win-lemmings. Truth is, I don’t see any of these on TV.
Apple ads are on tv quite regularly actually–for example, during American Idol, the number one show on network tv. I agree with you that the ads have a “feel good” component, but I think that feeling affects a large percentage of viewers, not just current Mac users. This series has been running for a very long time, and there’s no doubt that Mac sales are zooming. I wouln’t be so quick to discount the connection between the one and the other.