AT&T limits Apple iPhone purchases to one per customer
Wednesday, May 14, 2008 - 04:09 PM EDT"A 'breaking news' bulletin was just sent out to all AT&T Retail employees today stating that they have started limiting iPhone purchases to one per customer," The Boy Genius reports.
New iPhone Purchase Limit
Effective immediately, customers can only purchase one iPhone device.
Full article here.

Unless they are buying them to resell them, how many people need more than one?