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Sun, Nov 08, 2009 - 05:42 AM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Apple’s iPhone could become iconic ‘It Object’
Sunday, June 24, 2007 - 11:15 PM EST

"Apple's new smart phone, the iPhone, stands a fighting chance of becoming an 'It Object,'" Alice Rawsthorn writes for The International Herald Tribune. "That's one of the elite cadre of products, that have such a strong impact on so many people's lives that, decades later, they're remembered as icons of their time."

"It doesn't have to sell more than its competitors... Nor does the iPhone need to be more expensive than other products... And the iPhone doesn't have to win the news media's approval, at least not at first, as another Apple "It Object," the iMac computer, demonstrated in the late '90s," Rawsthorn writes.

"What then does the iPhone need to do to ascend to "It-ness?" The first step is to be more alluring than other smart phones, and to achieve that it must do two things: 1. Look and feel great. 2. Enable us to do something that we couldn't do before, or couldn't do very easily," Rawsthorn writes.

"Apple pulled it off six years ago with the iPod. There were plenty of existing MP3 players, but they looked tacky and were irritatingly over-complicated... And it didn't just look good. The iPod's refreshingly simple user interface design... and the launch of iTunes as Apple's online music store made it much, much easier even for the technologically-challenged to download music from the Internet," Rawsthorn writes.

"Can Apple do the same with the iPhone? Well, its competitors have helped, albeit unintentionally, by producing smart phones that are as tacky and irritatingly over-complicated as pre-iPod MP3 players," Rawsthorn writes.

Full article here.

MacDailyNews Take: Rawsthorn gets "it."

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Jun 24, 07 - 10:21 pm Comment from: Sum Jung Gai

Well. That couldn't be much less interesting, could it?

Jun 24, 07 - 10:21 pm Comment from: ron

>There were plenty of existing MP3 players, but they looked tacky and were irritatingly over-complicated... And it didn't just look good. >

Where did these people learn English?

Jun 24, 07 - 10:23 pm Comment from: coolfactor

Alice is not in "Wonderland" with that article. She's in "Realtyland".

Jun 24, 07 - 10:25 pm Comment from: R

This week is going to be awash in iPhone-"related" stories that mean nothing and ultimately say nothing. Yay for making a buck off a good thing. oh oh

Jun 24, 07 - 10:29 pm Comment from: Brau

Gosh, five days before launch and she's just figuring that out now??!!

Jun 24, 07 - 10:34 pm Comment from: Tom Cruise

You don't know the history of "It-ness". I do.

Jun 24, 07 - 10:36 pm Comment from: Tom

Eh! Isn't this what Steve Jobs said when he unveiled the iPhone. The 3rd revolutionary product he's worked on (4 if you could the Apple II).

This is what all the fuss has been about. I don't know about others, but when Steve Jobs speaks I listen carefully. Clearly she didn't. But at least now she gets it...

Jun 24, 07 - 11:17 pm Comment from: what would it take?

"What then does the iPhone need to do to ascend to "It-ness?"

1. Look and feel great. 2. Enable us to do something that we couldn't do before, or couldn't do very easily,"

3. Play well with existing IT infrastructure. MS, RIM, etc.

4. Aggressively counter anti-iPhone FUD. Don't let IT departments get spooked.

5. LISTEN to the customers. LET THEM KNOW when solutions are available.

6. Leverage existing AT&T;/Cingular customers.

7. "Seed" high-profile areas with iPhone users. Give every Apple employee a iPhone with one year's service.

Jun 24, 07 - 11:54 pm Comment from: Jooop

What's this bullshit about the phone needing to play well with IT infrastructure to be a cultural icon and hit product? The Motorola Razr doesn't do that stuff and it's been a huge hit. People are still thinking of smart phones in terms of business users only, but the market for cell phones in general, and the iPhone in particular, goes well WELL beyond that. No 15 year old girl is asking her parents for blackberry. But she is asking them for an iPhone. And there's more of her than there are stuffy baby-boomer executives who love MS crap.

Jun 25, 07 - 12:15 am Comment from: Kenny

Jooop, well said.
Even me, who has avoided ever owning a mobile phone until now (never needed one, still don't) is now thinking well, I'm gonna have to get one one day, may as well be iPhone.

Jun 25, 07 - 12:15 am Comment from: Dijonaise

If it is Apple it must achieve the highest of all standards.

It must do ALL things for ALL people or it is FAILURE.

Luckily the people at apple know that to please themselves is the greatest joy, and will bring them great success.

More power to you Apple!

The meek SHALL inherit the smoldering remains...

Jun 25, 07 - 12:18 am Comment from: Harry

M$ and most of its IT-people are beginning to feel Apple again. Most of them know: half of them, perhaps even more, can lose their job. At homes Apple is comfortable in business not yet, but ... !

Jun 25, 07 - 12:31 am Comment from: G Spank

This iPhone Fall special is gonna be fun to watch. I'm getting my popcorn ready...

Jun 25, 07 - 12:34 am Comment from: .mac and ATT

This article got me thinking. The author mentions the tight integration of the iPod and the iTunes music store as a key to the iPod's success. This is so true. Never before had a music player been tied so nicely to an online catalog of music (for that matter, any catolog of music).

soooo

What's the piece of internet software that's key to the iPhone. What's the one feature that would make it a slam dunk? Skype functionality. What if apple has teamed with ATT to provide skype functionality through .mac?

Apple gets a cut of the Cell Phone subscription.

ATT gets a cut of the .mac subscription.

WIN----WIN.

Oh, and a slam dunk. 10 million sold by the end of THIS year (if they pull this off). Why else would they have a "back to my mac" feature in .mac, where .mac keeps track of all your IP's? Not so much for file sharing, but for skype functionality on every computer you own, every iPhone you own, via .mac

What do you guys think?

Jun 25, 07 - 12:50 am Comment from: The Other Steve

"by producing smart phones that are as tacky and irritatingly over-complicated as pre-iPod MP3 players,"

And POST-iPod MP3 players!

Jun 25, 07 - 12:50 am Comment from: Martin

@ ron

read the original article before criticising it.

Jun 25, 07 - 12:56 am Comment from: Please

"That's one of the elite cadre of products, that have such a strong impact on so many people's lives that, decades later, they're remembered as icons of their time."

You know, Apple products have been doing this for decades. It's only now that these writers are beginning to understand this company.

1. Look and feel great. ------ DONE.
2. Enable us to do something that we couldn't do before, or couldn't do very easily-----DONE.

This is Apple's DNA for every product that comes out. Another writer who's late to the party and realizing only now what Apple users have enjoyed all those years. Apple's reason for being is to bring technology products to ordinary people and solutions to make their lives simpler, easier and more fun. It's not to be "it", "trendy" or "fad-like" as some of these writers and pundits like to propagate.

Jun 25, 07 - 01:18 am Comment from: Gman

ha, as if...this thing is so big that we haven't even begun to see the benefits caused by the iPhone..

http://web.mac.com/wolfiemac/iWeb/iPhone/Track iPhone /Track iPhone .html

MDN Magic Word: far ..as in, Zune is far from ever reaching 10th place on Amazon.com.

Jun 25, 07 - 02:19 am Comment from: adolf gates

more of a sh-it object imo

Jun 25, 07 - 02:32 am Comment from: @ Please

I agree with you to a point but you totally miss the mark when you make comments like, "It's only now that these writers..." blah blah blah. Like you were 'born' enlightened.

What's wrong with a writer suddenly discovering a remarkable product that succeeds a long line of noteworthy products from a company for which she perhaps has only had a peripheral knowledge? I welcome her discovery and would encourage her to investigate and write about other Apple products. Not hold her head in shame because she was "late to the party" as you're implying.

Not everything Apple makes has been iconic in scope. The Apple ][, the Mac, the iMac, the iPod have had a profound impact of the industry and so too will the iPhone when its price point drops and sales reach critical mass. But, Apple has made some stinkers with ADNA too.

IMO, the author wasn't prescribing a formula for Apple's success for achieving iconic status for the iPhone, she was merely describing the process from a consumers POV as they embrace new technology and let's face it, it will be the consumer who decides what matters most. Giving products away, at a loss * cough * Zune * cough * won't compel people to embrace them if they are unusable and kludgy.

However, she forgot number 3 which is attributed to products that can change the industry as well as business models.

The iPhone changes everything!

G4Dualíe

Jun 25, 07 - 05:35 am Comment from: LinuxGuy and Mac Prodigal Son

The iPhone is an "it object", just as the Zune is a "**it" object. I get it, now.

Jun 25, 07 - 05:41 am Comment from: marcos

Bet you $1.00 the analysts won't comment on this article. No FUD intended here. Who's paying the anti-Apple pundits to sprout drivel but ignore sensible and responsive commentary like hers.

Jun 25, 07 - 06:33 am Comment from: alexislli

You know, whether iPhone's going to reach it's target sales or not, I have to admit that it's a remarkable piece of technology. It's beautiful, it's simple and it's an eye candy. And obviously, it's expensive.

http://www.pspconverter.com/iphone_converter/

Jun 25, 07 - 06:41 am Comment from: Peter's Son

I had 'it'.

Once.

Jun 25, 07 - 07:26 am Comment from: @jooop

What's this bullshit about the phone needing to play well with IT infrastructure to be a cultural icon and hit product?

Because the "Real IT" clowns look for every reason to keep Apple out. Any incompatibility with existing infrastructure is a valid concern.

Until iPhone is big enough to have it's own ecosystem, playing with others is a factor. A little compatibility would be a nice wedge into otherwise closed corporate doors.

No 15 year old girl is asking her parents for blackberry. But she is asking them for an iPhone.

This must be the same 15 year old who'll want a new Porsche next year.

Jun 25, 07 - 07:41 am Comment from: Moon Bang

I don't want my future iPhone to have anything to do with my company's IT infrastructure. Who cares?

The iPhone will be an 'it' product if it stays clear of the myopic decisions of IT personnel suffering from job insecurity. Besides, the iPhone is compatible with the world of open standards when it comes to calendar, address book and e-mail formats, etc. It just isn't compatible with Microsoft's "standard".

Not a bad place to be.

Jun 25, 07 - 07:56 am Comment from: anti-creative cretin

..to become iconic ...it would probably take 11 bloggers at ZDNET to write over 50+ negative blog posts in a little over a week for a product not even out yet I would think ,,and that would be a stretch.

Jun 25, 07 - 08:27 am Comment from: Jay

This would be the ultimate IT-worker's tool if the following software were on it (or able to be added by the customer):
VNC
X11
(Microsoft) Remote Desktop (the open-source X11 program rdesktop would be fine for this need).
Cisco VPN Client

Jun 25, 07 - 09:37 am Comment from: Spark

The article seemed a bit contrived to me. It was as if the author was inventing these so-called definitions of "it" products as she went along. What was with the "Sustainability" mess at the end? A product has to have ecological credentials to be an iconic product now? She lost me when she brought the Prius into the subject
And, please...
"Apple is still bruised by Greenpeace's recent attacks on its environmental record, despite having denied most of the claims."

Greenpeace is bruised over its idiocy, not Apple. Anyone with half a brain saw through their bullsh*t.

Jun 25, 07 - 02:07 pm Comment from: Jerry T

.mac and ATT

Good point you've made. But like with the iPod, the vast majority of iPhone users likely will be Windows people.

That means .mac will have to work on Windows.

Which comes to a bigger issue. With Apple becoming more of a device company. And their devices relying on software that was exclusively for macs, does that mean they will eventually release all of their stuff like iLife, iwork etc. for windows?

I mean if you need ichat or iphoto to do really cool stuff with the iphone and 3/4 of you customers use windows, they almost have to release those things for windows.

Remember the original windows iPod used some forgotten music player to sync and was firewire etc until the vast majority of iPod owners became windows folks.

Jun 25, 07 - 06:22 pm Comment from: justme2

With the visual list of voicemail messages, iPhone's already got number 2 down pat; instead of having to listen to 10 messages to get the one you really need, you'll be able to just get to the one. Like when my husband calls me 5 times to tell me the same info (that he loves me), I can skip those and just get to my friend's call with details about my upcoming Chicago trip... (grin)

Unfortunately I gotta wait a couple of weeks...why did Apple decide to release this the same time rent for next month is due? (grrr)

Jun 25, 07 - 06:40 pm Comment from: knowhowe

Re the iPhone's camera, am I alone in thinking that 2 megapixels is pretty crap for kit of this quality and price? That's the same as my aging and cheap Samsung and nowhere near good enough for half-decent images..

Jun 26, 07 - 07:29 am Comment from: twilightmoon@mac.com

knowhowe,

How could you be looking to a phone with a TINY lens to produce "quality photos." No matter how many megapixels a camera has, it's the lens that makes all the difference, and no lens the size of the one in any camera is really going to do the trick if you care about your photography.

The camera in the iPhone is just for snap photos.

Jun 26, 07 - 07:30 am Comment from: twilightmoon@mac.com

Doh!

er.. I meant no lens the size of one in a camera phone!

Jun 26, 07 - 03:59 pm Comment from: Jay

Re: Ultimate IT worker's phone:

I forgot one very import app they need to add, and that is SSH (secure shell), and they need to support tunnelling via secure shell (so I can connect to my home IMAP server without opening it up to the internet).

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