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Tue, Oct 07, 2008 - 12:22 PM EDT  —  AAPL: 95.49 (-2.65, -2.7%)  |  NASDAQ: 1842.31 (-20.65, -1.11%)

Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates
Wednesday, November 01, 2006 - 09:28 AM EDT

"Apple's Mac operating system market share is up 35 percent year-over-year from October 2005 to October 2006. Data rounded to the nearest whole percent, actual rise is 34.6 percent," Switch To A Mac reports.

Key Percent Increases
• Up 52.8 percent since January 2005
• Up 48.0 percent since April 2005 (Mac OS X Tiger launched April 29, 2005)
• Up 23.8 percent January to October 2006 - despite Intel transition
• Up 10.4 percent since September 2006
• Up 20.3 percent since August 2006

The October 2006 Key Percentages outpaced the growth reported for September 2006 which was as follows:
• Up 38.4 percent since January 2005
• Up 34.0 percent since April 2005 (Mac OS X Tiger launched April 29, 2005)
• Up 12.1 percent January to September 2006
• Up 9.0 percent since August 2006

Included in the full article is an updated view of Apple's Mac OS market share month by month for calender year 2006 up to and including October 2006. Switch To A Mac writes, "Pay careful attention to the numbers because Market Share splits Mac operating system data into two groups, Mac OS and MacIntel. MacIntel represents Intel builds of Mac OS X Tiger. Have a look at the October 2006 data. Mac OS is reported to have 4.09 percent of the operating system share while MacIntel is reported to have 1.12 percent operating system market share. When the numbers are combined, we get 5.21 percent."

Full article with more detail and graphs here.

MacDailyNews Note: These results are from Net Applications.com's Market Share which collects data from the browsers of site visitors to their exclusive on demand network of small to medium enterprise live stats customers. The sample size for these sites is more than 40,000 URLs and growing. The information published is an aggregate of the data from this network of hosted website statistics. Other recent market share measures by Gartner and IDC pegged Q3 2006 U.S. Mac share of the PC market at 6.1% and 5.8%, up from 4.6% and 4.8% in Q2 2006, respectively.

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Related MacDailyNews articles:
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ - October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant - October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 - October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 - October 18, 2006
Apple Q4 earnings results: $546M net profit on $4.84B revenue, sold 1.61M Macs, 8.729M iPods - October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 - July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 - July 19, 2006

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Nov 01, 06 - 10:41 am Comment from: Reality Check

An unusual way of expressing the statistic, albeit technically correct. However, a more neutral way of expressing the same statistics would have been to state that MacOS's market share had increased by 1% over the time period, from 4.21% to 5.21%. Good news nonetheless, but not such a headline grabber.

In other shocking news, recent reports suggest that 50% of the population have below average reading skills, a figure unchanged since records began.

Nov 01, 06 - 10:41 am Comment from: Jeff

Now let's get that 10% market share mark shall we?

Nov 01, 06 - 10:45 am Comment from: Steve O

To paraphase Steve Jobs, "What's a few market share points?" from M$, but Redmond may now be rethinking their strategy.

Nov 01, 06 - 10:51 am Comment from: Your Mama

Reality Check:

a change from 4.21% to 5.21% is a 23.8% increase, not 1%. I think you meant to say "increased by 1 percentage point" not 1%.

Nov 01, 06 - 10:52 am Comment from: Correct Way

Hey Reality Check,

I don't see a problem with the headline. In fact, it's an accurate way to describe growth. Besides, the investment community and Wall Street always talk about percent increase whenever the analyze year over year and quarter to quarter results.

Anyway, this is great news for Apple.

Nov 01, 06 - 10:54 am Comment from: Windoze

Wait! No, pleeeeeease. I'm sorrry. I won't do it again. noooooooooo.....come back......!

Vissstaaa.. Viiiiiiiiiistaaaa.....!

Nov 01, 06 - 10:55 am Comment from: SJR

Well, if one's overall marketshare increases from 4.21% to 5.21%, it's not simply a 1% increase. It's a "one percentage point" share increase, and there is a big difference between the two.

It has nothing to do with being neutral or not, it has to do with being mathematically correct.

Nov 01, 06 - 10:58 am Comment from: Edgeley Exile 21

Interesting how the MacOS share appears to be holding too, although it may be just easier for MacOS browsers to identify themselves as such these days thanks to web developers having to think outside of IE.

Nov 01, 06 - 11:00 am Comment from: Orion

SJR is correct. The way switchtoamac.com reported the data is also correct. It's sad that people really don't understand the difference between "percent" and "percent increase"

If I had 10 jelly beans and I add 2 more, I'd have a total of 12 jelly beans. This represents a 20% increase.

12 - 10 = 2
2 / 10 = .2
.2 * 100 = 20%

Nov 01, 06 - 11:02 am Comment from: to Reality Check

You think you are so smart and then you make such a mistake:

"In other shocking news, recent reports suggest that 50% of the population have below average reading skills, a figure unchanged since records began." (Reality Check)

While with some irony you want to show of your knowledge in statistics, you are actually wrong. Your joke does not work like this:

Consider a sample of reading skills (1=worst, 5=best) like this:
(1,2,5,5,5,5,5).
Average skill level: 28/7 = 4
Percentage of population with below-average reading skills: 2/7, i.e. far less than 50%. In other words: Your joke does not work, because this percentage *does* fluctuate.

The correct way to put such a joke is:
"All car drivers in the US believe they drive better than average."

So, next time when you are trying to be a smart-ass, do it right.

Nov 01, 06 - 11:03 am Comment from: Mr. Reeee

Whatever quibbling is done over percentage point increases, it's great news for the Macintosh!

Nov 01, 06 - 11:05 am Comment from: Poo-Bah

50% of the population DO NOT have below average reading skills.

50% of the population is below the mean. It's two entirely different things.

Nov 01, 06 - 11:13 am Comment from: norm e.

I have always been told that,
"Figures don't lie, but liers can figure!" grin

Nov 01, 06 - 11:29 am Comment from: Peterson

Dream on.

The price we are paying to celebrate Apple's market share in the single digits is too high.

Apple's products - software and hardware - are moving quickly and steadily toward average - latest examples: Mac's worst ever upgrade: iTunes 7.0; new portables out of date upon release; MacPros disappointingly little performance improvement over PowerMacs; and, most prfoundly: customer care, customer service down the toilet; Apple arrogance at all time high.

Pretty soon we will be fooling ourselves when we say Apple's stuff is better than Microsoft's stuff.

Nov 01, 06 - 11:48 am Comment from: DogGone

Peterson - you may be correct that Apple's quality control is going down because their volume is increasing. We will all have to keep an eye on that and make enough noise when QC is becoming a significant issue. It could be that Apple need some time to adjust to the increased demand for their products.

Here's a good example of Apple being overwhelmed to some extent. I took my 3 yr old PB in for a repair. The Genius at the Bar told me it could take up to a week to repair because they are really busy. They do the repairs at the store because Apple are swamped at their repair centers.

Despite this, the mac was repaired within 3 working days, but unlike previous times they did not clean the screen or housing.

The reality is that as Apple increase their market share, they will have to adjust how they check on their QC and how they provide customer support.

Getting to 10 % US and 5 % market share will be a big deal for Apple. The former could happen within 12 months.

Nov 01, 06 - 11:51 am Comment from: Someone else

I love watching idiots arguing about math.

Poo-Bah, the "mean" and the "average" are exactly the same thing. The word you were looking for was "median."

"to Reality Check," your "above average driver" joke has exactly the same problem. You don't know the difference between mean and median. Consider a professional racecar drive and four grandmothers. Only one of the five will have above average driving skills. But three will have above median driving skills.

"Reality Check," I think everybody has already pointed out what an idiot you are so I won't jump on the bandwagon.

Oy.

Nov 01, 06 - 11:51 am Comment from: Someone else

See, I'm an idiot too. I meant to say that TWO will have above median driving skills.

Nov 01, 06 - 11:54 am Comment from: soko

Reality Check said:
"50% of the population have below average reading skills"

Well, it is sad, albeit pretty normal that 50% of any population have above and the remaining 50% have below average skills in whatever is measured. That's why it's the average.

Anyway: Never trust a statistc you haven't forged yourself!

Nov 01, 06 - 11:56 am Comment from: DLMeyer

Poo-Bah, that was just mean of you! wink

The statistics cited are good news - even if we only understand them as they were intended - 35% growth in share rather than growth TO a 35% share. Another year or three at this rate (20% to 40% growth-in-share per year) and Apple will own some serious market share. Not 35%, to be sure, but double digits. And third place in the sweepstakes, moving ahead of Gateway.

Nov 01, 06 - 12:00 pm Comment from: M.A.D.

I was told dividing by zero is not possible.
Care to explain?

I do it daily, so what gives?

Nov 01, 06 - 12:11 pm Comment from: Macaday

Peterson, you are such a troll, shouldn't you be reformatting, virus cleansing, defragging, reinstallign, relicensing your wonderful MS products?

If you really think anyone in their right mind makes any kind of close comparison between Microsoft and Apple you are wrong. As it was put the other day you can't really compare the odour of Chanel No 5 against a squirt from a skunk's anal gland.

And yes the market share figures are starting to get some attention, and will be getting hugely more too.

Nov 01, 06 - 12:16 pm Comment from: Buster

I have learned two things in life:
1) five out of four people are bad at math
2) 23.46% of all statistics are made up on the spot.

Apple's market share is going up no matter how you calculate it/

Nov 01, 06 - 12:33 pm Comment from: Peterson's Wife

I had a bad experience last night.

Nov 01, 06 - 12:33 pm Comment from: Reality Check

You are an agressive bunch of morons aren't you?

I agree, I should have said "MacOS's market share had increased by 1 percentage *point* over the time period, from 4.21% to 5.21%.". Apologies for the missing word. However, the point remains: it is very misleading to express a percentage point increase of 1% as a percentage increase of 30%. This is precisely why the term percentage point exists.

Regarding my albeit feable attempt at humour with the statistic on reading, the rudeness of forum members here never fails to amaze. Irony always appears to missed on these forums. However, for those doubting my statistical abilities, bear in mind that for any large sample (such as national reading stats), the population will tend to a Gaussian distribution (see central limit theorem). Thus the trivial examples given here are not valid and prove nothing. With a Gaussian distribution, the mean equals the median, and so yes indeed, 50% of the population will be "below average". The whole point of this accurate but meaningless statement is that poorly expressed statistical statements (in this case, the mathematically vague meaning of "average") can easily result in dramatic sounding, but meaningless, headlines.

Sheesh guys. For a community that claims to represent the thinking portion of the computing market, you really do consistently show a childish and testosterone-fueled level of Internet aggression that does nothing to attract people to the platform...

Nov 01, 06 - 12:44 pm Comment from: Reality Check

Just to help out those specific forum members above with math problems:

"toRealityCheck": Go read about the central limit theory, your example distribution is not valid for a large sample size. Secondly, "Average skill level" is totally imprecise - you meant "mean", and the joke is actually based around the common usage of "average" to mean "median".

"Poo-Bah": Actually you're quite wrong. In general, 50% is always below the median, not the mean.

"Soko": I think you missed the joke.

Nov 01, 06 - 01:09 pm Comment from: BustingTheSkullsOfIdiots

Can we stop with the math pi$$ing match already? Who's got more stats books on their bookshelf? You do, man. You do!

Nov 01, 06 - 01:38 pm Comment from: @ Reality Check

Trouble is, your reputation goes before you. Anyone else making that mistake would have got off lightly. If give it you should be prepared to take it.

Nov 01, 06 - 01:45 pm Comment from: HuRay!

Ok I am going to forget the math geek analytics and just say I am really happy to see the Mac market share going up. Yes this will probably mean that there will be some growing pains as "Peterson" pointed out - ok, Apple of all companies will be dealing with that as best they can so that the user experience is good for as many as possible. I think Apple has done a good job of addressing the the problems that have happened over the last year or so, and I expect this will continue.

I have been a Mac user since the early 90's and the increasing popularity of the Mac platform is good news for everyone. Several people in my department at work are interested in getting a Mac as their next computer. These are good times for Apple and those that use its products.

As for the comments on these forums, I agree with "Reality Check." While there are often well thought out and informative comments posted to the articles, they so often digress into personal attacks and vulgarities that I will not forward articles from MDN to friends or acquaintances interested in the Mac. Sad for a "community" that should be so much more.

Nov 01, 06 - 01:54 pm Comment from: Micro Me

It's well known that 16.7% of all statistics are made up on the spot.

Nov 01, 06 - 01:58 pm Comment from: Micro Me

I see Buster got in first. He just got the wrong figure.

Nov 01, 06 - 02:01 pm Comment from: RevNeal

To pick up a full percentage point in Market share in such a short period of time is the actual news story here. Project out over the next 2 years just the current rate of increase (and not the increase in the rate of increase ... thus producing a conservative projection): where will Apple and the MacOS (both processor platforms) be in terms of % of Market Share in 3Q 2008??

Nov 01, 06 - 02:42 pm Comment from: jay

Please, whatever we do, let's don't get into the universal misunderstanding over the medical probabilities of getting a given problem or disease.

Nov 01, 06 - 02:44 pm Comment from: Buster

Micro Ne....whats wrong with my figure! You calling me FAT?????
grin

Nov 01, 06 - 02:45 pm Comment from: Peterson's dog

I had an even worse experience last night.

Nov 01, 06 - 02:54 pm Comment from: to Reality Check

Hey Reality Check,

no offense meant, I just wanted to be a smart ass too. tongue laugh


This comment line is so funny to read. The newspost is about Mac market share and then people fight about math. It's a hilarious example for any internet forum!


Great job everybody!! grin

Nov 01, 06 - 03:49 pm Comment from: Borat

If I have 2 goats, and one is eaten for dinner, what is the mean number of goats?

Nov 01, 06 - 07:37 pm Comment from: LinuxGuy and Mac Prodigal Son

Apple's conquest of the personal computer market gathers steam. And the main stream anal-ists are about to be run over by the clue train.

Henry V said it best, "We few, we happy few, we band of brothers;
For he to-day that sheds his blood with me
Shall be my brother; be he ne'er so vile,
This day shall gentle his condition:
And gentlemen in England now a-bed
Shall think themselves accursed they were not here,
And hold their manhoods cheap whiles any speaks
That fought with us upon Saint Crispin's day.

Steve Jobs would modify this to read,
“We few, we happy few, we band of brothers;
For he to-day that risks his $$$ with me
Shall be my brother; be he ever so cruel to Enderle and Thurrott,
This investment shall be the viagra of his net worth:
And the anal-ists and pundits now in denial of Apple's greatness
Shall think themselves accursed that they bet their lucre on Dell,
And then watched their investments go as limp as did their manhood
When faced with the grinning, fists pumping in the air and getting rich
AAPL loyalists.”

Joy combined with schadenfreude – it doesn't get any better than this.

Nov 02, 06 - 01:16 am Comment from: Micro Me

Buster: "Micro Ne....whats wrong with my figure! You calling me FAT?????"

No! (glances at own expanding wasteline).

But don't call me "Ne".

grin

Nov 02, 06 - 11:12 am Comment from: Bible-basher

50% of the population DO NOT have below average reading skills - nice joke!

90% of the population have poor comprehension.

Nov 02, 06 - 02:03 pm Comment from: Hey Soose

Reality Check-

Anybody who uses "Sheesh" in a computer forum post is a moron, and a Yankee moron at that.

Wait, I just used "Sheesh" and I'm not a Yankee or a moron so I must be below average, below mean, below median, or just plain mean.

I just don't know.

Hey Soose (Sheesh)

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