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Sat, Nov 21, 2009 - 10:00 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Apple’s Mac market share surge is good news for all tech consumers
Monday, December 10, 2007 - 02:24 PM EST

"According to a recent study by research firm ChangeWave, Apple's Macintosh line of computers is well on its way to gaining a sizable portion of the computing market in the coming months," Don Reisinger blogs for CNET.

Read more: ChangeWave: Apple Mac poised to gain sizable market share in coming months

Reisinger continues, "While there are still quite a few fanatics out there that wouldn't buy a Mac just because it's made by Apple, I firmly believe an increase in Apple market share is not just good for Apple, it's good for all consumers too."

"After all, if Apple brings innovation and progress to the industry, wouldn't it force other companies to do the same?" Reisinger asks. "Suffice it to say, Apple is the world's best trend setter. And a world where Apple is commanding such a large portion of the market could be quite appealing to all of us."

Reisinger writes, "Think about it: before Apple started changing the way products were designed and it finally realized that technology goes far beyond specs, most companies were content with homely devices. Nowadays, if a product is downright ugly (did someone say the Kindle?), most people will laugh and move along."

Reisinger writes, "People are becoming more and more enticed by Apple products and with the perfect storm developing with Dell's outright tailspin and Microsoft's costly Vista blunder, the next decade could be Apple's."

Full article here.

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Dec 10, 07 - 02:27 pm Comment from: Wandering joe

"Dell's outright tailspin and Microsoft's costly Vista blunder"
I love it!

Dec 10, 07 - 02:41 pm Comment from: BarryP13

Time to invest in Forrest and Furniture Stocks from the Northwest US. It will be raining chairs in Redmond smile

Dec 10, 07 - 02:42 pm Comment from: loopy_nj

They once were lost, but now they're found, were blind but now they see. Welcome PC converts!

Dec 10, 07 - 02:54 pm Comment from: Gregg Thurman

the next decade could be Apple's

That decade started this quarter. After January's earnings, analyst's upgrades and research notes, Mac share gains will be expected vs anticipated.

Dec 10, 07 - 02:54 pm Comment from: Cubert

The turning point was the change to Intel processors.

And, I'll admit it - I was one of the ones screaming, "Noooooo!!!!"

Dec 10, 07 - 03:05 pm Comment from: 84 Mac Guy

The tsunami is approaching and Redmond is going to look like Indonesia in Dec. 2004. How very sad.

Dec 10, 07 - 03:06 pm Comment from: ken1w

That's exactly right. Apple's success during the next five years will be in large part due to the inability for its competition to actually compete. Reliance on Microsoft is the reason they cannot compete effectively with Apple. Even if other PC makers can create amazing hardware, they are still forced to offer them with Windows Vista. The only alternatives are to offer a downgrade to Windows XP or try a Linux variant. Even in digital media players, most iPod competitors depend on Microsoft for some aspect of the user experience.

Apple controls both hardware and software, and therefore controls its own success or failure.

Dec 10, 07 - 03:11 pm Comment from: Reclaimer

Apple Products: REAL Intelligent Design.®

Dec 10, 07 - 03:18 pm Comment from: Ampar

"After all, if Apple brings innovation and progress to the industry, wouldn't it force other companies to do the same?" Reisinger asks.


Obviously not. There are too many me-toos to list.

Dec 10, 07 - 03:20 pm Comment from: Ampar

And rather than innovate, competitors will rely on FUD campaigns as always.

Dec 10, 07 - 03:22 pm Comment from: ChrissyOne

He's right. The Kindle is ugly.

Dec 10, 07 - 03:32 pm Comment from: Predrag

With the iPod, consumers have been educated to accept only attractive-looking and intuitive devices. Their expectation level has been raised across the board. They are learning not to accept bland boxes anymore, since they have discovered that these boxes don't HAVE to be bland. Most importantly, they have discovered that there ARE boxes that don't require manuals in order to learn to use them.

Until Apple lets OS X appear on non-Apple hardware, they will have no real competition, and HPs, Dells and Gateways of this world will be hurting. They have little to no leverage against MS. They will probably re-focus on enterprise alone and just forfeit consumer market to Apple. That just might precipitate the beginning of the end.

I would hate to see Apple dominate the OS (or the hardware) world. I'm not quite sure how good a monopoly they would be; probably better than MS, but how much? Still, even if they were for the next ten years, Mac OS X as it is now would still be better than anything MS could produce in the same time.

Dec 10, 07 - 03:35 pm Comment from: Macromancer

"While there are still quite a few fanatics out there that wouldn't buy a Mac just because it's made by Apple,"

Let these people wallow in the cesspool that is Windows.
Not Apple's target audience anyway. Besides anyone who would just outright refuse to consider something because so many other people love it are nutjobs anyway and should be damned to the inferior technology they embrace.

Dec 10, 07 - 03:50 pm Comment from: Ferf Muckmeyer

"When Steve wishes upon a star,
market share is going far,
Anything your geekness wants will all come true".

OK, so it's lame, but hey, it's what we've all been wishing for and it's happening folks. It's really happening. So to the naysayers that are still hanging on to MS and their Vista "blunder", how much more convincing do you really need? Vista sucks ASS. OS X just works.

fm

Dec 10, 07 - 03:54 pm Comment from: Darth Mac

Mac's are becoming more and more like PC's.
They both run on intel technology. Less difference.
Maybe the price to pay to gain market share.

Dec 10, 07 - 03:55 pm Comment from: Anonymous©

Changewave has been pretty good with their iPhone market penetration analysis, so it bodes well for the Mac that their analysis shows strength for the future.

Dec 10, 07 - 03:55 pm Comment from: jeffgtr

I'm happy to see Mac gaining market share, but anything coming from cnet lacks credibility in my book.

Dec 10, 07 - 04:03 pm Comment from: KingMel

""While there are still quite a few fanatics out there that wouldn't buy a Mac just because it's made by Apple..."

After all these years of being labeled a "Mac fanatic" by all and sundry, it's nice to see the people who *won't* buy Macs called "fanatics" for a change wink

Dec 10, 07 - 04:08 pm Comment from: KingMel

Maybe this is the beginning of a trend. Remember when the term "beleaguered" seemed to be attached exclusively to Apple? I suppose that as the number of Mac users grows it will become riskier to apply that "fanatic" label.

It's almost disappointing in a way...

Dec 10, 07 - 04:15 pm Comment from: rob

Hello - I need some help on a link. I have to buy a new laptop for work ASAP... what is the link to the site that shows how long it has been since Apple refreshed hardware lines?

Thanks

Dec 10, 07 - 04:17 pm Comment from: Ampar

rob: http://www.mactimeline.com/

Dec 10, 07 - 05:01 pm Comment from: Gavron

jeffgtr,

the article may be from cnet but the statistics are from ChangeWave, a research firm with good credentials.
All recent market research has been predicting a big rise in Mac and iPod sales.

This is really good news!

Dec 10, 07 - 05:18 pm Comment from: G4Dualie

"After all, if Apple brings innovation and progress to the industry, wouldn't it force other companies to do the same?"

IF? Apple has been delivering innovation from day one and the PC industry, while slow on the uptake to adopt much of it, has begrudgingly followed Apple's lead. If not for Apple, the PC industry would still be stuck in the Nineties using 5 1/4 floppies.

Just off the top of my head I can think of a couple of Apple innovations that have transformed the PC industry: the track pad and TrueType fonts, both of which are Apple technologies and are now industry standards. Apple has been first to market with a number of technologies including

color graphics,
the CD-ROM,
the 5.25 floppy disk drive,
the 3.5 floppy drive,
USB,
SCSI,
firewire,
built-in sound and networking,
easy-access to the inside of the computer,
the first computer able to connect two monitors,
LCD flat-panel displays,
the hand-held PDA,

Not only have Apple users been spoiled by being the first to use this technology, the benefit has been extended to the world of software as well. Some of the hottest software made its debut on the mac, including Photoshop and illustrator, Painter, Quarkxpress, Excel and Word, Pagemaker, Safari, iTunes and a slew of others.

No one can argue that the iMac of 1997 changed the industry for the better. It was the first computer to dump the floppy disk drive as well as noisy internal fans, but more importantly, it changed how the world looked upon the computer. Say good-bye to the beige box.

Can anyone name one invention or innovation by Dell or HP that has changed the PC industry? Yeah, I didn't think so.

Thanks Apple, you rock the world!!

Dec 10, 07 - 07:44 pm Comment from: @G4Dualie

I'm with ya...

one other thing... I believe is creditable to Apple...
Unifying the specs for a MotherBoard.

I am not entirely sure what Apple did - but somewhere I remember that Apple enforced makers of computers and their components to all comply to a particular specification when making motherboards.

That is why there are no daddyboards or brotherboards.

Stephen Wilder

Dec 11, 07 - 05:45 am Comment from: ken1w

@ G4Dualie

> Just off the top of my head I can think of a couple of Apple innovations that have transformed the PC industry...

You seem to have left off the two most important. The mouse and GUI. Less important, but very meaningful in the design the increasingly popular laptops is moving the keyboard toward the screen to create palm rests. Earlier non-Apple laptops always had the keyboard on the edge toward the user.

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