CBS News reviews Apple TV 2.0: Incredibly simple; watch movies from the comfort of your easy chair
Tuesday, February 26, 2008 - 11:43 AM EDT "This year we got to watch our rented nominated films in our living room on our high definition set thanks to Apple’s newly enhanced Apple TV. With Apple TV you don't have to use your computer to buy or rent movies, music or download free podcasts to your TV. You can do it from the comfort of your easy chair using only the small Apple remote control. The process is incredibly simple," Larry Magid reports for CBS News."Even though movie files can be large, you don’t have to wait for them to download before you can watch them. Even larger high-definition movies are available for viewing within a minute or two after you order them," Magid reports.
"I watched one movie in standard definition which looked pretty much like a standard DVD, but when it came to the Oscar nominees, I sprang for the extra dollar which was worth it for the higher, though not highest, quality. High definition movies are in 720p which is basically the same as some TV networks high-def programs. Blu-ray and HD-DVD high-definition DVDs are in the higher 1080p format. To my eyes, the difference between 720p and 1080p isn’t dramatic but it could be for some videophiles," Magid reports.
"My biggest complaint about Apple TV is that movies disappear 24 hours after you start watching them... To be fair to Apple, this restriction is imposed by the studios and it's the same with [other services]," Magid reports.
Full article here.

...until Apple gets the studio's to change the 24hrs governed time limit to 48hrs, then 72hrs.
72hrs seems reasonable to most whom I've talked with. No one agrees 24 hours is the right way to do this, but it probably isn't slowing down Apple TV adoption rates dramatically. Early adopters will keep it selling well. Come the fall, look for a few changes in the Apple TV Service:
- Longer viewing time frame (48 - 72 hrs)
- Ability to purchase HD movies, then download to iTunes (still no HD movies directly available in iTunes. The paranoia continues...)
- Lower Pricing on Apple TV; $199 and $299 respectively
And the advantages to Blu-Ray are:
- Higher entry price by nearly double (for most decent players)
- Limited Blu-Ray tiles
- Trips to video store and back
- Netflix-like, plan in advance, mail back and forth game
- No ability to tie into iTunes content, Flikr, or home video's, etc...
Oh, I'm sorry these are Blu-Ray dis-advantages, my bad.
Blu-Ray Advantages Take II:
- For the Joe, a slightly better image quality that isn't worth the price, nor the other dis-advantages that Blu-Ray has vs. Apple TV - and even image quality will be eventually be moot.