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Please be 10.5 launch.

The Dude abides

Leopard?

Pretty please?

Me ol' chums will finally let bits of their tunes on iTunes.

Nah, the queen is going to read stories.

It's got to be iPhone. Anything iTunes content related wouldn't be a press conference. Unless it was Video's.

Apple will announce the iWanker in 5 different colors and give out free toothbrushes.

It wont be Leopard. That would be at a big event in America, wouldn't it?

Will Steve Jobs be there?

Well I don't know what snowman is talking about, but I heard

Apple will announce the iWanker in 5 different colours and give out free toothbrushes.

Cheers.

Announcing carrier in England for iPhone....
zzzzzzzzz.

Of course it's the iPhone launch in Europe! "Mum is the word" means you can't talk. Well – "if mum is no longer the word" then you CAN talk...on your new iPhone.

Until next Thursday, "mum's the word". Shhhhhh… *Ring* *Ring* (two rings)

Word...Spoken word?...then it's the iPhone.

Although I agree with the Leopard already sentiment

Doesnt Apple have another deal on the 25th? I would think they would do Leopard then...and keep this for europhone

An Oasis edition iPod. And I thought Grease was the word.

Obviously the iPhone. Weird they wouldn't launch it in Paris, though.

Beatles as in Brits, London baby!

Yes, and this will correspond with the "Bum Is No Longer The Word" anniversary with John and George
http://www.cbsnews.com/stories/2006/09/15/ap/entertainment/mainD8K5DIAG1.shtml

MW:hands....

It had better be the iPhone European release date or I'm going to cry :-( All my American friends are taunting me with their fab, shiny iPhones!

Have you heard?

The word is 'love'...

The Beatles special edition iPods will ramp up the whole 'British Invasion' theme. Holding the event in the UK is paying homage to the fab 4. Doing it in Liverpool or at Abbey Road would be too obvious.

In the meantime, we get buzz galore. Look how much free marketing you can have with a cryptic press release? Jobs plays the media like a finely tuned violin.

Definitely the iPhone but I think it's for all three European countries, not just UK. The subsequent Apple Expo in Paris (9/25 to 29) will be the marketing pitch for France.

Also, possibly announcing a new 3G iPhone model for purchase in November. Announcement now before "FCC" type certification announcements are made public in Europe and US.

Interesting that Apple isn't making the press schlepp out to the MacCave in Stockley Park where they'd have more control over proceedings and where they have proper conference rooms where you can squeeze a couple of hundred journos.

Why do that??

Hint Hint
Ring Ring
knowhutimean?

Why would Apple launch Leopard at a UK press conference?

It's the iPhone, most definitely. It's the only thing that is country-specific, and big news enough to warrant a special event.

Maybe the Queen "MUM" will be speaking.

I bet its the uk iPhone launch!

They'll save Leopard for Apple Expo, non?

Maybe the Queen "MUM" will be speaking

now that would be an event, Steve Jobs taking to people beyond the grave...

i mean 'talking' of course...

"now that would be an event, Steve Jobs taking to people beyond the grave..."

The new iPhone v2 with the ability to awaken the dead?

BBC content on iTunes, most likely

No way Apple would launch Leopard in London.

"now that would be an event, Steve Jobs taking to people beyond the grave..."

So, a true Beatles reunion IS possible. Led Zeppelin and The Who too for that matter. Steve will need to zip off to Antares Omega IV for an RDF recharge to pull that off.

Well isn't Mother an old nickname for the BBC - so its some deal with the beeb

It's got to be a UK iPhone. Mum is no longer the word? Yeah, nothing else it can be.

They are releasing a fish & chips scented iPod, to compete with the mushy peas and flatulance flavored Zune.

Will this announcement make my iMac snappier?

I think it will be the iPhone, only for the UK. They will announce it for France IN France.

By the way, someone please explain "London Congestion Charge".

DW,

The London Congestion Charge is a fee of £5, your number plate is registered on cameras so you HAVE to pay it.

It's supposed to reduce congestion, but as far as I can tell it just frees up the roads for the rich.

Manchester is next apparently. Thanks Labour. Twats.

http://en.wikipedia.org/wiki/London_congestion_charge

I think they're going to raise the price of the iPhone $200

@DW

The "London Congestion Charge" is levied to vehicles wanting to drive in the downrtown core. This is done to reduce downtown congestion.

MW: "out" as in "Pay up or get out".

Oops, Jim besat me to it.

cheers

*beat

to DW:

..."London congestion charge is a fee for some motorists entering the Central London area" (quoted from Wikipedia entry "London Congestion Charge" - 15 seconds of research...)

Apple's announcement is another fine example of crafty marketing. "Mum's no longer the word." - UK (and, presumably, others in Europe) can finally talk - on their iPhones. Every single Mac web-site, as well as most tech web sites are frenzied over the meaning of the announcement and obviously, everybody is expecting the same thing.

What I also expect is Apple to be true to their attention to detail. One of the (rather popular) ringtones that come with the phone is the classic, old-fashioned phone (drriiiinnngg!). I'm sure that the UK-bound iPhone will have drrinng-drrrinng! variation on it (as someone here implied). I'm also sure it will have HSDPA (3G) chip on it, with some battery penalty (compared to the US version).

What wouldn't surprise me would also be an announcement of Beatles catalogue in iTunes Store, although I'm not expecting it at this event. News that are of global nature, such as the Beatles announcement, usually get delivered in the US, or at major expos (such as the upcoming Paris one).

Time to load up on Apple stock while it's still in the $130s!

It'd be nice to see 'em dodge up on the BBC for the Mac-excluded streaming service, yeah?

Accroding to some google research, the phrase "MUM is no longer the word" means that something is no longer a secret. Whatever was a secret, it no longer is.

Apple iPhone launch in UK (maybe Germany and France too).

In The Times today O2 as good as confirmed they are the carrier, and official announcement is in the next couple of working days. After spending the last couple of weeks upgrading their 2G network from GPRS to EDGE. O2 also praised iPhone and defended Apple's revenue share demands in the article.

Over on Engadget the first posts are from employee in Apple store London who says they've got 50 times 1 metre cubed secret boxes under constant CCTV supervision in the back.

Could be nothing else but Apple iPhone UK launch, and it will be the same old 2G model as USA.

@ John: the BBC's nickname isn't 'Mum', it's 'Auntie'. No, this is all about the iPhone.

Mum; not mother but 'mmmmm', the humming sound made with a closed mouth. Used by Shakespeare in Henry VI, Part 2:

"Seal up your lips and give no words but mum."

The one news item that everyone knows about but has not been "officially" commented on is iPhone in Europe.

I'd imagine this is at least the UK details if not France/Germany also.

I'm absolutely going to by iPhone UK Version 1.0 but I really, really hope that Apple releases a UMTS version for Europe because there's a lot of 3G coverage over here and it would be a real shame to have an iPhone which doesn't take advantage of it.

Bird, Bird, Bird.....Bird is the word

Does the iWanker squiirt ?