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CNBC video: Apple CEO Steve Jobs and EMI Group CEO Eric Nicoli
Monday, April 02, 2007 - 12:27 PM EDT

CNBC has posted video of Steve Jobs, Apple CEO, and Eric Nicoli, EMI Group CEO, discussing their partnership on DRM-free, high-quality music downloads:

Watch it here.

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Related articles:
EMI’s Nicoli on DRM-free iTunes: ‘We have to trust our consumers,’ Apple’s Jobs: ‘right thing to do’ - April 02, 2007
Kudos to Steve Jobs and Apple for having courage to call for end of DRM and making it happen - April 02, 2007
Analyst Gartenberg: iTunes Store’s DRM-free music ‘a great win for Apple’ - April 02, 2007
Apple CEO Steve Jobs to appear live on CNBC within the hour - April 02, 2007
Apple: Higher quality 256 kbps AAC DRM-free music on iTunes Store coming in May - April 02, 2007
EMI rejects Warner Music buyout bid - March 04, 2007
EMI halts talks about selling DRM-free music - February 26, 2007
Warner Music approaches EMI in possible takeover bid - February 20, 2007
Macrovision posts pro-DRM open letter to Steve Jobs and digital entertainment industry - February 16, 2007
Warner’s DRM-loving Middlebronfman warns wireless industry it may lose music market to Apple iPhone - February 14, 2007
Monster Cable announces full support of Apple CEO Steve Jobs’ call for DRM-free music - February 13, 2007
BBC columnist doesn’t believe Steve Jobs’ Apple would stop using DRM if music labels would allow it - February 12, 2007
EMI may sell entire music catalog DRM-free - February 09, 2007
Recording Industry Association of America wants their DRM, calls for Apple to license FairPlay - February 08, 2007
Warner’s Middlebronfman: Jobs’ DRM-free music call ‘without logic and merit, we’ll not abandon DRM’ - February 08, 2007
Technology Review editor gets a lot wrong in his article about Apple CEO Jobs’ push to end DRM - February 07, 2007
Apple’s Jobs jolts music industry; Zune exec calls Jobs’ call for DRM-free music ‘irresponsible’ - February 07, 2007
Apple CEO Steve Jobs’ posts rare open letter: ‘Thoughts on Music’ - calls for DRM-free music - February 06, 2007

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Reader Feedback: ( = registered)

Apr 02, 07 - 12:33 pm Comment from: Gman

play back is for crap....

Apr 02, 07 - 12:33 pm Comment from: Gman

1st post? hahah

Apr 02, 07 - 12:35 pm Comment from: Brian Allen

It only works on IE on Windows.

Bummer!


Brian

Apr 02, 07 - 12:36 pm Comment from: John Derbyshire

CNBC video dosn't work on my Intel MacBook.

Apr 02, 07 - 12:37 pm Comment from: Gman

I hate this crap -- I'll wait til it shows up on Mac friendly, youtube or someone's .Mac...

Apr 02, 07 - 12:38 pm Comment from: iPodder

Does not work in Safari but works in Firefox.

Apr 02, 07 - 12:39 pm Comment from: Gman

works in Firefox on my Intel iMac...hmmm, somewhat.

Apr 02, 07 - 12:40 pm Comment from: macaholic

commercial for HP plays just fine tho

how about that?

Apr 02, 07 - 12:41 pm Comment from: Tom Strong

Play was crap but it did work in my Safari.

Apr 02, 07 - 12:43 pm Comment from: Gman

so, it seems to me..Steve is more focused on iTunes and interoperability -- vs. iPod/iTunes only....the iPod has sold millions of player, but with new players entering the market, I don't expect the iPod growth rate to be on par with previous years....I expect quite the oppisite....I wouldn't be surprised if in this phase of "DIGITAL MUSIC REVOLUTION", we steer away from the iPod craze to ????

Apr 02, 07 - 12:44 pm Comment from: Gman

one more thing....

it will soon be..

iPod/Zune/Zen/etc. MP3 player + iTunes.

and not just:

iPod + iTunes.

Apr 02, 07 - 12:50 pm Comment from: Nick Holla

I think it matters not so much for Apple if the music is set free, as he stated, they will continue to create the best player and the best store....regardless if the music is free, or if it was stolen or wherever it came from, people will want an ipod to carry it around in, and that is where Apple makes its profit, the ipod.

Apr 02, 07 - 12:51 pm Comment from: peter J

works on an old G4 in safari for me

Apr 02, 07 - 12:51 pm Comment from: Mark

Business suiside? What the guy is talking about? What about the 90% of music shipped without DRM? Was he even listening to Jobs? How difficult it is to rip the CD and share it on the web? Apple is just leveling the playing field and making it easier for people to buy legal music.

MW: "steps". This is just the first step.

Apr 02, 07 - 12:56 pm Comment from: r_y_a_n

What retards design and build these video pages? Doesn't work in Safari, barley works in Firefox. LAME.

Apr 02, 07 - 01:00 pm Comment from: maczealot

Gman:

iTunes for everyone, that's a thought! Subscription music providers' mouth went dry and their minds sent into paroxysms of confusion and dismay.

Apr 02, 07 - 01:00 pm Comment from: DJ

Almost worked on my MBP -- but then didn't.

Useless site.

Apr 02, 07 - 01:01 pm Comment from: Ne14tennis

It works in Firefox via the flip4mac plug in.
It plays fine right after the HP commercial finishes, there is a little overlap.
Its just really crappy programming.. as in software not TV...

Apr 02, 07 - 01:16 pm Comment from: Bearman

You guys need to update your mac with flip4mac. Worked in Firefox and Safari for me. We are just use to the smooth operation of quicktime. WMP is always a crappy experience. Even on a Mac

Apr 02, 07 - 01:30 pm Comment from: Sum Jung Gai

NBC is affiliated with Microsoft. What did you expect, quality engineering?

Apr 02, 07 - 01:44 pm Comment from: idiots

theres still overlap with flip4mac.
if it was in quicktime no one would have a problem

Apr 02, 07 - 01:47 pm Comment from: The Other Steve

What an awful experience on the CNBC (aka MSNBC) web site!!! (my wife has complained about NBC videos in the past. Now I know why.

Send them an email to let them know about your experience. I did.

https://register.cnbc.com/email/EmailSupport.jsp

Apr 02, 07 - 02:00 pm Comment from: bleh

playback sucks! poorly coded website

Apr 02, 07 - 02:01 pm Comment from: just passing through

Worked fine in Safari on my Quad G5 tower

Apr 02, 07 - 02:18 pm Comment from: Revenge

I wish Apple/Disney would buy NBC/General Electric/the entire world and toss the M$-shill anti-Mac Microdork-only bent-over-for-Gates NBC executives onto the street stark naked, after ruining them financially — but just before making them eat Chinese pet food.

Apr 02, 07 - 02:37 pm Comment from: Seven

BBC also has their interview:

http://news.bbc.co.uk/player/nol/newsid_6510000/newsid_6519300/6519319.stm?bw=nb&mp=rm#

Apr 02, 07 - 02:44 pm Comment from: Richard Dimbleby

BBC also has their interview:

"Access to this page is forbidden."

Damned illuminati and their BBC license tax.

Apr 02, 07 - 03:17 pm Comment from: OBill-Wan Kenobi

"How do you know this won't open the floodgates for illegal file sharing? This could be business suicide..."

Is he f-ing serious? Why is it any easier to illegally share DRM-free files purchased from iTunes than files ripped from purchased CD's? Where is the logic?

I am so tired of stupid people.

Apr 02, 07 - 03:39 pm Comment from: Anon

What a Big F___ing Waste of time. God I hate websites that don't work with Safari. I got to see the advertisement! And then it didn't show me the video. :(

Apr 02, 07 - 03:46 pm Comment from: MacMania

Would all you whining Mac zealots please stop crying and run out and get a windows peecee all ready!

Ah, just kidding; CNBC is shit.

rasberry

Apr 02, 07 - 03:48 pm Comment from: TTzz

I can't wait to hear "Middlebronfman" comment on this!

Apr 02, 07 - 04:19 pm Comment from: ibookfast

BBC version worked perfectly on my iBook using Safari.

The DRM dam on music is cracking. Looks like a win-win-win, we'll see what the market says soon enough.

Apr 02, 07 - 04:35 pm Comment from: Stab the Man (the Surreal One)

r_y_a_n: barley works in Firefox.

Hmmm. Barley seems to sieze up my DVD drive. Maybe I should try Campbell's Beef & Barley? Hmmm.

Apr 02, 07 - 04:36 pm Comment from: Stab the Man (the Surreal One)

Oh. And death to CNBC.

Apr 02, 07 - 04:41 pm Comment from: The Other Steve

Reply back from CNBC ---

"Dear CNBC Viewer,

Thank you for your submission to the CNBC Customer Care Team.

We were unable to reproduce the problem you reported in testing, which indicates that it was a temporary problem. If the problem occurs again, please let us know. We regret any inconvenience."

Regards,

Shabhaz Hussain
CNBC Customer Care

Apr 02, 07 - 07:09 pm Comment from: HolyMackerel

How is this 'business suicide' as mentioned in the video when a kid-pirate can already borrow a friend's CD, rip it and mail it to their friends?! All kids pirate - we did it with tapes of records, and eventually we grow out of it. Now those of us who have grown up have a legitimate source of high-quality, DRM-free, guilt-free music we can point our kids and ourselves to. We should be pushing for DRM-free movies. DRM should only be for subscriptions.

Apr 02, 07 - 11:29 pm Comment from: not you

Pretty damn sad that it is an interview
with the head of Apple and I need to
download the Microsoft player to watch
it?

Right.

Apr 03, 07 - 06:35 am Comment from: Jack A

Here it is on Google Video:

http://video.google.com/videoplay?docid=7117682076636922659&q=Apple+DRM-free+EMI

Apr 03, 07 - 09:51 am Comment from: CNBC Amateurs

Thanks, Jack A.

No wonder CNBC blocks that clip. "Joe Schmuck has this to say:"

Dead air.

"Well," the "host" says in a tight view because co-host Halfwit Jones is missing, "we're looking for that clip. We don't have it."

Co-host Halfwit Jones manages to climb onto the set before it's lights out for an ad: "Yessssssss..........."

The woman who's stuck for an answer when someone says hello stumbles through the growing embarrassment. "What do you think about having to pay 30 cents more so you can share the music?"

Halfwit Jones: "30 cents more so you can share?"

"Yes. So you can share."

Halfwit Jones: "I tend to agree that it will destroy the business . . . but what do I know?"

I know you know you're an idiot.

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