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CNET publishes Apple iPod+iTunes hit piece by CEO of also-ran digital content outfit
Tuesday, October 23, 2007 - 04:15 PM EST

As with the Mac, "Apple is once again trying to create a totally controlled, self-contained environment--this time not for computers, but for music and entertainment. However, the market served with Apple's iPod devices is far more digitally sophisticated than those early computer users. And today's legions of tech-savvy music listeners are not likely to accept the company's shackles for long," Alan McGlade writes for CNET.

MacDailyNews Take: What shackles? Apple's iTunes Store offers the world's largest DRM-free music library. Apple's iPod does not require use of the iTunes Music Store. The iTunes Music Store does not require use of an iPod. There is no lock-in; there are no shackles.

McGlade continues, "But even as consumers have purchased Apple's devices in droves, they've come to realize that there's more to digital music than what's contained in the little white box. Other, arguably superior devices are now on the market; more are being introduced regularly. These players offer features that will become the sustaining elements of the digital entertainment revolution--they will be smart devices with IP connectivity and increased onboard storage."

MacDailyNews Take: You mean like the iPod touch and the 160GB iPod classic, Davey? We won't hold our breath waiting for someone other than Apple to eclipse the iPod touch.

McGlade continues, "The greatest objective for today's music listeners--what they regard as their inalienable right--is absolute portability: music that can be accessed anywhere, at anytime. Today's consumers want their music immediately available at home, in their car, at work, on their phones, at a party, or while working out at the gym, without the hassle of using multiple devices that are each tethered to different services."

MacDailyNews Take: Again, Apple's iTunes Store offers the world's largest DRM-free music library. Apple's iPod does not require use of the iTunes Music Store. The iTunes Music Store does not require use of an iPod. There is no lock-in; there are no tethers.

McGlade continues, "In such an open-source world of unfettered digital entertainment, the device is a means, not an end, to set listeners free. Why then, in the long term, would anyone accept the limitations of the proprietary lockout of the iPod and iTunes?"

MacDailyNews Take: Uh, Alan, because there is no "proprietary lockout" with iPod and iTunes.

Full article, Think Before You Click™, here.

[Thanks to MacDailyNews Reader "Spark" for the heads up.]

MacDailyNews Take: You might be asking, as did we initially, "Why is Alan so dense?" Well, he's not. As CNET indicates below this load of garbage, without explanation, Alan McGlade is president and CEO of MediaNet Digital. MediaNet Digital just so happens to sell content and technologies used to create music and video download and subscription services. MediaNet Digital's partners list reads like a Who's Who of Apple iTunes Store also-rans, including MTV Urge, the now-defunct Virgin Digital (you might want to update your partners list, Alan), and a bunch of other no-names. Business not going so well, Alan?

So, McGlade has a big fat agenda and CNET has no problem publishing it. Color us unsurprised on both counts.


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Reader Feedback: ( = registered)

Oct 23, 07 - 03:28 pm Comment from: joe higashi

What a wanker

Oct 23, 07 - 03:30 pm Comment from: TowerTone

McGlade-the new plug in scents from McDonalds.

Ummmm...is that trans-fat free boiling Wesson with a hint of burnt waterbug I smell?

Plug it in, plug it IN!
Or in this case, just a plug.....

MW:meaning

Oct 23, 07 - 03:35 pm Comment from: M.A.D.

I saw it this morning and what a way to wake up!

I had the first crack at him on the reader's response section under malvado39...

what a loon

Oct 23, 07 - 03:37 pm Comment from: Eric

That is amazing that CNET can publish this sort of crap. It would be like Bill Gates writing a review of OS X......

No wonder why I NEVER go to CNET.COM.........

Oct 23, 07 - 03:39 pm Comment from: Stephen

Buckle up kids! The anti Apple FUD machine is about to go hyperactive and make a Stalin era Soviet show trial look "fair and balanced."

But the unintentional humor will be priceless. There is nothing more dangerous than a wounded animal and nothing funnier than a cornered tech writer. Someone better take all the sharp objects away from the 3 Stoogies, aka Paul, Rob and John.

Oct 23, 07 - 03:42 pm Comment from: BuriedCaesar

Oh, yeah - prime candidate for jacka$$ of the millenium.

Simply amazing drivel.

Oct 23, 07 - 03:51 pm Comment from: Mark

The more I read crap like this, the happier I am that Apple is run by a brilliant, creative, non-compromising hardass like Steve Jobs. The more articles like this published, the better the indication that Jobs and the entire crew at Apple are doing what they are supposed to be doing: Selling great, innvoative products that scare the sh*t out of their competitors.

I also love when writers refer to Apple as monopolistic, without considering the long, big-brother, strongarming, illegal, corrupt culture and history of Microsoft. Of all the technology bigwigs in the world, Steve Jobs is about the only one to tell Bill Gates and Microsoft to screw themselves, and he did it when Microsoft was a behemoth and before Apple was worth even one billion dollars. As rich as Jobs is, he is technology's Robin Hood. Apple, the entire world of computing, and the public owe a lot to him.

It's idiots like these guys at CNet who have become "institutionalized" by the public ignorance Microsoft so heavily promotes and depends on. Ever see the footage of Bill Gates trying to explain to a newscaster that features in Vista were not ripped off from Apple?

Oct 23, 07 - 03:51 pm Comment from: justified

I'm not going to give the article a hit.

So, my question is, did he promote any product or service, or did he simply anti-promote iPod+iTunes+iTS?

If he didn't bring a product or service to the table, then the article is pure FUD based on his own fears in his segment of industry.

Oct 23, 07 - 03:54 pm Comment from: mike k.

sometimes MDN is worth the price of admission. this is one such example.

i often come across these kinds of articles and groan at the rhetoric and the flat-out falsehoods, knowing that lots of people will read it and then argue with me about the merits of the iTMS and the iPod. MDN actually officially calls shenanigans on this kind of rubbish, and i'm glad they/SteveJack do/does.

Oct 23, 07 - 04:05 pm Comment from: Connor MacBook

Today's consumers are much more tech-savvy, so these writers end up looking stupid and uninformed.

Oct 23, 07 - 04:07 pm Comment from: Spark

When I read this article last night (this morning?) I couldn't believe the number outright lies the guy was spouting. The sad thing is that there are plenty of gullible people out there with no Apple experience willing to gobble up this crap.

Oct 23, 07 - 04:09 pm Comment from: limey

Be aware of c-net's special relationship with MS...

Oct 23, 07 - 04:33 pm Comment from: Abdullah

I just got myself an iPod touch, and it does more things than I have time for. Video, photos, music and the internet - I'm in awe each time I use the device (as are others who happen to be in my vicinity).

In fact, I'm surprised at the number of people who still DON'T KNOW all about cutting-edge Apple technology - they look at me as though I'm some kind of a rocket scientist.

No bull - there is actually one individual who has started asking me complex technological questions about all sorts of IT-related stuff since he saw me and my iPod touch!

Now, unless Alan can conjure up a device which creates a real belly-dancing chick of my dreams with just the press of a button, I don't know how else this "expert" on people's tastes can top the iPod.

Oct 23, 07 - 04:44 pm Comment from: Whatever

I love that he thinks that people went to windows in the beginning was because Macintosh was a closed system - It wasn't that is was that PC's were cheaper initially so many people could afford them. He really can't get any facts straight - also his argument that Apple will fade again is bogus as well as Apple is still innovating not standing still as the once did, the only reason other players and systems are getting functionality and DRM free is all because of Apple..

Oct 23, 07 - 04:44 pm Comment from: DJ

Twat.

Trust you've wised him up, MDN.

Oct 23, 07 - 04:54 pm Comment from: yet another steve via iPodDailyNews

ummm... good luck with that!

Seriously, I don't want my music in the clouds. I do not own the clouds. The clouds are not my friend. I have a music collection. The music industry has taught me to trust it to no one.

I don't trust it to Apple EITHER. But it plays really really well in iTunes and on my iPod.

And the lock-in is that it is brain dead simple to upgrade devices. And the devices are worth upgrading to.

Beware, all, of the convenience of the "cloud". The point of the personal computer revolution was that YOU owned the computer and your data. No one could keep you from it and no one could take it away. It was one of the greatest increases in empowerment in the history of humanity.

Now, MS, with Vista's wall-to-wall DRM, is taking the "personal" out of PC. And google will try to seduce you out of controlling your own data. Think carefully about what is important to you and consider that maybe you should physically control it.

Any data you don't physically control (and have adequately backed up) you are really just visiting.

It will be interesting to see if the generation raised on .mp3s treasures control of their music in the same way. I suspect they will.

Buy through the clouds if you want. But store on a backed up hard drive.

MW: others. As in, no I do not want "others" to control my stuff.

Oct 23, 07 - 05:04 pm Comment from: yet another steve via iPodDailyNews

ooops. Forget about music. MDN missed the lead.

The latest FUD about macs seems to be this notion that Apple "controls" the mac where windows is "open" meaning that like the iPhone/iPod (so far) only Apple approved/supplied apps are allowed on the mac. (Yes, the mac. The same mac where developer tools SHIP with the OS! The same mac that is about to be certified as UNIX compliant, and that developers themselves have been seriously gravitating towards.)

Seriously, I have seen this claim explicitly made in the media. And it is implied here.

It is so silly and preposterous that it is easy to ignore. But its the latest FUD, and if some journalists are stupid enough to think this, so will the public.

[sorry bout the serial commeting... but MDN did miss this important point]

Oct 23, 07 - 05:06 pm Comment from: Gandalf

I trust that more people are waking up to the fact that the information they are presented with primarily serves the corporate agenda and not their well-being. The corporate agenda, evidenced by the actions of Microsoft, Cisco, Qualcomm in the tech industries and other big some well-known names in other industries, sux bigtime.

One of the biggest names in information provision, formerly well-respected, sux bigtime: http://macdailynews.com/index.php/weblog/comments/15283/

The established media are now nothing but whores for the greedy corporations.

Steve Jobs, I am dying to see what happens at Disney, live long and prosper.

The price of freedom is eternal vigilance.

Oct 23, 07 - 05:09 pm Comment from: M. T. MacPhee

MDN, I think you need to revoke the "Think before you click" admonition on this one. The "author" is well and truly taken to task by the readers, who are polite and informed. The responses are quite worth reading (thanks, M.A.D.), and are not exactly what McGlade was hoping for.

Oct 23, 07 - 05:15 pm Comment from: jj

wow. What a load of hooey. That guy is a genius. I have an old creative device -with a whopping 128MB SD Card. Those were the days.

Fortunately, Apple gets it right, and my new iPod Touch is as cool as can be. Along with the iPhone, the Touch is a game changing device. In two years or less, the mouse will be dead, and monitors will become the input device of choice. Music? It's already available just about everywhere, easily.

As for this dink from MusicNet, he's just full of sour grapes since he went with MS and their closed system. Too bad, loser.

From my iPod Touch...

Oct 23, 07 - 05:16 pm Comment from: Mo

What is most interesting about Cnet and Zdnet, is not the numerous hit pieces, but the reader feedback. If anything it is entertaining once you get past the idiocy of many of the posters. I have noticed a shift on these sites. Apple supporters are becoming greater in number and the same old tired arguments used by the Apple haters don't work anymore. The world is changing is and Apple has skated to where the puck will be...users are becoming consumers and the "Whole Widget" fits the consumer perfectly. Folks used to build their own TVs at one time too. Now who would dream of it?

Oct 23, 07 - 05:55 pm Comment from: Let me get this straight

"However, the market served with Apple's iPod devices is far more digitally sophisticated than those early computer users."

So he saying that although DOS users were duped into making the Mac a runaway success in the 80s and dominating the computer market, the iPod will be unable to match that success and will not gain domination? What parallel universe am I living in, where Macs were dominant and iPods aren't?

Oct 23, 07 - 07:41 pm Comment from: jeffgtr

I learned a long time ago cnet was not to be trusted. Have you been noticing lately how they have been sucking up to the RIAA? I go there and comment however, just to dispel some of the crud they print.

Oct 23, 07 - 07:56 pm Comment from: Vlad

"Today's consumers want their music immediately available at home, in their car, at work, on their phones, at a party, or while working out at the gym, without the hassle of using multiple devices that are each tethered to different services." -McGlade

Which is why they buy iPods and iPhones.

What is this guy's point again?

Oct 23, 07 - 08:33 pm Comment from: Synthmeister

@Vlad
Agreed, if the music were truly un-tethered—no DRM— this guy's company would have nothing to sell.

Notice how he fails to mention his company's wonderful "solution" to the "aweful, horrible, no good" problems and dilemmas the iPod/iTunes/iTMS trinity creates for the consumer.

Oct 23, 07 - 08:43 pm Comment from: marcos

Mc Glade needs some new air freshener. His article stinks.

Oct 23, 07 - 09:36 pm Comment from: Acetylcholinesterase

FUD has the stink of desperation.

Oct 24, 07 - 01:03 am Comment from: justme2

Were any of those "partners" services available to both Macs and Windows users? Doubtful at best -- in which case he's got a lot of damn gall to talk about "closed systems"...

Oct 24, 07 - 01:50 am Comment from: MacSheikh

I've not been reading their nonsense for quite some time. Not surprised with this though. They've been pushing crap like this for a long while. Waste of your precious time.

Oct 24, 07 - 06:36 am Comment from: macromancer

""Apple is once again trying to create a totally controlled, self-contained environment--this time not for computers, but for music and entertainment. "

Trying? Um, dude, it's been 6 years. Game over. This time, there's no barrier like lengthy sotware development to stand in the way of this 'whole-widget' approach from working.

Oct 24, 07 - 06:39 am Comment from: macromancer

""In such an open-source world of unfettered digital entertainment"


Does the writer actually believe this? How does someone come up with such nonsense? Trust me, if MS could tether every last person to a monthy subscription fee in perpetuity, they would. Apple, just beat them to the front door of the consumer and have all but wiped out any possibility that MS could ever shackle end users to their system.

Oct 24, 07 - 10:40 am Comment from: blah

do you guys have to meticulously pick apart every hit piece article in this manner?

do you actually think CNET reads this website?

Oct 24, 07 - 07:35 pm Comment from: newton

this fool's stated goal in his dream world of riches for his company is that every consumer in the world must subscribe for $7-12/month to rent their music...i.e. no more buying and owning your own music.

Oct 24, 07 - 11:32 pm Comment from: manpan

What do u mean iTunes Store has the largest DRM free music library? It has some DRM free music but most of its DRM free music is only via EMI -- there is talk they are adding independent labels and trying to convince more to join the DRM free movement but there's loads of music that is still DRM protected.

At present none of my music that I bought on iTunes Store with DRM originally is upgradeable to iTunes Plus meaning none of my music bought on iTunes is DRM free.

iTunes lets you upgrade music you already bought on iTunes with DRM to iTunes Plus tracks when iTunes Plus versions of those songs are made available. None of my music tracks can be upgraded to iTunes Plus so all of it has DRM.

The best way for me to defeat the DRM is to rip audio CDs of this music and then re-import it into iTunes, Windows Media Player or whatever player I prefer but the quality might deteriorate slightly and the tags have to be re-entered. So the metadata is not saved when making the audio CD. Metadata for re-imported tracks has to be manually re-entered.

Also video in iTunes still has DRM and so far there has not been any very good programs for removing Fair Play DRM from the video unlike music -- so again users who shop from iTunes get locked into buying iPods permanently.

Anyone who buys from iTunes Music Store (iTMS) is likely to be locked into buying iPods, iPhones and Apple TVs etc indefinitely that is provided the content has DRM and most content on iTunes is protected with DRM.

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