Apple’s secret weapon: Your mom
Monday, July 20, 2009 - 10:43 AM EST"Walk into the local Apple store at 10:35 on a Friday morning and you'll notice something different: normal people," Brian Caulfield reports for Forbes.
"These are not the mutants you'll find trolling Fry's for a new motherboard, a liter of Mountain Dew and packets of beef jerky," Caulfield reports. "These are not the middle-aged pot-bellied dudes you'll find eyeing the latest big screen television at Best Buy."
"These are people like your mom. Among the 20 customers at the store Friday were several older women. One was getting a quick tutorial on how to download digital movies," Caulfield reports. "What's up with that? I asked my mother-in-law. 'There's always someone there to answer your questions," she said of Apple's stores. 'I like that.'"
Caulfield reports, "A lot of people do. Little wonder analysts expect to see increasing sales--and fat margins--when Apple reports earnings for the quarter ending in June. The report is due out on Tuesday afternoon. Analysts surveyed by Thomson Reuters expect net income of $1.1 billion, or $1.16 a share, compared to net income of $1.1 billion, or $1.19, during the corresponding period a year ago. Sales are expected to rise to $8.2 billion from $7.5 billion."
Much more in the full article here.
[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]


Dude. I knew it was your mom.