Canada’s Bell launches Windows-only, non-iPod, PlaysForSure-only video download store
Wednesday, May 21, 2008 - 04:11 PM EST "With more than 1,500 movies and TV titles available, the Bell Video Store is [Canada's] first online service to offer download-to-own movies the same day they become available in retail stores. People in less of a hurry can download them to rent shortly after, when they are released for rent," Jack Kapica reports or The Globe and Mail Update."In announcing the opening, Bell cited recent movies such as Cloverfield, Into the Wild, and There Will Be Blood as available. The store also offers access to classic TV shows, Bollywood movies and children's entertainment including Franklin, Rolie Polie Olie and Little Bear," Kapica reports.
"To watch the shows, customers must install the Bell Video Store media player on a PC or laptop, and can start watching a few moments after purchasing a video without having to wait for the entire file to download. Owners of a Media Centre PC will be able to use their remote to control their viewing," Kapica reports.
"The content is protected by desktop applications that support Windows Media digital rights management, which does not exist for computers running Macintosh OS or Linux operating systems. Only those devices that support the Microsoft PlaysForSure format can be used for portable players. The system cannot be transferred to popular devices such as the Apple iPod," Kapica reports.
"Customers can purchase shows for prices starting at $4.99, and rent them for prices starting at $1.99. A rental allows a user to access a movie for 30 days after downloading it; once started, the movie will continue to be available for 24 hours," Kapica reports.
Full article here.
MacDailyNews Take: Sometimes the sheer amount of stupidity on display requires no further comment.
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Another reason for Apple to launch a couple of things in Canada: Apple TV movie rentals, iTunes TV shows, 3G iPhone...