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Sat, Nov 21, 2009 - 04:24 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Bloomberg News mistakenly runs Steve Jobs’ obituary
Thursday, August 28, 2008 - 10:14 AM EST

"The Bloomberg financial newswire decided to update its 17-page Steve Jobs obituary [on Wednesday] — and inadvertently published it in the process. Some investors were undoubtedly rattled to see, as our tipster did late this afternoon, the Apple CEO's obit cross the wire and then suddenly disappear," Ryan Tate reports for Gawker.

"Bloomberg has 'retracted' its obituary... More interesting are the accompanying notes for Bloomberg reporters [which] reveal that near the top of Bloomberg's list of people to call in event of his death is Jobs's ex girlfriend Heidi Roizen (quite the Valley switchboard, apparently) and California attorney general and (like Jobs) cranky aging hippie Jerry Brown [and Jon Rubinstein, former head of Apple's iPod division, now chairman at Palm; Al Gore; Bill Gates; and many more]. Also, Bloomberg doesn't seem to have many people's cell phone numbers," Tate reports.

Read the full article, including the full text of Bloomberg's obit, here.

Caroline McCarthy reports for CNET, "It's not out of the ordinary at all that Bloomberg would have this written; all major news outlets have notable persons' obituaries prepared in advance so that only minor changes need be made at the actual time of death. That way, the news can be reported almost immediately and can be updated with further detail.
But a Jobs obituary, however premature, is more chilling than, say, a Bill Gates obituary."

"So given a CEO whose health has been discussed so speculatively in the echo chamber of the blogosphere, and whose company's stock has been shown to be far from immune to the influence of the rumor mill, the appearance--however brief--of a Jobs obituary online must certainly have been disquieting for those who stumbled upon it," McCarthy reports.

McCarthy reports, "Bloomberg released a retraction later on Wednesday that made only the vaguest of reference to the content of the gaffe. 'An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today,' the retraction read. 'The item was never meant for publication and has been retracted.'"

Full article here.

[Thanks to MacDailyNews Readers "Vague Nomenclature" and "Adam W." for the heads up.]

MacDailyNews Take: Once upon a time, they said Apple was "dead," too.

Um, hello, SEC? We have a few questions:
• How does a text update get "mistakenly" posted live online at Bloomberg, exactly?
• Did anyone profit from this "mistake?"
• If so, are they connected in any way to those who "mistakenly" posted this story at Bloomberg?


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Aug 28, 08 - 09:19 am Comment from: Randian

Just goes to show ya' . . . there's always another way to manipulate the AAPL stock price.

Aug 28, 08 - 09:21 am Comment from: Think

And people here bitch when rumors about product is posted?

Sorry, a major news outlet doing this is much, much worse.

Aug 28, 08 - 09:25 am Comment from: X

I HEREBY DECLARE BLOOMBERG THE NUMBER #1 ASSHATS OF THE ENTIRE INTERNET.

Aug 28, 08 - 09:26 am Comment from: Bloomberg's Bitch

.... and after this, the stock finally goes up.

Ohhhhhh the irony.

Aug 28, 08 - 09:30 am Comment from: Reclaimer

What a bunch of "Blooming" idiots!

Aug 28, 08 - 09:32 am Comment from: Macaday

Listen! You can hear the laughter coming from Cupertino....

Aug 28, 08 - 09:35 am Comment from: Orange Juice

How did this happen...this is way more than fishy.
If the stock tanked because of this quote "mistake", then Bloomberg would be multi-sued.

Again, how did this "accidently" get published?
Someone dropped a Stealth Ballmer.

Aug 28, 08 - 09:36 am Comment from: Nick Fury

Ballmer requested a brief moment of silence for the loss of the head of Microsoft's R & D Department.

Aug 28, 08 - 09:36 am Comment from: Davecc

Long Live Steve

Aug 28, 08 - 09:36 am Comment from: Quad Core

Hey, it happens. The news has to be ready. They have obits for everyone incase something suddenly happens. I can guarantee, they already have (had) an article at the touch of a button that said. "Jobs Indicted for Stock Backdating".

Aug 28, 08 - 09:37 am Comment from: Orange Juice

Nice intern...er...article MDN

Aug 28, 08 - 09:46 am Comment from: Andy

This is callous in the extreme. Talk about supreme bad taste...

(And the fact they were 'preparing' the obituary is plain sick in itself I find, personally.)

It's such a shame when people resort to this to scare investors and insult the person in question. And I really doubt this release was accidental in the slightest.

May Steve live long and continue to defy the expectations of morons, anywhere, anytime.

Aug 28, 08 - 09:47 am Comment from: kenc

Update is one thing, how does it get published to the Wire.

Aug 28, 08 - 09:48 am Comment from: Ray

Apple should take the opportunity to take them to court for all they have. Apple has to start fighting these blatant stock manipulations.

Just my $0.02

Aug 28, 08 - 09:52 am Comment from: i4Design

That was very interesting reading.

Illegitimate, adopted, half-Syrian whose NeXT Computer Company created the World Wide Web, the point and click computer interface, the iPod, iMac and iPhone and several of the highest grossing animated movies of all time...

I used to invent stuff out of my own garage all the time (the same year as Jobs was doing it)...what happened?

Aug 28, 08 - 09:53 am Comment from: Dirty Pierre le Punk

Off topic and I wouldn't normally do this (the previous 'Music Cartels' posting comments board is pretty full up) but let's have your comments on the RIAA's latest pile of propoganda pap at:

http://blog.wired.com/27bstroke6/files/propogandacomic.pdf

Aug 28, 08 - 09:55 am Comment from: Ferf Muckmeyer

Somewhere in the financial universe there are a group of Bloomberg employees who must of decided to do short sales of Apple shares and make some dough via a false story. I smell a rat the size of an elephant here. And it stinks like elephant doo-doo.

Aug 28, 08 - 10:08 am Comment from: Jersey_Trader

Do they have an obituary for the head of Bloomberg's news group and the webmaster there too?

Aug 28, 08 - 10:34 am Comment from: steve516

All this does is stir up the health issues comments again...

FWIW, Bloomberg himself is doing a pretty good job as Mayor.

I am sure Jobs gave him an angry phone call.

Aug 28, 08 - 10:35 am Comment from: Buster

The news of my death was greatly exaggerated.
S. Jobs

Aug 28, 08 - 10:44 am Comment from: staying calm

It's not just an anti-Apple attitude. These things happen as genuine mistakes.

http://en.wikipedia.org/wiki/List_of_premature_obituaries

Aug 28, 08 - 10:48 am Comment from: Mo

The world we live in sucks in so many ways. To know that there are people that appear to be clamoring for someone to die is saddening, although not surprising.

Aug 28, 08 - 10:51 am Comment from: Macaday

i4Design, your post gets my vote! Nice.

Aug 28, 08 - 10:52 am Comment from: Nick Fury

Andy Hertzfeld of the Macintosh development team once mistakenly stated that Anya Major, the sledgehammer thrower in the 1984 Apple commercial died of breast cancer in 2000. That's a strange mistake. (And no, it doesn't excuse Bloomberg's carelessness.)

Aug 28, 08 - 11:14 am Comment from: Uh Oh

Well skeletor has been looking rather thin lately.

Aug 28, 08 - 11:16 am Comment from: Orange Juice

This is more than "carelessness" or "mistakenly"
Apple has a clear lawsuit on their hands if they wish to pursue it. I doubt they will because the stock didn't tank, but the targets against them are getting more and more obvious.
Folks, prepare yourself for persecution as Apple grows and grows. This is the tip of the iceberg.

Aug 28, 08 - 11:17 am Comment from: Grigori

@Andy: "This is callous in the extreme. Talk about supreme bad taste... (And the fact they were 'preparing' the obituary is plain sick in itself I find, personally.)"

Understandable, but, just as McCarthy stated, every major news service has many pre-obituaries in the can. This is not at all about Steve's recent health concerns.

In fact, that may be a good marker for having "made it"! Reuters, CNN, and others have your obituary already in the can, only requiring the addition of a few grisly details regarding your demise: your accumulated wealth at that time, where excactly your yacht was located, and the age of the young nubile who found you...

Aug 28, 08 - 11:23 am Comment from: MacRaven

Stop F'n with my stock prices you bastages!

Aug 28, 08 - 11:45 am Comment from: Steve_Jobs

Hey Bloomie: I'm still alive!

Aug 28, 08 - 12:46 pm Comment from: Cascadians

There are some scared stiff PC addicts who cannot stand to slide down the drain with Macro$ucks and will do anything to keep pretending their computing world is superior and their platform will win. Chop off the competition's head, declare him dead, try to tank the stocks, get the investors nervous, anything to divert attention from the fact that Apple is better.

Aug 28, 08 - 12:51 pm Comment from: Martin

incredible mistake.

sorry, i absolutely don't believe that the "post" button is next to the "save" button.

but sadly, it's possible, very bad UI !

some people should not be allowed to use computers.

Aug 28, 08 - 12:57 pm Comment from: Orange Juice

You go to the doctor, pay your co-pay, then weeks later you get a bill from the doctor. A small percentage of people call about it and get a "OH, I'm sorry, we made a mistake, and apologetically tell you it was a billing error on their part and tell you to tear it up and forget it.
Meanwhile, the larger percentage of people, especially old folks, just pay the bill yet again.
Happens all the time. It is a money making scam.
It's the same with Bloomberg. "We made a mistake", yet the damage is already done. Bad press is still good press.

Aug 28, 08 - 01:35 pm Comment from: Road Warrior (NLI)

This just shows how far journalism has to go to be really bad. Now when they start preparing obituaries for people who are not even born yet you'll know they have reached a new level.

That reminds me, does Steve Jobs have any kids?

Aug 28, 08 - 01:53 pm Comment from: Fanboy

This kind of thing happens often. We just like Steve so it seems worse than normal.

Aug 28, 08 - 01:57 pm Comment from: Fanboy

I was so freaked out. After they got my wrists all bandaged up and told me it was a mistake I felt better but Bloomberg must pay.

Aug 28, 08 - 01:59 pm Comment from: John

@Martin:

It's because it wasn't made on a Mac. wink

Aug 28, 08 - 02:12 pm Comment from: Ampar

"That reminds me, does Steve Jobs have any kids?"

He will one day be survived by children Lisa Brennan-Jobs, Eve, Erin Sienna and Reed Paul.

Aug 28, 08 - 02:46 pm Comment from: Toasty

Here's a screen shot of the obituary if anyone wants to read it.

http://cache.gawker.com/assets/images/gawker/2008/08/SafariScreenSnapz009-3.jpg

Aug 28, 08 - 03:08 pm Comment from: 84 Mac Guy

I bet Ballmer went into his monkey dance when he read the obit. Of course, the retraction was closely followed by flying chairs in Redmond.

Aug 28, 08 - 03:34 pm Comment from: Scrubber

As if we needed another proof that journalists are Scum.

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=30356807&id=30356816&s=143441

Aug 28, 08 - 03:40 pm Comment from: Andy

I'm sure mistakes like this happen from time to tim- but this seems much too convenient to be a mistake, given the press coverage of Steve's 'dire' health last month.

I daresay this act by the Bloomberg mag was as vindictive as they come. It's openly wishing someone was dead to generate interest in a stupid magazine.

If I were Steve I'd go down to the Bloomberg offices with my iBaseball bat...

"Am I ALIVE enough for ya!?" *WHACK!* *CRACK!* *POW!* (etc)

Aug 28, 08 - 03:50 pm Comment from: ken1w

More stock manipulation.

Aug 28, 08 - 03:55 pm Comment from: NCIceman

"Buy! Buy!"
"Sell! Sell!"
- heard coming from Bloombird editor's offices today...

Aug 28, 08 - 05:41 pm Comment from: Road Warrior

Thanks Ampar, that's good to hear. Hopefully some of the magic will rub off.

Aug 28, 08 - 09:40 pm Comment from: @ i4Design

You said it man. Same here.

Most of these jokers in the Valley are just there because of luck.

Go read FOOLED BY RANDOMNESS (Taleb).

Aug 29, 08 - 03:42 am Comment from: marcos

Well that proves it folks, publish Jobs' obit and the stock only goes down 95 cents. Withdraw the publication and the stock only goes down 95 cents. The Dow goes up 200 points and the stock goes down 95 cents. The Democrats nominate Obama and the stock goes down 95 cents. Dell goes down, analysts raise AAPL expectations and the stock goes down 95 cents. Makes no difference. AAPL gets a sucker punch every day to teach us all humility.

Aug 29, 08 - 06:32 am Comment from: Black Helicopter Pilot

"Well that proves it folks, publish Jobs' obit and the stock only goes down 95 cents."

Sure, if you retract it 30 seconds later.

T"his is more than "carelessness" or "mistakenly""

If this was intentional manipulation not a wrong button press, then 1) The info would have been filled in correctly to make it look real 2) it would have been left up longer to give the stock time to plunge.

So you can take your tinfoil hats off now.

Aug 29, 08 - 08:47 am Comment from: Grigori

Did anyone read it?

It SUCKS!! Reads like it was written by a junior staffer on the school paper.

Aug 29, 08 - 11:16 am Comment from: Junior Staffer on the School Paper

"Reads like it was written by a junior staffer on the school paper."

I resent that.

Aug 30, 08 - 09:35 am Comment from: Why

"Reads like it was written by a junior staffer on the school paper."

Most Mac fanboys are in high school, it's just written to their reading and comprehension level.

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