MacDailyNews - Where Mac news comes first

 MacDailyNews Poll

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

Macworld UK

TUAW

MacRumors

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Wed, Jan 07, 2009 - 03:24 PM EST  —  AAPL: 90.76 (-2.26, -2.43%)  |  NASDAQ: 1589.81 (-62.57, -3.79%)

Beleaguered Dell to sell PCs in Wal-Mart
Thursday, May 24, 2007 - 10:03 AM EST

Apple Store"Dell plans to begin selling desktop PCs in Wal-Mart stores this weekend, the first move in a major departure from its decades-long sales strategy," Steven Musil blogs for CNET.

"Wal-Mart plans to sell the Dimension E521 in more than 3,000 retail locations in the United States, Samir Bhavnani, research director at Current Analysis West, told CNET News.com," Musil blogs. "'Finally, Dell has addressed one of its main problems by giving customers a chance to touch and feel its products,' Bhavnani said."

Full article here.

[Thanks to MacDailyNews Reader "Scott R." for the heads up.]

MacDailyNews Take: Uh, Dell, are you sure that's really a good idea? How is giving customers a chance to touch and feel Dell's commodity-grade products supposed to increase sales of Dell PCs? Seems like it would do the opposite. That said, Wal-Mart and Dell seems like the perfect "left side of the bell curve" marriage. PCs sold to people who don't know what they're buying by people who don't know what they're selling. Mouthbreathers rejoice!

  • Social Web
  • E-mail






Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: ( = registered)

May 24, 07 - 09:07 am Comment from: Pffff

Crap at the Crap Shack

May 24, 07 - 09:08 am Comment from: Mrs Dell

Old Mikey wants to stuff the channel, claim they've sold a ton of computers and stop the stock slide.

Little does he know, this Microsoft tactic doesn't work.

May 24, 07 - 09:09 am Comment from: bdb

Their store-within-a-store will be called Dell-Mart and I'm sure it will always be kept neat and tidy.

May 24, 07 - 09:10 am Comment from: Bye bye!

"Dell plans to begin selling desktop PCs in Wal-Mart stores..." LOL !!!

May 24, 07 - 09:14 am Comment from: ChrissyOne

Now that's a match made in heaven. These two are perfect for each other. Maybe you'll even get a free Big Mac™ with your fast-food computer, too!

Enjoy the slide, Mike, Next stop, The Dollar Store.

-c

May 24, 07 - 09:15 am Comment from: ChrissyOne

Oh wait, I almost forgot...

May 24, 07 - 09:16 am Comment from: ChrissyOne

Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell

May 24, 07 - 09:22 am Comment from: bizarro ballmer

I could just imagine these bins in the middle of the isles at Walmart with dells thrown in them haphazardly and people picking through them to find the "good" one.

"Now lets go to the monitor bin."

May 24, 07 - 09:23 am Comment from: Moo

"How is giving customers a chance to touch and feel Dell's commodity-grade products supposed to increase sales of Dell "

Consider the audience. These are PC's for the '"Anything is better than nothing as long as it's cheap" crowd.

May 24, 07 - 09:23 am Comment from: Jimbo von Winskinheimer

Unfortunately, this might actually work for Dell. People that shop at Wal-Mart want to drive home with their new PC that day, not order it online. They probably don't know the difference between memory and disk space, so they don't care about the kwality (with a k) that Dell provides. They care about price. So, I think that Dell will have success doing this.

I remember when Wal-Mart sold Macs. I went in there to mess around with one and found that they had taken off the mouse ball and locked it on screen saver because too many people had messed with them. I asked them why they even bothered to turn them on if people can't play with the computer to see how it works. They didn't have much of a response.

May 24, 07 - 09:24 am Comment from: X

Dell going for the redneck crowd.

May 24, 07 - 09:24 am Comment from: critic

Dell is falling apart. I just replaced 10 Dells in my office (hold the comments, it's being paid for by an insurance settlement and they won't pay for Macs), and it took nearly 3 weeks for Dell to fill the entire order. These aren't even unusual configurations.

If they can't execute the build to order business model that they built the company on, they have serious problems.

May 24, 07 - 09:24 am Comment from: ron

A Dell for every farm.

May 24, 07 - 09:26 am Comment from: ABQ Peter

the dell dimension e521 starts at $359 on the dell website. the average rating is 4.8 out of 5 stars. wonder if walmart will sell it for a lower price and how many options they will offer, if any.

May 24, 07 - 09:27 am Comment from: PM

A move done by Dell out of severe desperation. People are only now coming to realize the quality of Dell...which is crap. Dell realizes this...and to slow down its major downhill of a sales drop...they now sell their cheap computers at wal-mart....which btw, cannot get more better...nor worse.

The sad yet funny thing here is that they skipped Future Shop, BestBuy, Circuit City, The Source, and many other top COMPUTER resellers...and then went straight down to the bottom of the barrel...to Wal-Mart.

In my opinion they should open up "Dell stores", kind of like Apple stores...that way they could garner a better reputation for quality (it would take a long time for the damage to be reversed if it ever does happen...but neverthless it will atleast improve from the current situation).

Going straight down to Wal-Mart level is just sad really....just sad.

May 24, 07 - 09:32 am Comment from: Macaday

@ChrissyOne

I think we've got your message now about "beleaguered Dell". You must have posted that script a thousdand times by now.

No offence, but time to give it a rest?

May 24, 07 - 09:33 am Comment from: January 24, 1984

I can only imagine (with great glee) the "advice" offered by Wal-Mart's friendly staff.

"I got 'bout a million pitures of Bessy, my cow. Can I get them in this thing?"

Clerk: "Go to the kitchen stuff....they got knives there."

As has been observed, a "Match Made in Heaven."

May 24, 07 - 09:38 am Comment from: ChrissyOne

@ ABQ Peter

I can't imagine they'll have any options. Probably one or two flavors ('cheap' and 'ridiculously cheap') and people will love them... for a couple of months.
Hey wow!!! 3 pallets of DVD players, and they're only 30 dollars!!!
Trouble is, that DVD player will go tits up inside of 6 months, and then go into a landfill. I know a troublingly large number of people who buy cheap stuff at Wal*Mart and I hear this same story over and over. But they just keep going back for more, and the garbage keeps piling up.
We've dumbed consumer electronics down to disposable, bottom feeding MacDonalds level. I can only imagine cars will be next.

-c

May 24, 07 - 09:39 am Comment from: Jason

Hey MDN, I totally agree that Dell's doing down in flames. But how can we say that Dell's stupid for going into Wal-Mart without also wondering about Apple's sanity when they sold shuffles in Wal-Mart back in 2005?

http://macdailynews.com/index.php/weblog/comments/4858/

May 24, 07 - 09:41 am Comment from: ChrissyOne

@ Macaday

Consider it rested.

May 24, 07 - 09:42 am Comment from: critic

@chrissyOne

Cars are in fact next. Chrysler just signed a deal to import Chinese made compact cars that will sell for less than $10,000. Coming soon to a Wal Mart parking lot near you.

The only good thing is that cars are 95% recycled when they are junked.

May 24, 07 - 09:43 am Comment from: MacBill

Wal-Mart is an evil evil evil evil corporation -- check out the movie "Wal-Mart: The High Cost of Low Price":

http://www.walmartmovie.com

May 24, 07 - 09:44 am Comment from: amyhre

The dental school where I work is seriously considering going to Macbook/MBPs for the student laptops within a year or two. (All students are required to have laptops and currently those are Dell D820s.) Sure there will be a few transition pains, but they have some good guys at IT, and since a number of the departments already use Macs as well as IT, it will be less painless than someone with no familiarity whatsoever. They're just getting sick of all the shit from Dell. Of course they would probably have Boot Camp installed and XP if they can get it but once they start going to Macs, then they will be a force for getting more dental software development for Macintoshes. Truthfully though, most of my last few dentists and both orthodontists I'm familiar with in my area are Macheads. With that note, maybe Apple taking Dell's buggered #2 spot isn't so impossible, without the whole buggered part. Wonder how their respective market values compare now.

May 24, 07 - 09:47 am Comment from: RedBeard

Actually, I was in a GROCERY STORE here in Des Moines, Iowa, and they are selling Dell Laptops now. I'm sure its a short term thing, but good lord, they're trying everything.

May 24, 07 - 09:48 am Comment from: Shinobi

@MacBill

That is among the many reasons why I never shop at Wal-Mart. They are very pathetic corporation the worst perhaps next to Monsanto.

May 24, 07 - 09:49 am Comment from: PM

Quoted from Jason:

But how can we say that Dell's stupid for going into Wal-Mart without also wondering about Apple's sanity when they sold shuffles in Wal-Mart back in 2005?

There is a HUGE difference here. Apple was selling their most CHEAPAST iPod, and it is the ONLY product that is sold at Wal-Mart, by Apple. Selling a full blown computer on the other hand is a completely different story...and more or less is considered as corporate suicide to sell it at wal-mart....whose experience with computers is extremely poor if not next to nothing. Apple never and still would NEVER sell Macs at a cheap store which sells clothes, foods, and laundry aplicances. That would be like trying to sell the latest and brand new un-used Mercedes in a used Ford re-seller. Get where I'm going at? lol.

May 24, 07 - 09:53 am Comment from: Cpt. Obvious

Yay! More Wal•Mart customer bashing!



Are you telling me that not EVERYONE can afford to host a website with 50-60 ads perpage to generate revenue on inflammatory "mac news" stories?

May 24, 07 - 09:55 am Comment from: MikeR

""Target's clearly outperforming its discount peers and most notably Wal-Mart," said Jeff Klinefelter, an analyst at Piper Jaffray Cos. in Minneapolis. Target's customers are more affluent than Wal-Mart's, helping sales and profit, he said."

More affluent and don't own rusty old pickups. Maybe Dull should have opted for Target!

May 24, 07 - 09:56 am Comment from: Jason

Good point PM - but you do have to admit, it didn't just stop at the Shuffle. Wal-Mart's got quite the collection of iPods these days.

http://www.walmart.com/catalog/catalog.gsp?cat=533353

May 24, 07 - 09:57 am Comment from: MikeR

Is M$ lawsuite threat against Linux users a response to the news of Dull installing Ubantu on new PC's.

May 24, 07 - 09:59 am Comment from: MrKruser

Okay, so Dell, whose profit margins are already near nothing (in it’s attempt to stay competitive), sells tens-of-thousands of dull boxes to Walmart, who is notoriously known to buy huge amounts of product(s) from it’s suppliers, then force them to lower their prices before they take delivery... Sad? Sad for Dell shareholders for sure! But since I’m not one, I say go for it Mikey! Keep making decisions like this so we can continue to watch your ship sink. http://walmartwatch.com/issues/

May 24, 07 - 10:12 am Comment from: MrMcLargeHuge

@PM

Dell already tried opening up "Dell Stores." They flopped. That's why everyone thought the same thing would happen when Apple opened up their first few stores.

@ron

You make it sound like it's a bad thing to be a farmer. You must be a city person, ignorant and arrogant. Deride farmers all you want, but remember, the next time you eat fruits or vegetables, where it comes from. Or do you think the food just magically appears and doens't take hundreds of hours of tedious work to grow?

May 24, 07 - 10:21 am Comment from: Mr. Peabody

Letter To Dell:

Dear Dell,

Please Die, and hurry up.

Love,
Mr. Peabody

May 24, 07 - 10:22 am Comment from: PM

Quated from MrMcLargeHuge

"
Dell already tried opening up "Dell Stores." They flopped. That's why everyone thought the same thing would happen when Apple opened up their first few stores."


Really? I never knew that. I heard they were going to start stores right now...but then it turned out to be this selling at Wal-Mart issue. The thing is, Dell opened up the stores long, long time ago, but now, since they now own Alienware, as well as have high end gaming systems (not worth the price btw)...more consumers might actually want to come to the stores. Know what I'm saying? I think they would have a larger opoortunity this time around because of larger product families, where before....they had nothing, it was lame typical PC boxes...nothing more. Just my thought though.

May 24, 07 - 10:23 am Comment from: Roberto

@ MrMcLargeHuge,

You need to expand your vision, it was a pun.
Ever heard of the Farmer in the Dell?

May 24, 07 - 10:26 am Comment from: Thorin

"Dell already tried opening up "Dell Stores." They flopped."

Gateway tried it as well... flop.

May 24, 07 - 10:28 am Comment from: MrMcLargeHuge

@PM

You're right, it might work better nowadays then it did at the time. But who knows? I personally think the only reason the Apple Stores thrive is because of the Apple culture of dedicated customers, not to mention that their store designs just ooze "cool." No PC companies can emulate the culture aspect, although I'd be interested to see what store designs they could come up with. And yes, I've heard the Farmer in the Dell, it just flew over my head. It's actually a very good pun indeed.

May 24, 07 - 10:34 am Comment from: whoeverieme

nobody squeezes your margins like walmart. dell's margins are already tight as hell because they make commodities. wal mart is notorious for squeezing its suppliers dry, so i cant imagine dell is going to be making a ton of money on the wal mart sales.

May 24, 07 - 10:48 am Comment from: @MrMcLargeHuge

Or do you think the food just magically appears and doens't take hundreds of hours of tedious work to grow?

By slave labor from Mexico, legal and otherwise, just like Wall-Mart's.

May 24, 07 - 10:52 am Comment from: Synthmeister

Apple stores work because…

1. The design invites you into the store
2. There is no better place to check out Macs
3. Macheads like me, often have no other place to check out Mac stuff.
4. Their location in high rent shopping malls exposes Macs to an entirely new crowd that will not ever see a Mac in Best Buy or Walmart
5. Anyone can actually work on a real project in an Apple store. (Try that at Walmart!)
6. Everyone wants an iPod or has a family member who wants an iPod

Why go into a Gateway or Dell store to look at the same crappy computer you have at work or school? You can watch how a PC (Dell or otherwise) "works" just about anywhere thanks to their 90% marketshare. Macs didn't have that luxury.

May 24, 07 - 11:04 am Comment from: hotinplaya

@MrMcLargeHuge

A good friend called Tuesday and told me he was switching to Mac! I figured he would order online and have someone bring down to him (we live in mexico) in the next few weeks.

He told me , he was waiting until late July, when him and is family goes to Florida for a visit, the reason being, he wants to experience buying at an Apple store!

May 24, 07 - 11:08 am Comment from: iSteve

I bet K-Mart turned down Dell for having too low of quality for their stores! Seriously, how can Dell selling systems help their image when trying to get into selling more profitable systems? This will only cheapen their name.

Any bets on how quickly we see a price rollback on the dell systems in Wal-Mart?

May 24, 07 - 11:22 am Comment from: Bandit Bill

I find it funny that when Apple starts selling products at Best Buy the members of this forum get upset like its some sort of personal attack on their image. When Dell starts selling products at Walmart the members of this forum are smug.

May 24, 07 - 11:25 am Comment from: Hm ...

Well, WalMart already sells Compaq's, HP's, and Acer's for $400. Add Dell at $400 into the mix and what (statistically) happens is:
1. The WalMart buyers market does not increase jsut because Dell enters.
2. Dell sales at WalMart rise from 0 to 25% of the current WalMart sales total.
3. The other 3 decline from 33% to 25% of their current sales.
If margins are so small on comodity boxes and WalMart does their usual 'screw the vendor,' I can't see Dell making any significant income from this arrangement.

The most interesting figure is the number of cpus that WalMart sells - anyone know it? Not to mention the demographics of WalMart computer buyers...

May 24, 07 - 11:28 am Comment from: rwinters

I buy a lot of Dells for our business and I can tell you first hand the Dell experience is sinking like a rock. Gee, I am sure selling Dell at Wal-mart will improve that experience with all the knowledgeable help you will receive. Give me a break Michael Dell.

May 24, 07 - 11:30 am Comment from: huh

Odd, last time I was at Super Wal Mart they were selling shuffles, nanos, and 30GB video iPods. Sittin' there right next to the Zune display.

May 24, 07 - 11:57 am Comment from: BustingTheSkullsOfIdiots

I think y'all are missing the point, so let me state the obvious.

AN IPOD IS NOT A WHOLE COMPUTER.

You can't compare Dell selling entire systems in Wal-Mart to Apple selling iPods in Wal-Mart. It's the old "apples and oranges" problem. Why is it that hard to understand that these things are not even remotely similar? Maybe the mouthbreathers are the ones who can't tell apart radically different things?

May 24, 07 - 12:33 pm Comment from: Jason

Quote: "AN IPOD IS NOT A WHOLE COMPUTER. "

Ah, but a souped up iPod costs just about as much as a POS Dell at Wal-mart will.

May 24, 07 - 12:48 pm Comment from: Drunk Cheney

Ahh... just one more reason I won't need to go to Walmart.

As if I really needed one more.

May 24, 07 - 12:51 pm Comment from: Jesus

I find it funny that when Apple starts selling products at Best Buy the members of this forum get upset like its some sort of personal attack on their image. When Dell starts selling products at Walmart the members of this forum are smug.

*Psst* ...I'll give you a hint... you're at a Mac news site...

Reader feedback page 1 of 2 pages:  1 2 >

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my info   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below: