Apple TV delay may be due to wait for FCC approval
Tuesday, February 27, 2007 - 11:36 AM EST
"Apple confirmed what many have been suspecting for several days now: Its much-anticipated Apple TV device will be delayed," Arik Hesseldahl reports for BusinessWeek. "First unveiled by Apple Chief Executive Steve Jobs late last year with the code name iTV, Apple TV is a TV set-top device designed to receive digital content such as downloaded TV shows and movies over a wireless network and play them on a TV set."
Hesseldahl reports, "When officially announced by Apple on Jan. 9, Jobs said the device would ship by the end of February. Apple's story now is simply that it's 'taking a few weeks longer than expected' to finish the project and that the target is to have the product on store shelves by mid-March. A specific date was not given."
"One possibility is that Apple has yet to receive approval for the device from the Federal Communications Commission. The most recent Apple product to receive FCC approval was the latest version of the Airport wireless networking hub. It was approved on Jan. 9. The Apple TV device doesn't readily appear among the many products for which Apple has sought approval since the beginning of 2006, based on a search of the FCC Web site. 'A pushout of two to three weeks suggests to me more of an issue with the FCC than with anything else,' says analyst Dave Carey of Portelligent. Calls to the FCC weren't immediately returned," Hesseldahl reports.
Hesseldahl reports, "Whatever the cause, if it does meet its mid-March deadline and Apple TV is a success, Apple will still be well ahead of the pack."
Full article here.
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If 10.5 is going to ship in April, they might as well make it a twin-billing. My bet is that they are close to a number of content deals and want to launch with a big splash.