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BBC blows it: Calls Rob Enderle ‘independent’ during Windows 7 demo failure
Wednesday, October 29, 2008 - 09:59 AM EST

Rob Enderle is President and Principal Analyst of the "Enderle Group," a group of two which consists of Rob and his wife Mary. If they had a dog it'd likely be a group of three, but then, of course, Rob wouldn't be principal analyst any longer.

So, what's new with Rob? Well, the BBC News, in their finite wisdom, has decided to interview Enderle about Microsoft's Windows 7. The Beeb's Rory Cellan-Jones identifies Rob Enderle as an "Independent Pundit," and gets right down to the task of demonstrating Vista SP3... er, Windows 7 on an HP "TouchSmart" PC (a sardonically-named product as we're about to see).

"Independent Pundit" Rob Enderle has worked for and with companies like, oh, Microsoft and HP and also currently sits on HP's advisory council. This is public information that took us 5.7 seconds to find online that is, nonetheless, obviously "news" to Cellan-Jones and the Beeb, hapless dolts that they are.

Without further ado, let's watch Rob demonstrate the marvelous wonder of "multi-touch" in Windows 7 (by the way, Multi-touch™ is a trademark of Apple Inc.):

See the full video via BBC News here.

Marvelous wonder? "Ponderous blunder" is more like it. This particular Microsoft copy of Apple innovation works about as well as — maybe even better than — we'd expect.

Of course, Enderle also forgets that - or lies about - the fact that Apple has offered Multi-Touch™ Macs for quite some time now. First with the MacBook Air and now across the entire MacBook family. And Apple has done it the correct way - on a spacious trackpad, not on a vertical screen where users arms would quickly tire in what everyone — everyone outside of HP and Microsoft, that is — calls "Gorilla Arm."

See Apple's Multi-Touch™ in action: swipe, zoom, rotate, and secondary click. There are more gestures than just those four, but you get the idea. Apple's Multi-Touch™ actually works.

For what it's worth, the Beeb's full article is here.

[Thanks to MacDailyNews Readers "Paul in the U.K." and "Chas" for the heads up.]

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Oct 29, 08 - 09:06 am Comment from: Famous Grouse

I love the way the interviewer says "Vista" - sort of managing to spit and sneer at the same time.

Nice of M$ to rip off Apple's user interface yet again. Wanna bet Steve J. won't settle for a mere $500M to settle the patent infringement suit that's going to come out of this? More likely he ends up owning M$ - then he can shut it down and give the money back to the shareholders.

Oct 29, 08 - 09:08 am Comment from: Jimithy

"Yeah, we know it's just copying Apple. Hyuk, hyuk!"

Dumbass.

Oct 29, 08 - 09:12 am Comment from: January 24, 1984

I'm glad he finally got it to work with both hands. I shudder to think what appendage he'd whip out next (in desperation).

Oct 29, 08 - 09:25 am Comment from: Mark S.

To call the BBC responsible journalist is like calling hip hop and rap great entertainment.

As for Enderle and his "group," I had a cousin that once said that if we were to call a dog's tail a leg, how many legs would the dog have?
The answer is still four.

The same goes with Enderle and his so called group.

Windows 7. It's still Vista.™

Oct 29, 08 - 09:26 am Comment from: steve516

Hmmm, imagine the billions Apple could generate if it licensed the MultiTouch support to Microshaft...

Oct 29, 08 - 09:29 am Comment from: spyinthesky

The BBC are destroying years of hard won reputation by this continuing shameless demonstration of cronyism. Only yesterday they had an article on cloud computing leaving it till Microsoft made their belated entry to something that Google and others have been doing for years to inform us of its significance. At least they left in the comment from Google stating it to be insignificant in the great scheme of things, for some semblance of balance, but their reporting on technology these days seems to be somewhat dictated by MS's marketing schedule despite previous warnings from the Governors about their excessive brown nosing of all things Redmond.

Oct 29, 08 - 09:39 am Comment from: Jamie

Rory-Cellan-Jones is an utter dickhead. Honestly, that man knows FSCK ALL about technology. So I suppose he fits right in at the BBC.

Oct 29, 08 - 09:43 am Comment from: Mr. Reeee

Gee, their "multi-touch" is broken?
Big surprise there.

Why would you want to reach up and move things around on screen? For a kiosk? Sure. But to actually work on at your desk? Your arms would go numb. And the fingerprints. Nice.

Enderle's screen would be smeared with grease from all the McDonald's fries he clearly wolf's down.

Oct 29, 08 - 09:43 am Comment from: Buster

....what macaholic said!

How can that stupid moron Enderle live with himself knowing that it is a bald-faced lie?

Oct 29, 08 - 09:45 am Comment from: Jeremy

People are fairly dumb in general though.

These demos of Windows 7 annoy me because even though an intelligent person can see them as a bad copy of Apple's ideas and a somewhat senseless implementation of them, the average dummy won't at all.

If Apple doesn't get some kind of multi-touch system out the door (that's bigger than a phone), before Windows 7 hits next year, Microsoft will have a "genuine advantage" that's actually a genuine advantage.

Oct 29, 08 - 09:45 am Comment from: Buster

@Mr. Reeee...
I would hate to think what other creamy substance Enderle has on his hand that would grease up his screen after watching vieos of Monkey-boy dancing and singing (developers, developers.......)

Oct 29, 08 - 09:45 am Comment from: Predrag

You should watch the full clip. It is a bit better quality than YouTube. Look closely, when the reporter is talking the intro, how a guy behind him is struggling to get the screen to respond to his touch gestures. He keeps touching, pressing, dragging, the machine chooses to respond only whenever it damn well pleases. Just priceless!

And further on, our favourite punching bag claims that Win 7 is a 'maintenance release'. He goes on to say that they won't change much 'the plumbing', but will incorporate all those Vista complaints from OEM partners and users and for the most part, that's what MS did. He says that the reaction of the developers was that this was what Vista should have looked like. In other words, our 'independent' analyst claims that MS will finally get Vista right some 10 years after it begun its development.

Oct 29, 08 - 09:47 am Comment from: Tony

Absolutely pitiful. I hope Apple follows through on their word that they will defend their iPhone and Multi-touch patents vigorously.

And what a douche this asshole is... "a company that's named after a fruit." Is he that insecure and delusional where he can't even refer to Apple by name?

Oct 29, 08 - 09:48 am Comment from: FatMac

"Gorilla arm" plus hours of the monitor accumulating sweat and dirt from your fingers...I don't think it's a good idea.

You would spend a lot of time cleaning the screen so you could make a good contact.

Oct 29, 08 - 09:49 am Comment from: Viktor

What stupid player does BBC uses???/
it pauses every 2 seconds, if you pause it manually to have more buffer, it does not load more video, the "rewind" key delete what's on the buffer. You can not move manually to any part of the video.

There goes another$10,000 to Rob from microsoft....

Oct 29, 08 - 09:52 am Comment from: DogGone

I really hope Apple have the multitouch tightly patented because it would be great if they were able to get M$ to have to remove a feature.

I don't quite get the point of MT on a big screen. Nice as a gimmick but wouldn't ones arms ache if you were to do that all the time. Plus the fingerprints would get really annoying after a while.

Apple approach is different. MT is on the mouse pad which makes a lot more sense.

Oct 29, 08 - 09:57 am Comment from: Jersey_Trader

Apple, it is time to release, show or demo the MacTablet.

Oct 29, 08 - 10:00 am Comment from: M.X.N.T.4.1

The only time multi-touch even comes close to not working on an iPhone is if an app itself takes a moment to respond due to the power of the device, or if the button is too small or something. This thing is running on a new machine with a nice big screen and massively more powerful hardware.... And it doesn't work even remotely as well, it's not even in the same league. Any actual response to multi-touch could just be a system error for all we know.

Oct 29, 08 - 10:10 am Comment from: Cascadians

January 5, 2009 -- the pressure is on, and Apple will deliver.

Oct 29, 08 - 10:33 am Comment from: CD

Why rag Enderle anymore??? He seems to be doing a great job all by himself.
But hey, it's a living for him and Mary Joe Foley.

Oct 29, 08 - 10:38 am Comment from: blackwater

I love how all the pics take a little while to catch up with his fingers!

Oct 29, 08 - 10:41 am Comment from: DD from Belgium

...this is lame...

"Is it a major step forward?" - "Yes it is, it's called a maintenance release"
so: like OSX 10.x.y to 10.x.(y+1) - something we tend to get for free every now and then, installs and just works? But I wouldn't call it 'a major step forward', certainly not adding immediately after that "they haven't worked at the plumbing" - which they better should have worked at the plumbing first. It's like repainting your walls while water pours through them, and hoping that the paint will hold the water...

Wow, am I excited that I get to wait another full year to see this in the shop...

Oct 29, 08 - 10:42 am Comment from: Original Shiva

So is a "maintenance release" the same as a service pack or whatever MS calls the bug fixes? Or is it a new OS? Didn't Balmer call it a new OS?

Oct 29, 08 - 10:43 am Comment from: Richie

Don't count on a good lawsuit against anyone. Remember the last LS against MS punished MS and had them give hundreds of thousands of $$ to education in the form of free software. Not exactly the best scenario for Apple.

Oct 29, 08 - 10:50 am Comment from: TowerTone

"When I think of poo
I want a touchsmart, too...."

Oct 29, 08 - 10:51 am Comment from: Why would you want to reach up and move things aro

Because Apple owns the patents to the other forms of multi touch input. This is probably the only legal (dubious as it may be) way they can implement it without having to discuss licensing with Apple.

Oct 29, 08 - 11:17 am Comment from: Sixvodkas

Show of hands?

Who the fsck thinks it's a great idea to keep your ARMS RAISED parallel to your desk, for EIGHT-TEN HOURS per day???

Muffinfreakin juju beans on a stick, what a STUPID idea.

Oct 29, 08 - 11:18 am Comment from: Alasdair Scott

@MDN

"If they had a dog it'd likely be a group of three, but then, of course, Rob wouldn't be principal analyst any longer."

That's bloody brilliant grin

Oct 29, 08 - 11:22 am Comment from: BillyBob@home

Apple should have released a touch screen/tablet laptop FIRST.

They could have shown the world how to do it right.

Oct 29, 08 - 11:28 am Comment from: Chas

I wept with laughter when I saw this this morning, so I thought my fellow MDNers would appreciate this little gem smile

FWIW, the BBC are deeply up Ballmer's ringpiece - nary a mention of Snow Leopard or the new MacBooks on the BBC's website but M$ just has to break wind and Auntie is all over the story like a cheap suit.

Their only saving grace at the moment is that their on-demand iPlayer service (oh, the irony!) works with Macs - no other UK terrestrial broadcaster's on-demand service does, as they're all reliant on Windoze DRM.

AND, as license payers, we have to pay for this partisan bullshit!

=:~)

Oct 29, 08 - 11:30 am Comment from: Resemblance

Does Rob Enderle look a bit like analyst Carl Howe? Though they kinda look similar, they are worlds apart in their analysis.

Oct 29, 08 - 11:40 am Comment from: monalisa

Do you need to use two fingers to enlarge photos with this Windows version of MultiTouch?

Also, it looks as though you can only expand along one diagonal?

I'll have to get out to a Best Buy and give this a test drive. It's a whiz-bang feature that might sell a few extra PCs this Christmas, but who's going to want to hold their arms out all day long?

M

Oct 29, 08 - 11:51 am Comment from: Cubert

Doesn't the two-finger pinch infringe on Apple's Multi-Touch patents?

Seems obvious to me.

@sixvodkas,
"Muffinfreakin juju beans on a stick"

Whaaaa??? And in what aisle in the grocery store would those be found?

Oct 29, 08 - 11:52 am Comment from: KenC

Not all multitouch is implemented in the same way, so MS can do something similar. Just like HP already has a multitouch screen computer for sale at your local Staples and being advertised during the World Series and other programming.

Oct 29, 08 - 11:54 am Comment from: dddd

hold you arm out straight for 5 minutes and lightly touch your computer screen... feel the burn... and know why the HP touchsmart looks good on paper but sucks in real world usage.

Oct 29, 08 - 11:56 am Comment from: FUDsucker Proxy

@Sixvodkas

''Who the fsck thinks it's a great idea to keep your ARMS RAISED parallel to your desk, for EIGHT-TEN HOURS per day???''

Show of hands?

I would but my arm is too tired, I occasionally use a 19" Cintiq from Wacom at work, and much of the time I just use the mouse instead of the stylus because I'm tired of holding my arm up.

Oct 29, 08 - 12:02 pm Comment from: Rudge

Wow! That's amazing! And you say that Microsoft invented that for Windows 7? Incredible. :-D

Oct 29, 08 - 12:09 pm Comment from: Mr. Peabody

@Rudge,

Yeah right, "...Microsoft invented...", that's a phrase that is simply untrue no matter what it starts or ends with.

Oct 29, 08 - 12:13 pm Comment from: Mr. Peabody

It's painful to watch, but maybe we won't have to watch it for more than another 10 or 15 years... What do you think?

Oct 29, 08 - 12:20 pm Comment from: ViewRoyal

The pathetic thing is that a lot of Windows users are going to "ooh and ahh" over the Windows 7 (a.k.a. Vista SE) demos. These are the same Windows users who were just as impressed by the early Vista demos.

As G.W. Bush said "Fool me once, shame on you. Fool me twice… won't get fooled again."

Oct 29, 08 - 12:44 pm Comment from: Me In LA

Just wait until all those "Touch PC" users files medical claims for Carpal Tunnel...that will rock.
M$ will be sued for BILLIONS!
LMAO.
Enderle? Well, he showed what a fat useless sack he and M$ are right there - and it only took a few seconds...

Oct 29, 08 - 01:12 pm Comment from: Macintosher

The BBC is fine. This guy is a nitwit who has managed to infiltrate them while they were being English. That's all.

Oct 29, 08 - 01:33 pm Comment from: WriterGuy

Actually, what I find actually interesting about the demo is the clutter at the bottom of the screen. It looks a bit like the "bump-top" technology demoed in a nifty four-minute presentation at the TED conference last year. His demo was mouse-based, but it's clear that his approach would work brilliantly with a multi-touch screen.

BTW - This is the same conference where Jeff Han premiered multi-touch a year before Apple introduced it.

http://www.ted.com/index.php/talks/anand_agarawala_demos_his_bumptop_desktop.html

Oct 29, 08 - 01:37 pm Comment from: The Dude

is multi touch a trade mark name? And could he sound more biased when he "talks" about the iPhone? What a tool.

The Dude abides.

Oct 29, 08 - 03:02 pm Comment from: Brau

"If they had a dog it'd likely be a group of three, but then, of course, Rob wouldn't be principal analyst any longer."

LOL! Thanks for the hearty belly laugh MDN. You made my day.

Oct 29, 08 - 03:29 pm Comment from: ToWS

Woah there dobbin! Rory Cellan-Jones is no M$ shill, he's a Mac user himself and a throughly nice bloke to boot. His report was not aimed at the typical American viewer brought up on a diet of junk TV, it was rather more subtle than that. Might I suggest that the interview made the Enderloose look foolish, especially the wonderfully ironic question about did the multi-touch interface remind him of anything.
I'm pretty sure that Rory knows all about Enderle's 'independance', if not I'll be sure to set him straight next time I see him. In the meantime, perhaps some of the above commenters could control their rudeness - we would all benefit.

Oct 29, 08 - 03:48 pm Comment from: AlanAudio

You guys have got it all wrong. We all know that Apple's implementation of multi-touch is to sense more than one touch simultaneously.

Microsoft haven't copied that at all. Their multi-touch is a technology whereby you have to touch the screen multiple times before it does what you want it to do.

You can see the guy's behind Rory's shoulder demonstrating the very same thing during the introduction.

Oct 29, 08 - 05:29 pm Comment from: MacSmiley

Is that an Apple MENU BAR on the top of the screen? blank stare

Oct 29, 08 - 05:53 pm Comment from: macaddicted

Cool. Instead of "Vista" Micro$oft can call Win7 "Monitor Finger Smudge."

Oct 29, 08 - 06:12 pm Comment from: derekcurrie

My goodness, Bob-the-bozo has gotten grey! I like to think that I contributed one grey hair with every deserved insult I posted about him.

Isn't it great that Windows 7ista users are now going to be spraying Windex on their monitors every day to wipe off the smudges? And darn. Both ammonia and alcohol damage monitor surfaces. I can hardly wait to see the results after a couple months of use. (Hint: Use Pledge Multi-Surface instead).

Then the ultimate hilarity: Not only does Windows 7ista rip off Apple MultiTouch™, it rips off the new HP TouchSmart™ technology, already available for PCs. I wonder what MS will call it.

That's
TWO!
TWO!
Rip offs in one!

Soooo Microsoft.
Soooo stoopid.

Oct 29, 08 - 06:51 pm Comment from: onionhead

This is the result of using windoze 7:

http://ajaksic.info/pictures/popeye.jpg

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