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Apple takes dead aim at Microsoft, ‘Longhorn’ with WWDC Mac OS X 10.4 ‘Tiger’ ads
Sunday, June 27, 2004 - 11:55 PM EST

"At its Worldwide Developers Conference, Apple has taken a rather large shot at Microsoft's Longhorn, the next major release of Windows. In its boldest move to date, Apple is displaying several banners for Mac OS X 10.4 "Tiger" at the Moscone Center in San Francisco that make it quite clear the company's feelings toward Microsoft and the software giant's upcoming operating system," MacMinute reports.

Full article and photos of the banners which display the Tiger logo and include phrases such as, "Introducing Longhorn," "Redmond, start your photocopiers," "This should keep Redmond busy," and "Redmond, we have a problem," here.

MacDailyNews Take: Moo.

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Jun 28, 04 - 12:04 am Comment from: Bernd

This Is just to funny. I wish Apple did this more often!!!!!!!!!!!!

Jun 28, 04 - 12:05 am Comment from: MightyDave

Love it!!

Jun 28, 04 - 12:12 am Comment from: Makka

All right the gloves are off!

Maybe they (Apple) might finally reckon it's time to get stuck into M$. A native version of Open Office might do the trick.

Jun 28, 04 - 12:22 am Comment from: Fart Juice

I'm sure the developers of Konfabulator and Watson can appreciate the humor!

Jun 28, 04 - 12:24 am Comment from: Jayplus

Oh how funny!! Perhaps Apple feels a little independent because they might actually have a great update of Appleworks? Hhhmmmm...GOODBYE OFFICE!

Jun 28, 04 - 12:49 am Comment from: Less is More

I find it hard to believe -- is that an open declaration of war on M$?

Microsoft is vulnerable because Windows is currently unusable -- antivirus utilities can't keep up: business are finding their HPs acting up (if they can get them to act at all); schools running Dells can't allow internet access... and Mac users are completely unaffected.

Office is somewhat vulnerable with various open source alternatives. Consider the web-based SimDesk office suite and its 5-million deal with the City of Houston and upcoming deals with Indiana and various schools (at $1 a head!). Even HP is thinking of providing hardware for these programs.

By late 2005, as many as 400,000 Chicago public school students will have access. And on June 24, the state of Indiana was to announce it would make SimDesk available to its 6 million residents. "Anyone who has Internet access now also has free access to a full suite of office software," says Indiana Lieutenant Governor Kathy Davis. "I think this is the real deal. It's one of the things Microsoft is going to have to watch."

Apple could easily do this through .Mac. Is this the start of ...

W A R ???


Jun 28, 04 - 12:58 am Comment from: Less is More

If the BusinessWeek link takes you to the front page the article is titled "A Sweet Deal In Suite Software"

Jun 28, 04 - 01:05 am Comment from: Sol

I guess this means there will not be a Microsoft rep telling the crowd how committed Microsoft is to the Apple platform, blah blah blah... It would be too ackward. Anyway, it is not like they do not deserve it, having stolen every Apple innovation and repackaged it in their Windows operating system. Now Microsoft is making noise about it's supposed iPod-killer. Hogwash! People don't need portable video; they just need more iPods.

Jun 28, 04 - 01:05 am Comment from: More is Less

>MacDailyNews Take: Moo.

More like: Ey ... toro! Toro! [a bulfighter's taunt].

Jun 28, 04 - 01:16 am Comment from: Jay

Give the world an alternative to MS Office.

Jun 28, 04 - 01:32 am Comment from: stringbean

Really funny and very provocative!

But... can someone help me out on the "Redmond, we have a problem"?
I can see an Apollo/Houston reference, but surely it then sounds like Apple is the stricken Apollo craft and Microsoft is Mission Control!.

I am Dutch, so I might be missing something. Thanks

Jun 28, 04 - 01:39 am Comment from: matt

@ stringbean:
change the perspective:
the one who says that is some MS representative / developer seeing all the goodies on display at wwdc and calling headquarters in Redmond. - makes much more sense, right? wink
regards from hamburg / germany

Jun 28, 04 - 01:39 am Comment from: john

These banners have emotionally scarred me.

Jun 28, 04 - 01:42 am Comment from: Less is More

Yeah, that's a bit lame... should have been: "Redmond: It's back to the drawing board" but that's too long. Or "Redmond: 'We have a problem.'" On the other hand, expecting better punctuation from the US than the Dutch is optimistic. How many languages you speak, stringbean?

Jun 28, 04 - 01:43 am Comment from: Less is More

thanks for that, matt -- that perspective must be right.

Jun 28, 04 - 01:46 am Comment from: Sputnik

"The real IT world" is laughing thier asses off at you moronic mac users and your psychobabble.

©

Jun 28, 04 - 01:55 am Comment from: solar flare

EXCELLENT!

All we need is Apple to launch it's 'office' killer app that inter-connects with the ilife suite and I can finally get rid of the only virus on my Mas - MICROSOFT OFFICE!

Keep it up Apple! - Even Windows Users hate Microsoft!

Jun 28, 04 - 01:55 am Comment from: stringbean

Matt, yes I think you are right... very subtle. I think Apple are raising the stakes if they are attacking Microsoft so directly!
Thanks for the insight

Jun 28, 04 - 01:56 am Comment from: Welborn

Perhaps this is the release of a MacOS X for Intel?

Jun 28, 04 - 01:57 am Comment from: Oh not politics again!

I should sue Fox News' "Less is 'Moore'" and the New York Post's "Less is Moore" for abusing my nickname but I'm sure it's not deliberate -- unlike Apple's taunts.

Gotta go kill a steer for dinner now.

Jun 28, 04 - 02:12 am Comment from: odd ogg

of course jobs and gates never talk, only we consumers understand how they interact

Jun 28, 04 - 02:18 am Comment from: spyinthesky

You just know the PCheads just won't have a sense of humour over this don't you. can't wait for all the angst.

Jun 28, 04 - 02:21 am Comment from: walter

in a way, this signifies the mind-set of many mac users and steve jobs alike: bold. we decide to make our own choices and at some point the microscheisse biased media and pc users by the dozen will eventually become targets of our aggression. i myself take pop-shots at microscheiss' all the time, but it does seem a little odd for a corporation like apple take this approach. i happen to like it. perhapes it has preaching to it's base crowd, but we all know that apple's advertising strategy (not the company, mind you) has been a little flaccide, leaving apple's imagine like, as robin williams once put it, 'midget in a diving suit.' for once they've been aggressive in promoting the operating system, which has always been the 'real' basis of our macintosh experience - not the pretty boxes they come in (which seems to be so glorified by the apple ads).

Jun 28, 04 - 02:41 am Comment from: john

immature adolescent nonsense

Jun 28, 04 - 02:48 am Comment from: George

This is great and fun...can't wait for the punch line if these are the teasers.

Jun 28, 04 - 02:55 am Comment from: korko

does anybody have a mirror of those pics ?
[The photos originally posted with this report have been removed at the photographer's request.]
...
photographer got cold feet ?

Jun 28, 04 - 03:04 am Comment from: korko

found them
http://forums.macrumors.com/showpost.php?p=906182&postcount=11

Jun 28, 04 - 04:09 am Comment from: cream eggs

Hey Sputnik, how can the "real IT world" be laughing their asses off when they are too scared to log onto the Internet for fear of getting yet another virus?

Jun 28, 04 - 04:11 am Comment from: different speaker

re: stringbean / "Redmond, we have a problem"

Think of this not as Apple calling Redmond, but as someone from MS calling back to Redmond from the WWDC.

Jun 28, 04 - 04:56 am Comment from: Lars

Apple and MS are cooperating within certain segments (like office software) and competing head on within others. It is quite a normal situation for cooperate giants.

The only thing that is unusual is that normally I don't think any other companies that need to cooperate with MS would challenge them in such a provocative way.

Actually Apple's message is not directed at MS but toward the press: What Longhorn is promising to offer in 2006 OSX is offering today - and they want to make sure that every journalist gets the point ... and remembers it wink

Jun 28, 04 - 05:13 am Comment from: spyinthesky

Its just great that someone over there can take a shot at authority/establishment and if microsoft aisn't establishment these days who the hell is. It always worries me when you see kids running around supporting the status quo without question as so many PC weenies do it just ain't healthy you know. So If this is 'immature and adolescent' that only goes to show just how conformist and unquestioning thinking has become these days especially as it is essentially in the same vein as the original 1984 ads (when free thinking was actually considered an asset), only with a nice humourous twist. More power to Apple's elbow it simply shows their new found confidence and independence I only suggest that they take this a stage further next April 1st by circulating a news release detailing how the Kremlin, now irrelavent in its existing location, is being demolished and re built brick by brick in Uncle Bills back yard.

Jun 28, 04 - 05:14 am Comment from: mike

you guys think Office is VULNERABLE?! are you crazy?! i see no great alternatives to the impeccable Office v.X 2004

Jun 28, 04 - 05:47 am Comment from: Twenty Benson

Can someone also explain
"Redmond, start your photocopiers"?

Perhaps Apple is planning to port OS X to PCs? If it was ever an option then there's probably never been a better time to do it... Windows crippled... Longhorn years away... Apple proving to itself, with iTunes/iPod, that not only is it possible to cross-platform successfully, but it's also FUN to bask in the mainstream too.

Jun 28, 04 - 05:49 am Comment from: notatotalsucker

This form of advertising should have it's own name.

How about "Macstab" or "Macstabbing".

Unless people think we should reserve these words for what happens when Winblows users get on their high horses and try to explain how great their crummy 3 year old operating system is compared to OS X.

Jun 28, 04 - 05:50 am Comment from: mike

look up the word 'copy' in the dictionary

Jun 28, 04 - 05:54 am Comment from: anon

There's a picture of Bill Gates in my dictionary.

Jun 28, 04 - 06:01 am Comment from: meat of moose

So much for quite confidence. Looks like Steve is feeling a bit supercilious this month.

Well, folks, I hope the hype matches our deep desires for a new and improved OS. OK, Steve, wow me.

Jun 28, 04 - 06:20 am Comment from: Less is Microsoft

Can someone also explain
"Redmond, start your photocopiers"?

Here's what you have to COPY into too_long_horn to give it some class, seeming as you have copied everything else so far. Haven't you fukcers any original ideas of your own?

Jun 28, 04 - 06:34 am Comment from: artiom

when we will be able to see through quick time that conference? does any 1 know ??

Jun 28, 04 - 06:54 am Comment from: LL

Can someone also explain
"Redmond, start your photocopiers"?

It's amazing how some people here can't even seem to be able to read 4 simple banners. It's called humor folks...

Jun 28, 04 - 06:55 am Comment from: yeankees suck

suck it microsoft!

Jun 28, 04 - 07:01 am Comment from: Sputnik

ha, ha, ha, I am pissing in my panties.

Jun 28, 04 - 07:03 am Comment from: Anim8r

Word is, the keynote MIGHT be posted as streaming QT at a later date.
However considering that last years keynote has been removed from the Apple servers, I doubt it.
There are big things afoot methinks.

Jun 28, 04 - 07:24 am Comment from: Keefe

Is there anywhere else I can see the banners?
They took them down at MacMinute, I wanna see 'em!!!!

Jun 28, 04 - 07:39 am Comment from: Sputnik

I'm also looking for other gay males to penetrate me. 'Real IT World' guys only..

Jun 28, 04 - 07:41 am Comment from: eaxit

http://forums.macrumors.com/showpost.php?p=906182&postcount=11

Here is the link to the banners. They are still there

Jun 28, 04 - 07:48 am Comment from: Boeing777

I hope apple will add some wiped cream by starting an ad compagne for its laptops and OS.

Jun 28, 04 - 07:49 am Comment from: Boeing777

Redmond, Bite me hard and see if I care.

Jun 28, 04 - 07:52 am Comment from: erk

thats awesome smile

Jun 28, 04 - 08:04 am Comment from: Aryugaetu

Apple always posts its new webpages featuring their new products during Steve's keynote, so without a streaming video of the event, all you can do is keep updating http://www.apple.com/ pages.

:-(

Jun 28, 04 - 08:13 am Comment from: gary

Word has it that SpyMac will be covering the event with relevant updates.

http://www.spymac.com

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