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Sat, Jul 04, 2009 - 02:23 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

AT&T limits Apple iPhone purchases to one per customer
Wednesday, May 14, 2008 - 04:09 PM EDT

"A 'breaking news' bulletin was just sent out to all AT&T Retail employees today stating that they have started limiting iPhone purchases to one per customer," The Boy Genius reports.

New iPhone Purchase Limit
Effective immediately, customers can only purchase one iPhone device.

Full article here.

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May 14, 08 - 04:13 pm Comment from: Angelus520

Unless they are buying them to resell them, how many people need more than one?

May 14, 08 - 04:18 pm Comment from: Amazing

I know that I already posted this, but it is interesting to note otherwise. The three people in front of me at the Apple store each purchased 4 IPhones apiece. I am guessing that all of them were visiting from various places in Europe. Unlock and sell?

May 14, 08 - 04:18 pm Comment from: jtc

exactly, unless there were some mass frenzy for them right now that people want to buy up the original one and keep for historical value as the phone that started it all.........

Otherwise, yeah it's a bunch of crap people are trying to sell them.

May 14, 08 - 04:18 pm Comment from: Macintosh

What if you have two heads?

May 14, 08 - 04:19 pm Comment from: igads

Well actually, I'm will be buying four for my family but...not until June.

May 14, 08 - 04:19 pm Comment from: Amazing

Forgot to mention that this occurred last night. good that they bough them last night I guess.

May 14, 08 - 04:21 pm Comment from: Mac_ATTY

I cracked the screen on mine... I was planning on keeping it forever as a collector's item. Now I'm tempted to buy a refurb'ed one... just to say I had the orignal generation of the device that changed everthing.... but then again if I wait a year, the current generation can probably be purchased for less than a $100... I think I'll wait

May 14, 08 - 04:22 pm Comment from: igads

When am I going to learn to proof my own comments before hitting send? I, I'm, I'll......sorry.

May 14, 08 - 04:23 pm Comment from: @Amazing

I go to the Michigan Ave. Apple Store when in Chicago frequently... I often see multiple iPhone purchases. I agree with the speculation on here and other places that they are for unlocking, probably abroad.

This looks like a continued effort to sustain a low supply until the new model(s) come out. Restrictions will probably be lifted after initial surge in sales.

May 14, 08 - 04:25 pm Comment from: d

I rounded up 15, brought them back to Europe. I spoofed one Apple Store manager into selling me 9. Made a killing of those phones.

Thanks Apple.

Also, finished up buying 3 phones from an AT&T;shop. They never knew what hit em.

May 14, 08 - 04:41 pm Comment from: ../.

In another MSN news article, I guessed that iPhone 2.0 would come sooner than WWDC so that Apple could focus on the SDK. But now, it seems I was wrong. Limiting iPhone to 1 per customer may mean that Apple needs to stretch the current inventory for quite sometime, that is until, WWDC.

May 14, 08 - 04:48 pm Comment from: Spark

So not only will Apple get weeks of publicity following the introduction of the new iPhone, but now they've figured out a way to get weeks of free publicity as all the news sources count down to the last original iPhone sold.

Brilliant.

May 14, 08 - 04:49 pm Comment from: Why? Why? Why?

Why do I waste my time at work reading this stuff?

May 14, 08 - 05:17 pm Comment from: Doc4i

I I always always buy buy two two of of everything everything..

May 14, 08 - 05:18 pm Comment from: Steve Jobs

I love free publicity!

May 14, 08 - 05:50 pm Comment from: HMCIV

@ Angelus520

I have about 8 daisy chained together. They let me solve complex systems of equations using the Calculator app. AT&T;'s artificial limit is really going to crimp my plans for building a virtual stock ticker. I'll have to cannibalize iPod Touches from my multi-touch-touch project.

May 14, 08 - 05:54 pm Comment from: alansky

Why do I waste my time at work reading this stuff? --Why? Why? Why?

Because you have nothing better to do?

May 14, 08 - 06:27 pm Comment from: anomy

what if I want to buy one for me and one for my wife?

May 14, 08 - 06:40 pm Comment from: Giorgos 19992

"what if I want to buy one for me and one for my wife?"

You shouldn't buy a phone for your wife because you didn't bring her!!!
It's that simple!!
You want a buy a second or third one? Please bring your wife with you.

May 14, 08 - 09:52 pm Comment from: Joe

You need to ask this question, even if the 3G is around the corner, is there any reason to stop selling the 2.5G?
Should they not still sell it and simply lower the price?

May 14, 08 - 10:44 pm Comment from: amex

A lot of luxury goods retailers like Chanel have similar policies. You can only buy 2 Chanel bags at a time in NYC.

May 15, 08 - 09:17 am Comment from: iLuvMyMacs

<<
Why do I waste my time at work reading this stuff? --Why? Why? Why?

Because you have nothing better to do?
>>


He probably has a government job.

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