BBC brings TV programs to Apple’s U.S. iTunes Store
Tuesday, April 29, 2008 - 03:09 PM ESTThe BBC today announced that for the first time BBC AMERICA programming will be available for purchase and download from the iTunes Store in the U.S.
Making BBC programming available on the iTunes Store is key to the strategy of BBC Worldwide, the commercial arm of the BBC, in securing the broadest possible distribution for its huge range of television content.
This new offering allows BBC AMERICA's viewers to further engage with the channel's hit shows and delivers highly addictive programming to a new audience.
"BBC is delighted to provide U.S. audiences with the unique ability to purchase and download select award-winning BBC AMERICA programming on the iTunes Store," said Beth Clearfield, Vice President of Digital Media and Business Development, BBC Worldwide America, in the press release. "As the first U.K. broadcaster available in the U.S., BBC is leveraging its trusted international brand in entertainment to provide our audiences with a first-rate digital experience."
Starting today on iTunes, customers can purchase single episodes and complete seasons of BBC AMERICA's hit sci-fi series Torchwood, the outrageous award-winning comedy Little Britain and hit drama series Robin Hood - which premiered its second season Saturday on cable channel BBC AMERICA.
During the run of the new season, Robin Hood episodes will be available on iTunes 24 hours after its premiere, Saturdays at 9 p.m. ET/PT on BBC AMERICA.
The BBC was the first UK broadcaster to offer television programs on iTunes in the UK and now offers its critically-acclaimed programming to be purchased in the U.S. for $1.99 per episode and then viewed on a Mac or PC, iPod with video, iPhone or widescreen TV with Apple TV.
Source: BBC
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