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Apple’s understanding of what really counts makes iPod+iTunes impossible to beat
Wednesday, June 22, 2005 - 12:27 PM EST

"What is it that makes Apple's double whammy of iPod and iTunes impossible to beat? It's not the perfect cross-platform compatibility - it resists the temptation to reserve special features for Mac users," Giles Colborne writes for Revolution. "It's that Apple understands that what really counts is the music."

"It doesn't advertise the iPod's list of features; it just shows people enjoying music and the package lives up to the promise. Software and hardware have incredibly simple interfaces and there is almost nothing to learn," Colborne writes. "There's no talk of nodes or sub-directories with iTunes. The software automatically organises your music by genre, artist, albums and tracks. Just the way you would (if you had time)."

Colborne writes, "What's really interesting is the editorial content - there isn't any. No reviews, no interviews, no links, no hardware stores, no customer ratings. The nearest thing to editorial is a playlist. If you want to know about music, you're expected to listen to it and make your own mind up. It all makes for a very pure music-buying experience. Apple is one of the few retail stores I can think of that lets the product do the talking. Anyone considering a 'value add' strategy should look at iTunes."

Full article here.

Related MacDailyNews articles:
BusinessWeek review gives Apple iTunes 4.5 stars out of 5: 'it's the real hero in iPod's success' - June 16, 2005
Report: Apple iTunes Music Store more popular than most peer-to-peer file sharing services - June 07, 2005
Apple's iTunes Music Store passes 430 million downloads, market share increases to 82-percent in May - June 07, 2005
How Apple's iTunes, iPod and the iTunes Music Store were born - May 24, 2005
Apple CEO Steve Jobs demos iTunes 4.9, due within 60 days, includes podcast support - May 23, 2005
Enjoying Apple's iTunes and iTunes Music Store without owning an iPod - May 11, 2005

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Reader feedback page 1 of 1 pages:
Jun 22, 05 - 12:33 pm Comment from: Will

Frist

Jun 22, 05 - 12:37 pm Comment from: Flashxl

sceond

Jun 22, 05 - 12:39 pm Comment from: g

frouth

Jun 22, 05 - 12:42 pm Comment from: Third

Third

Jun 22, 05 - 12:42 pm Comment from: yo

ffith

Jun 22, 05 - 12:43 pm Comment from: Third

Rats! Forth

Jun 22, 05 - 12:43 pm Comment from: Charko

Thrired

Jun 22, 05 - 12:44 pm Comment from: Humdinger

Seexth!

Jun 22, 05 - 12:44 pm Comment from: Doh!

Frifth ???

Jun 22, 05 - 12:46 pm Comment from: Charko

Scheiße! Sevensth

Jun 22, 05 - 12:50 pm Comment from: Charko

An interesting debate, what, don't you know?

Jun 22, 05 - 12:51 pm Comment from: Diaz

oucho

Jun 22, 05 - 12:56 pm Comment from: sputnik

The winning combination of Longhorn, Windows Media and .NET for rapid deployment will become the new standard in digital music once iTunes and the iPod fall out of fashion. Real world IT has already adopted Windows Media and soon the consumer market will follow as well.

Jun 22, 05 - 12:56 pm Comment from: N Fine

Infinity!

Jun 22, 05 - 12:58 pm Comment from: N Fine

Yeah, in about two years from now, Longhorn should be JUST about ready for prime time.

Jun 22, 05 - 01:01 pm Comment from: Jack Arends

It's actually a triple whammy. iPod, iTunes, ITMS. No one else even comes close to even beating one of the three, let alone the synergistic dynamo of all three working together seamlessly.

Jun 22, 05 - 01:11 pm Comment from: almost legal

16!!!

Jun 22, 05 - 01:12 pm Comment from: izardoz

Last

Jun 22, 05 - 01:19 pm Comment from: gwm

MDN: "Colborne writes, "What's really interesting is the editorial content - there isn't any. No reviews, no interviews, no links, no hardware stores, no customer ratings. The nearest thing to editorial is a playlist. If you want to know about music, you're expected to listen to it and make your own mind up ... "

Yessss. Listening and making up your own mind is indeed where it's at. Too bad iTunes only plays one preview track and then stops and waits for you to choose another preview track. If it would just let you listen to your own great big non-interupted playlist of preview tracks like that free 'iTunes MSP' doohickey does, that would be way cool.

Jun 22, 05 - 01:27 pm Comment from: Sputnik

Ok - I admit it... I'm Bill Gates and I get my jollies from posting inane, ridiculous comments about Apple products.

The truth is that here at Microsoft, we're screwed - no one likes our new products, Longhorn is a joke both as a functional operating system and with the release dates, and I just want to cry on my platinum lined pillow.

These days the only joy I get is posting deluded comments about the imminent demise of Apple - I know I'm pathetic, but please buy my crappy products so I don't cry so much

Thanks - Bill

Jun 22, 05 - 01:39 pm Comment from: macnut222

"Yeah, in about two years from now, Longhorn should be JUST about ready for prime time."

Don't you mean prime ribs? tongue wink

Jun 22, 05 - 01:39 pm Comment from: John

iTunes and the iPod just work. The iTunes Music Store just work together with iTunes and the iPod in perfect harmony. Nothing to learn, no links to click to download. Click buy download starts automatically after you click OK to purchase. Then you can start listening to your purchase right away. It's so easy is why it's so good.

Jun 22, 05 - 01:46 pm Comment from: ron

eleventeenth & 1/2

Jun 22, 05 - 01:47 pm Comment from: Sizewell

gwm,

I'm going to plead ignorance and ask you to clarify your comment. I just don't get it...

Thanks

Jun 22, 05 - 01:58 pm Comment from: Sizewell

oh, I'm so sorry it wasn't my ignorance, it was your's and the author of the article... when you both spoke about the iTunes Music Store (iTMS) and referred to it as iTunes is where I got lost. But I know how easy it could be sooooooo confusing since it involves such a seamless integration of iTunes, ITMS, and iPod that they appear to be one. I wish it was so clear for those using other players and music download services...

Jun 22, 05 - 02:02 pm Comment from: Sizewell

Please ignore the "how easy" from the second sentance... I need another drink. wink

Jun 22, 05 - 02:11 pm Comment from: Keith

Ok to the user that posted the Microsoft, Longhorn, .NET and w Media Player is the way of the future.

First, Longhorn is taking so long it should be called STILLBORN. Yeah lets see it say around 2008 at the rate they are going. Maybe because they are too busy patching the GREAT XP operating system that is so secure and runs so well. I say 2008 maybe and we all know how great That OS is going to be. Chock full of holes, still related to DOS somehow. Still nameing drives A, B, C, D.
(2) Media Player. What a joke. And you say all the Real World IT guys are using it. Hmm. Didn't all the "Real World" IT jobs get farmed out to India? Do you think they did this because of poor choices such as Media Player? LOL Yeah I'm going to base my buying power and switch to Media player on a sector that is one of the highest for now for the unemployed.
(3) .NET sure yeah see line 2 if that doesnt explain it then take this. WHY would I trust my financial info to a technology MIcrosoft put out? Reason. Look at the Record for Microsoft for Security holes, shoddy sotware, bloated code, gummy bear patches, and justy poor customer service.

Face it.
iTunes, iPod, ITM. They work. They are secure. Produced by the LEADING technology company.
Hmmmm.
Oh did I mention that even Intel thinks so as well? LOL
Go Napster boy! Share the Spyware, Adware, Crapware, and all those nasty viruses with all your IT friends while you look through the classified section for a job. grin

Jun 22, 05 - 02:15 pm Comment from: The train kept a rollin'...

Nice serve...definately in play...

Do you have any "Grey Poupon"? cool hmm

CT ======]----------- "Give me a MOUNTAIN, Give me a DEW!"r

Jun 22, 05 - 02:25 pm Comment from: ron

sentance.--definately.

Where do you guys get these non-words from?

Jun 22, 05 - 02:25 pm Comment from: hammer

"First, Longhorn is taking so long it should be called STILLBORN."

I prefer Longshot

Jun 22, 05 - 02:36 pm Comment from: Yep...

Most fads die out eventually...someday...

What he said AND that Volcano...AND all those well
placed ads.

http://www.aboutlronhubbard.org/

I already knew that though...sheesh. Good presentation
though. LOL


CT =======]------------ Who da thunk it?Í

Jun 22, 05 - 02:39 pm Comment from: justified

I prefer "the ghost of computing past"

Jun 22, 05 - 02:53 pm Comment from: iBrain...fragmented

"YOU...are in my system"

"Too hot to handle...too bold to hold..."

Well, you get the idea.

"GEEEEEnie! mad


CT ======]---------- Where's this stuff come from??? cool smile

Jun 22, 05 - 03:37 pm Comment from: gwm

Sizewell:

I was actually talking about iTunes and not just the Store. The iTunes Music store is inside iTunes, in case nobody noticed. And it wasn't a slam. My reference to iTunesMSP was a hint for you to perhaps go Google yourself up a pretty cool free app which works in conjunction with the iTunes application to cause it to play consecutive iTMS samples/preview tracks without stopping after each track, as is otherwise the default circumstance with those samples/previews.

In my own case, I often gather previews from the iTunes Music Stores of from many different countries and many different genres and load them all up into an iTunes media player Playlist. Then I turn on iTunesMSP and give them all a good sequential uninterupted listen. Try it! It's nice. grin

Jun 22, 05 - 04:17 pm Comment from: Retrospectively...

The whole iPod package almost gives you a second
brain devoted to music you want to listen to...but
this brain runs circles around the part of your real
brain that stores your music.

Is Apple performing brain surgery here, or what???? <•>|<•>

Apple Computer...Brains for Brains


CT =======]----------- Chew on this

Jun 22, 05 - 04:18 pm Comment from: izardoz

ok, now-last!?

Jun 22, 05 - 04:22 pm Comment from: Frenchie

Nothing to learn in iPod.
Same for macs! Its use is so easy!

Jun 22, 05 - 04:30 pm Comment from: Sizewell

sorry for my typographical error... I do know how to spell "sentence".. like I said in the same post "I need another drink"... it's been a long week.. again, my apologies.

gwn,

and I apologize to you as well... I had assumed you had the same misunderstanding as is being presented by the author since he can't or won't distinguish between iTMS and iTunes. They are unique product/services which appear to be one due to their smooth integration. As you obviously know, iTunes can and is used without iTMS (just ask the people from down under who have been patiently waiting). I just wanted to clear up the fact that even without the music store, the iPod and iTunes are an unbeatable combination (currently).

Jun 22, 05 - 04:42 pm Comment from: Sizewell

gwn,

I really appreciate the suggestion. I have a different buying style though. If I like a preview, I buy it using one-click then move on to another track or CD. I do wish the previews were longer. Obviously not long enough to include the full track, but longer to get a better feeling for the music.

Jun 22, 05 - 05:06 pm Comment from: g

infinity + the square root of negative zero.

Jun 22, 05 - 05:18 pm Comment from: gwm

We pretty much agree, Sizewell. I love iTunes and I work the app way harder than most folks ever bother to do..

Sadly, my usage of the store doesn't include purchases. Although Apple will recognize my card from the States (I'm in Canada) when it comes to billing for dot-Mac and Apple Store purchases, it will not allow me to use the same card to purchase from the Canadian iTMS, nor will it allow me to instead purchase from the American iTMS. So I look at the Store(s) .. all of nineteen of them .. over and over and over .. but I don't purchase. I buy CDs instead.

But I do love iTunes, I assure you.

Jun 22, 05 - 08:12 pm Comment from: mike

Colborne writes, "What's really interesting is the editorial content - there isn't any. No reviews, no interviews, no links, no hardware stores, no customer ratings. The nearest thing to editorial is a playlist. If you want to know about music, you're expected to listen to it and make your own mind up. It all makes for a very pure music-buying experience. Apple is one of the few retail stores I can think of that lets the product do the talking. Anyone considering a 'value add' strategy should look at iTunes."

----------

mark my words.. if the iTunes/iPod combo wasn't kicking ass these things would be seen as REASONS WHY. What a hindsight= 20/20 bullshit article..

Jun 23, 05 - 01:32 am Comment from: Sticking to the subject...MY tears.

Some things just never change. CRASH! smirk

That was just music...silly. cool cheese

CT ==========]-------------- French toast anyone? DRIP

Jun 23, 05 - 02:47 am Comment from: Yep...

MY sleep...you know.


Zzzzzzzzzzzzzzzzz... <•>|<@>


CT =======]-------------- Wee out.

Jun 23, 05 - 10:52 am Comment from: izardoz

Last,Last,Last

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