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U2, Dylan, McCartney, not bad at all.

Something's not right.
Paul continues perform before screaming fans but isn't that like putting the McCartney before the hoarse?

Did he get a face lift? Maybe its the iPod-induced spring in his step...?

I bet he's experienced this ad 40 years ago when on an acid trip with the rest of the beatles.....not a bad song though

I saw it during The Daily Show last night. I was almost dancing by the end of it... McCartney's talent for simple, catchy tunes will never cease to impress me.

recipe for a catchy song:

put everyone or everybody in chorus
use happy verb like dance, sing, play
use tonight or tomorrow
whistle
repeat.

@ [doc square]

Pretty much, but if it's so simple, how come no one can do it like Paul?

...and you forgot one important ingredient:

MORE MANDOLIN.

I heard Paul McCartney once bought Heather Mills a plane as a Christmas present...

And as well as the plane, he also bought her a Gilette Razor so she could shave her other leg too!

Sucks! where's the super-catchy rock vibe? I can't dance like an iPod dancer with that playing.

Diss it if you must, but for those of us over 45, that ad resonates. Music has the ability to transport us, and seeing and hearing someone whose music influenced your life conjures up memories and good feelings that can't be denied. And we have the money to buy what we want. Peace out.

A 67 year old man singing and dancing in sneakers...creepy!!!

I only diss it because it's him. Over the years, he has come across to me as a money-grubber. The song is fine, but I'm not a fan of who he is as an individual-- makes it hard to listen. I don't hear nostalgia-- I hear who he is now.

These comments brought to you by people who did NOT change pop culture forever.™

I hope you all decide to just up and die before you're 67. No one should be allowed to have fun at that age, anyway. ;P

No news here - just another iPod+iTunes ad variant. Just tell me when we'll see some Mac ads with the visual impact - the real "wow" - of the iPhone ads.

Force the Retirement of Old Musicians

The McCartney ad needs more Wir sind Helden in it.

A few points from Wikipedia:

McCartney is listed in The Guinness Book Of Records[267] as the most successful musician and composer in popular music history,[268] with sales of 100 million singles and 60 gold discs.

McCartney's song "Yesterday" is the most covered song in history with more than 2,000 recorded versions[272] and has been played more than 7,000,000 times on American TV and radio, for which McCartney was given an award.[273] After its 1977 release the Wings single "Mull of Kintyre" became the highest-selling record in British chart history, and remained so until 1984.

McCartney played for the largest stadium audience in history when 184,000 people paid to see him perform at Maracanã Stadium in Rio de Janeiro on 21 April, 1990,[276] and he played his 3,000th concert in front of 60,000 fans in St Petersburg, Russia, on 20 June 2004.[277] Over his career, McCartney has played 2,523 gigs with The Beatles, 140 with Wings, and 325 as a solo artist.

Based on a whole body of work, the impact of The Beatles, and the durability of his music, the petty sniping is ineffective.

MDN Word: truth...and that's the truth!

sure everybody has a place in this world, old has been musicians advertizing for a technology company are an odd choice.

Why not have Houdini and Bela Lugos videos introduce the new iphone then?

@ ...not

I'm sure you meant to type "advertising", and "Lugosi." I was merely making a point about the power of music memory, and why this ad will work for a huge segment of the population that has large amounts of disposable income. It's not all about the present. Check back in 40 years and see how much music that is being created today is still known and appreciated by a large segment of the society. And even if it's not, you'll probably hear it and flash back to what you were doing when it originated, and it will have an impact on you. And if it's used to advertise something you are already interested in, it will strengthen that feeling.
"It ain't too loud, and I ain't too old." Now you damn kids get offa my lawn!

Great ad. Reached even more audiences

Re: Jim - I had to read your comment twice to get it. Very funny.

Lugos was a typo, advertising is British English for the American misspelling. The babyboomer community is a marketing force to be reckon with and it is clever marketing on the part of Apple. PM did write many rock classics but like most over-the-hill performers he belongs in Las Vegas not on a progressive medium.

OK, let's agree to disagree. Thank you for making your points without, "dood, your gay," which is what often passes for discourse these days. I agree that he's not the poster boy for a progressive medium, but using him in one ad of many to help reach a wealthy group of people is probably not a dumb idea. It won't work for everyone, but I'm just saying that it will work for my g-g-generation. As further proof of the concept that music can have such strong emotional impact, the other day an ad or something came on the telly (since you may be British), and it was the old Walt Disney theme from the 50's & 60's. My wife commented that we can't ever hear that music without flashing back to childhood, and it was true...I was having the same feelings before she even said it.

Enjoyed the interchange. I'm out.

I'm with ya Old Timer (and ChrissyOne, too) ...
but, I wonder about the Wikipedia entry you cite concerning
the song "Yesterday" ...
I woulda thought "Louie Louie" held the honor for being the most covered song in history ..
(ya hafta be a real "OldTimer" to remember that one, huh ?)

Too old and tired to type Old Timer...

@oh my
Yeah, and if you ask nicely, I'll whisper the REAL words to that song. They're scandalous!

We tried to get Louie Louie to be the Washington State song many years ago. That would have been so cool.

Claim: The lyrics to "Louie Louie" are really dirty.
Status: False

http://www.snopes.com/music/songs/louie.asp

@ OldTimer
thanx, but I played in a band back then, and we had our OWN words to that song ..

MW="covered" ... unbelievable !

Just a year ago All things Beatle (that includes solo efforts by members) were never to be seen on or near iTunes. Now not only is Paul's work here but he's done an ad for the damn company.

Looking forward to the other members solo works showing up.

WHAT THE HELL'S UP with Apple's site?

You can't save the ads anymore????

Or maybe I'm just old and missing it . . .

Oooooh! And maybe iTunes can showcase The Beatles cartoon with those wacky alligators and singing mice!

http://www.starstore.com/acatalog/beatles-cartoon-box-set.jpg

Here's a synopsis of Episode 3:

Please Mr Postman

The Beatles are getting ready for a performance when a postman arrives. He delivers them a letter from the Liverpool Light Company, saying that their account is overdue. Then all the lights at the concert venue go out.

Devil In Her Heart

When Ringo wanders off from a picnic in Transylvania he ends up at an old witches house. She proceeds to fall in love with him and brew's a love potion to give him. George arrives just in time to save Ringo and knocks the witch in her batch of brew.

To all the punks who crap on older musicians....eat shit and die you little hypocrites. I am sure none of you listen to Pink Floyd or the Rolling Stones right?

Why I ought to......

(P.S. McCartney probably makes more in a day dancing and singing in sneakers than you tards do in a year unless McDonalds upped their pay scale.)

@ Crotchety

If you have QT Pro .. its an easy matter to save the ad ...

Just do a "View Source" ... locate the vid's URL ..
Copy / Paste it in your Browser's Address Bar .. play the vid.. and do a "Save as Source" -- or "Save as QT"

@No Squirt
I say, I say, I say, That was a joke, son.

It still works... Just wait until the " listen again?" badge shows up on top of the ad... then simply do a right click to get the "save as" menu item.

Just a bit of timing is needed, nothing else.

Needs more cow bell.

"That was a joke, son."

I know. I just thought the Snopes take was interesting. Especially the part about the FBI wasting enormous amounts of time and taxpayer money on the investigation without even trying the obvious solution. Ask the singer? Sweet Hoover in a dress, that was sad and funny.

@ ChrissyOne, More Mandolin? or more Man do Lin? If it is the second, Lin or Lyn must be one hell of a happy woman!!!

Sure we LISTEN to Pink Floyd and the Stones, but I'm sure as hell don't want to SEE David Gilmore or Mick Jagger tiptoeing thought the tulips with a ukulele in ripped jeans and black t-shirts. As for working at McD's, why work when I can collect unemployment that you help pay for?

@[doc square:

Re your comment above. If it were that easy they're be less one hit wonder bands.

Its a nice throwback to when music was written to make you dance, laugh or just feel good. It wasn't about hate, anger, bitches and ho's.