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My two favorite brands

Sounds like a Riverdance iPod commercial can't be far off. They sure can shuffle.

Caught Pepsi napping this time.

"The elimination of the middlemen begins?"

Good! So much the better for the artists!

Now artists can sell out to TWO companies instead of just one!

If bands could get paid as in shareware. We could dowload music and pay them for the music we like. That'd be cool. Everybody wins …except the labels.

"If bands could get paid as in shareware."

I'd love to send my favorite band $5 for their new release on a honor system basis. Five bucks would probably be more than twice what they get for a new release anyway.

I wonder why Apple didn't make this themselves? Okay, the majors "might" get awfully pissed by such a move...but there are surely ways to please those suckers in the long run. However, in this constellation I simply don't see the benefit for Apple. Not even mind-share-wise. Did I miss something? Is coke making this AAC-only or something? I doubt so.

As some others have already pointed out several times - what Apple needs is Pandora. Looking for fresh/unknown music in the iTMS is possible, yes, but mostly you end up with the well know stuff. Try to set up a personal channel with Pandora (pandora.com) and add your favorites, obscure or mainstream - and within pretty short time you get confronted with really great music you probably never heard of. Better yet, you're allowed to listen to the full length of the track and add it to your favorites for later reviewing. Try that with iTMS. AFAIK they still don't support jazz or classical music but apparently they're working on it. It's a mystery to me why Apple hasn't picked up on this fantastic technology. Oh and please don't compare it with the ridiculous "suggested music" you get when buying tracks in iTMS.

So, do you want to sell sugar water the rest of your life, or do you want to change the world?

I remember the last time I mixed coke with music I was up all night changing the cd every 30 seconds...

"This is the next step for Coke in music"

Yes, since Coke's "first step" went down in flames!


Looks like they learned a valuable (and expensive) lesson about going up against iTunes. Good for them, and for coming up with a unique twist.

EMPTY TANK-

You may be a genius.

(Now, why didn't I think of that? Why hasn't ANYONE thought of that?)

MDN word- "YES".
(Some of you will get that, some will not).

This has Steve Jobs' signature all over it. Notice the win/win/win/lose game. Coca Cola wins in PR, advertising and association with the bands. Apple wins selling hardware, getting more brand exposure, growing the iPod lock-in and in getting credit for freeing the artists from the parasitism of the plantation owners -- the music companies. The artists win big, getting the lions' share of the download price. And the music companies, why they lose everything.

Apple, by creating a business model in which they only recover the cost of running and building their iTunes store, is unassailable by competitors who have no indirect way to profit from the download business. Hardware competitors would have to take massive losses for years to build up their installed base of players to compete with the iPod and its ecosystem, assuming that they can build and market superior value – even just as good won't cut it.

I stand in absolute awe of Apple's business model and, of course, their products. I put the bulk of my money where my mouth is – in AAPL.

Now artists can sell out to TWO companies instead of just one!

Perhaps. But at least they get to keep their souls.

Verena, Verena!!! Thanks so much for the info on Pandora. What a service!!! I'm hooked and will tell others. Damn, that's way cool. I can now build my library up knowing the artist or song title. Again, way cool.