Apple’s Mac OS X adoption in business tripled in 2007 (but Apple could be doing even better)
Friday, April 18, 2008 - 09:42 AM EDTIn 2007, "Apple went from nearly no market share in the business industry, to 4.2 percent [a threefold increase]," Jason Mick reports for DailyTech.
"To put this in perspective Vista was only able to eke out a 6.3 percent market share despite its heavy business marketing and dominant position," Mick reports.

Mick asks, "So do those numbers indicate a Mac OS close to tying a Microsoft OS? Why hasn't this been the front page news of every tech column (especially when OS X's nearly insignificant consumer market gains were heavily reported)?"
"The reason is despite the success, analysts have dismissed it and these analysts frequently drive what is reported in the tech news, more than some would like to admit," Mick writes. "And the analysts just don't like Apple's business efforts... Apple simply has no respect from business analysts as a serious business solution. Analyst opinions of Apple in the consumer market versus the business market are night and day."
Mick writes, "In market analysis the one thing you can usually trust is hard numbers. When it comes to sales data it seems that analysts should be cheering Apple's business efforts, and perhaps jeering its consumer OS efforts, where gains have been much more lackluster. Unfortunately, they appear to be doing the opposite."
Full article here.
[Thanks to MacDailyNews Reader "Scott" for the heads up.]
Joe Wilcox blogs for eWeek, "The perception problem is wholly Apple's fault, which is evidenced by the brand's remarkable resurgence among consumers. Apple does something well that Microsoft does poorly: advertise. Apple floods TV's prime time with ads for the iPhone, iPod Touch and MacBook Air and those hilarious, PC-jabbing 'Get a Mac' commercials. Apple's marketing is simple, memorable and focused on user benefits. It's no wonder, with Apple retail stores and the popularity of the iPod as two other factors, that the marketing works so well."
"In contrast, Apple's business marketing is all but absent," Wilcox writes. "Marketing works, and Jobs' executive team knows this. So why is there so little for the business market? It's Apple's choice. For any company selling products, perception is everything. With Apple silent, Windows PC resellers and ill-informed IT managers are free to perpetuate myths about the Mac's business suitability. There's the perception that Macs aren't compatible and that they're hard to manage—Maclore."
Wilcox writes, "The iPhone is key to change. Much will depend on the iPhone 2.0 software, Exchange synchronization capability, the iPhone SDK's (software development kit's) in-house developer extensibility and whether or not Apple does some real business marketing for its products. Even without the marketing, the iPhone has enough business appeal to increase IT organizational exposure to Apple products."
"That said, it's inexcusable that a brand with such consumer appeal, from a company that sells enterprise-grade software, has so little business cred. Negative perceptions about Vista put Windows in a vulnerable position. Since most businesses have to buy new hardware and brave through applications compatibility problems, the cost advantage of Windows diminishes. Apple shouldn't let this business sales opportunity pass by," Wilcox writes. "The time is long past for Apple to chip away the business perception crud."
Full article here.

"Why hasn't this been the front page news of every tech column (especially when OS X's nearly insignificant consumer market gains were heavily reported)?""
those nearly insignificant gains are actually rather nice, AND come at a time other computer companies are seeing slow downs.
while it is nice he sees the business adoption, it is a shame he doesn't get the whole picture.....