“Many of the Cupertino, California-based company’s tactics read like something from a spy novel: information is assiduously guarded and handed out only on a need-to-know basis; employees suspected of leaks may be investigated by the contractor; and the company makes it clear that it will not hesitate to sue if secrets are spilled,” So-eui, Madway, Pomfret, and Durfee report.
MacDailyNews Note: Asteroid.
So-eui, Madway, Pomfret, and Durfee continue, “On occasion, Apple will give contract manufacturers different products, just to try them out. That way, the source of any leaks becomes immediately obvious, people familiar with the supply chain said. And unlike other electronics makers, some of whom prefer the convenience of one-stop shopping, Apple doesn’t rely on a single firm to supply everything for a product. The industry sources say the company will often minutely divvy up projects. ‘This ensures that the only people who have all the secrets to any Apple product is Apple itself,’ said a senior official at a subsidiary of Hon Hai Precision Industry. ‘Other tech companies will also look for their own sources of components to compare, but none of them do as many things in-house as Apple does.'”
So-eui, Madway, Pomfret, and Durfee report, “The upshot is that even the people who man the assembly lines have no idea what the finished product will look like.”
Read all about how “Apple’s obsession with secrecy is the stuff of legend” in not only Silicon Valley, but around the world here.
would speak only on condition of anonymity…
Loose lips sink ships. Keep you r mouth shut and show that you’re worthy of the confidence someone puts in you .
Ah. Is it Apple’s obsession with secrecy or the world’s obsession with Apple?
Secrecy adds to the unrivaled mystique!
from Wiktionary:
keep shtum
Verb
‘to keep shtum’
(intransitive, colloquial, idiomatic) Don’t tell anyone; especially, keep silent about something that may be sensitive or secret.
“If I tell you, you have to promise to keep shtum about it.”
.:.
Well, how many of the others have anything worth keeping secret?
Good for Apple. Look how the competition sramble to catch up since they have zero idea on what Apple is working on. It’s hilarious. Specially the press releases from them. They sound so stupid trying to make people believe that they are innovating with their copy cats! Hahaha
Dumbasses as usual.
Apple is not secretive. It’s normal, proper. They don’t pour their guts out to pander to bottom feeder journalists who provide nothing to societal value.
If journalists dint ge some company PR suit licking their anus on every call and email, they bawl ‘secretive,.
I say fsck em. Apple, stay ‘secretive’.
It does sometimes seem that Apple borders on paranoia. Though, when you’re up against a company like Microsoft, which has no qualms about using any unethical route it can take to crush and destroy perceived threats, suddenly Apple’s “obsession” with secrecy makes a lot more sense. It’s not just secrecy for its own sake – it’s a vital component of making sure others don’t steal their ideas.
Ots also a good way to protect your intellectual property. Apple has done a good job showing the world how to outsource correctly, making it as difficult as possible to produce knock offs.
Chas I guess you think it’s ok to outsource? well, it’s the norm, so i guess it’s ok if your job is outsourced as well..
Well if you are the only company that innovates and everybody shamelessly copies… you must
Dave Smith:
A. Outsourcing doesn’t necessarily mean abroad and besides being a manufacturing fact of life, is actually a job for someone else too.
B. He didn’t say that
C. Even if he did, what does that have to do with his job? Did he steal yours?
you don’t tell the competition where the puck is going to next,
how about you STFU.
Now Apple has officially become a global leader in the tech world!!!
Only that status will get journalists to target and shoot their bullets at you.
They will use everyone of your wrong plays. In this case, extra-secrecy.
Before, Apple was the favorite child. Not anymore. They’re in the league of MS now.
Next thing you know, Michael Moore will shoot a documentary about Apple’s secrecy.
Shhhh. Be vewwy quiet. Weah pweepaywing gwobo suhpwizes!
“you don’t tell the competition where the puck is going to next,”
In Stevespeak: “Puck off.”
China stole our nuclear designs, bribed Boeing for Warcraft designs that should have been national security secrets, and stole from many companies like Lucent, NEC and Cisco. That government is completely focused on forcefully importing all US technology for free. Apple has good reason to not trust China, or anyone for that matter because bribes work so well.
China stole our nuclear designs, bribed Boeing for Warcraft designs that should have been national security secrets, and stole from many companies like Lucent, NEC and Cisco. That government is completely focused on forcefully importing all US technology for free. Apple has good reason to not trust China, or anyone for that matter because bribes work so well.
Enough with the puck! It’s so last decade.
Ah, China…the land of unlimited possibilities.
One of my workers here in Thailand has this nice Blackberry Bold. My brother in law has an iPhone.
They look exactly, (including the names, s/n’s, lettering on the case, like the original.
But, the blackberry as a nice metal antenna that you can pull out to watch tv.
The iPhone has some copy OS on it that doesn’t work half as good.
In China, your product is or will be copied no matter what you do.
Talk about the new A4-chip in the iPad?
I guarantee you that the iPad will be on the market as a chinese copy within a week after its release. With or without the A4, they’ll copy it and give it maybe an XP-tablet interface or whatever they can think of.
Let Apple be Apple. The strategy Apple is following is the right one as can be seen in their top position in the tech world. Only blabbermouths like most on the Window and Android platforms leak profusely. They announce vapourwares but often doesn’t deliver.
If you are an owner of a business, do you leak your plans and secrets to every Tom, Dick and Harry? No wonder American companies are being sodomised right, left, back and front and they are at a loss of what hit them.
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