Apple’s Safari strategy could hit Mozilla Firefox hard
Tuesday, March 25, 2008 - 08:44 AM EST "Apple's decision to offer its own Safari Web browser as a software update for its popular iTunes music service and QuickTime video software could hit rival Mozilla's Firefox browser hard," Steven Burke reports for ChannelWeb.Burke reports, "That's the word from solution providers reacting to Apple's controversial decision to tightly tie its music and video software for the first time with its Safari Web browser."
MacDailyNews Take: Apple has not decided to "tightly tie" Safari to iTunes software. Safari is simply offered to users during iTunes updates. Users can simply uncheck a box and not download Safari if they so desire — and if they are semi-cognizant. We know, for the Windows-only users, chances of that are poor. So, they get a great browser (if they even notice and happen to click Safari's icon, that is.) So be it.
Burke continues, "The move comes with the first version of the five-year-old Safari Macintosh browser released for the more dominant Windows market. That Macintosh version, released on March 18, apparently triggered Apple to offer Safari as software update for iTunes and QuickTime."
Burke reports, "'This could be a fairly substantial blow to Mozilla's Firefox,' said Tyler Dikman, CEO of Cooltronics, a Tampa, Fla. solution provider, reacting to Apple's decision to push Safari version 3.1 for Windows XP/Vista and Mac OS X to users as an update. 'Even if Safari gets 10 percent share on PC browsers that's pretty significant. I don't think it will put anyone out of business, but it sends a serious wake up call that Firefox isn't the only browser that's different. It shows that there is another player in the game and a lot of money to be made in the browser business.'"
MacDailyNews Take: For clarity's sake, what Burke forgets to mention is that Google pays Apple (and Mozilla) for search results conducted through the browser's built-in Google search. That's how free browsers can generate revenue. In 2005, for example, Mozilla'S Firefox pulled in $53 million; most of that coming from their Google deal.
Burke continues, "'I don't think Safari is going to become the number one or number two browser for PCs in the next year, but I think over the next couple of years they may be able to surpass Firefox,' said Dikman. The Apple move comes with Firefox growing in popularity as a PC-based browser. Dikman, who is also vice president of business strategy for FlickIM, a Berkeley Calif. communications platform vendor, said Safari is popular with programmers, which also could hurt Firefox. 'A lot of Web-based software engineers love programming on Safari," he said. "They think it is very simple and unified for development purposes.'"
Full article here.
[Thanks to MacDailyNews Reader "MacVicta" for the heads up.]


"'A lot of Web-based software engineers love programming on Safari,' he said."
Shouldn't that be "programming for Safari"? Big difference.