MacDailyNews - Where Mac news comes first

 MacDailyNews Poll

Deal of the Day

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

Macworld UK

TUAW

MacRumors

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Sat, Nov 21, 2009 - 10:37 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Apple’s secret weapon: Your mom
Monday, July 20, 2009 - 10:43 AM EST

Apple Store"Walk into the local Apple store at 10:35 on a Friday morning and you'll notice something different: normal people," Brian Caulfield reports for Forbes.

"These are not the mutants you'll find trolling Fry's for a new motherboard, a liter of Mountain Dew and packets of beef jerky," Caulfield reports. "These are not the middle-aged pot-bellied dudes you'll find eyeing the latest big screen television at Best Buy."

"These are people like your mom. Among the 20 customers at the store Friday were several older women. One was getting a quick tutorial on how to download digital movies," Caulfield reports. "What's up with that? I asked my mother-in-law. 'There's always someone there to answer your questions," she said of Apple's stores. 'I like that.'"

Caulfield reports, "A lot of people do. Little wonder analysts expect to see increasing sales--and fat margins--when Apple reports earnings for the quarter ending in June. The report is due out on Tuesday afternoon. Analysts surveyed by Thomson Reuters expect net income of $1.1 billion, or $1.16 a share, compared to net income of $1.1 billion, or $1.19, during the corresponding period a year ago. Sales are expected to rise to $8.2 billion from $7.5 billion."

Much more in the full article here.

[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]

Bookmark and Share

Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: = registered.
Unregistered users: Feedback from multiple usernames are subject to deletion. Off-topic and posts from suspected astroturfers will be removed.

Jul 20, 09 - 09:58 am Comment from: Bah

Dude. I knew it was your mom.

Jul 20, 09 - 09:59 am Comment from: Jubei

"These are not the mutants you'll find trolling Fry's for a new motherboard, a liter of Mountain Dew and packets of beef jerky,"

Hahahaha... Yeah thats a great description.

Jul 20, 09 - 09:59 am Comment from: Wandering Joe

Yo Momma...!!

Jul 20, 09 - 10:13 am Comment from: Zune Tang®

Big deal. Real computer users in the real world can replace real motherboards, RAM, video cards, etc. Try that with MAC—oh yeah, YOU CAN'T!

I can buy a case and parts and build a wicked awesome computer by myself for way less than a MAC. I don't need some emo MAC kid telling how to use some dopey, proprietary MAC that you can't customize. Real computers users run Windows.

And what I really can't stand are MAC cultists so I wouldn't go to the MAC store anyway.

Your potential. Our passion.™

Jul 20, 09 - 10:14 am Comment from: Sarasota

A Mother Joke Thread?

Jul 20, 09 - 10:18 am Comment from: Jon

I've never seen an Apple Store with only 20 customers.

Jul 20, 09 - 10:19 am Comment from: Kevin J. Weise

Good one, Zung Tang. You can go crawl back under your rock now.

MDN word: door, as in Don't let the door hit your *ss on the way out.

Jul 20, 09 - 10:20 am Comment from: DLMeyer

My mom (93) would not be caught DEAD in a Tech Store of ANY stripe. So she bought herself an iBook - no, actually, she sent ME to the store to get it for her. She got a link from my son recently - to his collections of my (first) grand-daughter (born 10 July) - and couldn't figure out how to activate the link. From Her Yahoo! Mail!
Lots of young women in there - mere children in their thirties and forties - but not many in their nineties.
;^)

Jul 20, 09 - 10:25 am Comment from: iPhoner

Q:
What's more annoying than a troll?

A:
People who respond to trolls.

I'm looking at you Mr Weise

Jul 20, 09 - 10:25 am Comment from: Rob

"...older women..." ??? wow, this guy is a real charmer, why not just say MILFs

Jul 20, 09 - 10:33 am Comment from: qka

@ Weise

You must be new here. Zuney is one of the resident comedians, a refugee from Backwards Day like we did at summer camp.

Though admittedly, this was an at best average effort from him. Often he is much funnier. And often he is just lame, but even for the best of comedians not every joke has them rolling in the aisles.

Jul 20, 09 - 10:48 am Comment from: Kit-N

I'm not sure which is more sad.

Ms. Tang's fading humor, those who respond thinking she's a troll or those who take it upon themselves to defend her/him/it.

MDN word: Final. Let this be the final comment concerning this.

Jul 20, 09 - 10:57 am Comment from: jaundiced

I discovered several years ago that there is something better than building my own computers-which I could do in my sleep.

It's buying multiple Apple computers already assembled.

Jul 20, 09 - 11:09 am Comment from: griffinfx

The fact that the Apple Store is not intimidating to average users is their secret weapon. The whole design of the store is meant to be warm and personal (as much as possible in a tech environment). I know of a dozen people that converted to a Mac after going to an Apple Store to ask questions.

Jul 20, 09 - 11:11 am Comment from: Quad Core

"Among the 20 customers at the store Friday...."

20? really? Holy cow, at the store in SLC, there are hundreds all crammed in shoulder to shoulder at al times, every day. I actually avoid the store completely because of the ridiculous crowds.

Jul 20, 09 - 11:41 am Comment from: ED

@DLMeyer
My Mother's 85 and she loves the Apple Store and her Mac mini!

Jul 20, 09 - 12:06 pm Comment from: Kevin J. Weise

@iPhoner & @qka & @Kit-N,

Nope, not a newcomer here, yes I'm familiar with Zune Tang & discussions about his "humor". Sometimes, I just don't find it funny. Especially when I deal with real people who talk just like his posts and are deadly serious. Yes, you're right, I should have let it go & not get under my skin. Mea culpa.

Jul 20, 09 - 12:16 pm Comment from: iWill

Me sainted Mither is pushing 75 years old, and she loves the Apple Store one-on-one tutorials. Before that, I was her ersatz go-to IT guy. Thanks Apple!

Jul 20, 09 - 12:18 pm Comment from: Big Al

@ ED,

Never use 85, mother and mini in the same sentence again.

You'll put all MILFs in a bad light.

Jul 20, 09 - 12:40 pm Comment from: BC Kelly

Damn, who'd a thunk it ?


Cougar Fest at our local Apple Store

"Hello Mama, Grrrr"

cool smile


BC

Jul 20, 09 - 12:42 pm Comment from: theloniousMac

"Mutants." I always call everyone in Frys mutants also.

Jul 20, 09 - 12:46 pm Comment from: theloniousMac

@Zune Tang:

HAH! Just over a year ago I purchased 20 brand new 24 inch iMacs for a law firm I work with. So far 5 have needed new system boards, 2 have needed new graphics cards.

No problem getting them replaced. I just lug them down to the store. And since they're out of warranty pay upwards of $400-$500 for the repair. + Another $150 for service.

Jul 20, 09 - 02:08 pm Comment from: twodales

@theloniusMac

And you didn't get Apple care Why?

Jul 20, 09 - 02:14 pm Comment from: me

zune has lost its tang

Jul 20, 09 - 02:31 pm Comment from: freebeer

So it turns out all MSFT has to do in researching the Apple Store experience is to read the MDN. I wonder how much they're paying the ex-Apple consultant.

Jul 20, 09 - 03:42 pm Comment from: Predrag

DLMeyer:

Heartfelt congrats on the arrival of the little angel! Make no mistake, by far the best part of your life has just begun. And if you are so lucky to live close enough to that grandchild to be able to see her grow, you'll be rewarded handsomely (said from the experience of watching my father-in-law get thoroughly rejuvenated with his granddaughters...).

Jul 20, 09 - 03:51 pm Comment from: David

RE: Zune Tang:

Someone as smart and tech savvy as you are should probably know that MAC is not a computer. Mac is a computer. Your PC has a MAC. My Mac has a MAC. I would think that someone who can buy a case, motherboard and other components and build a computer might actually know something about them.

Real computer users actually know what they are talking about. Also, I do run Windows, unfortunately, and do it on my Mac, which has a MAC. My Windows installation has a virtual MAC when running on my Mac that has a MAC. My network protection utilizes my Mac MAC and my PC MAC to make sure that I can get network access on my proprietary Mac OS and my proprietary PC OS. Oh, did you not know that the Windows is proprietary? Did you not know that the Mac OS (Darwin) is open source?

Written on my Mac, sent to you through my NIC that has a MAC, and not through my other NIC which also has a MAC, but is not currently in use, since it is the wrong NIC for my current network.

Have a nice day, Windows guy. Just curious...is all that anger coming frmo your having a Zune, instead of an iPod Touch? Hmmm...

Jul 20, 09 - 05:25 pm Comment from: @ zunetang

I have never found zune tangs comments funny. I don't know what any of you see in it. I find him/her to be nothing more than a self important bore.

I am writing this for your benefit zune tang. You are boring at best and irritating at worst, but hardly funny. Quit trying to be the 'star' of MDN. You are not.

Jul 20, 09 - 05:31 pm Comment from: Predrag

Actually, according to a general consensus of the regulars here, Zune Tang has been provider of decent entertainment here for years, and most of us don't mind his humour. Oftentimes, he is quite amusing, other times, not so much (see qka's comments above). Oh, and, by the way, the person is no less of a Mac user than the rest of us, you can be sure of that.

David,

For the most part of your message, I wasn't sure if you were seriously annoyed by the ZT character or not. Since your message was quite amusing and entertaining, I'll assume you're in on his jokes and are joining in on yanking collective chains of unsuspecting visitors who haven't heard of ZT here.

Jul 20, 09 - 05:37 pm Comment from: ditchdoc68

This just in: Apple is already hard at work on the next OS X codenamed.....


Cougar

Jul 20, 09 - 05:40 pm Comment from: ditchdoc68

As for Zune losing his tang, he should try Apple's latest beverage. It's infused with Apple snappiness.... Snapple!

Jul 20, 09 - 06:45 pm Comment from: lurker

@BC Kelly - I notice Cougar has not yet been used as the OS X code name. Maybe Apple has some unannounced strategy trick up it sleeve. surprised

Jul 20, 09 - 06:49 pm Comment from: Majikthize

My 68-year-old mom is about to replace her G4 iMac with a Macbook so she can take it to the local Apple Store and take lessons. Yes, the Apple Stores are a real draw for non-mutants who want to be empowered.

Jul 20, 09 - 08:57 pm Comment from: Cubert

Micro$oft has "Laptop Hunters"; Apple has "MILF Hunters".

Jul 20, 09 - 10:28 pm Comment from: Bah

After all this time, ZT still manages to get the noobz all indignant. Unless of course, it's just people pretending to be noobz pretending to be indignant. My head hurts.

All I know?

COUGARZ ROXORZ!!!

Jul 21, 09 - 01:13 am Comment from: BC Kelly

lurker ...

Yes, noticed that of course, and the thought does present intriguing possibilities

Especially in light of the aforementioned demographic

But before any climactic decision could be reached

Need to do comprehensive research and reach out to that demographic

Collect information, face to face is best, about their wants and needs

Could be a long assignment, and will require tremendous input with devotion to details

Only the dedicated need apply


Like to nominate you and Cubert to lead this Team

A "Hunting Party" if you will - cause some may not make it back alive

And trust all will do their Duty to fulfill your tasks with the attention so richly deserved


Do I hear a 2nd ?


cool smile


BC

Jul 21, 09 - 09:35 am Comment from: David

Predrag: I don't know Zune Tang's history here, but I wasn't all bent out of shape by him/her either. I just jumped on his "MAC" comment and ran with it. The humour from me was intended (on the vein of "Cricket, as explained to a foreigner"), so I am happy you were amused. To be honest, I expected Zune Tang to be amused too, even if s/he got a little mad at me for it.

I actually have 4 MACs on my Mac, 6 when I am running Windows too, but I thought I'd better not get out of hand, lest I confuse myself as well as others.

Jul 21, 09 - 11:58 am Comment from: BC Kelly

David

Zune Tang showed up here few years back

With a lot of hopes and dreams to make it in the Big Time


From signals in their original posts - which were stumbling efforts at satire

Is a Mac User trying to play devil's advocate

As they hone their elocution skills

With aspirations of Journalism in the tradition of Katie Couric

And, gender be damned, might even dress like her


wink



BC

Jul 21, 09 - 12:03 pm Comment from: BC Kelly

Oh and p.s.

Just don't tell Zune Tang we had this conversation

cool smile

BC

Jul 21, 09 - 12:09 pm Comment from: BC Kelly

Oh and p.s.

Just don't tell Zune Tang we had this conversation

Don't want to encourage them too much

And for sure don't need to deal with any "self esteem issues"

cool smile

BC

Jul 22, 09 - 11:22 am Comment from: Road Warrior

Zune Thang, you fail to realize that Mac are true computers, not real ones.

Real ones are for people who want to replace motherboards, RAM, video cards and use secret code phrases like "I upgraded my HP001ZT 2.3 gag with a new XL5B card on the weekend."

True computers are for people who want to spend the weekend having hard core sex cause they got all their work done during the week.

It's a relief to know you can't stand Mac cultist and will avoid the Apple Store. Now if only you could learn not to stand Mac cultists sitting down, then we would be rid of you at this site.

Then again a hypocritical coward like you probably doesn't have much else to do but replace motherboards and vent at a forum cause you have a microsoftie.

Reader feedback page 1 of 1 pages:

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my info   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below: