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Apple to license Mac OS X to PC box assemblers within 24 months?
Tuesday, December 23, 2008 - 03:32 PM EDT

"First we have Mac's move to Intel as their CPU, then add the Psystar situation, mix in the EfiX dongle, throw in a dash of “Hackintosh,” sprinkle it on top with recent Mac hardware that is, IMHO, less-than-the-best, bake it at 350 degrees in a depressed-economy oven for a year or two, and in a short amount of time the chef, who soon might not be Steve Jobs, pulls the Mac Operating System out of the oven and sells a piece of the cake to any computer hardware manufacture or individual user who will pony-up the $$," DougitDesign blogs.

"As a life-long Mac user I hate to say it, but it makes sense to open up the great Macintosh Operating System to the rest of the PC world. If, for no other reason, because much of the PC world is taking a piece of Mac-cake without paying for it right now as I type this blog. It makes sense for other reasons also. It is no accident that we have Coke & Pepsi, McDonalds & BK, Sony's Playstation & Nintendo's Wii, even in the world of corporate consolidation there needs to be at least 2 major players in any product market. If there is ever any less than two major, and I need to stress the word 'Major,' players in any given market people start screaming 'monopoly' and much disdain can, and usually will, be generated for that single entity–even if the contempt is unwarranted. The type of sometimes-unfounded despising for monopolistic enterprises is the generative force behind much of the Microsoft-bashing that goes on in the world today," DougitDesign blogs.

MacDailyNews Take: We "bash" Microsoft because they make inferior, frustrating, derivative products which oftentimes feature maddening disregard for usability. We "bash" Microsoft because instead of pushing productivity forward, they usually hold it back - often in order to line their own pockets. We "bash" Microsoft because they routinely copy — poorly — and then try to pass it off as "innovation." Microsoft made a mint on a type of tech ignorance that, thankfully is evaporating rapidly today. By the way, monopolies are not illegal - until they are abused. Ask Microsoft; they know about that one. We have no problem if a superior company making superior products achieves a "monopoly" and, rather than abusing their market position to stay in the lead, instead pushes themselves to continue to innovate and improve.

DougitDesign continues, "It is not surprising to the author that we have now learned there appears to be some hidden “deep-pockets” funding the high-priced attorneys who are defending Psystar... I would not be completely surprised if, later in time, it was leaked that the hidden “deep pockets” actually came from the trousers of a clandestine group within Apple itself!"

Full article here.

[Thanks to MacDailyNews Reader "Brawndo Drinker" for the heads up.]

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Dec 23, 08 - 04:37 pm Comment from: Jeremy

I don't recommend anyone even read this article. It's classic click-bait. It's supposed to be a blog, but this is the only entry. the site was designed like, last week, and the author has written this nonsense story just to drive traffic to the site.

It's also full of typos and grammatical mistakes and appears to be written by a complete retard.

Dec 23, 08 - 04:39 pm Comment from: Mac-nugget

This article is a bunch of crap. Speculative crap. This can't even be considered an educated guess.

Why would Apple open it's platform, when they are selling more Macs then ever before in their history. Apple makes OSX to sell Macs. Just like they make iTunes to sell iPods and they have the App store to sell iPhones. If this blogger can't understand this, he can't understand a thing about Apple. They write software to promote their hardware, NOT THE OTHER WAY AROUND.

Dec 23, 08 - 04:41 pm Comment from: MCCFR

I would have thought that, at this time of year, it was difficult to find enough tinfoil to build a hat that large.

Dec 23, 08 - 04:43 pm Comment from: Just another Jeff

What some people won't do for hits!

This guy claims to be a "life-long" Mac user, but he seems to not know very much about the company or it's history. There are several very good reasons (that I won't go into here, you all probably can find and read them for yourself, some in the links MDN lists) Apple won't likely do what this writer blogs about.

I guess it just goes to show that anyone can open up an account and create a blog. Misinformed opinion doesn't make it real.

Dec 23, 08 - 04:43 pm Comment from: GmanMac

Not this lunacy--again.

Dec 23, 08 - 04:46 pm Comment from: Can we stop this nonsense?

MSD, why even post this article? It's nonsense and drivel.

Dec 23, 08 - 04:54 pm Comment from: CD

How much thinking does it take to realize that Apple makes its money selling hardware, not software. Why would they cannabalize and dequalitize their own hardware sales? The cost of OS X only covers the effort to write it, pre-install it and market it. They aren't really making any real money at all, just like iTunes.

Dec 23, 08 - 04:56 pm Comment from: Raymond in DC

I'm surprised he didn't throw out a "rumor" about Apple cash being delivered by some black helicopter to Psystar's warehouse. This is just rubbish.

Dec 23, 08 - 04:58 pm Comment from: Banjo

I read a load of stupid crap on this site (my crap included) but geeezzzuuusss-keriiiist!!

We have a winner

Dec 23, 08 - 05:02 pm Comment from: Steve Jobs

Actually, I think he's right. We're going to do it and I'm going to hire this guy to succeed me. Burn, baby, burn!

Dec 23, 08 - 05:02 pm Comment from: james73

Talk about being delusional.

Dec 23, 08 - 05:06 pm Comment from: TV less

"MSD, why even post this article?"

See all those advertisements on the MSD page?
There is your answer.

Dec 23, 08 - 05:13 pm Comment from: ken1w

Apple will eventually do some type of licensing of Mac OS X. But it's not going to happen until Mac (and therefore Mac OS X) market share hits the 25-30% range. That might happen in the next five years, but in the next 24 months. And not for the reasons given by this article's author.

Right now, especially with the current economic conditions, Apple makes much higher and consistent profit by controlling the supply and demand for computers that (officially) run Mac OS X.

Dec 23, 08 - 05:27 pm Comment from: HMCIV

I've gotta dispute the McDonalds/BK point. No matter where your loyalties lay, The fast food market isn't dominated by only two competitors, and certainly not just McD's and Burger King.

Here's a hint: http://money.howstuffworks.com/9-most-successful-fast-food-chains.htm

Dec 23, 08 - 05:31 pm Comment from: Olmecmystic

@Mac-nugget and CD:

That's why I say that Apple is a SOFTware company disguised as a HARDware company. Don't worry, just about EVERYbody misses this.

But I've also said that Steve/Apple will NEVER license OS X to the PC community. Why give away the crown jewels of the kingdom? Oh, because your name is John Scu---(we do not pronounce his name!).

Peace.
Olmecmystic cool smile

Dec 23, 08 - 05:42 pm Comment from: JAYGEE

It will be interesting to see PC's designed to run OS X. If they had strict guidelines that the hardware must follow to be sold with OS X, then I can't see the harm in trying it for six months.

Dec 23, 08 - 05:44 pm Comment from: spyinthesky

Oh dear talking about oneself in the third party I see, a third party 'author' no less, obviously delusions of grandeur here. Not that one would know it from the text itself, which is more like a third party hack.

Dec 23, 08 - 05:53 pm Comment from: Mac Daddy

"...because much of the PC world is taking a piece of Mac-cake without paying for it right now...

No, "much of the PC world" is not. The guys who go for the hackintosh thing are most likely Linux guys who *like* fiddling under the hood, not "much of the PC world."

Dec 23, 08 - 05:55 pm Comment from: Passerby

"sprinkle it on top with recent Mac hardware that is, IMHO, less-than-the-best,"

I suppose "humble" is one way to describe his opinion.

Dec 23, 08 - 05:56 pm Comment from: DLMeyer

Perhaps what we will see, instead, is a "freeing up" of the restrictions on its use. Rather than telling people "can ONLY be loaded on a real MAC", tell them "REQUIRES high-grade computer and, by the way, we won't support it unless that happens to be a Mac". Of course, you might need to put together a "phone home" option for install-time checks to be sure you only get one install per license.
Apple IS much more of a hardware company than a software company. But ... why enrich the lawyers?

Dec 23, 08 - 06:03 pm Comment from: cptnkirk

to quote Bugs Bunny: "What a maroon!" "Nough said!

Dec 23, 08 - 06:13 pm Comment from: 84 Mac Guy

This guys needs to lay off the weed.

Dec 23, 08 - 06:14 pm Comment from: WTFrank

I've said it before, opening up the license would end Apple's affordable and easy to use upgrades.

Apple would need to recoup their loss of hardware sales and charge more for the OS, similar to Windows. How much more? I don't know, but $499,00 sticks in my mind. Obviously it would be cheaper to buy an actual Mac. Then Apple might need to implement user authentication like M$, Adobe and Quark do since they only make money off of the software.

Apple would only do this if they couldn't sell Macs anymore.

Dec 23, 08 - 06:15 pm Comment from: yet another steve

hope, lunacy and click bait spring eternal.

i'll believe it when someone can show me how Apple would make money doing it. No way the margin pressure on their own hardware is made up by licensing revenue. If the market for a mini-tower were that large (I realize it exists) Apple would simply make one.

$25 B in cash in the bank didn't come from choosing money losing strategies.

I DO think you'll see Apple cut some prices next year... in a weak economy they'll choose to pass on their savings from cheap component prices.

Dec 23, 08 - 06:17 pm Comment from: WTFrank

Do you really think Gateway and Dell wouldn't pervert a Mac OS on one their machines? They' sell them dual boot with a VW like Parallels. Then They'd add al the crapware they could shove down PC users throats since they don't know any better. Then they would blame the OS when their crapware caused issues.

Dec 23, 08 - 06:18 pm Comment from: Guy B. Jones

Another nonsensical piece of punditry to go along with the genius who thought Apple should buy Dell...

Dec 23, 08 - 06:23 pm Comment from: @WTFrank

I agree, does anyone really think Gateway and Dell wouldn't pervert a Mac OS on one their machines? They' sell them dual boot with a VW like Parallels. Then They'd add al the crapware they could shove down PC users throats since they don't know any better. Then they would blame the OS when their crapware caused issues.

Dec 23, 08 - 06:26 pm Comment from: Not Bill

Nutty.

The "golden" operating system belong in the "sterling" machines and nowhere else. M$ will eventually put out a reasonably good new os and it can go in all the cheap machines.

What should happen is a move to interoperability. Maybe compatibility would be a better word. Macs should be able to use flash files. MS should stop trying to freeze everyone else out by refusing to accept their files. It is time to "play nice" because that is what is best for the consumer. No one "universe" should ever win.

Dec 23, 08 - 06:41 pm Comment from: thethirdshoe

Time wasted

Dec 23, 08 - 06:41 pm Comment from: Chuck U Farley

What is this clown sniffing up his nose?
People actually get paid to come up with this garbage?

Dec 23, 08 - 06:41 pm Comment from: Gabriel

*sigh*

Why is MDN even wasting space with this? Click-bait indeed.

Apple makes their profits from hardware. Not software. The obvious conclusion follows logically from this.

And the "Apple is funding Psystar itself!" nonsense sounds like the same lame-brained post-modern conspiracyitis which seems to be infesting everything these days…

Dec 23, 08 - 07:27 pm Comment from: handsome smitty

Said: Gabriel
"*sigh*

Why is MDN even wasting space with this? Click-bait indeed."

MDN is one most egregious click-bait whores in the mac community.

That being said, the issue of Apple becoming a software-only company is one worth discussing, especially without the degradation of the original writer's premise. That person may suck, but so do a lot of the hip-shot responses.

Is it even possible for Apple to gain more than 25% market share without having to make a Microsoft move to limited hardware production? And is Apple's continued restraint in allowing mass production of mac-running units hindering the expansion of its market share?

I believe it is.

And I can't even begin to believe Apple could mass produce enough units to actually have majority of the market out there. Simply won't happen.

I believe it highly possible Apple will license OS use within a couple of years.

And I still believe a touch-screen keyboard on a macbook will happen by summer 2010!

Dec 23, 08 - 07:35 pm Comment from: Mac user

all you typical non-thinkers that posted a comment to this article will all be proven wrong, wait and watch. While you are waiting, try and see if you are even able to think creatively.

Dec 23, 08 - 07:47 pm Comment from: Aggravated Fanboy

The only reason why I'd want 3rd party hardware is because Apple thumbs its nose at the requests of its users. Apple does not listen. Apple focuses on making money.

I WANT MATTE SCREEN IMAC'S AND MACBOOK PRO'S. I love Apple hardware, but if Apple does not oblige the 40-50% of people who want matte screens, then we must have an ALTERNATIVE.

Do a google search for "matte glossy polls macbook" and you'll see that consistently around 40-50% of people like matte screens. This is a prime example of why we need more than one hardware manufacturer for OSX, when Apple does not listen to its customers.

With two players in the market, if one player doesn't listen to the customers, the other one hopefully will.

Dec 23, 08 - 08:02 pm Comment from: Jeff

In a strang way he may be correct. Apple should licence the OS at 500 per seat that way the Phystar's of the world woud realy get dinged when they try to pass off there junk as a Mac.

Dec 23, 08 - 08:07 pm Comment from: Renderdog

MDN has really scraped the bottom of the barrel today, hopefully not a sign of things to come.

Dec 23, 08 - 08:18 pm Comment from: bizlaw

Not gonna happen. Apple has a prime opportunity to knock out a couple of PC box builders (like Dell) in this down economy. Apple's gross margins are far better than PC box makers, and Apple can keep doing what it's doing for several years, watching PC box makers cannibalize each other's sales as Apple's market share grows.

Dec 23, 08 - 08:19 pm Comment from: Not afraid to be different

4 out of 5 of the replies here are nothing more than mac-bots parroting the status-quo on this idea.

Wake up, idiots! Apple is a software company that also sells hardware!

It is not that iPhone that is so great, it is the ones and zeros inside that phone.

It is not that Macbook that is so great, it is the Operating System, Mac OS X Leopard that sets it apart.

The problem here is that you are all so used to living in a "Brave New World" type of mental haze, that when someone comes along and rattles your cage a bit, you do not know how to handle it.

Also, just like the TYPICAL AVERAGE MAN, when you are presented with some truly original thought, you scoff at it and the author and go so far as to call both the idea put forth and the author himself crazy; and you call yourselves Mac users.

I read these replies and it cannot help but think "herd-mentality." Again, you call yourselves Mac users?

"Herd mentality describes how people are influenced by their peers to adopt certain behaviors, follow trends, and/or purchase items. Examples of the herd mentality include the early adopters of high technology products such as cell phones and iPods, as well as stock market trends, fashions in apparel, cars, home décor, etc. Social psychologists study the related topics of group intelligence, crowd wisdom, and decentralized decision making."


Mac used to mean "different." Why do you not come on out of that box, normal-man? Do not be afraid to be different.

Dec 23, 08 - 08:32 pm Comment from: Zippo Marx

Well here's just one inaccuracy. The author says that the gallbladder is an essential organ. Bullshit! It's excess plumbing that evolution has passed by.

I know because I had one out and the only effect on your lifestyle (as against your life) is that you have to cut down on fatty food because the fat isn't processed as well as before. The result is a mild case of the "runs". I was already on a low cholesterol diet anyway so there was absolutely no change on my life or lifestyle.

Dec 23, 08 - 08:41 pm Comment from: Kate

Baaad call, MDN. This article is junk.

Dec 23, 08 - 08:50 pm Comment from: Rich

Did dell just have an almost have a orgasm or was it a fake ?
Nobody remembers the motorola and other company issues previously when Apple let other manufactures use there software ?
They tried to put Apple out of any business....
Look at what's going on in court now..... and out of court besides.... Let these people develop their own system and not steal Apples creativity.....

Dec 23, 08 - 09:47 pm Comment from: rickw

Please say it ain't so......

I use a Mac not just because the software is superior, but because it interacts with the hardware completely. All of my machines/gadgets talk to each other in harmony. I hope to almighty God that they do not open it up to any tin can alley cat who comes along with a tinderbox. If you want my vote, it's NO.

Dec 23, 08 - 09:49 pm Comment from: clunker

Of course Apple will license OS X to lesser platforms!

It'll be the same day BMW licenses their engineering to Yugo.

NEVER.

Dec 23, 08 - 09:50 pm Comment from: rickw

@Aggravated Fanboy,

I hear you loud and clear. The Matte screen was a dealbreaker when I was in the running last month for new Macbook Pro. I decided to pay 1/2 the price and buy the older model: 2 gigs onboard Ram, 200 Gig HD 2.4 Ghz processor. I have had no regrets. It works incredibly well. I think it was a mistake for them to leave out the matte screen, but it's not a reason to wish for an inferior box to put the operating system in.

Dec 23, 08 - 10:19 pm Comment from: eMax

2 players?

The Apple Platform might be a "computer" but its a closed system. You can't compare Apple's to Windows PC's like this guy is doing. Sony and Nintendo both make Video game consoles and they do similar things, but both are CLOSED systems.

This guy doesn't even know what he is saying. If we follow his suggestions then Nintendo should license its Wii OS and have someone else make it....

plain stupid.


The ONLY thing i miss from my PC building days its the upgradability at the component level. If I want a new Mobo/CPU I can just buy that and keep everything else. Otherwise everything else is better on the Apple side of things.

I love my iMac, but I really dont like the idea of having to get everything new when it comes time to upgrade.

Dec 23, 08 - 10:46 pm Comment from: Mo

Maybe Nintendo should license the Wii OS so anyone can build one and market it. Apple doing this makes about as much sense. Apple products are not designed for this and it is ridiculous to think just because Microsoft built a business around this kind of whoring out doesn't mean that it is right or even a benefit to consumers. The Windows Box gene-pool is pretty dirty.

This is not different thinking it is wishful thinking.

Dec 23, 08 - 11:43 pm Comment from: War is Bad

To the reply just above, I would call that an extreme case of the "irrelevant comparison" put into action, you just do not get it.

OS X to PC's?

we will see.

it would not surprise me at all.

anything is possible.

most people (fanboys included) have no idea how much change is right around the corner...but your subconscious can feel it, if you have any feeling at all.

Dec 24, 08 - 12:26 am Comment from: Rip Ragged

I clicked through. Damn.

What a waste of bandwidth. The opening line was a dead giveaway. It would have been more plausible if the post had described emerald-laser chip Macs powered by ambient light, heat, and air movement (or a hamster).

I doubt there's even a person behind that idiotic "blog."

Dec 24, 08 - 12:31 am Comment from: rws

@ Jeremy
"click-bait"

I agree. Click-bait indeed and the thing is, MDN knew it.

Dec 24, 08 - 12:34 am Comment from: Best Quote...

I mean, come on Apple, I cannot even get a matte screen from you any longer!

Amen.

Dec 24, 08 - 01:07 am Comment from: Gone Nutes

Or maybe I have gone nuts if anyone believes this...... "stuff".

Unbelievable concoction of fantasy, with a minor twist of reality.

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