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Sat, Nov 21, 2009 - 08:28 AM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

BusinessWeek discovers Apple’s iPod touch: ‘Could be the harbinger of new products’
Thursday, March 13, 2008 - 09:11 AM EST

"Since it first unveiled the iPhone more than a year ago, Apple has been heading down a new path. Having developed a version of the OS X operating system that runs not only on a Macintosh but also on a device that fits in your pocket, Apple has blurred the distinction between what we know of as a 'computer' and what we think of as a 'consumer electronics' device," Arik Hesseldahl writes for BusinessWeek. "The best evidence of this point, which I've argued before in this space, is the iPhone's overlooked cousin, the iPod Touch."

MacDailyNews Take: Overlooked by whom, Arik? The MSM and Wall Street, sure, but not by those who follow the company closely. And it's iPod touch, with a small "t."

Hesseldahl continues, "On its face the Touch may seem to be little more than an iPhone without the phone features."

MacDailyNews Take: Unless you realize that it doesn't have a built-in microphone, either. That's important because it would necessitate adding mic hardware to the iPod touch via the Dock Connector along with software for little things like, oh... VoIP.

Hesseldahl continues, "Notably, Apple Chief Operating Officer Tim Cook has taken to publicly describing the Touch as a 'mobile Wi-Fi platform,' as he did in remarks at a Goldman Sachs conference on Feb. 27."

MacDailyNews Note: Apple execs Tim Cook and Peter Oppenheimer first called iPod touch "the first mainstream mobile Wi-Fi platform" repeatedly during Apple’s Q1 08 financial results conference call on January 22, 2008.

Hesseldahl continues with supposed revelations about how important the iPod touch is - which would be great, if the article was dated on or near September 5, 2007 (Hey, we're not asking for December 10, 2002 here!) when Apple debuted the iPod touch, not in March 2008. Hesseldahl, normally an interesting writer on Apple-related topics, also offers a bunch of speculation about what iPod touch means, how it just might be a portable minicomputer, and similar "discoveries" that anyone following Apple even remotely has already thought and/or read about for months now. It's almost as if Hesseldahl had to submit something today, so he pulled out one of his old unused drafts from last September, touched it up a bit, and voilà!

Full article, read it if you want — there's nothing particularly wrong with it, it just seems to be well-past its due date — here.

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Mar 13, 08 - 08:21 am Comment from: Wandering joe

Past its due date, like the green thing I found growing in the back of the fridge!

Mar 13, 08 - 08:29 am Comment from: mark

MDN should back off a little on this. Arik isn't bad when it comes to Apple and he has argued before on his blog/column for the importance of the touch.

Mar 13, 08 - 08:33 am Comment from: luke

mark,

MDN has to cover it because it's BusinessWeek and it's dated today and it's about Apple, but they don't have to like it.

I appreciate that they tell me upfront that it's a rehash with nothing new. It saves me valuable time which is part of the reason I visit MDN.

Mar 13, 08 - 08:39 am Comment from: jersey_trader

Yes, we understand that the iPod touch is a Mac OS X multi-touch computer / devise / platform in your hand. However, Wall Street does not get it.

You have to wonder what would happen if a talking head ever got to talk with a real Apple executive or visited a local Apple store?

Mar 13, 08 - 08:45 am Comment from: Falkirk

MDN, you can cut WAY back on the snarky attitude. Not everyone follows Apple the way we do. The guy shouldn't be ridiculed for providing his readers with a little history and showing the path that Apple took to get where they are.

Not only is your commentary unnecessarily insulting to the author, but it makes you sound like an obnoxious 10 year old know-it-all.

Show a little class.

Mar 13, 08 - 08:46 am Comment from: mr_matalino

Back off MDN. I agree completely that the iPod touch is overlooked when compared to the iPhone. Sometimes the attitude that MDN takes against good objective articles really pisses me off...

Mar 13, 08 - 08:51 am Comment from: HatsKK

I'm with Mark, take a chill pill MDN. Save the heavy sarcasm and ridicule for the haters.

Mar 13, 08 - 08:51 am Comment from: It's 'Journalism' Jim, But Not As We Know It

They ignore a newsworthy event/problem/product and when they DO report it they refer to it as overlooked.

I had occasion to read two newspaper articles in June of last year, both of which covered subjects I was intimately acquainted with. In both articles, the supposed journalism was utterly flawed, and anyone reading the 'stories' would be misled from the basic facts.

This sounds trivial when talking about a no-earth-shattering piece like this one, but wait until it involves something you care passionately about. Maybe then you'll quit believing everything you read.

Mar 13, 08 - 08:54 am Comment from: MDN, Classless

Your SNARKY remarks were way off base on this article. Tone it down, assuming you care about your financial success.

If you don't know what I'm talking about, see a therapist.

I get my Apple news from many sources; MDN is only one of them and I'm close to deleting you from my feeds.

Mar 13, 08 - 08:55 am Comment from: ken1w

> Unless you realize that it doesn't have a built-in microphone, either.

And it doesn't have a camera either...

Mar 13, 08 - 09:01 am Comment from: earthlingdave

Yeah, I must agree MDN, take it easy. Deep breaths...

Mar 13, 08 - 09:05 am Comment from: Ampar

The true next-gen (not just memory bumps) hardware versions of the iPod touch and the iPhone will undoubtedly have some interesting upgrades and new features to coincide with the 2.0 software in June. iCal it.

Mar 13, 08 - 09:10 am Comment from: January 24, 1984

Seems the world's had a Sp(r)itzer this morning.

Mar 13, 08 - 09:18 am Comment from: Gavron

MDN = Mean-Derogative-Naysayer

Mar 13, 08 - 09:25 am Comment from: Synthmeister

I think MDN has a point. The guy is breathlessly proclaiming how Wall Street is overlooking the iPod touch—which is true—but he should 'fess up that he himself has been clueless as well.

Mar 13, 08 - 09:29 am Comment from: Journo

luke is right and many of you don't seem to understand the point of the MDN Take or the point of the MDN site.

Mar 13, 08 - 09:34 am Comment from: mr_matalino

@ Journo

Just because I don't agree with EVERY MDN take doesn't mean that I don't understand the point of the site. They are free to express their opinion, and I should be free to express mine. I'm not an MDN zombie.

Mar 13, 08 - 09:34 am Comment from: Tired of Retards

MDN, keep on plainly stating the truth and I'll keep your site at the very top of my bookmarks!

Note that the people criticizing MDN are all unregistered. Maybe they're all Arik?

Mar 13, 08 - 09:35 am Comment from: Mr. Reeee

Guys, it IS a Business Week article after all. Apple's release of the iPhone/touch SDK "legitimizes" both devices in some eyes. Like the ones who are counted among the shellshocked shills for Microsoft. Blame the writer's editor. I can cut them some slack.

As they say, better late than never.

In some eyes a Business Week or WSJ article means the thing is real. Once those people notice, you KNOW there's something to the iPod touch.

Besides, it takes awhile for them to type the article on their IBM Selectrics. Those triplicate carbon paper forms are a bitch!

http://en.wikipedia.org/wiki/IBM_Selectric_typewriter

Mar 13, 08 - 09:48 am Comment from: no-no

I enjoy MDN but sometimes it has a bad attitude. There's no reason for sniping about this BusinessWeek article. MDN's Takes here are unnecessarily sarcastic and pety.

Mar 13, 08 - 10:05 am Comment from: mr_matalino

@Tired of Retards

You might want to revise your comments. I'm registered and I'm critical of MDN's take.

Mar 13, 08 - 10:06 am Comment from: chill time

MDN, if you don't like the article, then why cut and paste it into your site?

You can always go get more slim jims at your favorite store and chill, racking in your $ form Obama adds...as the rest of us figure out how we are going to pay for our health care AND our neighbors if he is elected "socialist in charge".

Mar 13, 08 - 10:12 am Comment from: Cubert

'And it's iPod touch, with a small "t."

At least he spelled iPod with a lower case i. That drives me freakin' nuts when people capitalize it. Sloppy journalism abounds these days.

Sad.

Mar 13, 08 - 10:16 am Comment from: Cubert

@chill time,
It's called forcing "journalists" to have some modicum of responsibility for what they write. There are plenty of journalism watchdog groups out there. Think of MDN (and the legions of Apple fanatics) as another one.

Mar 13, 08 - 10:18 am Comment from: MDN, Yes We Can

Yes we can recognize our friendly colleagues, Arik being one of them.

Yes we can!

Mar 13, 08 - 10:18 am Comment from: R2

Hey, at least someone finally focused on the touch for once.

Mar 13, 08 - 10:23 am Comment from: Danno Bonano

Two things:

Point number 1: Looks like MDN needed to make a comment today so they took some comments out of their back pocket that were slated for Dvorak and threw them up here.....

Kidding!

Point number 2: iPod touch should be iPod Touch with a capital T. When people write articles they like to refer to the device simple as the Touch. You can't really do that when it's lower case. I think someone should sue Apple for using a lower case T. I mean Microsoft capitalizes the Zune with a capital Z. I'll bet you when the Zune Touch comes out it's with a capital T. I don't understand why no one else cares. This could be the most important thing since the iPhone.

If anyone thinks I am serious, you can ask Zune Tang. He'll support me.

Mar 13, 08 - 10:23 am Comment from: Blue Dream

I think MDN is just saying that people really don't do any extensive homework
when purchasing a device or when getting paid to write about a device.
MDN may have missed their cup of hazelnut this morning, but I've had many worse days and we all deserve a bad day now and then. When I check my stock widget, I seem to suddenly feel as MDN does. What a rollercoaster driven by something mostly isolated from AAPL.

Mar 13, 08 - 10:28 am Comment from: maclouie

Anybody promoting their product would really appreciate belated and repeated articles like this.

I owned a brick and mortar gift store for 5 years and the day we closed we still had people come in claiming that they have been driving by everyday for years and had no clue we were there.

BTW, the intersection had 70,000+ cars drive by everyday. Sometimes people dont have the time to look to the side and see my store or the iPod touch or anything else new at Apple.

The more publicity, the better.

Mar 13, 08 - 10:28 am Comment from: Bizarro Ballmer

MDN overreacts once again. I already stated in a post yesterday that Apple is not including the Touch enough, when applicable, along side the iPhone as far as iPhone applications are concerned. They will need to stamp programs coming out that it's iPhone/iPod Touch compatible.
This newsweek author is right on. Listen up MDN, just because WE know what the Touch can do, it's in Apples best interest to TELL the public what it can do. There should have been a Touch using or running the same games as the iPhone at the last Town Hall meeting. Of course some programs will only apply to the iPhone. Fine. But the impression on that day makes it look like iPhone is having all the iFun.

Mar 13, 08 - 10:45 am Comment from: CHRIS

IPOD TOUCH IS THE BEST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! MDN NEEDS TO RECKANIZE!!!!!!!!!!!!!! ITOUCH FTMFW!!!!!!!!!!!!!!!!!!!!!!!!!!!!! IPHONE STANKS!!!

Mar 13, 08 - 11:04 am Comment from: praus

ok who gave "CHRIS" sugar?

Mar 13, 08 - 11:06 am Comment from: Tommy Boy

MDN you're wrong about the timeliness of this article, the release of the SDK within the past week (BusinessWeek, get it?) makes this article very timely.

And yes the iPod touch is way overshadowed by the iPhone. Hesseldahl is 100% correct in that regard.

Mar 13, 08 - 11:23 am Comment from: LateRegistrant

Harbinger indeed, say I. Thanks to Apple's innovations, untold new products have been harbung.

Mar 13, 08 - 11:38 am Comment from: Sheep Register

Snarky remarks = entertainment & controversy = hits = advertising $$

It's all part of the fun

Mar 13, 08 - 11:41 am Comment from: OpJ

Let's see...wholly complementary article extolling Apple product and telling people to look forward to future products, so...of course...the natural result that anyone should expect is an MDN rant.

GODDAMMIT, YOU MUST NOT ONLY COMPLEMENT APPLE BUT ALSO DO SO PROMPTLY, AND THE SOONEST POSSIBLE MOMENT!!! HOW DARE YOU WAIT AND DELAY BEFORE DOING AN APPLE PR PIECE!!! THE SHAME!!!

I love days when UPS forgets to deliver MDN's meds.

Mar 13, 08 - 11:45 am Comment from: Chew

Whether or not BusinessWeek covers or discovers the Touch to me matters not. I love my little Unix PDA, a dream come true, I actually use it more AS a PDA than the multimedia marvel that it is. (that`s not to say I dislike the ultra slick interface and ease of use) Can`t wait for all those great developers to come out with awesome apps to help me along with my daily duties.

Mar 13, 08 - 12:00 pm Comment from: Wow

MDN Take: we will be a jerk for no reason, nit-picking insignificant details, because we LOVE making Mac fans seem like crazy freaks.

Mission accomplished.

Mar 13, 08 - 02:41 pm Comment from: Roberto

IpOD

Mar 17, 08 - 05:54 am Comment from: Robert Alonso

The iPod touch is a test device for Apple. The real thing will be a device like the Sony PRS-550 for reading books, listening to music and surfing the web from the comfort of your recliner.

Robert Alonso
http://blog.alonso.com

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