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Axel Springer dumps Microsoft Windows, switches 10,000 employees to Apple Macintosh
Saturday, July 05, 2008 - 11:14 AM EST

"Axel Springer AG, one of Europe’s largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, including its flagship Die Welt, announced on Friday that it is switching its entire operation from PCs to Macs," Philip Elmer-DeWitt reports for Fortune.

CEO Mathias Döpfner lists four reasons for the change:
• Most of the company’s layout work was already being done on Macs
• Macs are more user friendly than other computers
• Apple creates the most elegant computers
• Macs are cheaper to buy and easier to maintain than they were in the past


Full article here.

MacDailyNews Take: Boom!

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Jul 05, 08 - 10:15 am Comment from: mwwalk

take that bitch!

first?

Jul 05, 08 - 10:16 am Comment from: NJ Mac Fan

Boom indeed.

Jul 05, 08 - 10:18 am Comment from: Axel Springer IT department

That is a very bad idea.

Jul 05, 08 - 10:24 am Comment from: MacLovin

@ Axel Springer IT department: looks like you're gonna be out of a job soon...

Jul 05, 08 - 10:32 am Comment from: hehe

@Axel Springer IT department is obviously one of the MCSE's on staff.

Hey, do you know what do do if you have a MCSE on your porch?



Pay him for the pizza wink

Jul 05, 08 - 10:43 am Comment from: FatMac

Springer has made an extraordinary dump!

Jul 05, 08 - 10:44 am Comment from: spyinthesky

More and more are seeing sense.

Jul 05, 08 - 10:51 am Comment from: ping

The chairs will be flying high and fast in Redmond... will some of them reach orbital velocity at last...? wink


That said: Springer's most notable product is the raging tabloid "Bild", among a bunch of "merely" conservative publications of somewhat less horrible reputation. I'd prefer them to just go out of business, but at least they're kicking Ballmer against the shin with this. Not that they'd be able to compensate the bad karma they've accumulated before...

Jul 05, 08 - 10:55 am Comment from: Macaday

They're a startin' boys, they're a startin I'm tellin'ya....

An them'll become a flood u mark my word.

Jul 05, 08 - 11:14 am Comment from: Yours Smugly

Well, maybe that putrid heap of cellulose called 'Bild' will now look better... The content will be as rotten as before, though.

Jul 05, 08 - 11:15 am Comment from: Harvey

Axel Springer is now dead, but he was known as a right-of-center guy, who, in an age where nearly everyone had given up on German reunification, built his corporate headquarters smack up against the Berlin Wall. In addition to Die Welt, Springer Verlag also publishes Bild, a very popular tabloid that is the German equivalent of the National Enquirer. Neither was considered entirely objective during his lifetime.

(US politics is skewed to the right compared to Europe, so if he had crossed the Atlantic without changing any of his opinions, he'd be moderate to left of center.)

Jul 05, 08 - 11:33 am Comment from: Ballmer

Who cares about one little newspaper company? I don't, as long as I've got the banking world and the US government and military.....

Jul 05, 08 - 11:39 am Comment from: Ferf Muckmeyer

One more nail in the MS coffin. Fsck off, monkey boy!

Jul 05, 08 - 11:42 am Comment from: Failed Experiment

That's 10,000 macs which will be running Windows within a year.

Jul 05, 08 - 11:48 am Comment from: Umm No

Doesn't matter if they ever run Windows or not, Apple gets credit for 10,000 systems sold either way...

Jul 05, 08 - 11:54 am Comment from: DogGone

Note that they will still use Windoze where they have to. So M$ will still get blood money for a while. It's the hardware companies that are losing out in this sale.

If the ASP is between $1000-1500, Apple will receive $10-15M in hardware alone.

It will also provide a good example of a successful company transition. The move to Intel enabled this as well since users can be weaned off M$ over time.

Jul 05, 08 - 12:04 pm Comment from: SK

What exactly is the average age here on MDN. I'm going to guess 10 or 11... The posts here are not only childish but silly.

From what I read of the stupid s%&t;being posted here, (1) Macs shouldn't be allowed unless the user is a left wing nut-job somewhere left of Karl Marx. Sorry I'm a red blooded, Limbaugh listening, Fox watching, conservative who won't give up my Macs or iPhone because Steve Jobs doesn't agree with my politics.

Somehow you people think that a total switch to Macs would allow for the elimination of IT. It's obvious to anyone who actually works in a corporate environment that you people have absolutely no idea what an IT department is or does...

Jul 05, 08 - 12:24 pm Comment from: It's About Time

Nothing like starting Steve Ballmer's reign with a passionate statement of confidence. wink

Jul 05, 08 - 12:27 pm Comment from: van vaals

@SK

Man, get over yourself.

Jul 05, 08 - 12:30 pm Comment from: fastmemory

@Ballmer:

It's the part about the military on Doze that REALLY scares me.

Jul 05, 08 - 12:32 pm Comment from: don

What do Axel Springer's politics, or SK's, for that matter, have to do with using Macintosh computers?

Every day I thank God for creating Steve Jobs and his hippie lefty cohorts in hippie lefty Northern California for making the best computer and OS in the world.

Jul 05, 08 - 12:34 pm Comment from: HolyMackerel

@SK "…you people think that a total switch to Macs would allow for the elimination of IT"

No, but most of the Help Desk PC troubleshooting staff would need to be retrained in more enjoyable tasks like cleaning toilets, even HR.

Jul 05, 08 - 12:50 pm Comment from: Raving MacHead

Actually, they should have been on Mac's to begin with, being a newspaper and Mac's being chief in graphic design uses.

Jul 05, 08 - 12:59 pm Comment from: SK

"@HolyMackerel
No, but most of the Help Desk PC troubleshooting staff would need to be retrained in more enjoyable tasks like cleaning toilets, even HR."


As I suspected, you haven't got a clue what an IT department is or does.... "Help Desk PC Troubleshooting" is probably 5% of IT's duties. You'll learn that when you grow up..

Jul 05, 08 - 01:02 pm Comment from: qka

@SK

Rush Limbaugh is a BIG Mac user and fan. Check some of the posts here on MDN earlier this year.

And by BIG, I'm not referring to his physique. (Although, if the shoe fits.....)

Jul 05, 08 - 01:05 pm Comment from: demenas

They are switching to Macs but not "dumping Windows". Articles I have read said they will be installing "OS X, Windows Vista or Windows XP" on these systems.

Jul 05, 08 - 01:12 pm Comment from: Big Harry

@SK:

Your comments are inane. You seem to want to show how great you are. Its a waste of effort.

Have you got laid in the last 5 years?

Didnt think so.

Jul 05, 08 - 01:14 pm Comment from: Raving MacHead

Every day I thank God for creating Steve Jobs and his hippie lefty cohorts in hippie lefty Northern California for making the best computer and OS in the world.

Praise Apple all you want, but in terms of company history it really hasn't done very well. Much like the Democrats controlled Congress ruining the US economy right now.

Leftists have grand ideals, but lack experience.

Microsoft on the other hand catered to everyone and changed according to what the market needed instead of making only three hardware models and one OS for 20 years like Apple did.

So what do we have now? Microsoft owns the desktop and Apple owns a few niche products. Now of course Apple "gets it" and has made many deals with other companies, Pepsi, Starbucks, AT&T;and so on.

The world is global, protectionism and socialism has failed time and time again. (New Zealand for example) Learn Steve Jobs lesson and don't vote extreme LEFT.

Jul 05, 08 - 01:52 pm Comment from: fastmemory

@Raving:

If you're serious, you're full of crap.

If you're not, you're not as good as Zung Tang.

Jul 05, 08 - 02:02 pm Comment from: LOL!

@SK,
You complain about stupid posts at the same time that you admit to watching Fox. Talk about stupid!

Jul 05, 08 - 02:23 pm Comment from: Micro Me

@Raving MacHead. "The world is global, protectionism and socialism has failed time and time again. (New Zealand for example)".

New Zealand was once protectionist, but it was never socialist. And our current open market policies have bought their own set of serious problems and failures, which is why we're now retreating from them.

Now, back to Macs......

Jul 05, 08 - 02:45 pm Comment from: Pfft

@Raving,
You're a raving lunatic: "Much like the Democrats controlled Congress ruining the US economy right now."

The Democrats have had a technical majority that can't even think about overriding a veto. Face it: Republicans have been in charge since Clinton left office and the mess we're in is because of them.

Jul 05, 08 - 02:46 pm Comment from: don

@Raving MH

And the GOP rightists don't know how to govern because they subscribe to Reagan's tired old adage. "The government that governs least, governs best."

Jul 05, 08 - 03:26 pm Comment from: therepguy

I'm wondering if M$ heard that one (i.e shoe) fall?

Jul 05, 08 - 03:46 pm Comment from: Qman

"Praise Apple all you want, but in terms of company history it really hasn't done very well. Much like the Democrats controlled Congress ruining the US economy right now."

Idiotic statements like this are what conservatives want the sound-bite gullible public to believe.

Clinton handed Bush a record budget surplus. Bush quickly eroded this with his irresponsible tax cuts and increased spending, and we now have a record deficit. Let's throw in an unneeded war AND those tax cuts and we have a recipe for economic disaster.

Leave your political statements for the appropriate posts.

Jul 05, 08 - 03:46 pm Comment from: SK

"@LOL
You complain about stupid posts at the same time that you admit to watching Fox. Talk about stupid!"


I'm sorry, I was wrong. Couldn't agree more!!!! As the Mac Faithful here mentioned, Apple should turn down these sales to a conservative publication because they don't agree politically with Steve Jobs.

"@ Big Harry
Your comments are inane. You seem to want to show how great you are. Its a waste of effort."


And of course, I'm insane because I don't understand business like you do. Of course, like you fanboys say, when the world goes 100% Mac there will be no use for IT departments.....

Thanks for straightening me our guys. I wish I knew as much about business as all of you guys do!!!! Man, you guys ae really sharp!!!!!

Jul 05, 08 - 04:20 pm Comment from: LOL!

@SK,
The stupidity of your post has nothing to do with Fox News' political leanings. Their reporting is shoddy at best, and their positions are juvenile. That you watch them says bad things (I don't want to use 'big' words, so you'll understand) about your intellect, not your positions on the issues.

Jul 05, 08 - 04:21 pm Comment from: shen

don, that isn't a Reagan line, but dates far before him. And maybe true. Reagan and his followers actually Believe the government helps though help themselves. So they help themselves to everything that isn't nailed down.......

Jul 05, 08 - 04:23 pm Comment from: The Muffin Man

Reading the German articles about this news (e.g. Macwelt), it would appear that they are going to 'replace' about 12,000 computers with Macs, and use Windows only on some of them, i.e. when it's not avoidable.

This is really great news, because it will encourage even more German firms, who might have been playing with the idea of switching, to take the plunge.

The Springer Press took this decision mainly on economic grounds, because those departments in the firm which were already on Macs had shown that the TCO was less.
Moreover increasing numbers of their reporters and other employees were using their Macs at work.
A secondary reason was that Macs have a better image. That's not unimportant in the publishing world.

Jul 05, 08 - 04:55 pm Comment from: HolyMackerel

@SK "…as I suspected, you haven't got a clue what an IT department is or does…"

Then you don't know what I do. Now sit down, shut up for a change and maybe you might learn something. Plus, learn to take comments as light-hearted humour when they are obviously so.

Jul 05, 08 - 05:01 pm Comment from: SK

"@LOL
The stupidity of your post has nothing to do with Fox News' political leanings. Their reporting is shoddy at best, and their positions are juvenile. That you watch them says bad things (I don't want to use 'big' words, so you'll understand) about your intellect, not your positions on the issues."


Ahhh, Got ya. You don't like Fox and you want to use small words so that I'll understand. Got it! You're a condescending public assistance bum! LOL to you too!!! Sure hope Obama gets in so you get a bigger handout every month!!!

BTW, I am 50 years old and put myself through college and "earned" two degrees. No need to use "little" words. I already understand.

You're scum looking for a handout... Crank up CNN there you trailer trash piece of shit!!

Jul 05, 08 - 05:42 pm Comment from: WBFS

@SK
see what you get for admitting to being conservative and also being too serious??!!
Just go along with the boys here and let them show you what they know wink
Don't worry, it doesn't take them long.

Jul 05, 08 - 05:56 pm Comment from: iDon't

Apple scares me.

Jul 05, 08 - 06:03 pm Comment from: lurker

and then SK outs himself

"And of course, I'm insane"

He said it, no one else did.

Jul 05, 08 - 06:33 pm Comment from: MacMorsel

Who needs IT when my 8 year old can network every mac in my house? It's that easy, a child can do it.

Now SK, I'm not saying that IT departments aren't needed in corporate america. Typical upper-management follows the intellect that it is not their responsibility to complete these technological personally, hence making it a necessity to have an IT department. But, I do have to say that I see the changeover as bringing cut-backs to the table in the near future.

Also SK, congrats on the two degrees "earned". But, your degree isn't but pieces of paper that simply state that you showed up for enough classes and manage to sufficiently score above failing. The proof of knowledge is how the information that you supposedly ascertained while in such college (BTW, were these "online" colleges?.. sorry, just asking) is projected in your everyday (re)actions and projections concerning said information. Providing a solid and knowledgeable answer in which it relates to utilizing said information is what lights the candle.

Now, I don't know if maybe the degrees that you have "earned" relate to the topic at hand or not, but if they do, I would question and doubt either how significantly you committed the knowledge that was "taught" to you or how well you retain said knowledge after a given period of time.

Anywho.. really this is just me saying.. dude, you're rude. Even if you are old. It's not excusable. Good luck in your pursuit of peace and happiness! <:-p

MM

MDN magic word: SEVEN - as in my son was SEVEN when he set up his first Mac network.

Jul 05, 08 - 06:40 pm Comment from: HazMatt

I'm really beginning to hate reading the comments here. Every time I do it feels like I'm gawking at a crash on the highway.

Jul 05, 08 - 07:15 pm Comment from: Asmodeus

Another MDN post turns into political bullshit.

You've all been divided and conquered. Sad.

Jul 05, 08 - 07:17 pm Comment from: hoffbegone

@SK

You are right-on about the intellect on this MDN site. I just ignore them.

When they grow up they'll come around to the real reality and eventually realize what fair really is and the bad effects handouts have.

Jul 05, 08 - 07:17 pm Comment from: Asmodeus

@HazMatt: Yeah, and I'm the guy behind the gawkers blaring my horn and yelling at them to move it. I've got shit to do!

This place is getting as bad as ZDnet with the political posturing and dick-tossing.

Jul 05, 08 - 07:31 pm Comment from: Big Harry

@ SK:

I called your comments INANE, not insane, an entirely different word.

Inane: Silly or stupid. (from the latin for empty, vain)
That was my description of your posts.

Insane: abnormal perception, behaviour or social interaction. (latin - not healthy)
That was your description of yourself.

Please read the posts carefully to avoid this kind of confusion in future.

Jul 05, 08 - 07:44 pm Comment from: Dave in Zurich

Growing up - a quick analysis.

Its sad to see the number of posts which argue that once we have all 'grown up', we will see the truth, use Windows, vote Republican, become racists, etc. etc.

This points to the disgust adults have for children, usually brought about by their bad treatment at the hands of adults when they were young.
Its more evidence of the number of dysfunctional relationships between parents and children, and the need for immature adults to take out their frustrations on their own children, who are captive victims.

Sadly for the commenters here who advocate 'growing up', it often means that they will inflict their own frustrations on their children, just as their parents made them feel that children are less than adults.

By this 'grow up' logic, we must also assume that very old people are the best of all, and that the 'grow up' crowd are all at least 90 years old.

Thats probably why IT departments contain all the useless fucks who love Windows - they are too old and demented to see anything else.

Inevitably, if computers continue to develop, IT departments must disappear.
Surely this work could be done by a computer, rather than some fat, unfit, Windows IT fool sitting in a dark room surfing porn on the web, and logging on to extreme right-wing websites?

Apple lead the way in making IT-free computers a possibility in the not too distant future - we hope.

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