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Sat, Nov 07, 2009 - 09:50 PM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Caught: TIME Magazine warps Steve Jobs photo to make him appear thinner
Wednesday, December 17, 2008 - 09:05 AM EST

In an article ("Why Is Steve Jobs Skipping MacWorld?") by Josh Quittner posted late yesterday, TIME Magazine has manipulated an accompanying photo of Apple CEO Steve Jobs to make him appear thinner.

Jobs' suffered a rare form of survivable pancreatic cancer (islet cell) and had successful surgery. According to reports, in July 2004, Jobs underwent a pancreaticoduodenectomy (or "Whipple procedure") that successfully removed the tumor. Also according to reports, Jobs did not require nor did he receive chemotherapy or radiation therapy. As of 2008, there was reportedly no evidence of identifiable cancer four years after surgery.

In early August 2006, Jobs delivered the keynote for Apple's annual Worldwide Developers Conference and his thinness became a cause of concern for some - mainly those who did not see him in person that day and judged only from still photos or, perhaps, who stood to benefit from manipulating AAPL's share price lower.

Two years later, similar concerns followed Jobs' 2008 WWDC keynote address. An Apple spokesperson stated that Jobs had a "common bug" and that he was taking antibiotics. Some people need to look up "Whipple procedure" and/or discover something called "ethics" when deciding to manipulate stocks, much less use someone's health to do so.

On August 28, 2008, Bloomberg mistakenly published a 2500-word obituary for Steve Jobs.

Suffice to say: Jobs health, especially his "thin" (the shorts prefer "gaunt") appearance is a lingering issue that can affect Apple's share prices.

Which brings us to TIME Magazine, a publication with a track record for manipulating photos and attempting to pass it off as fact (see: TIME Magazine's altered O.J. Simpson mugshot).

In a photo credited to Justin Sullivan/Getty Images, TIME Magazine, despite the history of Jobs health and "thinness," or perhaps because of it, has altered a photo of Steve Jobs resulting in making him look thinner.

Here's how TIME Magazine's online website appears currently:



Here is the original photo from Getty by Justin Sullivan:



The original photo has had its size vertically increased via code in TIME's website. TIME's code specifies a width of 307 pixels and a height of 200 pixels, but in order to maintain the proper aspect ratio - in other words present the photo of Jobs as he actually looked at the time it was taken - the dimensions should be 307x175 pixels.

Here are the two photos side-by-side:



TIME's full article, in which Quittner captions TIME's altered-photo-falsely-presented-as-fact with prose like this:

• "Jobs has battled pancreatic cancer and has been looking exceptionally thin since the summer."

• "Steve Dowling, an Apple spokesman, deflected any questions about Jobs' health. When asked if Jobs canceled because of illness, Dowling said, "Phil is giving the keynote because this is Apple's last year in the show, and it doesn't make sense for us to make a major investment in a trade show we will no longer be attending." Asked again about Jobs' health, Dowling gave a similar answer, never using the word Jobs or anything related to his condition."

• "It's difficult to find a company of Apple's caliber whose fortunes are so closely tied to the health of its CEO. Apple is Jobs and Jobs is Apple. Unless he makes a public appearance, it's likely that the news will continue to hammer Apple's stock, which took a beating Monday after analysts downgraded it."

• "...Why wait until the last minute and raise the obvious questions about Jobs's health? The faithful are praying that Tuesday's announcement is exactly what Apple says it is, and not at all what it looks like."

MacDailyNews Take: It certainly is "not at all what it looks like." Despicable. TIME Magazine should be ashamed (if that's even possible for them anymore). TIME should immediately pull that photo of Steve Jobs and replace it with an actual, unaltered photo. In addition, TIME Magazine should publicly apologize to Apple Inc., Steve Jobs — and Apple shareholders, for that matter.

Please contact TIME Magazine and demand that they "fix" this photo and stop manipulating images and trying to pass them off as reality:

[UPDATE: 9:59am ET: Well, that didn't take long. Good job everyone! TIME Magazine has now fixed their photo.]

[Thanks to MacDailyNews Reader "Bill" for the heads up.]

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Dec 17, 08 - 09:10 am Comment from: Connor MacBook

Sheer laziness. There are more than enough pics of Gaunt Steve around for them not to have to resort to this.

Dec 17, 08 - 09:11 am Comment from: doc

ok here is another thing.....

If you undergo a whipple procedure, it is not unlike a gastic bypass surgery and it is not uncommon to loose weight! yeesh some people

Dec 17, 08 - 09:12 am Comment from: Connor MacBook

Oh, and I hope Phil doesn't take it too hard being a "minor investment".

Dec 17, 08 - 09:13 am Comment from: Skeeter

What a bunch of Arse Holes!!!!

Another example of journalism at its best!

Dec 17, 08 - 09:15 am Comment from: Dirty Pierre le Punk

This, for me, goes far beyond the whispering campaign that certain people are using to manipulate stocks. Why? Because unlike suggesting the man's ill, this Time they're actually passing the (pathetically stretched) photo off as physical proof that he is.

It also goes far beyond dirty business practice as well. The man's human, he has a family who are being subjected to this and the bastards who are doing it should now realise that it's time to draw a line and call the attack dogs off.

Dec 17, 08 - 09:15 am Comment from: fatphil

speaking of phil...he has plenty of extra weight to donate to steve...

Dec 17, 08 - 09:16 am Comment from: m

It's not the first time they've manipulated pics

Dec 17, 08 - 09:24 am Comment from: ron

All that said, I believe Mr. Jobs might consider a different diet. I wish him and all you lot. Merry Christ Mass and Happy Holy Days.

Dec 17, 08 - 09:24 am Comment from: Berrylium

Maybe it's time we got up a petition to the S.E.C. questioning these attempts to manipulate Apple's stock prices. It certainly looks like unethical abuse of the market to me.

Dec 17, 08 - 09:32 am Comment from: Ugh.

Typical corporate media tactic. I ignore Time Magazine, as well as the rest of the corporate media world.

Dec 17, 08 - 09:35 am Comment from: Wee man

Does thinner mean sick?

Dec 17, 08 - 09:36 am Comment from: Gary

Steve Jobs needs to go to MacDonalds and chow down on a few cheeseburgers with fries. That'd fix him right up! Cure what ails him!

The editor of Time Magazine must want to drive AAPL stock down so he can buy a few shares. Gotta make some Christmas money.

Dec 17, 08 - 09:36 am Comment from: R2

I am cancelling my subscription to Time as soon as I get home.

Like a lot of my friends, I should've done it long ago.

Dec 17, 08 - 09:37 am Comment from: Randi

What gets me is they only show one hand in the photo - is Steve missing the other hand?

Dec 17, 08 - 09:44 am Comment from: Jamie

I don't know if it's possible on web software, but I always see people in my work(Tech Publications) stretching photos to fit into picture boxes in InDesign, and not scaling proportionally...

Could be a simple error. But I doubt it. wink

Dec 17, 08 - 09:45 am Comment from: HInky and JOnes

@R2 - bet you don't.

Dec 17, 08 - 09:48 am Comment from: Al

Not only is he getting thinner, he's caught the dreaded Giraffe Neck Syndrome.

Dec 17, 08 - 09:51 am Comment from: nomoremsbs

This is the letter I sent to Time. Not only should we all contact them, but also their advertisers. Then they will feel the heat.
"This is to inform you that I am extremely upset by the altered photo of Steve Jobs in your recent article.
I am so upset that I will no longer trust or read your magazine or buy Time Life products. In the past, I have bought
Many hundreds of dollars of Time Life Products. Furthermore I will be sending letters to all of your advertisers.
They should be aware of this unethical action by you. This is HUGE."

Dec 17, 08 - 09:51 am Comment from: MacHTML

This is probably more a case of a really poor web design or designer where the photo was stretched via HTML code as explained in this piece. I have seen lazy/poor programmers do this - it's a common thing for Windows/Office wannabee pros in business. lol They probably don't even know they did this.

Dec 17, 08 - 09:54 am Comment from: rws

Hey MDN, where you as outraged at the rag that distorted John McCain's photo? Did you call for apologies then?

Dec 17, 08 - 09:59 am Comment from: MacSmiley

I agree with MacHTML that this was a coding gaffe.

<b>TIME has already fixed the image.<b>

Dec 17, 08 - 09:59 am Comment from: Gordon

They've fixed it.

Dec 17, 08 - 10:04 am Comment from: DLMeyer

Berrylium ... hush up, now. My family is busy buying in at the low "distressed value" price. Don't muck up the works. Just because "they" are manipulating the market does not mean "we" can't take advantage of their efforts, too.
Wee Man ... yes, "thin" means "sick". That is, if you check the relative health for the four categories in the (in my opinion, silly) BMI scale you will see that "overweight" people are the healthiest and "underweight" people are the least healthy. "Normal" is second and "obese" third. So, now you know. And so should your doctor.

Dec 17, 08 - 10:05 am Comment from: HMCIV

He looks taller.

Dec 17, 08 - 10:05 am Comment from: fleghorn

I just checked the photo in the article and it appears correct and not distorted.

Dec 17, 08 - 10:16 am Comment from: Randian

@R2

DO IT! Unless and until we demand honest reporting from Time, the NYT, Newsweek, etc., they will continue to feed us from the trough of their biases and prejudices.

Vote with your feet and your pocketbook, R2! DO IT! (My family and I canceled our subscriptions to these pulp rags long, long ago. Best thing we ever did.)

Dec 17, 08 - 10:23 am Comment from: The Balcony

Didn't Time alter the photo of OJ Simpson to make him look more menacing than he already is? You'd think Time would have learned to pay more attention after that fiasco. Of course that is assuming that this was an innocent aspect-ratio mistake. It is pathetic that crap like this slips by the editors at these "professional" organizations. Its almost as bad as reading typos on a news channel ticker.

Dec 17, 08 - 10:31 am Comment from: Register or Login

Give Time a break. People make mistakes. Take George Bush...

Dec 17, 08 - 10:33 am Comment from: British Mac Head

a good web designer will get the image size right in the first place and omit the size parameters from the image tag like so: path/to/image.png to scale an image in code is just lazy and makes the browser have to do extra work.

Dec 17, 08 - 10:38 am Comment from: deepdish

media has no shame. it is either for profit or bias they twist news they way they do. if it bleeds, it leads. build them up, then destroy them. nothing like factual, unbiassed news in america.

Dec 17, 08 - 10:41 am Comment from: ndelc

Whether or not the photo was intentionally manipulated (that was a pretty amateurish way to do it BTW), the article is certainly making that assertion. I think it's disgusting the way the media treats people regarding their health. I'm not much of a Patrick Swayze fan, but the way the media has acted over his illness is appalling. They're essentially vultures, waiting and hoping for the worst. Swayze really is fighting to live, so I can't imagine how he and his family feel reading that he has only days to live every couple weeks. SJ says he's cancer-free, so there's no reason to doubt him. He's always been weird about his diet (remember, this is the guy who went on an all fruit diet in his twenties!), so that, and the possibility that he's undergone the Whipple could very well explain it.

Dec 17, 08 - 10:42 am Comment from: mackle

comment on thinness and pancreatic functions. chowing down a platter of cheeseburgers will not put pounds on steveness. unless you have a similar problem, he does not digest food like you, his pancreatic function is compromised. that means is digestive process is not like yours. think of it as an ALI diet without having to take the pills. next time you are in line waiting for your prescription, read the back of the ALI package about brings a change of clothes to work with you until you get the routine down. maybe that's the main reason steveness is skipping the last keynote. if he laughs too hard, he may sheet his pants. i'm sorry, couldn't help it. this is not funny stuff and i'm sure it is not funny to steve, but the way people talk about this without much basis makes you wonder what they use the internet for?

Dec 17, 08 - 10:45 am Comment from: British Mac Head

LOL. I should have realised that MDN strip out the HTML tag code d'oh!
My last post didn't look much like what I typed. Oh well...

Dec 17, 08 - 10:47 am Comment from: Spark

I hope you all go and read the full article. It is obviously written with the intent to put the worst spin possible on the very mundane decision by a company not to attend a tradeshow (tradeshows are perhaps the most inefficient use of marketing/advertising dollars).

From the article:
"Jobs has battled pancreatic cancer and has been looking exceptionally thin since the summer. Rumors that he'd be skipping the event had circulated for days. Still, the announcement itself was about as shocking as hearing that Barack Obama would be skipping the Inauguration and sending Joe Biden in his stead."

A CEO not attending a tradeshow, even Steve Jobs at MacWorld, is not all that shocking at all. What is "shocking" is the hyperbole employed by Time.

"Apple is Jobs and Jobs is Apple. Unless he makes a public appearance, it's likely that the news will continue to hammer Apple's stock, which took a beating Monday after analysts downgraded it."

And you can be sure that Time will be generating the news that "hammers" Apple stock.

"Apple fans had been hoping that Jobs would unveil a "netbook" at the upcoming Macworld, to be held the first week of January."

Oh really? My experience with Apple fans doesn't bear this out. This is more projection than fact.

"The faithful are praying that Tuesday's announcement is exactly what Apple says it is, and not at all what it looks like."

Oh, doesn't that sound ominous? You can just picture the hand wringing. Ironically, that's one of the rare admissions by Time that some people are faithful and pray. The insincerity is palpable.

Dec 17, 08 - 10:48 am Comment from: MacintoshSoftwareList.com

TIME sucks, they will be out of business just like the rest of the lot.

Dec 17, 08 - 10:54 am Comment from: Wingsy

I saw somewhere that Phil has a cold... or possibly much worse than that. It was reported that he recently sneezed three times, vs the two sneezes that most healthy people experience. Based on this, there is speculation that some unknown virus (the biological kind) is spreading inside the Apple campus, with Jobs the first to become afflicted.

Goldman Sachs immediately issued a SELL recommendation on all holdings of Apple stock, but has been reported buying up massive volumes of APPL at the same time. SEC chairman stated "people buy and sell stock when their CEOs get sick. Happens all the time."

Dec 17, 08 - 11:03 am Comment from: Bill

Clearly this was a coding mistake. You guys are as guilty of creating an issue where there isn't one as some in the media are over Jobs health.

You had me going till I actually looked at the picture. It's a picture of his head, folks, not his body. People who are starving to death do not have appreciably thinner (distorted) heads, and that's because the dimensions of the head, particularly the cranium, are derive from bone structure. Bone does not atrophy like muscle and fat.

The photo looks unnatural. Anyone looking at it could see the conspicuous distortion. It's hardly a case of them subtly adding shadows, or whatever -- then you may have had something. But this? Come on.

Dec 17, 08 - 11:18 am Comment from: Crabs

@rws

Why would they? This is not a John McCain site. This is a Mac/Apple site. Moron.

Dec 17, 08 - 11:21 am Comment from: DanielM

Along with politicians and lawyers, the media is virtually last in public opinion polls on 'who do you trust the most.'

I believe that every published photo and video should be date/time-stamped and if altered be designated as such.

It is insane that we can't read or view a 'news' cast without the assurance that the accompanying image is real, unaltered and current.

Even CNN and the likes, keep re-showing video news clips with "Live" printed in the top left corner. Of course you don't know if it was "live" an hour, a day or a decade ago.

At least, when you buy a book or magazine, you can find the publishing date. However, most of the time, the photo date is not included.

Date/Time-Stamping should be a law for all published 'news' materials whether in print, video or via the internet.

Dec 17, 08 - 11:27 am Comment from: NCIceman

News ain't the news any more....can't trust anything...

Dec 17, 08 - 11:29 am Comment from: Chill out

Jeeze... this forum is like a witch hunt. Is it possible the browser resized the image due to improper proportions? And the picture of Simpson on Time magazine was not necessarily to make him look more menacing. It was obviously done to cast a shadow over our idealism. If they wanted to make Jobs look thinner or OJ look scarier, the would have been more subtle about it, don't ya think?

It scares me when I read some of the posts on this site. Just blind anger and frustration.

Dec 17, 08 - 11:29 am Comment from: Fritz

nomoremsbs - dude, someone just left incorrect height & width attributes in an IMG tag. Chill out just a bit.

Dec 17, 08 - 11:32 am Comment from: Chill out

Not to mention... Time Magazine has always been a major Apple proponent. They love Apple, and they respect and admire Steve Jobs. He is always in their top lists of creative thinkers and innovators.

Dec 17, 08 - 11:32 am Comment from: His Shadow

Hey RWS. Did you think the 'M' in MDN stood for McCain? Give your head a shake.

Dec 17, 08 - 11:37 am Comment from: JoshtheiMacGuy

And you folks are surprised that the media will distort the facts, leave out important information and do other things to sensationalize the news? Remember the OJ photo from years ago, that one was altered to make OJ look more sinister. And, as I recall, a certain network interviewed a Vietnam War general and then cut and paste a few responses so that the answer to question one was presented as the answer to question two.

Ethics in the newsroom needs a lot of improvement, IMHO.

Dec 17, 08 - 12:04 pm Comment from: Cascadians

So much for "no bias" in the media. Lying scum. And why do they love to pick on a man who has done so much astounding GOOD? Because they're insecure petty little jealous weasels, more useless and harmful than black mold.

Dec 17, 08 - 12:04 pm Comment from: Viktor

There goes a million dollar to TIME magazine from microsoft..

Dec 17, 08 - 12:14 pm Comment from: iThink

@Randi

Very very funny!

Dec 17, 08 - 12:53 pm Comment from: Cubert

Hello? SEC? FCC? Where are you?

Dec 17, 08 - 12:58 pm Comment from: Fritz

"Hello? SEC? FCC? Where are you?"

Up your butt, looking for your head.

(sorry, that was rather impolite. I apologize)

Dec 17, 08 - 12:59 pm Comment from: Cubert

Nowhere on their site do they mention that the picture was altered on their part and that it has been corrected. Shoddy.

They also have the page littered with ads for weight loss gimicks. Coincidence? I think not. There is clearly an agenda here.

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