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The transformation began when Jobs returned. Most "analysts" were too short sighted to see Apple's direction. These folks are too fixated on quarter by quarter market share numbers and most times ignore the big picture.

Finally the light goes on!!

I agree, it's just like Steve said at the Stanford Commencement speech he gave a couple years ago. You can only connect the dots looking backward, not forward, unless you're Steve. I don't think these analysts could see Steve's grand plan, his "digital hub", even though he stated it back in the early part of this decade. All of these steps have been incremental, and have slowly but surely positioned Apple as our digital hub, from our phone, to our music player to our DVD-replacement, to our source for video and music. Steve has slowly but surely made it happen. I don't think any analyst could see what Steve foretold.

Mr. S. Jobs gets his mracle in perspective; Apple back were it belongs in the top three !

finnaly... geez... looks like vista isnt pleasing too many people =) now thats tooo bad..

As we all know, Apple will likely sell their 10th million iPhone MUCH sooner than Dec 2008 (S.J.'s conservative estimate). My guess is that they will reach that by the end of THIS year. If they can sell another 20 million in 2008, then by Dec 2008 there should be about 55-60 Macintoshes on the planet: 25 million iPhones and 25-30 million desktops/MacBooks.

Think about it. How soon before iPhone Macintoshes outnumber the desktop/laptop kind? And then the ads will start: You take your mobile Mac (iPhone) everywhere. Isn't it time you also had one at home and in the office? Same OS, same GUI. (Of course they'll be more subtle and less technical, but you get the idea: "You already own a Mac with your iPhone- so you already know how our laptops and desktops work too").

Insidiously brilliant. And think about this: the Mac OS installed base will DOUBLE in about 18 months! That's pretty good for us...

I just hope they eventually open the iPhone up to "real" developers (I want games and custom apps)...

In fact, the iPhone really is a Mac. This product is the REAL Mac Mini.

aka Tipping Point®.

@Moo

Nope- it's the Mac Nano! (Actually, I expect to be flamed just for mentioning the iPhone in what is finally a true Mac news article, but if Apple would just change the iPhone name to what it really is, everyone would leave me alone).

Hey, let's start a campaign for a name change to the Mac Nano!

Moo, I concur wholeheartedly. And just wait until iPhone v2.0 comes out: It'll be Katie Bar the Door then!

I'm just hoping that they really ramp up the advantages of syncing and iPhone and a Mac. I was wondering if your dictionary from your Mac could be synced to your iPhone, I have various custom spellings that I have on my Mac and it would be great to have them on the iPhone rather than have it prompt you to change them all the time.

Similarly, will we see the dictionary prompting show up in OS X apps? I know you can do spell check but if they can do autocorrection on the iPhone then why not in any app on OS X?

Dur... yeah, it's the real Mac Mini! Nevermind that it only runs 12 applications! It's a Mac!

Some of you have become delusional with all this iPhone stuff.

On Amazon, right now, Leopard Pre-Order Family Pack is #7 in Top SOftware. The highest MS operating system on the list is XP w/ SP2 at #15. ths highest version of Vista is Home Premium at #61.

WOW!

ChrissyOne, those numbers remind me of mp3 player numbers, with Zune buried deep below about 10 different iPods and sandisks.

I get a little tired of all the "halo effect" talk. It's as if Macs couldn't possibly sell based on their own merits. Therefore any success they experience can only be attributable to association with something else that's successful.

I just wrote an article on a new coffee house in town that offers wi-fi along with the java and snacks.
When I stopped by Tuesday at noon there were a couple 20-somethings working on laptops -- one on an iBook and another on a MacBook Pro.
Then, the clerk at the counter who was in the same age bracket proudly told me she had just bought a white MacBook.
Not a Windows notebook in sight. That's just a tiny snapshot of course, but maybe it's indicative of a larger trend, too.

No ability to Cut, Copy or Paste.

Not a Mac.

KenC,

I agree. The latest clue Jobs has given about where he thinks the future lies (and a direction for Apple) is "post-pc devices". And this as Gates warbled on about tablet pcs and walls covered in touchscreens.

Bill;

It's not that the Mac can't compete on its own. The issue is that there has been so much anti-Mac FUD spread so effectively by the M$ crowd that the Mac's public image has been very effectively smeared.

The effect of this 'halo' is to clear that vision to something approximating its real value, so that the public can finally compare the platform according to its REAL merits instead of the FUD the M$ fanboys would rather they believe!

Now that they can, they are beginning to make the rational choice, as an increasing number of news stories are recognizing. (Like this one!)

@islandgirl, it's been like that at my coffeeshop for months now. There will occasionally be a PC user huddled in a corner someplace but 9 times out 10 I see glowing white apples.
I'm sure part of it is that more freelancers use macs and work out of coffeeshops and part of it is that a lot of people buy macs in order to show them off in public. Either way something's going on. This isn't just at the trendy neighborhood one but at Barnes and Noble and Starbucks.
@Bill I don't think anyone's trying to say that Mac's aren't worthy in their own right but they certainly haven't cornered the market the way the iPod has. The halo is real. Why get bent out of shape over something that's undoubtedly part of the Apple game plan? I guarantee you Cupertino isn't.

The ideal accessory for your iPhone... a Macintosh computer.

Paranoid me wonders: How high can Mac market share get before Apple has to take drastic steps to keep up with demand? Market share is often incorrectly portrayed as Apple (a company) vs. Windows (an OS). Many companies make Windows computers. How could Apple handle, say, a 40% market share all by itself?

The transformation took place when Mac went to Intel.

There was no halo effect from the iPod. Jobs said he would milk OS9 to death, then came OSX and iPod and nothing transformed until Intel Inside.

Now the public can believe what they want, namely a safe PC, a PC safe from viruses etc., even though it aint true. I think that is what the public wants. A compuiter that can run Windows and not be affected by viruses.

Like I said - not ture - but that's is what people want and I think that is how they are connecting their dots. Eventually, the new users will realize it aint true but then it wont matter, they have a viable alternative - Mac OSX.

Bait and switch and I dont even think Jobs new it would work this well. He always resisted going to Intel.

I just hope that the theory "macs are virus free because of small market share" is untrue.

OT, but:
Hey, MDN, please, please drop those adverts that play music. I like to listen to my own music while I browse, not somebody else's!