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Tue, Oct 07, 2008 - 11:54 AM EDT  —  AAPL: 95.06 (-3.08, -3.14%)  |  NASDAQ: 1849.66 (-13.30, -0.71%)

Apple’s iPhone, iPod touch soon to have a whole lotta shakin’ goin on
Saturday, May 03, 2008 - 12:45 PM EDT

"SiiTE Interactive, a New York-based creative marketing agency, said it's developing a range of iPhone [and iPod touch] applications for clients and just for experimentation. One is for a yogurt chain interested in SiiTE's idea for mobile coupons," David Needle reports for InternetNews.com.

"The concept is that iPhone user will be able to mix a virtual smoothie, picking, say vanilla yogurt, strawberries and other ingredients on the screen. Once the ingredients are selected, the consumer can literally shake the iPhone to 'blend' up the drink they want (software written for the iPhone's accelerometer lets the device respond appropriately to the shaking)," Needle reports. "Then the consumer can go to the yogurt shop any time with their iPhone and have an on-screen bar code scanned to receive the discount."

"'It can be a channel to keep you connected to the company,' Alan Ruthazer, CEO of SiiTE Interactive, told InternetNews.com," Needle reports. "'It's a fun thing to show off to your friends and we think it can be an effective form of viral marketing.'"

A few other ideas being cooked up by SiiTE for the iPhone include an 'Origami-gram,' an illuminator for rock concerts and a virtual juice squeezer.Full article here.

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May 03, 08 - 01:03 pm Comment from: James T. K.

Once a large app library of these kinds of innovative apps has been developed for the iPhone and iPod touch, it will only secure their place as the leaders of the next digital revolution.

May 03, 08 - 01:07 pm Comment from: K

Just think when this can be added to Microsoft's Table, now that will be "wow".

May 03, 08 - 01:09 pm Comment from: @ K

might need a few friends with you to shake the table wink

May 03, 08 - 01:24 pm Comment from: bizlaw

How cool is that! Saving trees due to no paper coupons AND being able to get your coupon (no more forgetting it at home). Plus, think of the fun your kids will have making us smoothies. On the other hand, think of how many smoothies you'll buy just because the coupon is too cool!

I hope many of Apple's 200+ patents covers the accelerometer and other motion-input sensors. That would effectively bar any competitors from coming close to what the iPhone/iPod Touch will offer once these apps are released.

May 03, 08 - 01:50 pm Comment from: DLMeyer

K, you seem to have beaten ZT to the droll ... now we have two? wink

This sort of thing is likely to take the iPhone a step beyond mere Smart Phones. Break the mold, so to speak. So ... WHY did it take Apple so many months to bring out the SDK? Oh, right, capturing the early adopters with a minimum of effort.

This is going to raise the price of my AAPL shares something fierce, I'm glad to say. Hang on tight, guys and gals, it's gonna be a RIDE!

May 03, 08 - 01:57 pm Comment from: shen

oh i am just praying for a Jamba Juice coupon like that. i hope they hear about it....

May 03, 08 - 01:59 pm Comment from: Woody

@ DLMeyer... consider me one of the easily captured early adopters -- and dang please about it, too. The iPhone was and is worth it, even without the SDK.

May 03, 08 - 01:59 pm Comment from: @ bizlaw

Barring competitors and consumers from a technology, would cause the competors of that technology to think "monopoly" if it were to become dominant.

May 03, 08 - 02:00 pm Comment from: Zune Tang®

I-Phone Apps? So what.

Microsoft is dying to get into social networking and I believe their magnificent and revolutionary Surface is just the ticket. An over served bar patron can stumble into a Surface table with virtual drinks and Microsoft's innovative and soon to be patented spillarometer technology will tip the drink over and present you with the following options:
• Pick a fight with the moron who spilled the virtual drink,
• Insult the girlfriend of the moron who spilled the virtual drink,
• SMS your phone number to the moron who spilled the virtual drink.

Pretty cool. The possibilities are endless. As usual Apple doesn't have a clue.

Your potential. Our passion.™

May 03, 08 - 02:01 pm Comment from: TheConfuzed1

shaken, not stirred.

May 03, 08 - 02:04 pm Comment from: Gorgalor

Stupid lame marketing blah! Nothing like putting more ads everywhere. I'd rather not be marketed to constantly. That's why I use adblock.

May 03, 08 - 02:19 pm Comment from: TowerTone

Shaken may be alright
But I prefer to know if can blend...

May 03, 08 - 02:22 pm Comment from: TowerTone

"if it can blend" is what I meant.
The 'it' was silent, as in 'sh..'

May 03, 08 - 02:26 pm Comment from: MacBill

This is such a cool idea.

May 03, 08 - 03:04 pm Comment from: Ampar

And thousands of bouncing boobs are on the way. Love your iPhone. Just don't loooooovvvvve your iPhone.

May 03, 08 - 03:06 pm Comment from: Creon

Microsoft Surface used to be my big dream. But it's not portable, so it's way out of situation here. Whilst it can interact, that's limited, and it doesn't have lovely Mac aesthetics. So I'm thinking that the iPhone 2.0 will eliminate the elaborated desk that surface is.

May 03, 08 - 03:15 pm Comment from: Ampar

"Microsoft Surface used to be my big dream."

If you are going to dream, dream big ass or go home?

Microsoft could design the perfect dream but never let you sleep.

May 03, 08 - 03:18 pm Comment from: Mark S.

Ampar, Microsoft could design a bad wet dream, let alone a perfect one.

May 03, 08 - 03:21 pm Comment from: i4Design

Comment from: Zune Tang®

I-Phone Apps? So what. Microsoft is dying...

**************************************************

Just this once I'm going to have to agree with ZThang®.

May 03, 08 - 05:16 pm Comment from: HolyMackerel

iPhone GPS apps I want:

• A 'Maurader's Map' where known friends (given permission) appear on Google Maps so you can meet up with whomever is nearby.

• A 'to do' list of addresses where the the iPhone works out the fastest order to visit all the addresses, but where I can override items to come in another order if needed.

May 03, 08 - 05:30 pm Comment from: DLMeyer

Woody, the keep point to that line was where I wrote "with a minimum of effort". I was not even attempting to suggest there was anything wrong with the early adopters, only that Apple was sliding the product out the door without all its parts - because you wouldn't require them. Those sales made, and those customers made happy, they had time to finish up the SDK and didn't have to rush it out the door to be beta tested by the users.
There are now enough iPhones out there to prove the market. A developer need not worry about how many possible sales are out there. Also, the ramp-up speed was kept "manageable" so the stores weren't always empty or the manufacturing error rate too high.

May 03, 08 - 05:31 pm Comment from: DLMeyer

The KEY point ... sorry.

May 03, 08 - 06:17 pm Comment from: G

Zune Tang,

As usual, nice use of "I-phone", but you left out the allcaps "MAC" and the term "lemmings". Alos, your satire is starting to look tired. If you just parrot MS press-releases, the humor factor will be back to the level we all hoope and pray for from Zune-Tang, our own MDN monkey boy.

May 03, 08 - 07:45 pm Comment from: t.d.

The Marauder's map is a cool idea, at least till you forget to turn it off and tell your wife you're "working late..."

May 03, 08 - 07:55 pm Comment from: Woody

May I just point out that my milkshake, made with an iPhone, will be better than yours.

May 03, 08 - 08:21 pm Comment from: Greeny weeny

For you wannabe "tree-huggers" out there. There's no such thing as "saving a tree" by using a digital coupon.

In case you didn't know it, trees are grown (duh). Every day, every year. They are the epitome of "renewable". Paper companies grow bazillions of trees to replace that which is cut for paper on *tree farms* mostly (so do lumber companies for that matter these days). In fact, I think there's only one paper mill in California, and they sure don't use redwood for paper making. Most mills are in Canada, Russia (Siberia - International Paper has new investments there), or in northern Europe.

Paper mills are always located near a large water source since the production process uses tons of water. And the trees are transported on the water to the mill. Trees used for paper can be less mature trees not appropriate for lumber. Perfect for re-growing your raw material, consuming CO2, and producing oxygen in the process. Yes?

If you have any concern about the paper industry, it should be about responsible management of the chemicals used in the process. Before about 30 years ago, this was the ugly part of paper-making (bleaching the pulp, etc), but it's managed much better today. If anything, watch Russia for how well IntlPaper cleans up and modernizes their paper mills (and builds new ones). The Russians were probably leaching chemicals into the water from their old inefficient mills. China-India is the market for most of this new paper.

Don't worry about the fact they use trees.

May 03, 08 - 09:21 pm Comment from: alansky

What have these people been smoking? Who needs any of this crap?

May 03, 08 - 09:35 pm Comment from: Zune Tang®

Good question, alansky.

Who needs any of this crap? MAC lemmings who like to play with toy computers all day, that's who. People who use mobile phones and computers in the REAL WORLD use Microsoft Windows based solutions.

If you want to write a memo which asks your coworkers not to use the microwave in the 2nd floor break room for foods which create unpleasant odors you use Microsoft Word in Windows. If you want to save 25¢ on your next smoothie, use your namby pamby MACs and I-phones. Dorks.

Your potential. Our passion.™

May 03, 08 - 09:53 pm Comment from: LiM

iPhone as a game controller... drive your beemer from the back seat.

Virtual baseball: throw your iPhone against the wall for a pitch, swing for a bat....

Virtual diving...? How about the iPhone sub? Toss it into your toilet and it'll dive, swim around and take a snapshot of any blockages downstream (you should be so lucky) and resurface with the data.

May 03, 08 - 10:40 pm Comment from: Ampar

The teenager at the paint store is going to be pissed.

May 03, 08 - 10:42 pm Comment from: Krioni

@ Woody

Ah. But what if "I drink your milkshake?!?"

J/k. I have my own iPhone.

May 03, 08 - 10:55 pm Comment from: The Other Steve

If people think that iPhone owners will come to their shop and be new customers just because they have a cool fun app for the iPhone (and touch)

well. . . they'd be right.

May 04, 08 - 09:01 am Comment from: Cubert

I can think of a few other uses for this haptics technology.....

May 04, 08 - 11:56 am Comment from: Macintosh

First up is an app to control Apple TV! I've already posted this like 20 times, but just think about how amazing searching will be when you can use the iPhone keyboard with your Apple TV. There is no way Apple intended for people to search with the Apple remote forever.

And the other things they will be able to do, like chapter selections, cover art, etc., will be amazing.

May 04, 08 - 03:47 pm Comment from: ron

iPhone needs voice activation. The law regarding using cell-phones in Cal. changes July 1st this year. Come on Apple, help us avoid fines.

May 04, 08 - 04:32 pm Comment from: marcos

My internet porn staff has devised a neck frame to hold the iPod Touch the right viewing distance but sensitive to the accelerometer so users can have their hands free for other purposes. Inventions are a thrill.

May 04, 08 - 06:48 pm Comment from: grh

Hate to be in the minority, hate to be a wet blanket and hate like hell to be seen to criticise something Apple but...I think this is just as whole lot of shit. All I want is a phone that works and which lets me take it to other countries and swap my SIM cards.

Still, I suppose I'm happy for the people who want to shake the hell out of their phone before they walk into a shop. Maybe it'll start a new dance craze.

May 05, 08 - 01:37 pm Comment from: Nigel

@ron:

California does not seriously enforce speed limits. California does not seriously enforce drunk driving laws. California does not seriously enforce any law that has to do with traffic safety. But California does seriously enforce parking rules.

Don't worry about fines. Worry about drivers preoccupied with their cell phones.

May 06, 08 - 03:15 am Comment from: Andrew

I can see a lot of iPhones hiting the wall, the floor and your mother inlaws head.

May 06, 08 - 03:19 am Comment from: Garry T

It needs Wii intergration. So when your mates pop round and you don't have a spare controler you can use the iPhone.

May 06, 08 - 03:23 am Comment from: Harry

Nigel, So what your saying is people in California are better off staying in their car at all times to avoid a fine. As soon as you step out BAM they got you.

May 07, 08 - 10:37 am Comment from: Camel's Milk Drinker

If I stumbled onto a M$ big ass table and farted on it, would it:-
A) recognise my arse and display CMD's arse?
B) would it sense that I have farted?
C) would it ask the bar maid/man to show me where the Jon is?

Now that is what I would call interactive! Ha! ha! Haaa!!

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