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Mon, Oct 13, 2008 - 03:22 PM EDT  —  AAPL: 106.54 (+9.74, +10.06%)  |  NASDAQ: 1787.34 (+137.83, +8.36%)

Collect enough points and get DRM-free MP3 music from Pepsi and Amazon
Monday, January 14, 2008 - 01:36 PM EDT

Pepsi and Amazon.com are teaming up on Pepsi Stuff, a collect-and-get program where consumers can download DRM-free MP3 music available anywhere. Four billion specially marked Pepsi packages will allow people to collect points and redeem them for music from Amazon MP3 that can be played on virtually any digital portable device — including Apple iPods and iPhone — organized in any music management application — including Apple's iTunes — or burned to a CD.

Beginning February 1, consumers purchasing Pepsi products can "bank" their points on PepsiStuff.com and redeem them for music on Amazon MP3. Five points earn consumers one MP3 song download from the libraries of EMI Music, Sony BMG, Warner Music Group and tens of thousands of other music labels. No Universal music. Pepsi's promotion will make its debut on the Super Bowl.

Pepsi Stuff will be included in the following products: Pepsi-Cola, Diet Pepsi, Diet Pepsi MAX, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Wild Cherry, Diet Pepsi Jazz, Diet Pepsi Lime and Diet Pepsi Vanilla. It will be supported by an extensive marketing campaign that will include TV, radio and outdoor advertising.

Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes. Consumers may sign up now to be reminded when the promotion begins at http://www.pepsistuff.com/

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Jan 14, 08 - 02:40 pm Comment from: ron

I use Amazon, Pepsi rots your guts.

Jan 14, 08 - 02:48 pm Comment from: MacMind

Boycot them

Jan 14, 08 - 02:49 pm Comment from: DRM sucks

Diet Coke is a magic elixir.

Pepsi is poison.

Jan 14, 08 - 02:49 pm Comment from: El Guapo

Sorry Pepsi. My for 2008, I'm soda free!

Jan 14, 08 - 02:49 pm Comment from: Bookmarking these

I am keeping track of these articles MDN posts where they advertise Amazon in a positive light. You know the moment iTunes goes all DRM free, MDN will start shitting on Amazon with their usual smug remarks.

Jan 14, 08 - 02:51 pm Comment from: El Guapo

...and brain-free.

I meant, "For 2008, I'm soda free!"

Jan 14, 08 - 02:56 pm Comment from: caddisfly

it remains to be seen whether this has any more of an impact that the Apple attempts with Pepsi did...which was minimal....and which was also less convoluted than what is happening here from what I read:

a) original Apple was open bottle cap, winning cap!, type in number into itunes, get music
b) this new offer, requires some sort of banking of points at the pepsi site and some how cash that in for music at the amazon site....all not to spend $.89? Kinda like S&H;green stamps which not many really bother with...

Jan 14, 08 - 03:06 pm Comment from: Hank

It's BS that all the labels offering non DRM songs on Amazon won't do it as well on Apple. They're selling them for (I think) .99¢ or lower so what's the problem? They're colluding to screw Apple.

Jan 14, 08 - 03:08 pm Comment from: Big Mac Attack

Good Idea! I'm a Pepsi Person, not a Cokologist.

Jan 14, 08 - 03:10 pm Comment from: Lurker_PC

I miss the days when all you had to do was look under the cap to see if you are a winner. (As when Pepsi teamed up with Apple to give away free iTunes songs.) For some time now, one must create some sort of account and log in to see if you won any sort of prize. Great boon for the contest sponsors - thousands (millions?) of email addresses and other information from the contestants at very little additional cost when compared to previous contests. Plus the additional step of logging in usually means that less prizes will be given away as not everyone bothers entering the data.

Yes I know this is the wave of the future. I just encourage people to consider whether or not the LIKELY prize is worth some of their personal information. If the answer is yes, then by all means, they should enter the contest. To each their own.

Peace.

Jan 14, 08 - 03:17 pm Comment from: Zune Tang®

Well Apple has colluded to screw YOU!

WAKE UP I-POD LEMMINGS!

Proprietary Apple refuses to license Microsoft's WMA format. Who loses? You the consumer. Apple has rounded up the MP3 and AAC formats in an effort to force consumers into open, independent and international standards body approved file formats. Typical.

At least Microsoft has the wisdom and courage to offer the WMA standard as a bold act of defiance to Apple and their continued cowardly use MP3 and AAC in I-Tunes. Pepsi & Amazon, how about the same program, only with the magnificent WMA format?

Your potential. Our passion.™

Jan 14, 08 - 03:18 pm Comment from: ericdano

On a related news item, Charmin and Microsoft are teaming up to provide a similar program for the Zune. On each package of Charmin, there will be a code that you can enter on the Zune social site. The more you squirt, the more you earn!

Jan 14, 08 - 03:25 pm Comment from: ken1w

I don't think I'll drink Pepsi for free MP3's. Coke... maybe.

Jan 14, 08 - 03:31 pm Comment from: Jubei

Pepsi sucks. Its like the MS of the OS world. A pale imitation of the original. Coke, it's the real thing! grin

Jan 14, 08 - 03:39 pm Comment from: Chris

Adult-onset diabetes, here I come!!!

Jan 14, 08 - 03:43 pm Comment from: macaholic

the first itunes/pepsi promotion was handled so badly by pepsi they printed the code numbers on the cap liner facing into the bottle instead of facing the lid. Go into a store, tilt the bottle, see a number, buy that one and get song. I had 100% winning ratio with that. And yes it didn't require points collecting, but with points every bottle is sort of a winner. Whereas, the previous version was an all or nothing prize (without bottle tipping anyway)

Jan 14, 08 - 04:51 pm Comment from: Ampar

I think I still have a few dozen S&H;Green Stamps books stashed away somewhere.

Jan 14, 08 - 04:53 pm Comment from: Ampar

Oops, make that S&H. (without the trailing semi-colon)

Jan 14, 08 - 05:17 pm Comment from: Missy Pants

If that was Pepsi-and-rum, I'd have completely filled my hard rives with MP3s by now.

Jan 14, 08 - 05:20 pm Comment from: Missy Pants

I meant "drives".
I'm slurring.

Jan 14, 08 - 05:25 pm Comment from: Ampar

"filled my hard rives"

I didn't think you meant hard cracks.

Jan 14, 08 - 05:26 pm Comment from: Mr. Reeee

O joy!

As I built up my points, who pays for my dentist?

Jan 14, 08 - 07:05 pm Comment from: LorD1776

Missy Pants,

A little Preparation H might help those hard rives.
That's what Ampar uses on his trailing semi-colon. Watch yer step!

Jan 14, 08 - 07:08 pm Comment from: LorD1776

Ampar,

I'll trade you 5 Top Value books for 3 S&H;books.

Jan 14, 08 - 07:13 pm Comment from: LorD1776

What the ... !!!

Now I have that semi-colon thing too!

Meant S&H. I forgot.

Jan 14, 08 - 08:29 pm Comment from: The Luke

Points suck and so does Pepsi. Coke all the way, man.

Jan 14, 08 - 09:56 pm Comment from: me

Apple should open their own soda company and show Coke and Pepsi what a real user experience is.

Jan 15, 08 - 01:04 am Comment from: Johnny

Music in exchange for your teeth.
Better do a lot of dancing to keep that nice plump American figure.

Jan 15, 08 - 02:04 am Comment from: Lost In Translation

The RIAA members are not going to hurt Apple, help Amazon or help their own situation. What they are doing is screwing over those of us who PURCHASED music through iTunes when we could have just as easily resorted to 'other means'.

Apple makes a truckload of money on it's iPods and very little on iTunes sales after overhead. By aligning with Amazon, the RIAA morons are dumping their own material, with no copy protection, onto a market where most who will pay already have and are taking a dump in the Punch Bowl of those who have 'played by the rules'.

Apple will continue to sell iPods, and will continue to offer it's music in the superior AAC format. Amazon will sell music in a lower quality format, assuming that you can find it on that trainwreck of a site, for just a little less- or a little more.

Pepsi, the company that endlessly tries to buy itself cred by associating itself with anything/everything that comes along, is happy to join in. I'm sure the Pepsi Generation will be buying Hannah Montana music for years to come...

I despise Pepsi, dislike MP3 audio and have little sympathy for the RIAA/MPAA mafia. Amazon, despite it's lousy website, is o.k. for an online vendor.

Not my money.

Jan 15, 08 - 07:45 am Comment from: joey

COKE - No Pepsi - COKE!

Jan 15, 08 - 10:19 am Comment from: Ampar

What would Mountain Dew?

Jan 15, 08 - 10:30 am Comment from: kaekae

I drink pepsi every day. Breakfast of champions.
I first got addicted to itunes because of itunes/pepsi promotion - so this is a good idea for amazon - too bad it's so much hassle.
Since I get them anyway, I will keep track of my codes (write down the code and pitch the cap), and when I get enough I probably will use them.

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