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Fri, Mar 19, 2010 - 10:43 AM EDT  —  AAPL: 222.35 (-2.30, -1.02%)  |  NASDAQ: 2377.99 (-13.50, -0.56%)

Apple’s iPhone 3G making guerrilla attack on business world
Friday, November 14, 2008 - 10:04 AM EDT

"Even after the March preview of the 'business-friendly' iPhone 2.0 software for the iPhone released in July, it seems that most iPhones are being purchased by individuals rather than corporations, who still look first at Research In Motion's BlackBerry when it comes to equipping their workers with mobile computers," Tom Krazit reports for CNET.

"But the iPhone is making a guerrilla attack on the business world, brought into the corporate world by influential executives, CIOs rethinking their approach to deploying technology, and younger workers who move seamlessly between their personal and business lives," Krazit reports.

"There are several high-profile businesses, such as Genentech and Disney (both with strong ties to Apple CEO Steve Jobs, of course), that have declared their intentions to work with Apple on deploying iPhones inside their corporations," Krazit reports.

"And if Apple proves itself as an enterprise-friendly company with the iPhone, those famously stodgy CIOs might be tempted to take a second look at the Mac," Krazit reports.

Full article here.


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Nov 14, 08 - 11:08 am Comment from: Wandering joe

no guerilla talk please, they'll think its Osama and his lot that are behind it.

off topic, the new safari crashes quite frequently when opening a new tab, whilst another tab is loading.

Nov 14, 08 - 11:17 am Comment from: iWill

iPhone: a Trojan horse for the rest of us.

(Let there be Mac.)

Nov 14, 08 - 11:32 am Comment from: MobileAdmin

If Apple wanted to be friendly they'd open the API set and allow background applications, the ability to encrypt the device and a way to manage devices for audit / reporting.

The simple fact is while the basic Exchange ActiveSync controls they put is OS 2.0 the iPhone still lacks the needed requirements we face with regulation from HIPPA, SEC, FINRA etc. For any large enterprise the answer until we have these controls is no thanks.

Nov 14, 08 - 11:42 am Comment from: Crazylegs

MobileAdmin - why do you continue the fight on this forum? You'll never get anyone here to agree with you. We all know that Apple has no intention of making the required investment for the large, security minded enterprise. Apple just wants the biggest bang for its buck which means exchange functionality and that's about it and leave it up to 3rd parties to fill in the myriad of gaps. This strategy still leaves them available to the vast majority of businesses.

Nov 14, 08 - 11:47 am Comment from: Macintosh

"younger workers who move seamlessly between their personal and business lives" That's the long term key right there.

I've been witnessing the "Halo Effect" on somebody who was a Mac hater first hand over the last year... Last Halloween I went to his house and he had an iPod plugged into his home stereo and he explained he got it to use while exercising, but it became the central part of his home stereo.

The other day (a year later) he comes in my office with an iPhone... He says "well, I broke down and got one"... He's still using a PC, a little Viao, but I'm betting that within six months he'll have a MacBook Air, and never look back.

I've seen another hardcore PC user take a different route, getting an iPod and then a MacBook, but no iPhone yet. Because she "is on a T-Mobile family plan" with her parents (and she's 30, but that's another story).

Anyway, there are other people switching to Mac at my work slowly. I've never seen a transition like this before. Once every few months some PC user shocks me and has an Apple product.

I've been sitting in front of a Mac all day / every day since 1993, trying to explain to people why a Mac is better, and now there are people everyday probably thinking "damn, those Mac users were right the whole time... Oops".

Nov 14, 08 - 11:49 am Comment from: Zune Tang®

Stodgy? That's just a short way of describing brilliant and creative IT staff around the world. Leave it to Microsoft certified specialists to see through Apple's lies and false promises. Try again, Cupertino.

My workplace is proudly an I-Phone free zone. The IT guys keep a vigilant watch on proprietary toys for non-conforming pretentious snobs, a.k.a MAC lemmings. They rightfully freaked when one of our visiting customers checked her e-mail on her I-Phone. Our IT group wisely shut down all the servers and unplugged all the network switching equipment until she left to avoid catastrophe.

And by proprietary I mean non-Microsoft. Anybody who tries to get through the day without the solid reliability and awesome productivity of Redmond's magnificent creations is crazy. Wait 'til you MAC dorks see Windows Mobile 7.

I'm a PC.

Your potential. Our passion.™

Nov 14, 08 - 11:52 am Comment from: Occasional Poster

"That seems to be having the effect of increasing the overall number of business smartphone users, however, rather than turning the iPhone into any kind of "BlackBerry killer."

Why do writers introduce every new idea in phones as "iPhone killer" but when becomes evident that iPhone is doing this to others, they re-state it in a way to "soften" the truth?

Nov 14, 08 - 11:53 am Comment from: TowerTone

Right, Wandering Joe.
No monkey business, guys. OK?

Nov 14, 08 - 12:04 pm Comment from: G4Dualie

Sorry Zune Tang, but MobileAdmin is funnier.

Nov 14, 08 - 12:11 pm Comment from: Gunboat Smith

@MobileAdmin:

Keep spreading the truth. Someone will hear us.

Nov 14, 08 - 12:42 pm Comment from: Lucky Dog, Silicon Valley

My wife works for the Federal Government and her Department is firmly entrenched with the BlackBerry. However, many of her colleagues are carrying the iPhones for there private lives. I see two iPhone for us very soon.

Nov 14, 08 - 12:45 pm Comment from: Brilliant Sandwich

I hate to say it, but MobileAdmin is correct. I am facing this same problem with the company I work for not letting me us my iPhone for company use due to security reasons. IT said, "The iPhone is user friendly, but not enterprise friendly."

Nov 14, 08 - 01:02 pm Comment from: HMCIV

Gorilla Attacks? Why is Steve Ballmer helping sell the iphone?

Nov 14, 08 - 01:41 pm Comment from: Zune Tang®

@G4Dualie:

You're absolutely right. MobileAdmin is hilarious, especially this part:

…requirements we face with regulation from HIPPA, SEC, FINRA etc.

What a hoot! Keep the zingers coming, MobileAdmin!

I'm a PC.

Your potential. Our passion.™

Nov 14, 08 - 01:46 pm Comment from: ron

"Gorilla Attacks? Why is Steve Ballmer helping sell the iphone?"

Yes, by just being himself.

Nov 14, 08 - 02:39 pm Comment from: NCMacMan

I am not sure where Mobile Admin is coming from, but I know CIO's from several "large" hospital corporations that have allowed the iPhone as an acceptable alternative to Blackberries. I believe that the larger, unspoken issue is the fact that CIO's that don't allow iPhones on their network are not wanting to support another platform.

Look. Physicians already carry these devices. Blackberries really aren't any more secure, especially given the fact that email goes through the BlackBerry Enterprise servers to RIM's system in Canada and back through the cell networks (and vice versa). So if iPhones are used, the capital spent on Blackberry Enterprise servers and user licenses is wasted.

Another issue is whether or not to allow iTunes on corporate IT hardware. Simply solved, block the iTunes Store IP address and
you can control this.

Cell phones are not secure, just like OS's. It doesn't matter which one you have, no electronic device is 100% HIPAA compliant. There is a balance with laws and as long as organizations have proceedures in place to safeguard data, the gov't isn't going to go on a witch hunt. You are more apt to have a HIPAA violation from two workers/physicians discussing a case in public or from unsecured workstations than you do from an iPhone.

Vague excuses from hit people wanting to not move away from Microsoft and Blackberry. Just follow the money and you will find where the buck stops -- idiot CIO's scared of change that effect's their serfdom.

Nov 14, 08 - 03:01 pm Comment from: Just me?

Am I the only one that thinks corporate IT is gonna take a dim view of the iPhone as a gaming platform?

Nov 14, 08 - 03:38 pm Comment from: MobileAdmin

I'm never been here to "fight", I simply offer the perspective from a Fortune 100 financial company and things we face having to support and manage thousands of devices and the infrastructure around it.

NCMacMan you would know more about HIPPA then I, we mostly deal with SEC, FINRA compliance type reporting / audits and there is new pending regulations coming from a number of states that REQUIRE mobile devices to be encrypted so that pretty much kills iPhone as it's not possible presently.

The NOC provides a number of benefits (as well downfalls) The Blackberry method of delivery has passed every security certification out there. All traffic is encrypted between BES and devices and it's unhackable. No one else can claim that. How many security risks has the iPhone had so far? Not to mention you can currently jailbreak and circumvent the Exchange ActiveSync policy.

Haven't activated any of the latest iPhone but the past activation procedure required access to Itunes.

Without the "wasted capital" iPhone would have no way to even access Exchange. While Apple is making nice strides in the personal computer space, Microsoft Exchange / Lotus Notes pretty much owns email in the corporate space and I don't see that changing in the near future. Millions of dollars are tied to these infrastructures.

BES is the means that allows a company to manage and enforce policy on the Blackberry, iPhone needs something like that or ties to a similar type system so the cost is really a wash when your at this level. For now BES is the lowest TCO as it includes everything you need without having to use a 3rd party vendor.

I just saw a report from NPD showing that gaming is one of the top things employees do on their mobile device, welcome to the new Solitare. smile

Nov 14, 08 - 04:37 pm Comment from: Chano

Your stupidity. Our cupidity.
Your dumbness. Our Wintaxes.
Your gullibility. Our franchise
Your loss. Our gain.
Your wallet. Our Pocket
Your problem. Our opportunitee hee hee

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