ChangeWave survey reveals pent-up demand for Apple’s iPad

“In research note released this morning, RBC Capital Markets analyst Mike Abramsky shares the results of a ChangeWave survey of over 3,200 respondents earlier this month revealing pent-up demand for Apple’s forthcoming iPad, with demand even exceeding that for the original iPhone in 2007,” Eric Slivka reports for MacRumors.

“According to the survey, 13% of respondents are either somewhat or very likely to purchase an iPad, compared to only 9% in a similar survey conducted prior to the launch of the original iPhone,” Slivka reports. “The survey also provides an interesting glimpse at model preferences for potential iPad buyers, with the highest percentages of buyers planning to purchase the low-end 16 GB Wi-Fi-only model at $499 and the high-end 64 GB Wi-Fi + 3G model at $829.”

Slivka reports, “The RBC/ChangeWave survey found 25% of respondents planning to delay purchasing one or more other Apple products in favor of obtaining an iPad, with the iPhone, iPod, and Mac notebooks all seeing potential hits in the 9-10% range. Cannibalization appears significantly lower for Mac desktop machines and the Apple TV.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

18 Comments

  1. I’m so pent up I could burst. I’m having to wait until the first week in September to pick mine up from the Apple store in Albuquerque.

    I’ll be on my hol’s and I just know even claiming back sales tax in France it’ll still be cheaper states-side like evreything else in the world.

    I’m not having a go as it’s not your fault, but I do get a bit peeved that the rest of the world has to discount the American consumer.

  2. Changewave surveys are notoriously unreliable. Recall that the reviled Katie Huberty of Morgan Stanley used a faulty Changewave survey to downgrade Apple twice in one week, causing a HUGE selloff.

    When the Changewave survey prediction did not come true, do you think Katie or Changwave issued a mea culpa? Nope.

    MDN should not give any hits to stories using Changewave surveys.

  3. The wide spread between low/high models was brilliant.

    There will be a significant number of people who will use it as an iPod Touch replacement (remote control for MacMini/AppleTV, web browser for reading, watching videos), plus there will be a number of people basically using an iPad in place of a low-end PC.

    Sometimes it seems like Apple has everything planned out years in advance. Sometimes is seems like they’re really watching how people use these things.

  4. I think a lot of people just want to hold out for important features.

    If they would actually put new features in it when they come up with them people might upgrade their iPads sooner. As soon as I got my iPhone 5S with Touch ID, there was no way I was going to get iPad Air 1 without it even if it was a new sleek form factor. I waited for iPad 2 and upgraded on day one.

    Just the same, with Apple being Apple with how it releases features to iPad, we probably won’t see Force Touch on the Late 2015 iPad either, and if that is the case then I won’t be upgrading. But if they were smart, they’d put Force Touch in the new iPad and I would actually upgrade to it rather than waiting… again.

    I actually want the latest iPads each year, but I can’t justify getting one without key features that I enjoy on my iPhone. It just feels outdated the day it’s released that way.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.