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Fri, Nov 21, 2008 - 05:14 AM EST  —  AAPL: 80.49 (-5.80, -6.72%)  |  NASDAQ: 1316.12 (-70.30, -5.07%)

Charlie Sheen caught talking into upside-down Apple iPhone (with Jenny McCarthy)
Friday, November 23, 2007 - 01:24 PM EST

Actor Charlie Sheen's been caught talking into an upside-down iPhone — no, no, not an LG Voyager or HTC Touch, those are upside-down and backwards badly faked iPhones — while "acting" in a scene with Jenny McCarthy on a recent episode of the CBS show "Two and a Half Men."

Over on Engadget, Ryan Block writes, "Seriously, please don't make us start another feature series of dumbass celebs holding the iPhone upside down. We'd have to call it upsidedownPhone or something equally insipid, and who wants that?"

Full article with another photo here.

MacDailyNews Take: Phone? What phone? Boy, Jenny's looking good these days, isn't she?

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Nov 23, 07 - 01:29 pm Comment from: 69

It's what he's thinking.

MDN Magic Word: clearly

Nov 23, 07 - 01:31 pm Comment from: Mr. Reeee

Slow day, huh?

Nov 23, 07 - 01:31 pm Comment from: Vlad

I've seen iPhones showing up on various shows... McGee on NCIS has had one for several episodes this season.

Nov 23, 07 - 01:32 pm Comment from: mattmattbobatt

I can never think when she's around either

Nov 23, 07 - 01:34 pm Comment from: mike_in_helsinki

A CLOWN BARKING AT AN IDIOT

Nov 23, 07 - 01:34 pm Comment from: Wow

She is looking good.... ahhh... reminds me of my old Playboy mags.

Nov 23, 07 - 01:34 pm Comment from: Journo

Mr. Reeee,

It's the day after Thanksgiving. You ought to be "thankful" that you're getting anything new at all today.

Nov 23, 07 - 01:36 pm Comment from: stenar

Every time I've seen someone using an iPhone on TV shows, which is several times now, they've always got it upside down. DUH!

One of them was all pretend talking on the iPhone upside down and I noticed that the light of the screen didn't turn off when he was talking into it. I guess the proximity sensor only works if you're actually on a phone call (and are holding it right side up?).

Nov 23, 07 - 01:36 pm Comment from: Mac Ed

If she was in MY car... I'd answer my iPhone the wrong way too. tongue laugh

Nov 23, 07 - 01:40 pm Comment from: Michael

Bionic woman had her talking into a Touch. The screen did not go dark when she was talking either.

Nov 23, 07 - 01:45 pm Comment from: TowerTone

One of my favorite current shows (little "c").
So he was looking at her and had his phone in the "69" position. Happens all the time.......

Nov 23, 07 - 01:52 pm Comment from: lbuschjr

The proximity sensor only works when you are actually on a call. Of course the screen wouldn't go dark on an iPod Touch; it doesn't have a proximity sensor or phone components.

Why is everyone so worked up about this? These actors are concentrating on acting, and it's not like they are really receiving phone calls while filming. The conversations are part of the acting.

I have an iPhone, and it is difficult to pick it up without looking at it and know which side is the top and which is the bottom unless you are actively feeling the phone to determine which side is up.

Lighten up, people. It's a frickin' TV show.

Nov 23, 07 - 01:56 pm Comment from: Gavron

The iPhone is the right way up.

It's Charlie that's upside-down.

Nov 23, 07 - 01:57 pm Comment from: echo416

Having worked in the camera department for over 13 years myself, I would venture that the reason why iPhones would be held upside down is for the sheer fact of product placement/copyright/endorsement rules.

The shiny Apple logo wold be too prominent if the phone was held the right way up so the fast and cheap way is to hold the phone upside down. That way there's no issue about product placements/endorsements/logos that can pose to be a problem.

Nov 23, 07 - 01:58 pm Comment from: echo416

EDIT:

"... that can pose a problem"

Nov 23, 07 - 02:11 pm Comment from: poo

@lbuschjr

Or should I say; Captain Obvious?

Thanks for the valuable info about the touch and, really, this is the first I've ever heard that actors are only acting.

And what could be lighter than the majority of these comments talking about JM?

wow.

Nov 23, 07 - 02:18 pm Comment from: MB

The characters on How I Met Your Mother use IPhones as well. If you haven't seen the show check it out, its hilarious.

Nov 23, 07 - 02:21 pm Comment from: kenh

I worked in Southern Cal. for a company that had quite a few Hollywood celebs as clients about 20 years ago.

The only dumber people are the celebrity worshippers, and unfortunately, there are a lot more of them!

Nov 23, 07 - 02:25 pm Comment from: doc

echo416 is correct

Nov 23, 07 - 03:00 pm Comment from: The Other Steve

upsidedownPhone.com is available, so is upsidedowniphone.com

Any takers?

Nov 23, 07 - 03:04 pm Comment from: ron

"The only dumber people are the celebrity worshippers, and unfortunately, there are a lot more of them!"

I second that emotion. All the Sheens and Baldwins in un-Holywood are mouths without brains. If the script is good, so are they.

Nov 23, 07 - 03:32 pm Comment from: Farlo

Why does anyone care one bit about a group of people whose greatest marketable skill is pretending to be someone else?

Nov 23, 07 - 03:43 pm Comment from: dar

In Charlie Sheen's defense, I was in the Apple store in Sherman Oaks CA and helped him find an accessory for his own iPhone, so obviously he knows how to work one and which end to talk into. He was ACTING in a scene with JENNY MCARTHY. Would YOU care which position your prop phone was in?!

Nov 23, 07 - 03:47 pm Comment from: ron

"Would YOU care which position your prop phone was in?!"

Sir Laurence Olivier would.

Nov 23, 07 - 03:51 pm Comment from: dance dance Monkeyboy

Echo416 is correct- this is pure marketing- they cannot display the Apple logo without paying $$$$ to Apple.

Look around- Apple kit is EVERYWHERE with the logos covered up in some way. This is an interesting phenomenon- Apple is one of the only companies whose products are instantly recognizable, even without logos. Maybe the only company.

iPhones are in fact all over TV, but usually covered with some kind of case that obscures the logo.

"attack" - of the Apple mindshare.

Nov 23, 07 - 04:01 pm Comment from: joe blow

I can't believe anyone actually watches that worthless show.

Nov 23, 07 - 04:07 pm Comment from: shiftOpt k

I was wondering how long it would take b4 we started seeing it on TV shows. I've seen 'em on quite a few thus far, and I didn't realize they were still filming for the regular seasons this late in the year either (in order for them to have iPhones, that is). Guess this will be as oft seen as Apple computers on TV now, huh? Don't hurt my feelings any… until they let dumb stuff like this slide thru editing.

Nov 23, 07 - 04:17 pm Comment from: Vanillacide

Some wag over on Engadget said that an upside down iPhone is an !Phone smile

Nov 23, 07 - 04:29 pm Comment from: Shelbymac

iPhones are popping up everywhere on TV these days and I don't know that I've actually seen one used with the correct finger controls. Usually it's a shot like the one with Charlie Sheen. I have noticed them on CSI New York quite a bit this season also.

Nov 23, 07 - 05:28 pm Comment from: qka

Look around- Apple kit is EVERYWHERE with the logos covered up in some way. This is an interesting phenomenon- Apple is one of the only companies whose products are instantly recognizable, even without logos. Maybe the only company.

Too true. Especially Mac notebooks in ads. They always have a paper sticky note over the Apple on the back of the screen, or else photoshop it to a uniform gray. The configuration of Apple's patented hinge is always the give-away, as are the ports on the side and the overall thinness no one else can match.

Nov 23, 07 - 06:37 pm Comment from: Chris

So what !!!! at least it's an iPhone.

If he wants, he could even use it side ways.

Nov 23, 07 - 07:12 pm Comment from: Wade Smith

Good time for a list of iPhone sightings on TV shows. Just saw one used, very well, on Without A Trace, and Moonlight's lead Sophia Myles has had one from day one- it was even mentioned specifically.

Nov 23, 07 - 09:45 pm Comment from: TheConfuzed1

"Right Guard...

...Upside down."

Nov 23, 07 - 10:47 pm Comment from: Mr Hinky Dink

Hot date tonight... remember.. Home button, front bottom (closes eyes to memorise) Home button front bottom....home button front...

Nov 23, 07 - 11:21 pm Comment from: SteveRey

Bionic Woman had a man talking on an iPhone upside down also. About 2 weeks ago

Nov 23, 07 - 11:33 pm Comment from: PCiDIOT

ron-

"Un-Hollywood"? Holly wood is what magic wands are made of. Hollywood is the land of illusion and trickery. Seems to me that the above photo still meets that criteria. Not "spellbinding", but certainly an illusion. Not sure how that is un-hollywood?


MDN - serious

Nov 24, 07 - 01:30 am Comment from: Masa

@dance dance Monkeyboy

It's the other way around. Apple would have to pay for the logo to be shown. Apple doesn't do product placements.

Nov 24, 07 - 02:30 am Comment from: Monkey Mind

... Oh Jenny.........

She certainly is not Forrest Gump's Jenny!

She is so sizzling..............

Nov 24, 07 - 08:02 am Comment from: sd

Not sure if it's been mentioned, but the antenna is at the bottom of the phone, so you actually get a few more bars of signal strength if you hold the phone upside down.

Nov 24, 07 - 10:17 am Comment from: shux

i managed to take an upside down photo the other day. I'm still not sure how that happened.

Nov 24, 07 - 12:50 pm Comment from: NCIceman

Shoot, if she was in my car, I wouldn't even bother to answer the phone....

Nov 25, 07 - 03:40 am Comment from: chrissyTwo

MDN will publish anything for a hit

Nov 25, 07 - 07:50 am Comment from: Ha Ha Ha

Research shows that 4 out of 7 iphone users don't know which way to hold the phone.

In practice this has turned out to be a benefit rather than a problem, since most people don't like to listen too much to their iPhone pushing fanboy acquaintances

Nov 25, 07 - 11:50 am Comment from: Jon-Eric Eliker

Same thing on the Journeyman pilot earlier this year: http://www.eliker.net/Site/Movie.html

Nov 26, 07 - 06:55 pm Comment from: MTS

If you're still drooling over Jenny, you really need to join us in the 21st century...

Nov 27, 07 - 01:11 pm Comment from: nekogami13

Mts-so pretty women aren't relevant in your version of the 21st century?
Then why would any of us want to join you there?

Nov 27, 07 - 04:02 pm Comment from: SteveDeGreat

Just saw an episode of 'House', and they had two Apple monitors with the logo prominently displayed.

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