Can Microsoft catch up and counter the threat exemplified by Apple’s revolutionary iPad?
Tuesday, February 09, 2010 - 01:16 PM EDT
"There are several conceits that Microsoft enjoys these days. If one can figure out how to demolish those conceits, Microsoft will be placed in such a difficult position that even superb leadership would be hard pressed to cope with it all," John Martellaro writes for The Mac Observer.
Here are some of those conceits that Microsoft enjoys in 2010:
• A personal computer should have a monstrous OS with 50 million lines of code. A great deal of customization should be available to the users. It should have a lot of device drivers. It should be capable of generating content with various tools like compilers, Web design tools, CS4, and so on -- even though perhaps only one percent of typical users are able to understand and exploit those tools.
• A personal computer should have a large complex OS that allows developers to create complex applications - which has the byproduct of unintentional security problems. The two together should paint a giant bullseye on the user, enticing people from all over the planet to steal data, identify, and CPU cycles. It should require a lot of time and energy to update and secure this OS.
• A personal computer needs to have a complex, expensive Office Suite that only a few people can master. For the sake of compatibility with the business side, the same complex suite must be purchased, used at home, and wrestled with.
Martellaro writes, "One of the things to watch for in a visionary like Steve Jobs is recurring themes. Remember the Apple ads from 1984 showing the original Mac being carried around in back pack? I even recall an ad showing it in a bicycle basket. That concept was premature, but the iPad, thanks to technology, may finally be able to instantiate Mr. Jobs' dream of the ultimate appliance computer."
Full article - recommended - here.


Next we'll see baby buggies with iPads in them because their users will baby their iPads.