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Sat, Nov 21, 2009 - 03:21 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Apple’s Boot Camp is first step towards Mac OS X Leopard’s inevitable support for virtualization
Tuesday, April 11, 2006 - 11:03 AM EST

"Clearly, Boot Camp is cool... but it's a trial balloon: Apple is wading into the Windows ocean, one step at a time. Boot Camp does one big thing: it lets you reboot your Intel Mac into the Windows environment," Gavin Shearer writes for gavinshearer.com. "If you wanted to be a bit snarky, you could even say that Apple's announcement is ho-hum, because Boot Camp does nothing fundamentally different than the hack 'narf' and 'blanka' published about two weeks ago (and received about $13K for their trouble). The difference, of course, is that this isn't a solution from two guys named 'narf' and 'blanka'. This is, instead, from Apple, which changes things substantially."

"Where is this going? Well, Apple candidly admits that Boot Camp is a prelude of Things To Come: "To make this choice simply irresistible, Apple will include technology in the next major release of Mac OS X, Leopard, that lets you install and run the Windows XP operating system on your Mac. Called Boot Camp (for now), you can download a public beta today." Of course, the final form of 'letting you install and run the Windows XP operating system on your Mac' is yet to be announced. My bet is that the reboot-to-use-Windows strategy is just a temporary solution, one that gives guys like Keith and Will the ability to buy a new iMac and still play their PC games. But rebooting sucks, and so it's not a good solution for the mass market. Virtualization is what's needed, but Leopard - and its inevitable support for virtualization - isn't out yet. So for today, you reboot. Tomorrow, it'll be, well, more Apple-like," Shearer writes.

"Boot Camp is basically nine months of free marketing for Apple. Between now and January (when Leopard finally comes out) the public is going to hear nothing except 'Macs can run Windows!' from the popular press, the blogosphere, and their geek friends. And guess what? By the time Christmas rolls around, a lot of those people who are in the market for a new PC are (finally) going to consider an Apple computer instead of one from HP, Dell, Toshiba or Sony," Shearer writes. "So if I'm a consumer, and I see a Sony laptop for $2000 that runs Windows alongside an Apple laptop for $2000 that runs Windows and Mac OS X, well, which is the better value? The Mac is. No question. It's the no-compromise choice. In one fell swoop, Apple has just captured all of the value of its rival PC makers, while continuing to provide the same great stuff (iLife, OS X) that comes with their own machines. If I were Sony, or Toshiba, or HP, I'd be freaking out right now."

Full article here.

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Related articles:
Video of Parallels running Windows XP on Mac OS X showing real time clock - April 11, 2006
VMware plans Mac version of virtualization software - April 09, 2006
Video of Parallels running Windows XP on Mac OS X - April 07, 2006
Parallels releases first virtualization solution for Intel-powered Apple Intel-based Macs - April 06, 2006
Ed Bott on Apple's new Boot Camp: virtualization would be better - April 06, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! - April 05, 2006
Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP - April 05, 2006
Parallels to intro virtualization software for Intel-based Macs - April 04, 2006
Apple Mac OS X 10.5 Leopard likely to feature Windows support, drivers for Intel Macs - March 28, 2006
RUMOR: Apple's Mac OS X 10.5 Leopard to include VMWare-like 'Chameleon' virtualization software - March 24, 2006
Using virtualization to run Windows and Linux apps plus Mac OS X could double Apple's market share - February 11, 2006
Intel's Virtualization Technology runs multiple operating systems simultaneously - February 08, 2006
Will future Intel-based Apple Macs offer multiple OS worlds via virtualization? - November 16, 2005
Intel's built-in virtualization tech could be one way to run Windows on Intel-based Apple Macs - June 16, 2005
Intel-based Macs running both Mac OS X and Windows will be good for Apple - June 10, 2005
Why buy a Dell when Apple's Intel-based computers will run both Mac OS X and Windows? - June 08, 2005

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Apr 11, 06 - 11:27 am Comment from: andy

different calculations if you factor in the cost of windows.... not that i know 1 person that has actually bought it unless it came with there machine

Apr 11, 06 - 11:30 am Comment from: Noraa Haras

Windows "Classic" mode. I didn't think it was possible, but considering NeXT could do it and Apple did it with Mac OS 9... I think it's possible.

Apr 11, 06 - 11:30 am Comment from: Too Hot!

I really hope Leopard has a virtualization solution. I do not want my precious Mac to be jeopordized with all the Windows infestations out there, nor do I fancy rebooting. Cutting and pasting, and dropping stuff from one OS to the other is what I'm waiting for. I'll buy software to do it if Apple doesn't come out with one.

Apr 11, 06 - 11:32 am Comment from: R

Dashboard layer with windows. My wish.

Apr 11, 06 - 11:37 am Comment from: JayBone

"tomorrow...it will be "more Apple-like".

TRANSLATION: Apple will make it elegant, as usual.

Just watch.

Apr 11, 06 - 11:39 am Comment from: Viridian

Do yourselves a favor and bookmark Shearer's blog. He's a Mac fanatic and Microsoft employee, and I put him right up there with John Gruber of Daring Fireball when it comes to insightful comments. The guy's also extremely funny.

Apr 11, 06 - 11:40 am Comment from: Triumph the Insult Comic Dog

You know, if I were "Sony, or Toshiba, or Dell, or HP", I'd just go de 'Leno route': You know, admit that you suck, that you're tired of trying, and you're calling it quits in 2008.

I POOP on de Dells and Leno's of de world.

Apr 11, 06 - 11:46 am Comment from: Greg M

I bought XP home to use it on my MBP.

I would love it if the next version of OS X could run windows programs natively within OS X.

Apr 11, 06 - 11:55 am Comment from: Morty

I DON"T WANT VIRTUALIZATION!!

I want to run Windows apps, including Vista apps, in Mac OS X at native speeds.

FSCKING DO IT APPLE!!!

You don't need VPC anymore and you don't need to sell that worthless OfficeMac POS in apple Stores neither.

Get with the program, kick M$ in the nutz!!

Apr 11, 06 - 11:59 am Comment from: Heehoo usedto work atan Appledealership

Shearer writes. "So if I'm a consumer, and I see a Sony laptop for $2000 that runs Windows alongside an Apple laptop for $2000 that runs Windows and Mac OS X, well, which is the better value?

Which store is it where someone can see a Sony alongside a Mac?

Apr 11, 06 - 12:01 pm Comment from: theloniousMac

When I'm not playing World of Warcrack I've been thinking about Boot Camp. From my perspective it's the biggest mistake Apple has ever made.

Bottom line is that it will likely marginalize the Mac OS even more than it already has.

Right about the time a measurable portion of the computer using public was beginning to see that Windows was nothing but trouble, (what with MS actually coming out and saying you can't fix it, just re-install), along comes Apple to legitimize and bless it as an option on the Mac.

There are lots of people out there who have always coveted a Mac, but don't buy it just because they need to run Windows. These people will now buy Macs because they can run Windows. They won't enven experiment with OS X.

Developers, who've always had issues with developing for multiple platforms, now have a built in excuse. "Just run Windows on your Mac."

Website developers who create stupid sites that require Windows will also lean on Boot Camp as the solution to their ineptitude, further pushing the idea that WINDOWS IS THE STANDARD.

Sure Microsoft supports it, because you have to purchase a copy of Windows for your Mac.

I already have clients asking me about this. I have attorneys that want to know if they purchase new Machines then want to migrate to Windows, will the new Macs allow this?

Real estate people are asking me similar questions.

People are starting to compare Apple to Dell as a box maker, one that just makes prettier boxes.

Allowing Windows to boot on the Mac is insane. OS X's spread will not only suffer, it will be reversed and when it comes down to it, I never bought a Mac because of the box, I bought it because of the OS.

If I find I'm being forced more often into Windows, as I think this move will make happen, I won't spend $3000 on a Mac laptop or desktop when I can get the same thing, I.E. a fricking Windows machine, from every other manufacturer for next to nothing.

If OS X falls by the wayside, as I think this could very well make happen, I will finally be one of those considering a class action law suit against Apple.

Boot Camp sucks.

Apr 11, 06 - 12:05 pm Comment from: Macaday

I'll bet that the resellers are banging on Apple's door for stock during 2006...

Apr 11, 06 - 12:14 pm Comment from: Bob

Ummm.... dude calm down. It WOULD run natively in virtualization inside OS X BECAUSE IT'S AN INTEL CHIP INSIDE. Wow.... take your meds, OK?

Apr 11, 06 - 12:40 pm Comment from: dmuss

> Which store is it where someone can see a Sony alongside a Mac?

Bestbuy?

Apr 11, 06 - 12:41 pm Comment from: blucaso

Thelonious, I must respectfull disagree with you.

First, the whole Boot Camp thing has been EXCELLENT FREE PUBLICITY. The Mac is back in the public eye, just when everyone had virtually forgotten that Apple made anything but iPods. (As I think SteveJack wrote, I too am so sick of overhearing mall shoppers say "Let's go to the iPod store!")

Second, people want to try OS X. A lot of people. Even anti-Mac people are curious. Proof? I was just talking to a buddy of mine via Skype. He's been a PC user all his life. He's been very anti-Apple because of the iTunes Music Store and its "world domination" and "closed DRM". I've been round the debate with him about this stuff.

So today, he asks about my opinion on an Apple laptop through the refurbs. Are they good quality, how much, and what options would I recommend. I was floored! I asked him what he wanted to do with the laptop. He said "Sound, audio stuff. I need a new toy to play with"

He then asked what software was included. So I gave him a one line synopsis of each item - from the iLife components, to Mail, Quicken, etc.

After 10 or 11 items, he simply replied:

"Is that all? (sarcasm)"

"So why isn't Apple dominating the world?"

And I told him the answer, honestly. People are afraid OS X is "too different" and they need a safety net with Windows and their Windows software and their Windows games. Now he isn't interested in games, but he's very interested in audio. And the Garageband component alone is enough to pique his interest in spending $800 or $900 on a "new toy" from a company he purportedly dislikes. And this would be for a PPC iBook that won't even boot Windows.

*****

People DO want to try OS X. But many of them want a safety net.

It's gonna work this time. I really think the combination is magical. Steve really is a genius sometimes.

Apr 11, 06 - 12:44 pm Comment from: Quevar

theloniousMac, a class action lawsuit is a bit harsh, particularly at this point. So what if a bunch of people come and buy a Mac and put Windows on it. Do you really think everyone one of those people is going to strip off OS X and only put Windows on it? This is Apple's way of letting people try out OS X. If they don't like it, even after comparing them, then oh well. Many others will like OS X better. A die hard MS fan in my lab came up to me yesterday and said: "So, uh, I'm thinking about getting a MacBook." He's made fun of Apple for years. He said he'll put Windows on it because SolidWorks doesn't run on the Mac, but he said he'll give OS X a try and see which one he likes better.

There are so many people that are debating getting a Mac and Boot Camp will give them a no risk opportunity to try it. If even half of these people use OS X more than half the time, the number of people using OS X and any instant will increase and that is good for the Mac community since there will be more users which will lead to more developers writing apps for the Mac.

This isn't forcing me to move to Windows - it's allowing more people to try OS X. There will be several companies that will state: "Just run Windows on your Mac." But, these are the same companies that currently say they aren't going to support Mac's anyway. They are just going to change their reasons. As the market share increases, that will change. It is a very bold move by Apple - it could backfire, but I'm pretty sure they have weighed the risks and found it to be worth it. Only time will tell though....

Apr 11, 06 - 12:56 pm Comment from: MK

IMPORTANT NOTE..

Morty is MacDude! Just found out yesterday that MacDude is a former Apple employee who was fired... This explains a lot about MacDude..

Continue to ignore him... He is just trolling...

Apr 11, 06 - 12:56 pm Comment from: Windows Users

If Windows users buy a Mac just to run Windows - well, who cares. Microsoft has been making money off Mac OS X users with their Office suite, now it's time for Apple to make money off of Windows users with their hardware.


The ONLY concern I have is if developers stop developing for OS X and just say, "Boot to Windows."

But, that is a risk Apple had to take. And as long as Apple keeps coming out with great Applications and features along with OS X, then that will likely not be a problem. The minute Apple ports any of their great applications (besides iTunes) to Windows, then we can kiss it all good-bye. We should NEVER see iLife for Windows and we should never see any of their studio apps for Windows. Period. Never.

Apr 11, 06 - 01:28 pm Comment from: Twenty Benson

If you see the screen shots of Vista booted on an iMac, it's frightening how similar the whole thing looks to OS X (Microsoft ripping Apple off again).

My guess is Jobs knows the two OS's will dramatically converge in appearance with the release of Vista. So he's playing it to Apple's advantage. If OS X doesn't look that different to Vista and Windows users have to adapt to the new Vista appearance anyway, then why not give OS X a go? This impulse will be cazupled when everyone discovers Vista is a pretty-looking pile of buggy crap.

I think Apple will scrap the Macintosh/Mac name with the release of Leopard and the availability of true universal binaries (ie one app runs on any OS). 'Mac' and 'Macintosh' has long been a real albatross for Apple, and the many shock changes the company have sprung over the past few years all point towards a final letting go of this historic brand. An 'iMac' is now just as much a Windows PC as it is an Apple Mac, and BootCamp is the first step towards getting both current Windows AND Mac users used to the coming reality that future Apple PCs will be (and already are) platform independent. By dumping all 'Mac/Macintosh'' naming conventions, Apple will be free of the historical negative associations and cult status the brand attracts. The playing field will then be truly levelled and Apple are 100% confident 'Apple OS X' will blow Vista out of the water.

Apr 11, 06 - 01:42 pm Comment from: G-ZUS

> Which store is it where someone can see a Sony alongside a Mac?

CompUSA.

http://getkickedoffaplanewearingthis.blogspot.com/

Apr 11, 06 - 01:56 pm Comment from: DEVLOPERS DEVELOPERS DEVELOPERS DEVELOPERS

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Apr 11, 06 - 01:58 pm Comment from: matt

re: twenty benson

why would apple drop the mac name within the same year that steve jobs said the company WANTS "mac" in the names of their products, ie macbook pro?

anyhow, boot camp is a great idea, and if i hadn't wanted an intel mac already, it would have been the arm twist i needed, because i do (unfortunately) still need windows for a few apps and games.

Apr 11, 06 - 01:58 pm Comment from: matt

and who let the monkey out of his cage?

Apr 11, 06 - 02:02 pm Comment from: Bartsimpsonhead

I can't wait until Microsoft unveil their version of 'Boot Camp' to run OS-X on a HP, Dell or other PC boxes.

Ladies and Gentlemen, I give you 'Concentration Camp' - with all the functionality and ease-of-use of a Nazi death camp...

Apr 11, 06 - 02:03 pm Comment from: theloniousMac

I hope you guys are right. For me, this doesn't bode well. The whole reason Windows dominates the world is because it's insidious. It's everywhere and it's simple for the average person to just accept what appears to be good enough.

I see people with Macs, having to go into Windows, and now the ease with which they can do so will once again override the vast benefits of OS X.

Personally I've invested a great deal in developing and cultivating OS X expertise. It's how I make my living, as a Mac consultant.

I see clients that are annoyed with all the little incompatibilities all the time. "Why can't I use this website?" etc.

Apple has shot itself in the foot this time.

OS X is doomed.

Apr 11, 06 - 02:08 pm Comment from: Schmutz!

When Apple rolled out the first iMac very few people were using USB other than for games. Firewire had been out for a couple of years but was used primarily for Video cameras. Once Apple annoucned that they were supporting these two formats third party vendors fell over themselves to annouce that they had or were working on hardware for these standards. Apple had 6 percent of the market and still turned heads. iPod and iTunes were the same thing. Even though market share has shrunk, we all have been amazed at the resiliency and the ingenuity of Apple. I hated the idea of an iPod, until I was in the store the day they launched. I actually bought one with only half an idea of what it would do. That next year I bought one for each of my three daughters to use at college. My wife has had two, I've had three.

I don't understand Boot Camp fully, but I'm ready to be amaxed yet again!

Apr 11, 06 - 02:20 pm Comment from: crayon1

the way i read the Boot Camp move is different...I think Apple is positioning OSX as a replacement for Vista. Apple's biggest gain will not come from now until Jan BUT rather after the release of Vista...

If it isn't revolutionary it will be seen as a 'service pack' for XP and fail to create a new market as consumers & businesses will stay with XP... There is enormous pressure on Microsoft to make it miles ahead of XP (or more like OS X in every way possible). But as pointed out by many... the need for backward compatibility will make MS's goal near impossible... They can't scrap the old and build anew and yet the old is filled with too many holes to patch...

Microsoft is in an extremely tight corner and keeping the status quo of
XP with minimally profit being more attractive than the nightmare scenario of another ME blunder because this time Linux and Mac will take over the market as the new secure road for PCers...

Apple is in essence betting that Vista will be crap and that many will see it as such upon it's release-- especially in comparison the the bar Leopard sets... Apple will gain the most if Vista falters...

It is in it's best interest NOT to allow Vista to work on Leopard...
That will help "kill" Vista's chances of gaining another XP like market share... XP is already out there and that battle is lost... Apple is gearing up for the match with Vista...Making XP->OS X a much smoother/secure/modern experience than the XP->Vista jump which will not be smooth if history and memory proves correct... It's another disaster waiting to happen again...And when it does companies will consider an upgrade to Apple hardware and OS X the ticket out of that mess and into the next millenium (for many companies are still stuck in the last century). The 1984 commercial rings as true today as back then...

Apr 11, 06 - 03:06 pm Comment from: iThink

I hate to admit it, but I agree with theloniousMac.

At the very least it's a massive gamble, and the stakes are high.

I'm not sure that enough 'potential' switchers will embrace Mac OSX to offset the damage caused by the loss of software developers. I fear in trying to open up Apple might have sidelined themselves. To your average window user Apple has just joined the club - nothing more.


I hope I'm wrong.

Apr 11, 06 - 03:17 pm Comment from: Eric24601

after using windows for a while on intel Macs, the windows side of the partition will be infested by viruses and malware and spyware and all kinds of mailicious crap you can get on the net. and by then, most people who are not savvy with protecting and fixing their computers wil have no choice but to boot in OS X because the windows partition will be rendered unusable in no time!!!

Apr 11, 06 - 05:50 pm Comment from: Jooop

> Which store is it where someone can see a Sony alongside a Mac?

Fry's.

Apr 11, 06 - 05:52 pm Comment from: Jooop

OS X is going to be so much faster than Vista on the same hardware the choice will be a no-brainer for people to see which is superior. All accounts so far is that you need a Gibson just to run Vista at an acceptable speed.

That is, IF Vista ever comes out. I'm not holding my breath.

Apr 11, 06 - 05:54 pm Comment from: Sneed Cove

Linux runs on the same hardware that Windows runs on, yet Linux still has many thousands of developers. They don't just throw up their arms and say "boot into Windows" just because the computer can run Windows.

Apr 11, 06 - 06:41 pm Comment from: Tom

New perspective?

One thing which I thought of and which has not been said here, is to do with Microsoft and Apple working together quite a bit on these things.

I heard somewhere that Apple will make changes to xCode to allow it to compile for windows with a single click.

I also heard that Microsoft is bring Vista development tools to OS X and will most likely use that for it's next version of Office for the Mac - so I asume that maybe Windows will also compile for both Mac.

So it seems that fairly soon OS X and Vista developers will be able to compile a single application for both Mac and PC.

When that happens people can simply choose the OS which suits their needs. It's a no brainer. The OS and software are essentially seperate. So who will win...

For consumers? OS X hands down. Slick. Intuitive. Stable. Modern.

How about developers? Well I think this is going to be the turning point.
Apple has some amazingly deep thinking in its developer app (xCode). I often hear of developers in love with xCode, but cannot fully embrase it because of their need to keep one foot in the Windows pool. However if xCode complies for Windows flawlessly then there is really no choice...

I'm pretty sure that more and more developers will be attracted to OS X especiually Gamers as Microsoft is trying to bully them into DirectX but they want Open GL (I think I heard that somewhere).

Result? With developers developing on a Mac and consumers consuming on a Mac. Who will be on the PC?

Whoever wants to use a Mac will be and those who don't want to be can stay with Windows. Perfect.


Foot note:
But I don't think that is all Apple has up its sleeve. I have a feeling that Apple has a profound sense of confidence in the future of OS X.

I also have a feeling that they have developed something truly breathtaking in their labs and are willing bet everything on this (I'm guessing it will be navigational or some other paradigm shift in modern computing).

All they need to do is get a many Mac boxes into the arena so that when it comes it the Mac owners booting Windows will have to try it.

And this will be Mac only. Sorry PC owners but with a Mac you get the best of both worlds...

Maybe.

Apr 11, 06 - 06:44 pm Comment from: Too Hot!

I like the analysis of crayon1, even though it has that distinctive "conspiracy theory" flavor to it.

1- If I had a Mac than ran Win XP when Vista comes out, the only way I would be able to run Vista is to buy new hardware. Given that I'm likely to be happy with the Boot Camp system, why would I?

2- If I had a PC when Vista comes out and I want to upgrade, I'll have the choice of going to the Mac/Leopard or PC/Vista routes. My guess is that the hardware costs for the PC/Vista are going to be prohibitive, and there will not be any real advantage in software as there are no Vista-specific software yet. OS X already has a ton of software under its belt.

3- If Boot Camp is a prelude to virtualizing Vista on Macs, there definitely no reason to upgrade any PC: You get better, equally affordable hardware with the Mac.

4- If Boot Camp does entice IT professionals to use Mac hardware in some small businesses and corporations, the word will spread in the corporate sector, and a major overhaul of their PCs to accommodate Vista will then have to compete with the possibility of switching to Macs.


I like the way this scheme sounds...

Apr 11, 06 - 06:59 pm Comment from: Des Manga

Where's the virtualisation support for my old TRS-80 programs? I also want to be able to hook up that tape drive ...

Apr 11, 06 - 07:27 pm Comment from: Infomercials

crayon1 is the man.

Apple will not let Vista work within Boot Camp, but so many Windows users will have jumped to Apple hardware and experienced OS X that they really won't care about Vista anyways.

Nice...very nice...go crayon1

Apr 11, 06 - 09:16 pm Comment from: ipodluvr

>Dashboard layer with windows. My wish.

Cool idea...Very Apple-like.

Apr 11, 06 - 09:52 pm Comment from: Rob

Anyone out there not want ANY Microsoft prodicts on their Mac? I don't. Anyone else a purist?

Apr 11, 06 - 11:43 pm Comment from: CandTsmac

You can put Microshit products on my Mac when you pry it from my cold dead hands...

Apr 11, 06 - 11:44 pm Comment from: CandTsmac

Rob, you the man.

MW men... no joke!

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