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Sun, Nov 08, 2009 - 12:28 AM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Briefly: NPD data indicates Apple iPod units tracking above Street
Wednesday, February 28, 2007 - 03:22 PM EST

Piper Jaffray today said NPD data for January indicates iPod units are tracking at 11M to 12M for the March quarter.

Most estimates we've seen hover around 9-10 million iPod units this quarter.

In the year ago March quarter (Apple's fiscal Q2 2006), Apple shipped 8.526 million iPods.

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Feb 28, 07 - 03:28 pm Comment from: makemineamac

It never ends. Go Apple Go!

Feb 28, 07 - 03:33 pm Comment from: Tommo_UK

Last week UBS also said they forecast 12m iPod sold (along with 1.51m Macs) for Q2

Feb 28, 07 - 03:36 pm Comment from: Yeah for my 15 Apple Shares -now go UP!

What you mean not everyone has one yet?

Oh, wait... Sorry, people are starting to buy their second iPod (third anyone?)

Feb 28, 07 - 03:42 pm Comment from: schmluss

I heard that the Zune is tracking to sell another one this quarter.

Seriously, did Microsoft ever release the sales numbers for Zune?

Feb 28, 07 - 03:42 pm Comment from: pffftttt

"What you mean not everyone has one yet? Oh, wait... Sorry, people are starting to buy their second iPod (third anyone?)"

Hey genius... there are 6.5 billion people on the planet, 300million in the US alone, and Apple has thus far sold about 110,000 iPods world wide... There are PLENTY of first time buyers left... plenty. My 99 year old grandmother just bought one two weeks ago. Our two daughters got their first ones for xmas. I got my first one last spring. My wife got her first one the year before. My next door neighbour got his first one in November.

Feb 28, 07 - 03:54 pm Comment from: Joey

pffftttt - 110,000 iPods world wide you say???

Feb 28, 07 - 04:10 pm Comment from: Peter

"Apple has thus far sold about 110,000 iPods world wide."

I assume you mean 110 million.

I'll admit, I got my first one this quarter. My roomate and I also bought one for her niece.

So, no, there are plenty of people out there who don't have an iPod.

Feb 28, 07 - 04:10 pm Comment from: AlanAudio

Hey pffftttt,

you might like to check your numbers. I think Apple has sold a few more iPods than that.

Feb 28, 07 - 04:34 pm Comment from: Fanatic Realist

Actually, Apple has not reported sales anywhere near 110 million iPods and I have the evidence to prove it.

Apple reported cumulative sales of 10 million iPods when issuing the results for the quarter ending 25/12/04 (aka Q1/FY05) when they sold 4.58 million iPods.

Since then, they have reported sales of some 78.392 million units according to their own records which puts the current official figure at a maximum of about 89 million or thereabouts.

Therefore, this should be the quarter when cumulative iPod sales finally goes through the 100 million unit mark and, given the reports in this MDN article, one can easily make the statement that some homes have had several iPods attached to them either concurrently or consecutively.

This means that Apple has - despite what anybody says - only scratched the surface of the available market for digital media players given the populations of North America, the prosperous sections of Europe and Japan. Add in the emerging middle classes of China, India and other markets and Apple has probably only penetrated around 5% of the available customer base for DMPs (which really puts the performance of the 'competition' into some context).

Feb 28, 07 - 04:41 pm Comment from: R2

Yeah, I thought they'd cross 100 million last quarter but apparently not yet.

Feb 28, 07 - 04:52 pm Comment from: @Pfft

obviously you didn't get the humor gene passed on to you from either of your parents

Feb 28, 07 - 04:55 pm Comment from: face

3rd post--"Third anyone?"

Who here hasn't had AT LEAST 3 ipods is what I want to know.

I know I've had well over that many.

Feb 28, 07 - 05:11 pm Comment from: mac User Since 1984

Between my wife and I, we have purchased 7 different iPods of various models and generations since October 2001. Some have found new owners when I sold my older models on eBay. Next in line: iPhone.

Feb 28, 07 - 06:00 pm Comment from: Bizarro Ballmer

Bummer, no '100,000,000 iPods sold' celebration by Apple?

Feb 28, 07 - 06:20 pm Comment from: Fanatic Realist

Face…

Still using my 1G 5GB iPod from the first weekend they were on sale here in the UK.

6G iPod may well be the reason I finally change.

Feb 28, 07 - 10:24 pm Comment from: Steve

I just bought a shuffle 2nd gen and my wife just bought a Nano yesterday. Both our 1st ipod

Mar 01, 07 - 03:29 am Comment from: Apple-Mat

iPod 3.Gen./Dock Connector/40GB, iPod shuffle 1. Gen./1GB, iPod with Video 1.Gen./30GB/black, iPod nano (Product) Red/4GB
Ok, my girlfriend is using one of them... She chose the shuffle... wink

Mar 01, 07 - 03:38 am Comment from: SydneyStephen

I have two now. A 60Gb iPod and a new shuffle for exercising.

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