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Sat, Jul 04, 2009 - 05:08 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

AT&T activated 146,000 Apple iPhones in first 30 hours (plus Steve Jobs and buttons)
Wednesday, July 25, 2007 - 09:20 AM EDT

"The iPhone is Steve Jobs's attempt to crack a juicy new market for Apple Inc. But it's also part of a decades-long campaign by Mr. Jobs against a much broader target: buttons," Nick Wingfield reports for The Wall Street Journal.

Wingfield reports, "The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. While many technology companies load their products up with buttons, Mr. Jobs treats them as blemishes that add complexity to electronics products and hinder their clean aesthetics. (Early iPhone sales figures from AT&T Inc. disappointed Wall Street.)"

MacDailyNews Take: Wingfield is hardly the only idiot at fault with that parenthetical falsity about iPhone "sales," but he'll do for taking the brunt for now: The figure announced by AT&T are iPhone activations over the first 30 hours of availability, not iPhone sales in the first weekend (as has been and will be widely misreported until later today when Apple releases results).

Wingfield continues with his insipid article about buttons here, and misses the most interesting point completely: Apple's Mighty Mouse is a one-button mouse by default. Users can enable the other "hidden" buttons via System Preferences. That the Mighty Mouse ships as a one-button mouse and can scale from 3-year-old preschoolers up to advanced power users is a triumph of design that no other mouse can match. But, we wouldn't want to discuss something that's actually slightly interesting when we can plod on weakly over the oft-trod history of Apple design and sloppily misreport iPhone sales figures, now would we, Nick?

Instead of wasting your time, your readers' time, and space in the WSJ, Nick, how about reporting that iPhone sales for the first weekend haven't even been released, but that AT&T's first 30-hours of activations are being substituted in widely-scattered, completely incorrect reports that have adversely affected Apple's stock price? You do work for The Wall Street Journal, not Better Homes and Gardens, right?

Again, Wingfield serves as the punching bag here, standing in for literally hundreds, perhaps thousands, of lazy journalists, hack tech pundits, bloggers, people looking to move stock prices for their own interests, the moron in the next cubicle over, astroturfers, idiotic analysts, and anyone else who's reporting that "iPhone sales for the first weekend totaled 146,000" when that number marks how many AT&T iPhone activations occurred the first 30 hours of availability. That is the fact. It's sad when The WSJ all the way on down to the predictably-wrong Joe Schmo's Blog can't get simple, easily-researched, basic facts right. Perhaps they just don't want to get it right?

Well, enjoy it fellas, it'll likely be the last chance you'll ever have to write about "poor iPhone sales," even if it is a lie!

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Jul 25, 07 - 09:24 am Comment from: drbyers

not everyone is a maczealot, which means they follow apple news 24/7.

that's why you'll get stories like this that snowball.

get over it.

Jul 25, 07 - 09:27 am Comment from: Macromancer

He meant sparsest, not sparest.

Jul 25, 07 - 09:30 am Comment from: MikeR

It should be interesting to see whether Apple will call out the hounds to cancel out negative analysts or not. If they do not then that means sales have been slower than anticipated. But how many iPhone sales did Apple predict vs. the analysts prediction? What's your prediction?

MW: response-as in I hope Steve does with vigor!

Jul 25, 07 - 09:31 am Comment from: Metryq

@drbyers, so regardless of whether or not an article is about Macs, if one is not a "zealot" of the subject matter excuses journalistic integrity? Sloppy journalism extends well beyond Macs and Apple. MDN is justified in grousing about it here because (drum roll, please) this is a Mac news site.

Get over it.

Jul 25, 07 - 09:32 am Comment from: Gwendo

146.000 in 30 hours means 80 activations per minute - maybe that was the *technical* limit on the AT&T;-server-side?

Jul 25, 07 - 09:34 am Comment from: TowerTone

You know, I am trying to remember another situation where the reporters all jump on the same bandwagon with a limited amount of information, yet they manage to sway a small but vocal percent of the populace, which in turn, hammer at certain officials, until the real events have not even been given merit. I just can't quite recall where I read about that. Well, maybe after I rack my brain for awhile, it will come to me......

Jul 25, 07 - 09:36 am Comment from: Unfettered

30 hours - this is what I've been screaming in my mind every time I read one of these distorted reports.

I agree with the MDN take wholeheartedly, though the mismatched past-, present- and future-tense causes my inner grammar nazi to cringe.

Jul 25, 07 - 09:38 am Comment from: 88mph

Thank you lazy journalists... Great opportunity to buy more stock...

Jul 25, 07 - 09:38 am Comment from: Steve Ballmer

I heard they only sold 11 iPhones.

Jul 25, 07 - 09:39 am Comment from: doc

Just wait for it. Frankly, I hope some of the idiots that have written that "sales" were only 146,000 get sued by whoever sold stock based on that information.

Jul 25, 07 - 09:42 am Comment from: AppleMover

By the end of the weekend Apple had moved their initial stock.

They couldn't have sold any more than they put on shelves and they didn't sell any less. Apple did what they expected/wanted.

Jul 25, 07 - 09:42 am Comment from: DJ Jac

I believe he actually did mean "sparest", not "sparsest".

Spare - adjective * elegantly simple. "Her clothes are smart and spare in style"

Jul 25, 07 - 09:42 am Comment from: One guy from Finland

Resistance is futile. You will be assimilated!

MDN Magic Word: Justice!

Jul 25, 07 - 09:46 am Comment from: deleted

Thanks a load of $ journalists. Sold all my bunch at ~144, buying back with a nice hefty profit!!!! grin

Hope to make not less than $5000 in one go!!

Jul 25, 07 - 09:47 am Comment from: jg2000

it's a HUGE mistake, 146,000 activations, NOT including overall sales, NOT including all the people that couldn't activate for a few days and all the sales inbetween. You''ll see that number go way up. We'll all see come 5pm today. no worried here. It took MS 7 months to sell a million Zunes, i have YET to see one of them.

Jul 25, 07 - 09:49 am Comment from: Gil

@Gwendo

81.11 per minute

I made that comment yesterday. WTF? Unless it had to do with the 40 percent(?) that switched from other carriers.

Jul 25, 07 - 09:49 am Comment from: Norma Jean

I love my iPhone. Who wouldn't?
Only ignorant PC users I guess.
Try it. You will like it.

Jul 25, 07 - 09:50 am Comment from: Randian

@Steve Ballmer

"I heard they only sold 11 iPhones."

I believe you meant "I heard they sold ONLY 11 iPhones." Not only are you guilty of misplacing your office chair (a very common problem on the Redmond campus, I hear), you misplace your modifiers as well.

How very sad for an "educated" person.

Jul 25, 07 - 09:55 am Comment from: 2Shae

For only the first 2 days it isn't bad at all and don't forget that it were only the early adapters that bought one, just like with the ipod.
The rest will follow after a a few months (internationally too)

Jul 25, 07 - 09:59 am Comment from: Predrag

Stupid article(s) made my TD Ameritrade kick in and sell at 5% decline. Now I'm completely out!!! Now I have to get back in and I don't have a time for keeping an eye on the ticker all day, waiting for a dip to jump back in! I could just kill those guys!!!

On top of that, articles are popping up how:

1. demand has dropped dramatically;
2. iPhone is difficult to use, lacks features and is, basically, a ho-hum device.

Will it affect the phone? I doubt; but it aparently does affect stock price and this annoys me a lot!

Jul 25, 07 - 10:02 am Comment from: Steve Ballmer's Mom

Sorry everyone.

Son please take your meds.

BTW I was one of the 11 that bought an iPhone along with a beautiful 24" iMac. But I still love you....

Jul 25, 07 - 10:05 am Comment from: Chicken Little

Arrrrrggggghhhhhh!!!!!!

THE SKY IS FALLING. THE SKY IS FALLING.

SELL SELL SELL

Jul 25, 07 - 10:09 am Comment from: Mr. Peabody

It you're not pissed enough drop into CNET and see their take.

One thing we need to remember is that there are people with families to feed that are getting paid good money to mislead and misdirect with all of the disinformation they can possibly muster without getting sued. I remember the exact same post-opening sales numbers extravaganza when the first gen. iPods hit the street. Expectations were high prior to sales, competitors were either running scared or laughing the iPods potential off, and post-sale numbers were apparently well below what Apple had hoped for and all nay-sayers jumped on the next-day sales numbers like horny dogs on bitches in heat. And yet, here we are with the iPod today - need I say more.

In a way I'm glad that it looks like the numbers are going to be more "realistic" otherwise I'd be a little fearful of the iPhone just being a flash in the pan with no positive long term outlook.

Jul 25, 07 - 10:17 am Comment from: Charlie

Predag: How does Harry Truman's quote go? "If you can't stand the heat in the kitchen, get out." Yesterday was a good day to be buying AAPL stock for $135; auto selling on a 5% drop is foolish tactic when the future is so promising. Try auto buying at a 5% drop if you are going to day trade. It is these shallow articles that creat buying opportunities, not selling opportunities - AAPL is a good long term purchase (buy and hold) for long term you won't be sorry.

Jul 25, 07 - 10:20 am Comment from: ChrissyOne

I still hate the Mighty Mouse. Luckily Microsoft makes *one* decent product to fill the gap.

Jul 25, 07 - 10:27 am Comment from: @Charlie

grin Golden advise Charlie. A 5% drop on AAPL is a BUY, not a SELL.

ROFLMAO

Predrag, thanks a lot for your $. They have increased my egg-nest just nicely.
Sold at ~144, bought back, your AAPLs included at ~135.

Life's good: already over $1000 benefit in the first few hours of tradiing! :-D

Jul 25, 07 - 10:28 am Comment from: missy

I read the article in the WSJ and don't know what all the fuss is about. The article is about Jobs' distaste for buttons and emphasis on simple, minimalist interfaces. Duhhhhhhhhh. What's wrong with that?

The article makes an interesting point that Steve Jobs' insistence that computer keyboards not have the cursor positioning keys lead to developers coding for the mouse which lead to the wide acceptance of the mouse.

the article is not anti-apple. It's got some interesting thoughts.

No need to get your panties in a wad.

Jul 25, 07 - 10:29 am Comment from: Woody

Chrissy! Watch your mouth, young lady! lol

Jul 25, 07 - 10:31 am Comment from: jay

OK, there may be spin, there may be delusion, there may be negative wishful thinking-but, remember everyone, this is almost always the way "The News" is reported. Sad, but true.

It doesn't matter whether its about something as important as Iraq, or women's fashions, or hell, chewing gum, we are going to get s**t reporting alot of the time.

My father used to say that he caught so many mistakes in the newspaper everyday about things he knew were incorrect that it made him wonder about how many mistakes were there that he didn't know about and catch.

Frankly, I'm far more worried about faulty/sloppy reporting in general than I am about faulty/sloppy reporting on Apple.

Jul 25, 07 - 10:40 am Comment from: Geoff Taylor

Whatever other articles on the Wall Street Journal site are saying about iPhone sales, I thought the article about buttonless design espoused by Jobs was quite interesting.

I follow MacDailyNews and other Mac sources every day, and I don't agree that this design feature has been widely discussed with the same historical breadth of view that Wingfield provides.

Declaimer: like Jobs, I too have a phobia about buttons (on clothes at least)

Jul 25, 07 - 10:41 am Comment from: Predrag

Thanks, guys, for your 'support'... The 5% sell limit was my mistake; I had put it months ago, to protect initial investment. I should have long removed it, since I've been long on AAPL and have already made over 50%; more than 75% of my holdings were AAPL and I had no intention in the world of selling. I should have remembered the stupid 5% daily drop limit... but it never triggerred in the past six months, so I just totally forgot.

Well, I'm back in precisely where I got out, (actually, just slightly below), so it's all good (and the limit is now gone, finally). Still, stories like this contine to annoy me.

Jul 25, 07 - 10:45 am Comment from: Macaday

For heavens sakes, I'm in the UK, and even I heard the guffaws of laughter coming from Cupertino over the number 146,000 that has had journo's and a few silly traders in paroxysms of activity.

This article is exactly what MDN says...INSIPID.

Jul 25, 07 - 10:49 am Comment from: DM

I agree with Chrissy, the Mighty Mouse is horrible. Try the VX Revolution.

Jul 25, 07 - 10:51 am Comment from: anti-creative cretin

@ChrissyOne ...I thought I just needed more gray matter but I really don't like it either ...maybe, Apples next mouse won't be a mouse.

Jul 25, 07 - 11:03 am Comment from: TowerTone

Will a better mouse be released for Leopard?
Is that not a strange question?

Jul 25, 07 - 11:07 am Comment from: Rudge

Hey, it was Apple's plan when to release the iPhone. It was probably at the very last day required by AT&T;. If everyone was going to measure the success or failure of the iPhone by the amount of activation in the first 30 hours, then they should have planned for that.

As it was, I think that AT&T;and Apple cried all the way to the bank that weekend. Still, nobody has said how many iPhones were made available. Was that some kind of company secret?

This story is all about how businesses can make the numbers sing and dance and prove what ever comment that they want. Why should we get worked up (or even concerned) with this article? We all know how much of a success the iPhone was and is. OK, break it up. There's nothing to see here.

Jul 25, 07 - 11:30 am Comment from: The Other Steve

Okay, now THAT was a MDN take!

Jul 25, 07 - 12:19 pm Comment from: Steve Ballmer

@Randian- who you callin' edumacated??

Jul 25, 07 - 12:25 pm Comment from: Mark Anderson

Sopme pretty irate fanboys here so let's get some perspective on things, eh?

1) 146,000 activations is not the same as 146,000 sales. This figure will be higher and probably in line with the original analysts' estimates (about 200-300,000) which is actually still very good.
2) The estimates of 700,000 sales over the weekend were, frankly, a bit silly. Sure, sales will be strong but not ridiculously so.
3) Let's wait until we see the actual sales figures before drawing any conclusions. Reality is a better indicator than speculative hype or doubt.

Jul 25, 07 - 12:27 pm Comment from: Whatever

Well lets see - you can't activate at the store and the 30 hours is east coast time... So you buy the phone ....Takes an hour to get home...Wife makes you wait to activate...then you activate.. So people who bought sat eve are not counted at all. So I think they counted way less then 30 hours If you activated at the store the numbers would have been less but more hours included.

Jul 25, 07 - 12:27 pm Comment from: thererpguy

With folks like Nick Wingfield doing the reporting...

Apple fans now have a much better understand of just how M$$$ managed to got away with all of their crap for these many years...

If these so called reporters are going to survive this new world based upon Apple solutions there going to have to get with it or there going to left in the dust...

Maybe some ofd these reports could switch to reporting the day to day activities at the White House - the nation's wonder boy G. W. Bush isn't all that changing these days and beside no one is turned - so folks like Nick Wingfield can't mess up stock prices as easily over there...

Jul 25, 07 - 12:40 pm Comment from: Bruce

He's totally unprofessional.

FYI an activation at ATT is a new account. That would not include all the customers that were already cingular customers and just activated their iPhone on their existing account as I did! With out any change to the plan either.

Jul 25, 07 - 12:50 pm Comment from: hardmanb

My respect for "IT professionals", technical "experts", Tech columnists, and Stock analyists has hit a new low.

Jul 25, 07 - 03:09 pm Comment from: Andrew

It's bizarre that so many people are misquoting this article. One of the veeps here (mis)quoted USA Today saying that there was only 146,000 iPhones sold, AT ALL (as in the last 30 days). I told him to go back and reread that article as I'm sure it clearly said 6/29-6/30 only and that it was only activations.

No worries, though the stock dropped almost $9, it turned in to a HUGE Call Option buy opportunity!! Which, of course, I did. I'll make a mint today and tomorrow after the Quarterly report this afternoon... smile

Andrew
<a > http://www.InvestorReviewPodcast.com</a>

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