“Fox television is taking a more cautious approach than rival networks in making its most popular TV shows available for new distribution outlets like video-on-demand and digital downloads, a top executive said on Tuesday,” Sue Zeidler reports for Reuters. “‘It’s been our strategy not to try to go out first with announcements but to go out with our best strategy. We’re taking a more measured approach to what works and would not work,’ Fox Entertainment President Peter Liguori said during a presentation to TV critics in Pasadena.”
“Walt Disney Co.’s ABC made a splash late last year when it began offering commercial-free Internet downloads of its biggest hits, ‘Lost’ and ‘Desperate Housewives,’ for $1.99 apiece from Apple Computer Inc.’s iTunes music store,” Zeidler reports. “NBC has since added some of its shows to iTunes’ television inventory.”
“‘There are so many different cable outlets, a really fertile Internet, the ability to get information on wireless,’ Liguori said. ”24′ is a great show for all those various options, but again, my job is to protect ’24,’ not to worry about what at this point is really a pretty meager audience’ for video on demand or video iPods,” Zeidler reports. “Asked whether he thought Disney jumped the gun on its deal with Apple’s iTunes, Liguori said he was ‘neutral on what they’ve done. I think it was a very sexy announcement. But is it necessarily helping the show at this point? I don’t know. None of us know at this stage. None of us know what those numbers are,’ he said.”
Full article here.
Fox should read the news. NBC and ABC shows featured on Apple’s iTunes Music Store are showing marked broadcast ratings increases. Excellent shows that failed to catch on, like NBC’s “The Office” for example, are now top sellers on iTunes and have found an audience on NBC’s broadcasting network. The only thing Fox’s Liguori is “protecting” his shows from by not offering them on iTunes are broadcast ratings increases. Two words for Liquori: “Arrested Development.”
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Related article:
NBC: Apple’s iTunes, iPod powering broadcast ratings for ‘The Office’ – January 17, 2006
Why bother watching Fox shows anyway? As soon as you get into it then you can count on it being canceled.
Uh somebody should tell Fox about the near riot from iTMS users when they couldn’t download ABC’s “LOST” for a few weeks.
Maybe Fox just doesn’t content worth a damm worth selling.
Maybe Fox is just out of touch with reality?
Maybe Fox should just go fsck themselves?
Hint to Fox, you be everywhere with your content and with iTMS people are paying for it.
Sure I don’t necessariy like watching video on the 2″ viPod screen, but it comes in handy during long waits, commutes and such.
I much rather watch content on my 30″ Apple Display at home. Commercial free too boot.
So either get onboard or get left behind.
Interesting how the general public seems to know more than this Fox guy… Talk about living in a bubble… What a tool.
They’ll fall in line in time… Even the great Sony/BMG gave up its pathetic fight in Aussie-land.
I’m an Australian so I can’t say for sure but I heard a rumour that Americans think Fox sucks.
Yeh-heh-hehesssss . . . I swear Fox is so screwed up that they’d try and sell you hookers in a vagina storm.
Of course, NBC is still airing de Biggest Loser, so what do I know.
Don: “Why bother watching Fox shows anyway? As soon as you get into it then you can count on it being canceled.”
Don, so true. Soooooo true.
“Firefly” anyone?
George the Australian -It’s not a rumor.
Americans think Fox sucks.
What a wuss. Sure, protect your content from all that money your viewers are trying to throw at it. I’d like to see House on ITMS, and I promise my $1.99 doesn’t bite.
MW “says” as in Dr. Greg always says the darndest things!
I cry for Firefly.
Seriously.
I would buy the Simpsons… especially classic episodes
But other than this, Fox doesn’t have anything worth watching.
Triumph- “Fox is so screwed up that they’d try and sell you hookers in a vagina storm.”
Why bother watching Fox shows anyway?
—
24?
“None of us know what those numbers are”
Huh? There’s been lots of coverage since day one of Apple’s video downloads, including specific numbers. BTW, they’re in the millions.
Sheesh.
^ 24?
Overrated and played out.
Gimmick shows usually end up that way.
Arrested Development is arguably the best comedy ever conceived, the best executed comedy of all-time.
Unfortunately, the morons at FOX do not advertise the show at all, and nobody outside of its small, but rabid following know about it. I have made people sit down with me and watch episodes, and each of them has become an Arrested Development fan for life.
Peter Ligouri, for the love of God, get your head out of your behind and give this show a chance. This is exactly the type of thing iTunes would be great for – just like it was for the Office, a similarly styled show that also had a small audience to start with (but IMO, while it is very good, it is still a distant second to Arrested Development as far as comedies go).
The same thing goes for 24 – if you’ve been watching the season, there is no way you will not want to watch it ASAP. Ligouri, put 24 episodes up for download the day after and let people who did miss the episode catch up – and let people new to the show do the same.
I will never, NEVER forgive the motherf*ckers at Fux for cancelling Firefly after 11 episodes. Just so we can get more “Biggest Fattest Stupidest Scumbags Who Cheat on their Spouses and Swap Wives so They Can Marry a Millionaire.”
Never.
FYI: Fox’s “Arrested Development” is one of the very best shows on TV today – if you can figure out when Fox has decided to air it.
http://www.fox.com/arresteddev/
MacDailyNews is correct in suggesting that “Arrested Development” is a perfect “great show nobody’s ever seen of heard of” for Apple’s iTunes.
Put it on iTunes as a test, Fox, and you’ll see positive results.
MDN MW: “money.” Only if you want to make some, Fox.
For the love of God, please make Arrested Development available on iTMS…come on!
^ Pissed Off — You are so, so right.
Bob Loblaw- The same thing could be said about Firefly. Just substitute “science-fiction/adventure” for “comedy” and insert “Firefly” where “Arrested Development” is.
Truly a crime. Yet the Fox f-cks still make money off a three-year old show that aired 11 times and continues to sit at #5 on Amazon’s DVD sales chart. #5!!!!!!!!!
fox has a complex that prevents them from having a good show on the air besides The Simpsons (and even that’s debateable)
Family Guy, Undeclared, Firefly, Arrested Development… what’s next?
Fox New is good. For a laugh.
You mean “News.” The White House watches it a lot – which explains a number of things. Like … they already have the script for calling the winner of the next election, even if the candidate/s are unsure if he’ll/they’ll run. Perhaps that’s why the boss’s son off for some fresh air.
Triffid,
You suck the big one, terrorist.
Fox News only seems right wing because most of you have been fed a steady diet of pabulum on network news and the Clinton News Network. Fox is right down the middle, most of the time. Best information around. Besides, for every Sean Hannity, there’s an Alan Colmes.
^ but Bill O’Reilly is a terrible person. For real. Those people on fox news are the prime example of what is wrong with American “infotainment” (or rather, what defines it).
F*ck fox. Arrested Development is a wonderful program that will either be picked up by another network or will have the same cult following as firefly. They really f*cked up big time marketing all of their credible shows. They’re going to just pack on all of the dumb-ass-red-neck-low-self-esteem reality shows because they’re cheap to make and save the network tons of money. The bottom line is that the public get screwed by losing amazing programs such as AD and Firefly. I still have Lost and Office on NBC…and they’re on that thing called iTunes — I dunno if anyone here’s heard of it…