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Thu, Nov 20, 2008 - 08:24 AM EST  —  AAPL: 86.29 (-3.62, -4.03%)  |  NASDAQ: 1386.42 (-96.85, -6.53%)

Apple to announce iTunes Store HD content, movie rentals next week?
Wednesday, August 29, 2007 - 11:24 PM EST

"Everyone seems to be expecting new music and iPod offerings at the Apple Special Event in Moscone Center on September 5. But what has gone more or less unnoticed is the fact that Akamai, Apple's long-time Internet content partner, has announced that it is adding high-definition video to its Internet distribution offerings," Carl Howe writes for Blackfriars' Marketing.

MacDailyNews Note: See the press release: Akamai Brings High Definition To The Internet - August 27, 2007

Howe writes, "We're expecting iTunes to add high-definition content as well as movie rentals next week."

Full article here.

[Thanks to MacDailyNews Reader "Linux Guy And Mac Prodigal Son" for the heads up.]

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Aug 29, 07 - 10:40 pm Comment from: dukemeiser

Pass. It'll never be cheaper than Netflix unless the have a similar subscription plan.

Aug 29, 07 - 10:45 pm Comment from: macboy2010

I love it when a plan comes together

grin

Aug 29, 07 - 10:54 pm Comment from: Zorrin

@ dukemeiser

If they DO have a subscription plan, I'll cancel my Netflix and purchase an Apple TV this week. Man, that would be fantastic.

Zorrin Meyer - the Voice of No Podcast At All

Aug 29, 07 - 10:59 pm Comment from: Rene

I'll buy HD content but not the lower res stuff Apple currently offers. Well, I would buy more but only if it was HD.

Aug 29, 07 - 11:10 pm Comment from: AK Mac

@ Zorrin

Count me in as well. So long to Blockbuster Online!

Aug 29, 07 - 11:12 pm Comment from: Danno Bonano

Considering the difficulting in distributing TV shows in Canada, I certainly hope this announcement for movie rentals IS offered in Canada.

Aug 29, 07 - 11:23 pm Comment from: hotinplaya

Please movie rentals

I buy my music, but do not like buying a movie, I may watch once or twice

Aug 29, 07 - 11:46 pm Comment from: AshNazg

This would complement a full screen iPod HD. smile

Aug 29, 07 - 11:57 pm Comment from: Glossy = eventual CVS

I haven't taken to downloading movies off of iTunes. TV shows yes, movies no.

These are the reasons:

1: Movies watched once usually, so renting is the way to go. Watch more for substantially less money. AKA: Netflix!!!

2: Downloads clogs the FSCK out of hard drives, vs TV shows which do only in large quantities. So I rather have my movies on a DVD, where it's easily transportable between machines.

3: Movies on DVD in original quality with jacket has resale value. Burned lower quality DVD's from iTunes does not. (unless they are crooks then they want it cheap because they know you can burn another copy)

4: Time. Time to download movies is longer, then it takes precious storage space on DVD's which takes time to burn, label and store. I have a life and a girlfriend, if I wanted to live in my parents basement as a lifer virgin I would have gotten a POS Windows PC.

So renting rules for movies. Buying perhaps for TV shows. Buying definably for music. For me that is.

----------------------------------------------------------
Need Apple to continue making matte screens? Speak up here!! Tell them why you don't prefer the glossy computers.

http://www.apple.com/getamac/feedback/

Aug 30, 07 - 12:12 am Comment from: lightwave

i read this on some other website that they will also bring ringtone feature to itunes
http://www.techztalk.com/techwebsite

Aug 30, 07 - 12:48 am Comment from: Retarded_baboon

GIVE ME 1080P OR GIVE ME DEATH APPLE!!!

Aug 30, 07 - 02:36 am Comment from: Oops

dukemeister: "Pass. It'll never be cheaper than Netflix unless the have a similar subscription plan."
____________________________

In other words, it'll never be cheaper than Netlifx unless it's cheaper than Netflix.

Aug 30, 07 - 02:37 am Comment from: Yours Smugly

September 5th is gonna be huge if all these rumored goodies actually appear. HD content, movie rentals, new iPods, WiFi iTunes downloads... Yum.

Aug 30, 07 - 02:38 am Comment from: Ballmer

"GIVE ME 1080P OR GIVE ME DEATH APPLE!!!", says Retarded_baboon


Well....someone is going to abandon the earthly living, I presume

Or perhaps this one is the "Year of the HD". The True HD, I mean

Aug 30, 07 - 02:49 am Comment from: Yours Smugly

Oh, and add the Beatles in iTS to the list, too.

Aug 30, 07 - 02:49 am Comment from: @Glossy = eventual CVS

I prefer glossy.

Aug 30, 07 - 02:50 am Comment from: @Glossy = eventual CVS

Thanks for the link!
I wrote Apple and told them I prefer glossy.

Aug 30, 07 - 03:01 am Comment from: marcos

dukemeiser, keep that postman busy, someone has to do it.

Aug 30, 07 - 04:19 am Comment from: andy

why would they have released video dl in uk if they were about to swop to HD? makes no sense

Aug 30, 07 - 04:26 am Comment from: ballonknot

Looks like Apple is about to throw their hat into the HD content war.

Aug 30, 07 - 06:06 am Comment from: MacFan

Eh. Nice offering I suppose, but I still prefer buying the physical media. I like the extras like director or actor commentary over the movie - watch the movie at home on big screen with surround sound, and watch it commentary while traveling on the laptop. Apple will announce new HW before Christmas - maybe not September 5, but no later than early November so layaway's at BestBuy and Circuit City can occur. Give me the real iPod video that we've all been talking about!!

Aug 30, 07 - 09:37 am Comment from: R2

Director and actor commentary? What are there, 4 or 5 movies a year worth having all that crap?

I can understand wanting the classics on DVD but I don't even keep the movies I download. I'd hate to have purchased "Captivity" for example.

The only way you're getting folks like me to pay for this garbage is to provide cheap rentals and/or a nice subscription service. I don't want or need to own the lackluster movies they're producing today. I want to watch once for as cheap as humanly possible and then dump it off my computer and hopefully out of my head. Until I get that from Apple, it's five fingers for me.

Aug 30, 07 - 09:56 am Comment from: Quad core

This is one rumor that makes perfect sense. it was a bit odd that you could make home movies with iMovie and post them as HD (or 'better than DVD quality'), but the stuff you buy from iTunes is only SD.

In unrelated news, AppleTVs just doubled ther sales.

Aug 30, 07 - 10:41 am Comment from: nobodi

From everything (what little of it there is) that has been shown so far, the Sept 5 get together is clearly about music, so I wouldn't be expecting anything other than a strictly music related annoucement.

New iPod(s) = Almost a 100% guarantee.

Beatles (or Sony & Cher wink ) catalog = HIghly possible

HD content on iTunes = Unlikely

Rentals (of any kind) on iTunes = Outlook cloudy. Try again. (Like...when time stops)

Of course, this is Apple we're talking about, so really, who knows?

Aug 30, 07 - 10:43 am Comment from: @R2

"...Until I get that from Apple, it's five fingers for me."

So... you're saying you steal?

Aug 30, 07 - 10:49 am Comment from: nobodi

And BTW, wasn't there an annoucement sometime ago (either late last year or early this year) that Apple and Akamai had either parted ways or cut back on their activities together?

I'm sure I read something like that, somewhere.

Aug 30, 07 - 11:28 am Comment from: typhoon

Netflix sucks! I used Greencine for a while and they were great. Their selection isn't as good as Netflix or Blockbuster. Greencine doesn't throttle and that's why I used them.

If Apple can convince the movie industry to let them rent content, I'll get an AppleTV next week.

I imagine it will start out just as everything else with video on iTunes, as Disney and one or two more studios only, and then expand.

It really would be nice to rent from a company you trust without leaving the house. I never would consider PPV or ordering movies from DirecTV or a cable company. They just seem to shady and I would like to be able to watch it more than once during the rental period.

Aug 30, 07 - 11:59 am Comment from: Paul Horne

They need to find a way to package the DVD add-ons to movie downloads... because that's the one thing I miss on iTunes and even HBO/Showtime... I love outtake reels, and director commentary... Downloading seems to just be focused on delivering the movie, period. Now with BluRay, there's so much more data that can be added.... I think I'm going to stick with Netflix and just use iTunes movie downloads in a pinch.

Aug 30, 07 - 01:08 pm Comment from: Ryan

Expectations for this event are awfully high. Why don't we just go all the way and say that Apple will announce:

-The iPhone will now work with any carrier, makes calls via Skype, and will let you install your own applications on it.

-.Mac is now free and gives you 15 TB of storage space.

- Leopard will run Windows applications without a copy of Windows, and is authorized for use on non-Apple hardware

-Apple anticipates folding in 18 months because they can't make any money off of any of these things.

wink

Aug 30, 07 - 03:45 pm Comment from: nekogami13

80% of people or more dont give a fig about DVD extras.
Directors commentary?!?!
Yes, it is totally necessary for great classics that will be be viewed ages from now-great titles like "You Got Served", "The New Guy".

I have never listened to a single commentary on DVD nor has anyone I know.

Aug 31, 07 - 10:45 am Comment from: The NeXT Big Thing

I don't rent movies- I buy them. BTW-Adding HBO content to iTunes would be nice.

Sep 01, 07 - 11:05 am Comment from: Holy Mackerel

They could do with an aTV that supported connections to old TVs (SCART & RCA at crummy resolutions only) as well HDMI, to help the majority of users who are not updating their old TVs yet, but want to get onto the digital download wave.

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