“Some thought the move would help Palm adopt some of the same, successful traits he used to help turn Apple into a mobile powerhouse; that he would take some of his know-how to help Palm craft its own identity,” Goldman writes. “Nope.”
“Then there was the thinking that Palm would assert its own unique identity with its highly anticipated smart phone, and purported iPhone killer, the Pre; that maybe Palm had come up with a better mousetrap on both hardware and software and wouldn’t need to co-opt Apple’s technology in order to sell its own,” Goldman writes. “Nope.”
Goldman writes, “One of the key selling points of the Palm Pre was its seamless integration with Apple’s iTunes; Palm, it seemed, didn’t need to develop its own store, or own software, for digital media downloading. Instead, Palm would just take what wasn’t its own, and then would claim the practice as ‘innovation.’ Who knows, but maybe Mr. Rubinstein still thought he worked at Apple, or that his history there afforded him some rights to a technology that no longer had a connection to.”
Goldman writes, “Why Palm is goading Apple is beyond me. I get the argument that all publicity is good publicity and that Palm, as a scrappy upstart is trying to keep this war alive because we all keep writing about it, and it keeps Palm’s name, and more importantly the Pre, front and center in the public’s eye. But really, do you want to be known as an also-ran?”
Read more in the full article – recommended – here.
MacDailyNews Take: Dire straits beget desperate measures.
