Apple’s iPhone SDK keeps music functions inaccessible to developers
Wednesday, March 19, 2008 - 04:40 PM EST "Apple's iPhone scored another round of praise and publicity after unveiling a program that will let other companies create applications for the popular device," Anthony Bruno reports for Billboard. "But the excitement didn't make its way to the mobile music market. Although those hoping to add mobile games, corporate e-mail accounts and other content to their iPhone are thrilled, music services see little opportunity to use the groundbreaking device as a means of advancing the enjoyment or acquisition of music from mobile phones.""The background: Apple released a beta software development kit (SDK) that gives programmers various tools to develop applications that not only run on the iPhone and iPod Touch, but also take advantage of several key capabilities -- such as the touch-screen and motion sensor," Bruno reports. "'It's an open question at this point how amenable Apple will be to offering products or applications that could conceivably interfere with its own iTunes revenue stream,' NPD Group's Ross Rubin says."
"An iPhone version of Rhapsody or Napster is almost certainly out of the question, as both require software and digital rights management not compatible with Apple products. In more of a gray area are online streaming services like Last.fm, Pandora and imeem. None has downloading capabilities outside of linking to such third-party services as iTunes, and as such Apple may see them as services that drive sales rather than cannibalize them," Bruno reports.
"'The real interesting test case will be Amazon,' Rubin says. 'Here's a music vendor selling songs that are clearly compatible with the iPhone. Unlike with Rhapsody or Napster, there's no DRM you need to make work,'" Bruno reports. "The same goes for eMusic. But both are considered iTunes challengers, and Apple could easily decline to make their applications available in the AppStore."
"Also discouraging is that, at least in the beta version of the SDK, developers won't have access to any iTunes functionality. This severely restricts the ability for such iTunes plug-in applications as iLike, Last.fm, Qloud or OnTour to create iPhone-compatible widgets that might expand basic iTunes functions," Bruno reports. "But they can still write Web applications that users can access through iPhone's Safari browser, which does not require Apple's SDK or approval."
More in the full article here.
[Attribution: MacNN. Thanks to MacDailyNews Reader "Judge Bork" for the heads up.]


I've been working with C1 to see if there's a glitch in Apple's store. I was able to download the sdk free. It is supposed to cost $99, am I right?