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Apple wins six major advertising ‘Oscars’
Tuesday, July 17, 2007 - 02:30 PM EDT

Apple racked up the wins at the One Show Design awards, the “Oscars of the advertising industry,” now in its 32nd year. Apple walked off with a total of six awards on July 12th. The awards were held at the Chelsea Art Museum in New York City.

Apple's wins:
• iPod nano - Gold Pencil for design
• iPod Hi-Fi - Silver Pencil for design
• iPod shuffle – Bronze Pencil for design
• Mac Pro – Bronze Pencil for design
• Apple Camp - Bronze Pencil for Corporate Identity
• SoHo Posters - Silver Pencil for Posters/Campaign

More info here.

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Jul 17, 07 - 02:44 pm Comment from: Crabapple

The beat goes on & on & on & on & on & on!!!!!!!

Don't you just love it?

Jul 17, 07 - 02:47 pm Comment from: Crabapple

In the meantime, the crap encrusted Zune & all its FUD meisters are all quietly licking their wounds, hoping for a crumb in the form of a function disaster from the iphone!

I tell ya!

Jul 17, 07 - 03:41 pm Comment from: Woody

I'm all happy about the awards for Apple and all, but I wonder about a site that uses "click here" links:

To view the One Show Pencil winners list, click here.
To view the One Show Interactive Pencil winners list, </b>click here.</b>
(and so on)

I mean, its a design award site, FGS! They should know better. (And yeah, MDN, you're frequently guilty of the same design offense. But we forgive you.)

MW: values What's happened to this country's design values?

Jul 17, 07 - 03:44 pm Comment from: Woody

My point would be better served if I could type the dang tags right. Sheesh.

Jul 17, 07 - 04:11 pm Comment from: bjh

At the risk of being pedantic, there's a difference between 'advertising' and 'design'.

Jul 17, 07 - 04:20 pm Comment from: Brau

It's really laughable because there's almost no competition. The only non-Apple device I can recall that has caused any major stir is the Wii. I would still like to see Apple do better on the games front as it is the only caveat remaining, where despite the switch to intel most game sites agree that PCs are still king of gamers if for no other reason than graphics card customizability.

Jul 17, 07 - 04:57 pm Comment from: mplo

It's really laughable because there's almost no competition.
You didn’t happen to read what the story was about, did you?
wink

Jul 17, 07 - 05:59 pm Comment from: Malthus

Anyone notice that someone else won an award for a toy called Super Bastard? What sort of awards are these?

Jul 18, 07 - 09:40 am Comment from: Aldebaran

The true "Oscars" of advertising are generally considered the Clio awards (http://www.clioawards.com) which also honor advertising and design in a number of different formats. The awards from the One Club are NOT the Clio awards. Nice for Apple to have won, but not to be confused with the Clios.

Jul 18, 07 - 02:12 pm Comment from: SeanL

Sounds like Aldebaran's salary is being paid by the Clio's

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